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Moscato

Fail

Shoppers spend only $42K a year here, so Moscato is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£42K/yr85K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
64%top-5 click share · 12 brands · 49 sellers

Flapen Score

Moscato against its category

The dotted line is the Grocery average. Past it, Moscato is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moscato market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moscato 85K times last year and spent an estimated £42K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
3.4%
Market size, estimated
£42Ka year
Top search term
sweet wine21K searches a year

02 · Price

A sale here is worth £14.70.

Listings sell for £14.70 on average, from £5.49 to £44.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.70 that is £1K to £4K a year per listing.

Average price
£14.70under the $15 to $100 sweet spot
Price range
£5.49–£44.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Beer, Wine & Spirits. It carries 206 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#229in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
206per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Moscato products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

49

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

  • Barefoot30%
  • Canti29%
  • Gallo FAMILY9%
  • Bartenura7%
  • Batasiolo5%
  • MARTINI3%
  • Open — no brand owns it (6 brands, 15%)

Demand

Moscato search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KDecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked

Search terms

Top Moscato search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sweet wine21K/yr
  • moscato19K/yr
  • moscato wine14K/yr
  • moscato dasti14K/yr
  • pink moscato12K/yr
  • barefoot pink moscato5K/yr

Reviews and returns

What reviews say buyers love and hate about Moscato

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Alcohol Flavor63%−0.18

Super delicious moscatel sparkling wine

this wine is perfect

Amazing Italian Wine

Sweetness25%+3.43

Best sweet wine

Freshness13%+1.47

I should add its lightly sparkling and delightfully refreshing

FAQ

Common Moscato questions

Answered from the same tracked data.