Is mosquito repellent profitable to sell on Amazon United Kingdom?

The niche generates £919K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +546.1%. Flapen's verdict: Launch it (64/100).

How competitive is the mosquito repellent niche?

11 brands and 158 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mosquito repellent?

Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Value For Money. The return rate is 0.1%.

When does demand for mosquito repellent peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.

What does it cost to enter the mosquito repellent niche?

Listings span £1.88–£15.89; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 1,736 reviews — the moat a new listing must climb.

mosquito repellent

Launch it

A $919K/yr market growing +546.1% this quarter with returns at 0.1% — clears our launch bar.

Growth

Incredible+546.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Market size

Great£919K

£919K/yr · 692K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,736.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.13

avg listing price — sweet spot $15–$100

Price range

Bad£1.88–£15.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, mosquito repellent is a £919K/yr Amazon United Kingdom market (692K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mosquito repellent market data

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £713K–£891K; units × avg price
Conversion rate: 18.6%
Avg BSR: #115
Page quality: 0%
Prime: 82%
Sponsored: 82%
Out of stock: 0.4%
Avg brand age: 40 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

158

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

Raid32%
Sanmex25%
Zero In17%
Pestshield9%
Quebec4%
Aldbury Goods4%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +546.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×

Open Trend

Top mosquito repellent search terms

fly spray469K/yr +599.5%15.3% conv.
fly spray killer indoor use112K/yr +523.8%18.4% conv.
fly killer spray42K/yr +263.4%14.0% conv.
flies killer spray10K/yr +386.0%12.6% conv.
fly spray killer indoor use pet safe13K/yr +879.8%11.8% conv.
fly and wasp killer spray11K/yr +425.3%16.4% conv.
fly spray indoor9K/yr +649.7%14.8% conv.
fly spray killer7K/yr +407.7%11.7% conv.
fly soray4K/yr +845.0%15.4% conv.
fly killer spray indoor use6K/yr +434.0%15.4% conv.

All search terms

Top mosquito repellent products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 PCS FLY & WASP KILLER INSECTICIDE FAST ACTING PEST AEROSOL SPRAY 300ML

Sanmex£5.794.2★3,696 rev

Zero in Fly and Wasp Killer - 300 ml Aerosol Controls Flying Insects and Bugs in The Home Ready-To-Use Fast Action Formula Instand Knockdown of Flies Waps and Other Flying Insects

Zero In£2.524.1★4,462 rev

Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml

Raid£4.004.3★2,198 rev

Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)

Raid£15.894.6★6,797 rev

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml

Raid£7.764.4★45 rev

Newest

by launch date

2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE

Generic£7.3615 rev

4mo ago

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml

Raid£7.7645 rev

4mo ago

Karlsten Fly Killer Spray 600ml 5 Metre Hyper Power Nozzle Ultra-Strong Fly Spray for Home & Outdoor Use Fast-Acting Aerosol Formula Instantly Kills Flies

Karlsten£14.05116 rev

1y ago

Sanmex Fly & Wasp Killer Spray 6 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods

Aldbury Goods£9.9728 rev

2y ago

Sanmex Fly & Wasp Killer Spray 2 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods

Aldbury Goods£5.6425 rev

2y ago

What buyers say about mosquito repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“As advertised”

Value For Money18%

“Good price”

Spray/Flow14%

“Easy to spray”

Quality-Overall12%

“very good product alternative”

Pest/Insect Control9%

“Kills insects”

Efficiency8%

“Works well”

Smell5%

“doesnt smell too bad”

Ease Of Use4%

“Easy to use”

Strength3%

“Effective”

Fever Relief1%

“Kills flues quickly”

What buyers complain about

Functionality-Overall26%

“Didnt work very well”

Spray/Flow16%

“And refused to spray”

Value For Money10%

“It is expensive”

Quality-Overall10%

“Trash product”

Pest/Insect Control9%

“Does not kill flies”

Smell6%

“The smell also lingers more than I would like”

Strength5%

“Not very effective”

Ease Of Use3%

“Not easy to use and not effective”

Water Resistance1%

“its just watered down stuff”

Defective Material/Parts1%

“Plastic caps broken on all bottles”

Top return reasons

Functionality-Overall33%

Spray/Flow17%

Defective Material/Parts13%

Leak-Proof8%

Pest/Insect Control8%

Value For Money5%

Advertised Vs Actual Product5%

Touch/Button Controls3%

Ease Of Use2%

Product Condition2%

Common questions

Is mosquito repellent profitable to sell on Amazon United Kingdom?: The niche generates £919K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +546.1%. Flapen's verdict: Launch it (64/100).
How competitive is the mosquito repellent niche?: 11 brands and 158 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mosquito repellent?: Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Value For Money. The return rate is 0.1%.
When does demand for mosquito repellent peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.
What does it cost to enter the mosquito repellent niche?: Listings span £1.88–£15.89; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 1,736 reviews — the moat a new listing must climb.