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Mosquito Repellent

Maybe

Search demand grew +546.1% this quarter. But prices span $1.88–$15.89, mostly outside the sweet spot, so Mosquito Repellent is a Maybe.

Filters Trending
Flapen Score
64
64 / 100
Top 3% of 2,976 Grocery niches · +18 vs the category median of 46
Market size
£919K/yr692K searches / yr
90-day growth
+546.1%search demand this quarter
Competition
70%top-5 click share · 11 brands · 158 sellers

Flapen Score

Mosquito Repellent against its category

The dotted line is the Grocery average. Past it, Mosquito Repellent is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mosquito Repellent market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mosquito Repellent 692K times last year and spent an estimated £919K. The top 5 brands take 87% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

An estimated 18.6% of those searches ended in a purchase.

Shoppers searched for this 692K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.6% of those searches ended in a purchase. Searches in the last 90 days moved +546.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £919K a year.

Searches, last 12 months
692K
Growth, 90 days vs prior 90
+546.1%
Conversion, latest week
18.6%
Market size, estimated
£919Ka year
Peak month
July16.7× the quietest month
Top search term
fly spray469K searches a year

02 · Price

A sale here is worth £7.13.

Listings sell for £7.13 on average, from £1.88 to £15.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £7.13 that is £43K to £57K a year per listing.

Average price
£7.13under the $15 to $100 sweet spot
Price range
£1.88–£15.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£43K–£57K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #115 within Indoor Insect & Pest Control. It carries 1,736 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
0.4%
Average rank
#115in Indoor Insect & Pest Control
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,736per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Mosquito Repellent products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£92K£184K£276K£368K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

158

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

10%

  • Raid32%
  • Sanmex25%
  • Zero In17%
  • Pestshield9%
  • Quebec4%
  • Aldbury Goods4%
  • Open — no brand owns it (5 brands, 10%)

Demand

Mosquito Repellent search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 16.7×

Search terms

Top Mosquito Repellent search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fly spray469K/yr
  • fly spray killer indoor use112K/yr
  • fly killer spray42K/yr
  • flies killer spray10K/yr
  • fly spray killer indoor use pet safe13K/yr
  • fly and wasp killer spray11K/yr
  • fly spray indoor9K/yr
  • fly spray killer7K/yr
  • fly soray4K/yr
  • fly killer spray indoor use6K/yr

Reviews and returns

What reviews say buyers love and hate about Mosquito Repellent

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
26%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Didnt work very well”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mosquito Repellent questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data