How competitive is the Moscato niche on Amazon United Kingdom?

12 brands and 49 sellers compete in Moscato on Amazon United Kingdom. The top 5 Moscato products take 64% of clicks and its top 5 brands hold 81% of demand.

Moscato

a small market ($42K/yr) — Moscato doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Moscato profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Moscato is a £42K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 42/100.

Moscato: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.0% over the last 90 days and 3.4% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr5K

Search volume / yr-5.0%85K

Conversion rate3.4%

Avg price£14.70

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers12 · 49

Top-5 product click share64%

Open market19%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 17 products

Top Moscato products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti Italian Grape Variety from Piemonte Fruity and Sweet Taste 1x750 ml

Price: £6.84
Rating: 4.8/5
Reviews: 319
Age: 5y ago

Barefoot Pink Moscato Rose Wine 75cl

Price: £6.88
Rating: 4.7/5
Reviews: 216
Age: 10y ago

Bartenura Moscato | Sweet Sparkling White Wine in Iconic Blue Bottle | Light Fruity & Refreshing Italian Moscato | Low Alcohol 5% | Perfect for Parties Brunch Desserts & Gifting

Price: £9.30
Rating: 4.7/5
Reviews: 110
Age: 6y ago

Batasiolo MOSCATO DASTI DOCG BOSC DLA REI 750 ml Lively Sweet White Wine

Price: £10.27
Rating: 4.4/5
Reviews: 88
Age: 5y ago

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti 5 5% Italian Grape Variety from Piemonte Fruity and Sweet Taste 6x750 ml

Price: £33.29
Rating: 4.8/5
Reviews: 319
Age: 2y ago

Newest

by launch date

CaSalina Premium Sparkling Pink Moscato Sweet Rosé Wine A Beautiful Italian Pink Fizz with Prominent Aromas of Delicious Strawberries and Red Fruits (75cl x 1) ABV 7%

Price: £14.23
Rating: 0.0/5
Reviews: 0
Age: 8mo ago

Poggio Le Coste Moscato dAsti DOCG - Sweet White Italian Sparkling Wine from Asti Italy - Made from 100% Moscato Bianco Grapes - 75cl / 750ml 5.0% ABV

Price: £10.38
Rating: 4.1/5
Reviews: 4
Age: 2y ago

Canti - White D.O.C.G. Sparkling Wine Moscato dAsti 5 5% Italian Grape Variety from Piemonte Fruity and Sweet Taste 6x750 ml

Price: £33.29
Rating: 4.8/5
Reviews: 319
Age: 2y ago

BAREFOOT MOSCATO

Price: £41.51
Rating: 4.4/5
Reviews: 22
Age: 3y ago

Barefoot Pink Moscato Californian Rosé Wine 6x 750ml bottles

Price: £44.63
Rating: 4.6/5
Reviews: 60
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

15%

Barefoot30%
Canti29%
Gallo FAMILY9%
Bartenura7%
Batasiolo5%
MARTINI3%
Open — no brand owns it (6 brands, 15%)

Moscato demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume85KCVR3.4%Products17Brands12Top 5 Brands81%OOS Rate0.0%Rating4.6★Reviews206Avg BSR#229

Top Moscato search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

sweet wine21K/yr -10.4%0.7% conv.
moscato19K/yr -7.6%4.2% conv.
moscato wine14K/yr +2.2%1.1% conv.
moscato dasti14K/yr +3.5%4.7% conv.
pink moscato12K/yr -10.1%4.4% conv.
barefoot pink moscato5K/yr -4.4%3.1% conv.

What reviews say buyers love and hate about Moscato

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Alcohol Flavor63%

“Super delicious moscatel sparkling wine”

Sweetness25%

“Best sweet wine”

Freshness13%

“I should add its lightly sparkling and delightfully refreshing”

Common Moscato questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Moscato 42/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -5.0% over the last 90 days.

Moscato sells for £14.70 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £5.49–£44.63. The average incumbent carries 206 reviews — the moat a new listing must climb.