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Mountain Dew

Fail

The top 5 brands take 97% of clicks, so Mountain Dew is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£109K/yr145K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
63%top-5 click share · 6 brands · 31 sellers

Flapen Score

Mountain Dew against its category

The dotted line is the Grocery average. Past it, Mountain Dew is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain Dew market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mountain Dew 145K times last year and spent an estimated £109K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
3.6%
Market size, estimated
£109Ka year
Peak month
December1.6× the quietest month
Top search term
mountain dew133K searches a year

02 · Price

A sale here is worth £20.58.

Listings sell for £20.58 on average, from £1.88 to £33.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.58 that is £5K to £10K a year per listing.

Average price
£20.58inside the $15 to $100 sweet spot
Price range
£1.88–£33.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #238 within Energy Drinks. It carries 173 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
61%
Out of stock, average day
2.2%
Average rank
#238in Energy Drinks
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mountain Dew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

31

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

0%

  • Mountain Dew55%
  • Bllu Eye18%
  • Generic14%
  • Palmzen6%
  • toauo5%
  • sodastream3%

Demand

Mountain Dew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Mountain Dew search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mountain dew133K/yr
  • mtn dew6K/yr
  • mountain dew cans6K/yr

Reviews and returns

What reviews say buyers love and hate about Mountain Dew

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.15

Not what I was expecting taste wise

it tastes less sharp

it leaves an awful aftertaste

Value For Money8%+0.65

Too expensive

Price is a little high compared to what they generally cost

extremely overpriced for what it is

Advertised Vs Actual Product7%−0.06

False advertising, not the same version shown

this is slightly different from what I am used to

False advertising, this is not classic code red

Smell6%−0.05

The concentrate has a horrible chemical aroma

It doesnt have a strong smell

although once mixed you can't really smell it

Leak-Proof5%

Cans came damaged and leaking

Love

Taste-Overall34%−0.15

Great taste and perfect alternative to cans

Great taste

Crisp refreshing taste

Flavor14%+1.31

Nice Orange Citrus Flavour

Fresh crisp flavour

nice flavour

Value For Money12%+0.65

Great value

making it highly cost-effective

Good value

Alcohol Flavor7%+0.74

Great drink

it is a lovely fruity drink with nothing unusual that might justify a divided opinion

Fantastic syrup thats quite faithful to the can or bottle versions of the diet dew, no complaints

Freshness5%+0.36

Refreshing and easy to use

Very refreshing

fresh on the palette as we come into Spring

FAQ

Common Mountain Dew questions

Answered from the same tracked data.