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mountain dew

Skip it

Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 26Growth 40Conversion 46Competition 37Returns 100Price range 58Avg price 89Brand share 7Review moat 91Quality gap 68

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great173.11

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£20.58

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good£1.88–£33.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+12.1%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£109K

£109K/yr · 145K searches

Brand share

Bad97%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, mountain dew is a £109K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mountain dew market data

Units sold / yr
8K–10K
avg 250–500/product
Revenue / yr
£165K–£206K
units × avg price
Conversion rate
3.6%
Avg BSR
#238
Page quality
0%
Prime
61%
Sponsored
6%
Out of stock
2.2%
Avg brand age
60 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Mountain Dew55%
  • Bllu Eye18%
  • Generic14%
  • Palmzen6%
  • toauo5%
  • sodastream3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.
5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Top mountain dew search terms

  • mountain dew133K/yr
  • mtn dew6K/yr
  • mountain dew cans6K/yr
All search terms

Top mountain dew products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£5K10%£11K15%£16K20%£22K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about mountain dew

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall34%

“Great taste and perfect alternative to cans”

Flavor14%

“Nice Orange Citrus Flavour”

Value For Money12%

“Great value”

Alcohol Flavor7%

“Great drink”

Freshness5%

“Refreshing and easy to use”

Ease Of Use5%

“Easy to use”

Quality-Overall2%

“The overall quality is great”

Sweetness2%

“Great tasting sugar-free option”

Solubility2%

“It mixes well with carbonated water”

Caffeine Content2%

“The fact its caffeinated is a big bonus too”

What buyers complain about

Taste-Overall21%

“Not what I was expecting taste wise”

Value For Money8%

“Too expensive”

Advertised Vs Actual Product7%

“False advertising, not the same version shown”

Smell6%

“The concentrate has a horrible chemical aroma”

Leak-Proof5%

“Cans came damaged and leaking”

Quality-Overall5%

“Poor Product”

Artificial Sweeteners2%

“it's like a fake sweetener taste”

Dilute/Watery1%

“as it is a watery one”

Strength1%

“it isnt so strong that I wouldnt avoid having more”

Caffeine Content1%

“Take note though it is caffeinated”

Common questions

Is mountain dew profitable to sell on Amazon United Kingdom?
The niche generates £109K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (49/100).
How competitive is the mountain dew niche?
6 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
What do buyers complain about in mountain dew?
Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
When does demand for mountain dew peak?
Demand peaks in Dec; the busiest month runs 1.6× the quietest.
What does it cost to enter the mountain dew niche?
Listings span £1.88–£33.27; the average listing price is £20.58 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.