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Mothers Day Chocolate

Fail

The top 5 brands take 100% of clicks, so Mothers Day Chocolate is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£615K/yr1.6M searches / yr
90-day growth
-35.1%search demand this quarter
Competition
69%top-5 click share · 3 brands · 137 sellers

Flapen Score

Mothers Day Chocolate against its category

The dotted line is the Grocery average. Past it, Mothers Day Chocolate is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mothers Day Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mothers Day Chocolate 1.6M times last year and spent an estimated £615K. All 3 brands take every click. Demand peaks in Mar–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £615K a year.

Searches, last 12 months
1.6M
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
3.9%
Market size, estimated
£615Ka year
Peak month
December8.0× the quietest month
Top search term
ferrero rocher965K searches a year

02 · Price

A sale here is worth £10.17.

Listings sell for £10.17 on average, from £1.68 to £17.29. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £10.17 that is £102K to £127K a year per listing.

Average price
£10.17under the $15 to $100 sweet spot
Price range
£1.68–£17.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£102K–£127K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

7% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #433 within Chocolate Candy. It carries 12,671 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
93%
Out of stock, average day
9.0%
Average rank
#433in Chocolate Candy
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
12,671per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mothers Day Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£123K£185K£246K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

137

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

0%

  • Ferrero71%
  • Ferrero Rocher27%
  • Skybook2%
  • Open — no brand owns it (0%)

Demand

Mothers Day Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 8.0×

Search terms

Top Mothers Day Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ferrero rocher965K/yr
  • ferrero rocher chocolate429K/yr
  • ferrero47K/yr
  • ferrero rocher chocolates gift box18K/yr
  • wedding chocolates11K/yr
  • ferrero rocher gift28K/yr
  • chocolate ferrero rocher10K/yr
  • ferrero rocher gift box8K/yr
  • ferrero rocher chocolates5K/yr
  • ferrero rochers4K/yr

Reviews and returns

What reviews say buyers love and hate about Mothers Day Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+0.23

They taste like cheap chocolate

Taste very stale

Didnt taste right

Quality-Overall14%−0.03

not passing quality checks

Very disappointed with chocolate quality

Very poor quality

Value For Money12%+2.64

a bit pricey

the price keeps going up

Overpriced

Stale/Rotten/Spoiled7%−0.03

Chocolate looked OK. not bloomed

Almost stale

Taste very stale

Sweetness7%+0.46

Too sweet and lacks the signature crunch of the original

Too sweet

A bit too sweet though

Love

Taste-Overall34%+0.23

Yummy chocolate

The chocolates are delicious

Great taste

Value For Money21%+2.64

Excellent value

Great value for money

Good price

Gifting Purpose12%+0.85

Gift

Nice gift

perfect for gifting

Quality-Overall9%−0.03

Great consistent product and never disappoints

Great variety

Excellent Product

Sweetness8%+0.46

The sweetness is balanced slightly by the nutty centre

it is quite sweet with a strong milk chocolate base and a noticeable hazelnut presence

They feel luxurious without being overly sweet

Return

0.1% Return rate 33% Fixable by listing

Value For Money33%▁▁█▁▁█

a bit pricey

the price keeps going up

Overpriced

Advertised Vs Actual Product33%█▅▁▁▁▁

Only 12 packets inside not the 16 advertised

Strength17%▁█▁▁▁▁
Gifting Purpose17%▁▁▁█▁▁

FAQ

Common Mothers Day Chocolate questions

Answered from the same tracked data.