mountain dew
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great173.11avg incumbent reviews — the moat a new listing must climb
Avg price
Great£20.58avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£1.88–£33.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+12.1%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Market size
Okay£109K£109K/yr · 145K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mountain dew is a £109K/yr Amazon United Kingdom market (145K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mountain dew market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £165K–£206K
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #238
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 6%
- Out of stock
- 2.2%
- Avg brand age
- 60 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
6 falling
Sellers
31
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
0%
- Mountain Dew55%
- Bllu Eye18%
- Generic14%
- Palmzen6%
- toauo5%
- sodastream3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top mountain dew search terms
- mountain dew133K/yr
- mtn dew6K/yr
- mountain dew cans6K/yr
Top mountain dew products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mountain Dew 6 pack of 2.25L bottles - Bold Lemon-Lime Flavour Yellow-Lime-Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations
Bllu Eye£13.734.6★321 rev

Mountain Dew Citrus 1.5L
Mountain Dew£1.914.2★30 rev

Mountain Dew Citrus Blast 500ml (Pack of 24)
Mountain Dew£23.674.3★100 rev

Mountain Dew (330ml) x 24 Pack
Mountain Dew£19.874.3★295 rev

12 Pack Baja Blast Drink I USA I 12 x 12 oz Cans
Palmzen£16.834.4★61 rev
Newest
by launch date
Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L
sodastream£29.0143 rev

Mountain Dew Citrus 1.5L
Mountain Dew£1.9130 rev

MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)
Generic£33.216 rev

MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Dragon Fruit (12 Cans Each 355 ml)
Generic£33.274 rev

MTNN Dew USA Soft Drink Variety Pack 24 Cans Baja Blast & Voltage Flavours (12 Cans Each 355 ml)
Generic£33.022 rev
Trending
90-day click momentum
MTN Dew USA Soft Drink Variety Pack 24 Baja Blast & Voltage Flavours (12 Cans Each 355 ml) KRK Coloured Attractive Packaging Great for Chilling Parties Birthdays & Celebrations
Generic£23.670.0★

Sodastream Diet Mountain Dew Syrup Drink Mix Sugar Free Caffeinated Syrup Citrus Flavour 6 x 440ml Multipack Home Sparkling Water Makes Approx. 54L
sodastream£29.014.5★

Mountain Dew Citrus Blast 500ml
Mountain Dew£1.885.0★

MTNN Dew USA Soft Drink Variety Pack 24 Cans Code Red & Voltage Flavours (12 Cans Each 355 ml)
Generic£33.213.5★

Mountain Dew Energy 24x500ml Bottles
Mountain Dew£26.014.4★
What buyers say about mountain dew
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste and perfect alternative to cans”
“Nice Orange Citrus Flavour”
“Great value”
“Great drink”
“Refreshing and easy to use”
“Easy to use”
“The overall quality is great”
“Great tasting sugar-free option”
“It mixes well with carbonated water”
“The fact its caffeinated is a big bonus too”
What buyers complain about
“Not what I was expecting taste wise”
“Too expensive”
“False advertising, not the same version shown”
“The concentrate has a horrible chemical aroma”
“Cans came damaged and leaking”
“Poor Product”
“it's like a fake sweetener taste”
“as it is a watery one”
“it isnt so strong that I wouldnt avoid having more”
“Take note though it is caffeinated”
Common questions
- Is mountain dew profitable to sell on Amazon United Kingdom?
- The niche generates £109K/yr across 18 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the mountain dew niche?
- 6 brands and 31 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mountain dew?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for mountain dew peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the mountain dew niche?
- Listings span £1.88–£33.27; the average listing price is £20.58 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.