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Mould Magic

Maybe

Returns run at only 0.3% of orders. But demand is soft, at -32.3% this quarter, so Mould Magic is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 2,976 Grocery niches · +9 vs the category median of 46
Market size
£619K/yr1.5M searches / yr
90-day growth
-32.3%search demand this quarter
Competition
57%top-5 click share · 25 brands · 92 sellers

Flapen Score

Mould Magic against its category

The dotted line is the Grocery average. Past it, Mould Magic is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mould Magic market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mould Magic 1.5M times last year and spent an estimated £619K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

4.4% of searches ended in a purchase last week.

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £619K a year.

Searches, last 12 months
1.5M
Growth, 90 days vs prior 90
-32.3%
Conversion, latest week
4.4%
Market size, estimated
£619Ka year
Peak month
January3.1× the quietest month
Top search term
mould magic583K searches a year

02 · Price

A sale here is worth £9.35.

Listings sell for £9.35 on average, from £2.81 to £22.44. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £9.35 that is £19K to £23K a year per listing.

Average price
£9.35under the $15 to $100 sweet spot
Price range
£2.81–£22.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£23K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.4% of listings are out of stock. The average listing ranks #62 within Household Cleaners. It carries 3,408 reviews at 4.03 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.4%
Average rank
#62in Household Cleaners
Average rating
4.03 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,408per listing
Listings tracked
29

04 · Newcomers

Amazon counts 3 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
3Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mould Magic products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£124K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

92

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

57%

Top 20: 91%

Open market

35%

  • GLOWPOINT19%
  • SKYLAR LIFE16%
  • ACTIVE13%
  • HG8%
  • Yeather5%
  • AAROVIBE5%

Demand

Mould Magic search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Mould Magic search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mould magic583K/yr
  • mould magic extreme gel uk 2 pack245K/yr
  • mould magic extreme103K/yr
  • mould remover gel65K/yr
  • mould magic extreme gel uk162K/yr
  • mold magic53K/yr
  • magic mould remover gel uk51K/yr
  • mold remover gel40K/yr
  • mould magic extreme gel23K/yr
  • magic mould32K/yr

Reviews and returns

What reviews say buyers love and hate about Mould Magic

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.36

Did not work

they have never worked

Does not work as advertised

Smell13%+0.06

Smell is awful

has a chemically smell

very strong smell

Value For Money9%−0.05

Not great as quite expensive

Too expensive

Waste of money

Ease Of Cleaning6%+0.65

I was sceptical after trying every cleaning product I could think of

a scrubbing brush made almost no difference

Literally didnt even wipe it

Quality-Overall5%+0.99

Poor performance

not as good as Id hoped

Poor quality of product

Love

Quality-Overall19%+0.99

very good and more effective than many other brands

Brilliant range of products

Best quality

Efficiency12%+0.99

Works Well

Effective

It does the job explicitly

Ease Of Cleaning12%+0.65

Really good cleaner

Cleaned well and was easy to use

Good cleaning

Value For Money9%−0.05

Fairly priced

Excellent value for money

Good value for money

Advertised Vs Actual Product9%+0.60

Works as described

as advertised

Works as stated

Return

0.3% Return rate 12% Fixable by listing

Functionality-Overall32%█▇▇▇▇█

Did not work

they have never worked

Does not work as advertised

Leak-Proof23%▆▇██▅▆

leaking when I received it

leaked out of bottle

Leaking contents

Advertised Vs Actual Product10%██▇█▄█

Not as advertised or described

Does not work as advertised

The advertisement is misleading

Compatibility-Overall4%▂▅▆▃█▃
Value For Money4%▆▃▃▃█▄

Not great as quite expensive

Too expensive

Waste of money

FAQ

Common Mould Magic questions

Answered from the same tracked data.