Is mosquito repellent profitable to sell on Amazon United Kingdom?

The niche generates £919K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +546.1%. Flapen's verdict: Launch it (64/100).

How competitive is the mosquito repellent niche?

11 brands and 158 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in mosquito repellent?

Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Value For Money. The return rate is 0.1%.

When does demand for mosquito repellent peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.

What does it cost to enter the mosquito repellent niche?

Listings span £1.88–£15.89; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 1,736 reviews — the moat a new listing must climb.

Mosquito Repellent

Launch it

A $919K/yr market growing +546.1% this quarter with returns at 0.1% — clears our launch bar.

Growth

Incredible+546.1%

90-day search growth — must beat 0% to launch

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible18.6%

search→purchase rate — share of searches ending in a sale

Market size

Great£919K

£919K/yr · 692K searches

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,736.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.13

avg listing price — sweet spot $15–$100

Price range

Bad£1.88–£15.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

Is mosquito repellent profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, mosquito repellent is a £919K/yr Amazon United Kingdom market (692K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Launch it — 64/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mosquito repellent market size & sales

Units sold, revenue, conversion and listing quality across the tracked shelf.

Units sold / yr: 100K–125K; avg 6,000–8,000/product
Revenue / yr: £713K–£891K; units × avg price
Conversion rate: 18.6%
Avg BSR: #115
Page quality: 0%
Prime: 82%
Sponsored: 82%
Out of stock: 0.4%
Avg brand age: 40 months
Avg seller age: 166 days

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

158

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

10%

Raid32%
Sanmex25%
Zero In17%
Pestshield9%
Quebec4%
Aldbury Goods4%
Open — no brand owns it (5 brands, 10%)

mosquito repellent demand & seasonality

Weekly Amazon search volume, last 104 weeks — +546.1% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×

Open Trend

Top mosquito repellent search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

fly spray469K/yr +599.5%15.3% conv.
fly spray killer indoor use112K/yr +523.8%18.4% conv.
fly killer spray42K/yr +263.4%14.0% conv.
flies killer spray10K/yr +386.0%12.6% conv.
fly spray killer indoor use pet safe13K/yr +879.8%11.8% conv.
fly and wasp killer spray11K/yr +425.3%16.4% conv.
fly spray indoor9K/yr +649.7%14.8% conv.
fly spray killer7K/yr +407.7%11.7% conv.
fly soray4K/yr +845.0%15.4% conv.
fly killer spray indoor use6K/yr +434.0%15.4% conv.

All search terms

Top mosquito repellent products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

3 PCS FLY & WASP KILLER INSECTICIDE FAST ACTING PEST AEROSOL SPRAY 300ML

Sanmex£5.794.2★3,696 rev

Zero in Fly and Wasp Killer - 300 ml Aerosol Controls Flying Insects and Bugs in The Home Ready-To-Use Fast Action Formula Instand Knockdown of Flies Waps and Other Flying Insects

Zero In£2.524.1★4,462 rev

Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml

Raid£4.004.3★2,198 rev

Raid Rapid Action Fly & Wasp Killer Fly Killer Spray For Indoor Use Pack of 6 (6 x 300ml)

Raid£15.894.6★6,797 rev

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml

Raid£7.764.4★45 rev

Newest

by launch date

2 x 300ml Ra!d Rapid Action FLY & WASP Killer Fly Killer Spray For Indoor Use(Total 600ML) BLUE

Generic£7.3615 rev

4mo ago

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml

Raid£7.7645 rev

4mo ago

Karlsten Fly Killer Spray 600ml 5 Metre Hyper Power Nozzle Ultra-Strong Fly Spray for Home & Outdoor Use Fast-Acting Aerosol Formula Instantly Kills Flies

Karlsten£14.05116 rev

1y ago

Sanmex Fly & Wasp Killer Spray 6 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods

Aldbury Goods£9.9728 rev

2y ago

Sanmex Fly & Wasp Killer Spray 2 Pack (300ml Each) Fast-Acting Insecticide Aerosol for Flies Wasps Mosquitoes & Flying Insects Household Pest Control Spray - Aldbury Goods

Aldbury Goods£5.6425 rev

2y ago

What reviews say buyers love and hate about mosquito repellent

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product19%

“As advertised”

Value For Money18%

“Good price”

Spray/Flow14%

“Easy to spray”

Quality-Overall12%

“very good product alternative”

Pest/Insect Control9%

“Kills insects”

Efficiency8%

“Works well”

Smell5%

“doesnt smell too bad”

Ease Of Use4%

“Easy to use”

Strength3%

“Effective”

Fever Relief1%

“Kills flues quickly”

What buyers complain about

Functionality-Overall26%

“Didnt work very well”

Spray/Flow16%

“And refused to spray”

Value For Money10%

“It is expensive”

Quality-Overall10%

“Trash product”

Pest/Insect Control9%

“Does not kill flies”

Smell6%

“The smell also lingers more than I would like”

Strength5%

“Not very effective”

Ease Of Use3%

“Not easy to use and not effective”

Water Resistance1%

“its just watered down stuff”

Defective Material/Parts1%

“Plastic caps broken on all bottles”

Top return reasons

Functionality-Overall33%

Spray/Flow17%

Defective Material/Parts13%

Leak-Proof8%

Pest/Insect Control8%

Value For Money5%

Advertised Vs Actual Product5%

Touch/Button Controls3%

Ease Of Use2%

Product Condition2%

Common mosquito repellent questions

Is mosquito repellent profitable to sell on Amazon United Kingdom?: The niche generates £919K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +546.1%. Flapen's verdict: Launch it (64/100).
How competitive is the mosquito repellent niche?: 11 brands and 158 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in mosquito repellent?: Top complaints mined from reviews: Functionality-Overall, Spray/Flow, Value For Money. The return rate is 0.1%.
When does demand for mosquito repellent peak?: Demand peaks in May–Jun–Jul–Aug; the busiest month runs 16.7× the quietest.
What does it cost to enter the mosquito repellent niche?: Listings span £1.88–£15.89; the average listing price is £7.13 (sweet spot $15–$100). The average incumbent carries 1,736 reviews — the moat a new listing must climb.

Score any niche yourself with the free Amazon product research tool.