Moscato
FailShoppers spend an estimated $42K a year here, so Moscato is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £42K/yr85K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 64%top-5 click share · 12 brands · 49 sellers
Flapen Score
Moscato against its category
The dotted line is the Grocery average. Past it, Moscato is stronger. Inside it, weaker.
Market
The Moscato market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moscato 85K times last year and spent an estimated £42K. The top 5 brands take 81% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 3.4% of those searches ended in a purchase.
Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 85K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 3.4%
- Market size, estimated
- £42Ka year
- Top search term
- sweet wine21K searches a year
02 · Price
A sale here is worth £14.70.
Listings sell for £14.70 on average, from £5.49 to £44.63. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £14.70 that is £1K to £4K a year per listing.
- Average price
- £14.70under the $15 to $100 sweet spot
- Price range
- £5.49–£44.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£4K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #229 within Beer, Wine & Spirits. It carries 206 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #229in Beer, Wine & Spirits
- Average rating
- 4.61 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 206per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Moscato products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Canti - White D.O.C.G. Sparkling Wine Moscato dAsti Italian Grape Variety from Piemonte Fruity and Sweet Taste 1x750 ml
- Price
- £6.84
- Rating
- 4.8/5
- Reviews
- 319
- Age
- 5y ago

Barefoot Pink Moscato Rose Wine 75cl
- Price
- £6.88
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 10y ago

Bartenura Moscato | Sweet Sparkling White Wine in Iconic Blue Bottle | Light Fruity & Refreshing Italian Moscato | Low Alcohol 5% | Perfect for Parties Brunch Desserts & Gifting
- Price
- £9.30
- Rating
- 4.7/5
- Reviews
- 110
- Age
- 6y ago

Batasiolo MOSCATO DASTI DOCG BOSC DLA REI 750 ml Lively Sweet White Wine
- Price
- £10.27
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 5y ago

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti 5 5% Italian Grape Variety from Piemonte Fruity and Sweet Taste 6x750 ml
- Price
- £33.29
- Rating
- 4.8/5
- Reviews
- 319
- Age
- 2y ago
Trending
estimated 90-day click momentum
Barefoot Pink Moscato Californian Rosé Wine 6x 750ml bottles
- Price
- £44.63
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 4y ago

CaSalina Premium Sparkling Pink Moscato Sweet Rosé Wine A Beautiful Italian Pink Fizz with Prominent Aromas of Delicious Strawberries and Red Fruits (75cl x 1) ABV 7%
- Price
- £14.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Carlo Rossi Sweet Red 0.75L
- Price
- £8.35
- Rating
- 4.3/5
- Reviews
- 60
- Age
- 6y ago

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti Italian Grape Variety from Piemonte Fruity and Sweet Taste 1x750 ml
- Price
- £6.84
- Rating
- 4.8/5
- Reviews
- 319
- Age
- 5y ago

Barefoot Pink Moscato Rose Wine 75cl
- Price
- £6.88
- Rating
- 4.7/5
- Reviews
- 216
- Age
- 10y ago
Newest
by launch date
CaSalina Premium Sparkling Pink Moscato Sweet Rosé Wine A Beautiful Italian Pink Fizz with Prominent Aromas of Delicious Strawberries and Red Fruits (75cl x 1) ABV 7%
- Price
- £14.23
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 8mo ago

Poggio Le Coste Moscato dAsti DOCG - Sweet White Italian Sparkling Wine from Asti Italy - Made from 100% Moscato Bianco Grapes - 75cl / 750ml 5.0% ABV
- Price
- £10.38
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 2y ago

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti 5 5% Italian Grape Variety from Piemonte Fruity and Sweet Taste 6x750 ml
- Price
- £33.29
- Rating
- 4.8/5
- Reviews
- 319
- Age
- 2y ago

BAREFOOT MOSCATO
- Price
- £41.51
- Rating
- 4.4/5
- Reviews
- 22
- Age
- 3y ago

Barefoot Pink Moscato Californian Rosé Wine 6x 750ml bottles
- Price
- £44.63
- Rating
- 4.6/5
- Reviews
- 60
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
49
Est. top-5 brand share
81%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
15%
- Barefoot30%
- Canti29%
- Gallo FAMILY9%
- Bartenura7%
- Batasiolo5%
- MARTINI3%
- Open — no brand owns it (6 brands, 15%)
Demand
Moscato search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4× · 8 of 12 months tracked
Search terms
Top Moscato search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- sweet wine21K/yr
- moscato19K/yr
- moscato wine14K/yr
- moscato dasti14K/yr
- pink moscato12K/yr
- barefoot pink moscato5K/yr
Reviews and returns
What reviews say buyers love and hate about Moscato
We read the reviews and the return reasons for every product selling here.
“Super delicious moscatel sparkling wine”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
3 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moscato questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









