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Mould and Mildew Remover

Fail

Demand is soft, at -41.8% this quarter, so Mould and Mildew Remover is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£250K/yr214K searches / yr
90-day growth
-41.8%search demand this quarter
Competition
60%top-5 click share · 7 brands · 157 sellers

Flapen Score

Mould and Mildew Remover against its category

The dotted line is the Grocery average. Past it, Mould and Mildew Remover is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mould and Mildew Remover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mould and Mildew Remover 214K times last year and spent an estimated £250K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Nov. Flapen scores it 43 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -41.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £250K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-41.8%
Conversion, latest week
15.3%
Market size, estimated
£250Ka year
Peak month
November2.3× the quietest month
Top search term
mould and mildew remover61K searches a year

02 · Price

A sale here is worth £7.61.

Listings sell for £7.61 on average, from £2.81 to £19.02. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £7.61 that is £10K to £11K a year per listing.

Average price
£7.61under the $15 to $100 sweet spot
Price range
£2.81–£19.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #80 within Household Cleaners. It carries 7,273 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
71%
Out of stock, average day
3.9%
Average rank
#80in Household Cleaners
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,273per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mould and Mildew Remover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

157

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

1%

  • Astonish38%
  • Dettol31%
  • Cillit Bang9%
  • Pestshield8%
  • HG7%
  • NORTHERNSCAPE6%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mould and Mildew Remover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.3×

Search terms

Top Mould and Mildew Remover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mould and mildew remover61K/yr
  • astonish mould and mildew remover54K/yr
  • dettol mould and mildew remover spray36K/yr
  • mold and mildew remover spray19K/yr
  • mildew remover8K/yr
  • astonish mould and mildew blaster6K/yr
  • dettol mould and mildew remover6K/yr
  • mould and mildew4K/yr
  • astonish mould5K/yr
  • dettol mould3K/yr

Reviews and returns

What reviews say buyers love and hate about Mould and Mildew Remover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell18%−0.01

Smell is awful

has a chemically smell

very strong smell

Functionality-Overall14%−0.23

Does not do as it says

Didnt do anything

Did not work

Ease Of Cleaning8%+0.58

I was sceptical after trying every cleaning product I could think of

a scrubbing brush made almost no difference

Literally didnt even wipe it

Value For Money7%−0.03

Waste of money

Too expensive

This can be pricey

Stain Resistance5%−0.01

A few heavily stained areas needed to be treated 2 or 3 times

My washing machine was so stained

it takes so much effort and leaves stains

Love

Quality-Overall18%+1.02

Excellent Product

Brilliant range of products

Excellent kit

Ease Of Cleaning13%+0.58

Cleaned well

Really good cleaner

Good cleaning

Efficiency12%+1.02

Works Well

Effective

It does the job explicitly

Value For Money9%−0.03

Good value for money

Good value for money

Good price

Advertised Vs Actual Product9%+0.74

Does exactly as described and more

as advertised

Works as it says

Return

0.2% Return rate 14% Fixable by listing

Leak-Proof30%▇▅█▇▆▆

leaking when I received it

leaked out of bottle

Leaking contents

Functionality-Overall21%▆▇▆▇▅█

Does not do as it says

Didnt do anything

Did not work

Advertised Vs Actual Product13%▄▇▄▆▆█

The advertisement is misleading

thats not what this product was marketed as

Not what its supposed to be

Compatibility-Overall5%▂▆█▃█▃
Value For Money4%▆▄▄▄█▃

Waste of money

Too expensive

This can be pricey

FAQ

Common Mould and Mildew Remover questions

Answered from the same tracked data.