Is moscato profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (42/100).

How competitive is the moscato niche?

12 brands and 49 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.

What does it cost to enter the moscato niche?

Listings span £5.49–£44.63; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.

moscato

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Great205.82

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.49–£44.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£14.70

avg listing price — sweet spot $15–$100

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Market size

Bad£42K

£42K/yr · 85K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, moscato is a £42K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

moscato market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £59K–£74K; units × avg price
Conversion rate: 3.4%
Avg BSR: #229
Page quality: 0%
Prime: 100%
Sponsored: 29%
Out of stock: 0.0%
Avg brand age: 80 months
Avg seller age: 184 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

Barefoot30%
Canti29%
Gallo FAMILY9%
Bartenura7%
Batasiolo5%
MARTINI3%
Open — no brand owns it (6 brands, 15%)

Demand

Weekly Amazon search volume, last 31 weeks — -5.0% search growth over the last 90 days.

Open Trend

Top moscato search terms

sweet wine21K/yr -10.4%0.7% conv.
moscato19K/yr -7.6%4.2% conv.
moscato wine14K/yr +2.2%1.1% conv.
moscato dasti14K/yr +3.5%4.7% conv.
pink moscato12K/yr -10.1%4.4% conv.
barefoot pink moscato5K/yr -4.4%3.1% conv.

All search terms

Top moscato products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti Italian Grape Variety from Piemonte Fruity and Sweet Taste 1x750 ml

Canti£6.844.8★319 rev

Barefoot Pink Moscato Rose Wine 75cl

Barefoot£6.884.7★216 rev

Bartenura Moscato | Sweet Sparkling White Wine in Iconic Blue Bottle | Light Fruity & Refreshing Italian Moscato | Low Alcohol 5% | Perfect for Parties Brunch Desserts & Gifting

Bartenura£9.304.7★110 rev

Batasiolo MOSCATO DASTI DOCG BOSC DLA REI 750 ml Lively Sweet White Wine

Batasiolo£10.274.4★88 rev

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti 5 5% Italian Grape Variety from Piemonte Fruity and Sweet Taste 6x750 ml

Canti£33.294.8★319 rev

Newest

by launch date

CaSalina Premium Sparkling Pink Moscato Sweet Rosé Wine A Beautiful Italian Pink Fizz with Prominent Aromas of Delicious Strawberries and Red Fruits (75cl x 1) ABV 7%

Just Perfect Wines£14.230 rev

8mo ago

Poggio Le Coste Moscato dAsti DOCG - Sweet White Italian Sparkling Wine from Asti Italy - Made from 100% Moscato Bianco Grapes - 75cl / 750ml 5.0% ABV

Poggio Le Coste£10.384 rev

2y ago

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti 5 5% Italian Grape Variety from Piemonte Fruity and Sweet Taste 6x750 ml

Canti£33.29319 rev

2y ago

BAREFOOT MOSCATO

Barefoot£41.5122 rev

3y ago

Barefoot Pink Moscato Californian Rosé Wine 6x 750ml bottles

Barefoot£44.6360 rev

4y ago

What buyers say about moscato

What buyers praise and complain about, mined from review topics.

What buyers love

Alcohol Flavor63%

“Super delicious moscatel sparkling wine”

Sweetness25%

“Best sweet wine”

Freshness13%

“I should add its lightly sparkling and delightfully refreshing”

Common questions

Is moscato profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (42/100).
How competitive is the moscato niche?: 12 brands and 49 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 81% of demand.
What does it cost to enter the moscato niche?: Listings span £5.49–£44.63; the average listing price is £14.70 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.