Mountain Dew
FailThe top 5 brands take 97% of clicks, so Mountain Dew is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £109K/yr145K searches / yr
- 90-day growth
- +12.1%search demand this quarter
- Competition
- 63%top-5 click share · 6 brands · 31 sellers
Flapen Score
Mountain Dew against its category
The dotted line is the Grocery average. Past it, Mountain Dew is stronger. Inside it, weaker.
Market
The Mountain Dew market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mountain Dew 145K times last year and spent an estimated £109K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
3.6% of searches ended in a purchase last week.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +12.1%
- Conversion, latest week
- 3.6%
- Market size, estimated
- £109Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- mountain dew133K searches a year
02 · Price
A sale here is worth £20.58.
Listings sell for £20.58 on average, from £1.88 to £33.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.58 that is £5K to £10K a year per listing.
- Average price
- £20.58inside the $15 to $100 sweet spot
- Price range
- £1.88–£33.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #238 within Energy Drinks. It carries 173 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 61%
- Out of stock, average day
- 2.2%
- Average rank
- #238in Energy Drinks
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 173per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mountain Dew products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mountain Dew 6 pack of 2.25L bottles - Bold Lemon-Lime Flavour Yellow-Lime-Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations
- Price
- £13.73
- Rating
- 4.6/5
- Reviews
- 321
- Age
- 3y ago

Mountain Dew Citrus 1.5L
- Price
- £1.91
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 11mo ago

Mountain Dew Citrus Blast 500ml (Pack of 24)
- Price
- £23.67
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 14y ago

Mountain Dew (330ml) x 24 Pack
- Price
- £19.87
- Rating
- 4.3/5
- Reviews
- 295
- Age
- 12y ago

12 Pack Baja Blast Drink I USA I 12 x 12 oz Cans
- Price
- £16.83
- Rating
- 4.4/5
- Reviews
- 61
- Age
- 2y ago
Trending
90-day click momentum
MTN Dew USA Soft Drink Variety Pack 24 Baja Blast & Voltage Flavours (12 Cans Each 355 ml) KRK Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations
- Price
- £23.67
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L
- Price
- £29.01
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5mo ago

Mountain Dew Citrus Blast 500ml
- Price
- £1.88
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 12y ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)
- Price
- £33.21
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 1y ago

Mountain Dew Energy 24x500ml Bottles
- Price
- £26.01
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 13y ago
Newest
by launch date
Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L
- Price
- £29.01
- Rating
- 4.5/5
- Reviews
- 43
- Age
- 5mo ago

Mountain Dew Citrus 1.5L
- Price
- £1.91
- Rating
- 4.2/5
- Reviews
- 30
- Age
- 11mo ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)
- Price
- £33.21
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 1y ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Dragon Fruit (12 Cans Each 355 ml)
- Price
- £33.27
- Rating
- 3.8/5
- Reviews
- 4
- Age
- 1y ago

MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Voltage Flavours (12 Cans Each 355 ml)
- Price
- £33.02
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Mountain Dew55%
- Bllu Eye18%
- Generic14%
- Palmzen6%
- toauo5%
- sodastream3%
Demand
Mountain Dew search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Mountain Dew search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mountain dew133K/yr
- mtn dew6K/yr
- mountain dew cans6K/yr
Reviews and returns
What reviews say buyers love and hate about Mountain Dew
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not what I was expecting taste wise
it tastes less sharp
it leaves an awful aftertaste
Too expensive
Price is a little high compared to what they generally cost
extremely overpriced for what it is
False advertising, not the same version shown
this is slightly different from what I am used to
False advertising, this is not classic code red
The concentrate has a horrible chemical aroma
It doesnt have a strong smell
although once mixed you can't really smell it
Cans came damaged and leaking
Love
Great taste and perfect alternative to cans
Great taste
Crisp refreshing taste
Nice Orange Citrus Flavour
Fresh crisp flavour
nice flavour
Great value
making it highly cost-effective
Good value
Great drink
it is a lovely fruity drink with nothing unusual that might justify a divided opinion
Fantastic syrup thats quite faithful to the can or bottle versions of the diet dew, no complaints
Refreshing and easy to use
Very refreshing
fresh on the palette as we come into Spring
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mountain Dew questions
Answered from the same tracked data.









