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Mould Remover

Fail

Demand is soft, at -49.5% this quarter, so Mould Remover is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£1.4M/yr1.7M searches / yr
90-day growth
-49.5%search demand this quarter
Competition
97%top-5 click share · 4 brands · 112 sellers

Flapen Score

Mould Remover against its category

The dotted line is the Grocery average. Past it, Mould Remover is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mould Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mould Remover 1.7M times last year and spent an estimated £1.4M. All 4 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-49.5%
Conversion, latest week
17.8%
Market size, estimated
£1.4Ma year
Peak month
November3.7× the quietest month
Top search term
mould remover444K searches a year

02 · Price

A sale here is worth £4.72.

Listings sell for £4.72 on average, from £2.81 to £7.82. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 30,000 to 40,000 of them. At £4.72 that is £142K to £189K a year per listing.

Average price
£4.72under the $15 to $100 sweet spot
Price range
£2.81–£7.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250K–300K
Units per listing a year
30,000–40,000
Revenue per listing a year
£142K–£189K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Household Cleaners. It carries 13,748 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#8in Household Cleaners
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
13,748per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mould Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.

£0£210K£420K£629K£839K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

112

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

0%

  • HG63%
  • Cillit Bang31%
  • UNDO4%
  • Astonish3%

Demand

Mould Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KBlack Friday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Mould Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mould remover444K/yr
  • hg mould spray269K/yr
  • mould spray211K/yr
  • mold remover spray127K/yr
  • cillit bang black mould remover spray66K/yr
  • bang49K/yr
  • black mould remover70K/yr
  • mould and mildew remover61K/yr
  • mould50K/yr
  • hg mould remover spray54K/yr

Reviews and returns

What reviews say buyers love and hate about Mould Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell22%−0.02

Smell is awful

has a chemically smell

has a strong smell

Functionality-Overall12%−0.17

Does not do as it says

Has not worked very well

Didn't work

Value For Money7%−0.05

Not great as quite expensive

Too expensive

Waste of money

Ease Of Cleaning6%+0.93

normally I would have had to clean it again by now

a scrubbing brush made almost no difference

Literally didnt even wipe it

Stain Resistance4%−0.01

A few heavily stained areas needed to be treated 2 or 3 times

it just stained our front room walls so not happy at all

it takes so much effort and leaves stains

Love

Quality-Overall17%+0.73

very good and more effective than many other brands

Excellent Product

Brilliant range of products

Efficiency14%+1.06

Does the job

Effective

Works Well

Ease Of Cleaning13%+0.93

Easy to use and rinse off,

Really good cleaner

Good cleaning

Value For Money9%−0.05

Good value for money

Good value for money

Good price

Advertised Vs Actual Product9%+0.61

Works as it says

as advertised

it worked much better than expected

Return

0.2% Return rate 8% Fixable by listing

Leak-Proof34%▇▅█▇▆▇

some of the six bottles did leak

leaked out of bottle

leaking when I received it

Functionality-Overall20%▇▇▆█▇█

Does not do as it says

Has not worked very well

Didn't work

Compatibility-Overall7%▂▆▇▃█▃
Advertised Vs Actual Product7%▃█▂▃▃▆
Smell4%▂▁▃█▃▇

Smell is awful

has a chemically smell

has a strong smell

FAQ

Common Mould Remover questions

Answered from the same tracked data.