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Motorhome Essentials

Fail

Demand is soft, at -98.9% this quarter, so Motorhome Essentials is a Fail.

Flapen Score
29
29 / 100
Ranks 2,924 of 2,976 Grocery niches · −17 vs the category median of 46
Market size
£69K/yr722K searches / yr
90-day growth
-98.9%search demand this quarter
Competition
90%top-5 click share · 8 brands · 11 sellers

Flapen Score

Motorhome Essentials against its category

The dotted line is the Grocery average. Past it, Motorhome Essentials is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motorhome Essentials market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Motorhome Essentials 722K times last year and spent an estimated £69K. The top 5 brands take 90% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -98.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-98.9%
Conversion, latest week
1.0%
Market size, estimated
£69Ka year
Top search term
motorhome essentials518K searches a year

02 · Price

A sale here is worth £9.54.

Listings sell for £9.54 on average, from £3.43 to £20.00. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £9.54 that is £0 to £954 a year per listing.

Average price
£9.54under the $15 to $100 sweet spot
Price range
£3.43–£20.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£954
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #12,101 within Household Cleaners. It carries 2,933 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
8.3%
Average rank
#12,101in Household Cleaners
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,933per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Motorhome Essentials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

8 falling

Sellers

11

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

21%

  • THANSTAR19%
  • Pro-Kleen14%
  • Lewis-Plast12%
  • Navoys12%
  • pickpiff11%
  • Generic11%

Demand

Motorhome Essentials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Oct, Nov · busiest ÷ quietest = 141.5× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Motorhome Essentials

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness20%−0.02

Not sticky

Adhesive pads dont last

Didn't stick

Durability19%−0.17

Fall off after a few days

Fell off

Don't last

Strength9%+1.32

Not as strong as described

Not that strong

Flimbsy

Size-Overall8%−0.03

Not fit for purpose

These are very small

Alot smaller than expected

Value For Money6%+0.34

Not worth the money

Over priced

Was a bit dubious at first because of price

Love

Strength21%+1.32

Strong hooks

Strong hooks

Good and strong

Adhesion/Stickiness18%−0.02

Adhesion superb

Sticks well

sticks well

Quality-Overall17%+1.40

good quality will be good for camping

Amazing quality

Outstanding Performance

Value For Money10%+0.34

Excellent value

Good Value

Value for money

Assembly/Installation5%+0.32

Easy to fix

Easy to install

Very easy to put up

Return

0.4% Return rate 49% Fixable by listing

Size-Overall41%█▆▅▇▅▅

Not fit for purpose

These are very small

Alot smaller than expected

Adhesion/Stickiness16%▆▅▅▆▃█

Not sticky

Adhesive pads dont last

Didn't stick

Functionality-Overall7%▁▅█▂▄▃

Didnt worked for me

This item is rubbish and doesnt work

it did not work fell off the door during the night

Quality-Overall7%▁█▄▃▇▄

Total disaster

Low quality

Rubbish

Strength5%█▅▂▆▃▅

Not as strong as described

Not that strong

Flimbsy

FAQ

Common Motorhome Essentials questions

Answered from the same tracked data.