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Mountain Dew

Fail

The top 5 brands take 97% of clicks, so Mountain Dew is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£109K/yr145K searches / yr
90-day growth
+12.1%search demand this quarter
Competition
63%top-5 click share · 6 brands · 31 sellers

Flapen Score

Mountain Dew against its category

The dotted line is the Grocery average. Past it, Mountain Dew is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mountain Dew market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mountain Dew 145K times last year and spent an estimated £109K. The top 5 brands take 97% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+12.1%
Conversion, latest week
3.6%
Market size, estimated
£109Ka year
Peak month
December1.6× the quietest month
Top search term
mountain dew133K searches a year

02 · Price

A sale here is worth £20.58.

Listings sell for £20.58 on average, from £1.88 to £33.27. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £20.58 that is £5K to £10K a year per listing.

Average price
£20.58inside the $15 to $100 sweet spot
Price range
£1.88–£33.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #238 within Energy Drinks. It carries 173 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
61%
Out of stock, average day
2.2%
Average rank
#238in Energy Drinks
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
18

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mountain Dew products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 falling

Sellers

31

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

0%

  • Mountain Dew55%
  • Bllu Eye18%
  • Generic14%
  • Palmzen6%
  • toauo5%
  • sodastream3%

Demand

Mountain Dew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Mountain Dew search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mountain dew133K/yr
  • mtn dew6K/yr
  • mountain dew cans6K/yr

Reviews and returns

What reviews say buyers love and hate about Mountain Dew

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not what I was expecting taste wise”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mountain Dew questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data