mould and mildew remover
Skip itSoft demand (-41.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£250K£250K/yr · 214K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay£2.81–£19.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad7,272.59avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.61avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-41.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mould and mildew remover is a £250K/yr Amazon United Kingdom market (214K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mould and mildew remover market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £190K–£228K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #80
- Page quality
- 0%
- Prime
- 71%
- Sponsored
- 76%
- Out of stock
- 3.9%
- Avg brand age
- 45 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
157
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
1%
- Astonish38%
- Dettol31%
- Cillit Bang9%
- Pestshield8%
- HG7%
- NORTHERNSCAPE6%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.8% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.3×
Top mould and mildew remover search terms
- mould and mildew remover61K/yr
- astonish mould and mildew remover54K/yr
- dettol mould and mildew remover spray36K/yr
- mold and mildew remover spray19K/yr
- mildew remover8K/yr
- astonish mould and mildew blaster6K/yr
- dettol mould and mildew remover6K/yr
- mould and mildew4K/yr
- astonish mould5K/yr
- dettol mould3K/yr
Top mould and mildew remover products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Dettol Mould and Mildew Remover Multipack of 3 X 750ml Total 2.25L Mould Spray Bleach Spray Bathroom Cleaner Antibacterial Disinfectant Household Cleaners
Dettol£9.334.7★2,002 rev
Astonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray for Fast Mould Removal 2 x 750ml
Astonish£6.534.5★3,522 rev
Astonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray for Fast Mould Removal 3 x 750ml
Astonish£8.264.4★57 rev
Cillit Bang Black Mould Remover 750ml Effortless Shine for Damp Areas
Cillit Bang£2.814.6★1,958 rev
Astonish Mould and Mildew Blaster
Pestshield£5.224.4★3,099 rev
Newest
by launch dateAstonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray for Fast Mould Removal 3 x 750ml
Astonish£8.2657 rev
Astonish Mould and Mildew Blaster Multi-Purpose Mould Remover Spray 3 x 750ml Apple Burst
Astonish£8.14126 rev
Astonish Mould And Mildew Remover Anti Mould 750ml Spray Set - Also Includes | Multifunctional Crevice Cleaning Brush | Northernscape Microfibre Cloth Assorted | Fast Mould Removal |
NORTHERNSCAPE£8.9478 rev
Astonish Specialist Extra Strength Mould and Mildew Spray Set 750ml - Includes Crevice Cleaning Brush and Northernscape Microfibre Cloth for Fast Mould Removal
NORTHERNSCAPE£9.1433 rev
Mould Stain Remover Gel Cleaner - ACTIVE Heavy Duty Stain Cleaner for Front Loader Washing Machine Seal Rubber Gasket Bathroom Grout Shower Caulk - Front Load Washer Cleaning Solution - 7 Fl Oz
ACTIVE£9.9027,587 rev
Trending
90-day click momentumAstonish Specialist Extra Strength Mould & Mildew Stain Blaster Spray for Fast Mould Removal 3 x 750ml
Astonish£8.264.4★
Astonish Mould And Mildew Remover Anti Mould 750ml Spray Set - Also Includes | Multifunctional Crevice Cleaning Brush | Northernscape Microfibre Cloth Assorted | Fast Mould Removal |
NORTHERNSCAPE£8.944.5★
Astonish Specialist Extra Strength Mould and Mildew Spray Set 750ml - Includes Crevice Cleaning Brush and Northernscape Microfibre Cloth for Fast Mould Removal
NORTHERNSCAPE£9.143.9★
Astonish Mould and Mildew Blaster
Pestshield£5.224.4★
Dettol Mould and Mildew Remover Multipack of 3 X 750ml Total 2.25L Mould Spray Bleach Spray Bathroom Cleaner Antibacterial Disinfectant Household Cleaners
Dettol£9.334.7★
What buyers say about mould and mildew remover
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Cleaned well”
“Works Well”
“Good value for money”
“Does exactly as described and more”
“Effective spray”
“It was easy to remove”
“not too smelly”
“It's powerful”
“This product is effective when applied”
What buyers complain about
“Smell is awful”
“Does not do as it says”
“I was sceptical after trying every cleaning product I could think of”
“Waste of money”
“A few heavily stained areas needed to be treated 2 or 3 times”
“The quality is terrible”
“leaking when I received it”
“it was completely white as if nothing had happened”
“Couldnt use it at all”
“The advertisement is misleading”
Top return reasons
Common questions
- Is mould and mildew remover profitable to sell on Amazon United Kingdom?
- The niche generates £250K/yr across 17 tracked products. 90-day search growth is -41.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the mould and mildew remover niche?
- 7 brands and 157 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mould and mildew remover?
- Top complaints mined from reviews: Smell, Functionality-Overall, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for mould and mildew remover peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.3× the quietest.
- What does it cost to enter the mould and mildew remover niche?
- Listings span £2.81–£19.02; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 7,273 reviews — the moat a new listing must climb.