How competitive is the Mountain Dew niche on Amazon United Kingdom?

6 brands and 31 sellers compete in Mountain Dew on Amazon United Kingdom. The top 5 Mountain Dew products take 63% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Mountain Dew?

Mountain Dew buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mountain Dew niche?

Mountain Dew sells for £20.58 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £1.88–£33.27. The average incumbent carries 173 reviews — the moat a new listing must climb.

Mountain Dew

brand-locked demand (top 5 brands take 97% of clicks) — Mountain Dew doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mountain Dew profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mountain Dew is a £109K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Mountain Dew: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +12.1% over the last 90 days and 3.6% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr10K

Search volume / yr+12.1%145K

Conversion rate3.6%

Avg price£20.58

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers6 · 31

Top-5 product click share63%

Open market3%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 18 products

Top Mountain Dew products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mountain Dew 6 pack of 2.25L bottles - Bold Lemon-Lime Flavour Yellow-Lime-Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations

Price: £13.73
Rating: 4.6/5
Reviews: 321
Age: 3y ago

Mountain Dew Citrus 1.5L

Price: £1.91
Rating: 4.2/5
Reviews: 30
Age: 11mo ago

Mountain Dew Citrus Blast 500ml (Pack of 24)

Price: £23.67
Rating: 4.3/5
Reviews: 100
Age: 14y ago

Mountain Dew (330ml) x 24 Pack

Price: £19.87
Rating: 4.3/5
Reviews: 295
Age: 12y ago

12 Pack Baja Blast Drink I USA I 12 x 12 oz Cans

Price: £16.83
Rating: 4.4/5
Reviews: 61
Age: 2y ago

Newest

by launch date

Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L

Price: £29.01
Rating: 4.5/5
Reviews: 43
Age: 5mo ago

Mountain Dew Citrus 1.5L

Price: £1.91
Rating: 4.2/5
Reviews: 30
Age: 11mo ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)

Price: £33.21
Rating: 3.5/5
Reviews: 6
Age: 1y ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Dragon Fruit (12 Cans Each 355 ml)

Price: £33.27
Rating: 3.8/5
Reviews: 4
Age: 1y ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Voltage Flavours (12 Cans Each 355 ml)

Price: £33.02
Rating: 4.5/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Mountain Dew55%
Bllu Eye18%
Generic14%
Palmzen6%
toauo5%
sodastream3%

Mountain Dew demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume145KCVR3.6%Products18Brands6Top 5 Brands97%OOS Rate2.2%Rating4.3★Reviews173Avg BSR#238

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Mountain Dew search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mountain dew133K/yr +12.3%4.5% conv.
mtn dew6K/yr -1.8%1.5% conv.
mountain dew cans6K/yr +25.9%1.9% conv.

What reviews say buyers love and hate about Mountain Dew

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Taste-Overall34%

“Great taste and perfect alternative to cans”

Flavor14%

“Nice Orange Citrus Flavour”

Value For Money12%

“Great value”

Alcohol Flavor7%

“Great drink”

Freshness5%

“Refreshing and easy to use”

What buyers complain about

58% of reviews

Taste-Overall21%

“Not what I was expecting taste wise”

Value For Money8%

“Too expensive”

Advertised Vs Actual Product7%

“False advertising, not the same version shown”

Smell6%

“The concentrate has a horrible chemical aroma”

Leak-Proof5%

“Cans came damaged and leaking”

Common Mountain Dew questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mountain Dew 49/100 on Amazon United Kingdom — Skip it. The niche generates £109K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +12.1% over the last 90 days.