morrisons cereal
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good551.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£88K£88K/yr · 163K searches
Growth
Bad-8.6%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Avg price
Bad£2.53avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.58–£3.70cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, morrisons cereal is a £88K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Aug–Sep. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
morrisons cereal market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £63K–£76K
- units × avg price
- Conversion rate
- 21.3%
- Avg BSR
- #0
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 17%
- Out of stock
- 6.2%
- Avg brand age
- 71 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Nestlé52%
- Morrisons25%
- Shreddies23%
Demand & seasonality
Weekly Amazon search volume, last 93 weeks — -8.6% search growth over the last 90 days.Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.6×
Top morrisons cereal search terms
- morrisons cereal67K/yr
- shreddies59K/yr
- shreddies breakfast cereal7K/yr
- cereal morrisons30K/yr
Top morrisons cereal products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
Nestlé£3.704.7★561 rev
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g
Shreddies£2.814.7★407 rev
Morrisons Choco Crackles 500g
Morrisons£1.834.1★17 rev
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
Nestlé£2.954.6★85 rev
Morrisons Frosted Flakes Cereal 500g
Morrisons£1.584.4★1,172 rev
Newest
by launch dateMorrisons Choco Crackles 500g
Morrisons£1.8317 rev
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
Nestlé£2.9585 rev
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g
Nestlé£2.9732 rev
Morrisons Halloumi 200g
Morrisons£2.20442 rev
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
Nestlé£3.70561 rev
Trending
90-day click momentumMorrisons Halloumi 200g
Morrisons£2.204.6★
Morrisons Choco Crackles 500g
Morrisons£1.834.1★
Morrisons Frosted Flakes Cereal 500g
Morrisons£1.584.4★
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
Nestlé£2.954.6★
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
Nestlé£3.704.7★
What buyers say about morrisons cereal
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“very yummy”
“Great product very pleased with purchase”
“Great breakfast cereal”
“Simple, Healthy And Keeps Me Full”
“lovely flavour and a real treat”
“The crunchy wheat squares have that familiar, satisfying texture, and they stay crunchy in milk long enough to actually enjoy the bowl without it turning soggy straight away for those who do not like it soggy”
“Very good price for the large packet size”
“Great big box deliscious”
“Just what I expected”
What buyers complain about
“Shredded wheat”
“Shreddies”
“In my opinion they are not value for money”
“Tasted very milky rather than chocolately”
Common questions
- Is morrisons cereal profitable to sell on Amazon United Kingdom?
- The niche generates £88K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.6%. Flapen's verdict: Skip it (36/100).
- How competitive is the morrisons cereal niche?
- 3 brands and 42 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in morrisons cereal?
- Top complaints mined from reviews: Chunk/Clump/Collection, Powdered/Crumbled, Value For Money. The return rate is 0.0%.
- When does demand for morrisons cereal peak?
- Demand peaks in Jan–Aug–Sep; the busiest month runs 2.6× the quietest.
- What does it cost to enter the morrisons cereal niche?
- Listings span £1.58–£3.70; the average listing price is £2.53 (sweet spot $15–$100). The average incumbent carries 552 reviews — the moat a new listing must climb.