Morrisons Cereal
FailThe top 5 brands take 100% of clicks, so Morrisons Cereal is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £88K/yr163K searches / yr
- 90-day growth
- -8.6%search demand this quarter
- Competition
- 82%top-5 click share · 3 brands · 42 sellers
Flapen Score
Morrisons Cereal against its category
The dotted line is the Grocery average. Past it, Morrisons Cereal is stronger. Inside it, weaker.
Market
The Morrisons Cereal market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Morrisons Cereal 163K times last year and spent an estimated £88K. All 3 brands take every click. Demand peaks in Jan–Aug–Sep. Flapen scores it 36 out of 100, a Fail.
01 · Demand
21.3% of searches ended in a purchase last week.
Shoppers searched for this 163K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.
- Searches, last 12 months
- 163K
- Growth, 90 days vs prior 90
- -8.6%
- Conversion, latest week
- 21.3%
- Market size, estimated
- £88Ka year
- Peak month
- September2.6× the quietest month
- Top search term
- morrisons cereal67K searches a year
02 · Price
A sale here is worth £2.53.
Listings sell for £2.53 on average, from £1.58 to £3.70. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £2.53 that is £4K to £5K a year per listing.
- Average price
- £2.53under the $15 to $100 sweet spot
- Price range
- £1.58–£3.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £4K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.2% of listings are out of stock. The average listing ranks #0 within Breakfast Cereal. It carries 552 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 6.2%
- Average rank
- #0in Breakfast Cereal
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 552per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Morrisons Cereal products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 3y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Squares - The Original - High Fibre No Added Sugar - 630g
- Price
- £2.81
- Rating
- 4.7/5
- Reviews
- 407
- Age
- 4y ago

Morrisons Choco Crackles 500g
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 4mo ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Morrisons Frosted Flakes Cereal 500g
- Price
- £1.58
- Rating
- 4.4/5
- Reviews
- 1,172
- Age
- 9y ago
Trending
90-day click momentum
Morrisons Halloumi 200g
- Price
- £2.20
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago

Morrisons Choco Crackles 500g
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 4mo ago

Morrisons Frosted Flakes Cereal 500g
- Price
- £1.58
- Rating
- 4.4/5
- Reviews
- 1,172
- Age
- 9y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 3y ago
Newest
by launch date
Morrisons Choco Crackles 500g
- Price
- £1.83
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 4mo ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Frosted One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.95
- Rating
- 4.6/5
- Reviews
- 85
- Age
- 2y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Coco One - High Fibre 5 Vitamins & Iron - 600g
- Price
- £2.97
- Rating
- 4.7/5
- Reviews
- 32
- Age
- 2y ago

Morrisons Halloumi 200g
- Price
- £2.20
- Rating
- 4.6/5
- Reviews
- 442
- Age
- 3y ago

Nestlé Cereals - Shreddies Breakfast Cereal - Bitesize Wholegrain Wheat Cereal - The Original - High Fibre No Added Sugar - 1.1kg
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 561
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- Nestlé52%
- Morrisons25%
- Shreddies23%
Demand
Morrisons Cereal search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Aug, Sep · busiest ÷ quietest = 2.6×
Search terms
Top Morrisons Cereal search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- morrisons cereal67K/yr
- shreddies59K/yr
- shreddies breakfast cereal7K/yr
- cereal morrisons30K/yr
Reviews and returns
What reviews say buyers love and hate about Morrisons Cereal
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Shredded wheat
Shreddies
In my opinion they are not value for money
Tasted very milky rather than chocolately
Love
Good value for money
Good value
Fantastic value 1.1kg box
very yummy
Great snack very filling
Delicious with fruit added
Great product very pleased with purchase
Good quality product
Very good seller
Great breakfast cereal
Good for morning breakfast
A healthy cereal at a good price delivered
Simple, Healthy And Keeps Me Full
They're tasty, healthy and a source of fibre
Good snack anytime
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Morrisons Cereal questions
Answered from the same tracked data.









