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Morning Sickness Relief

Fail

Demand is soft, at -57.1% this quarter, so Morning Sickness Relief is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£82K/yr107K searches / yr
90-day growth
-57.1%search demand this quarter
Competition
59%top-5 click share · 11 brands · 48 sellers

Flapen Score

Morning Sickness Relief against its category

The dotted line is the Grocery average. Past it, Morning Sickness Relief is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morning Sickness Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Morning Sickness Relief 107K times last year and spent an estimated £82K. The top 5 brands take 78% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-57.1%
Conversion, latest week
6.0%
Market size, estimated
£82Ka year
Peak month
February1.6× the quietest month
Top search term
morning sickness relief27K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £3.32 to £73.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.77 that is £3K to £6K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£3.32–£73.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #54 within Confectionery. It carries 2,951 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.4%
Average rank
#54in Confectionery
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,951per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Morning Sickness Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

48

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

14%

  • Three Lollies30%
  • Sea-Band20%
  • Allclair10%
  • Frida Mom10%
  • My Expert Midwife8%
  • MEIYYJ8%
  • Open — no brand owns it (5 brands, 14%)

Demand

Morning Sickness Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Morning Sickness Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • morning sickness relief27K/yr
  • pregnancy nausea relief11K/yr
  • morning sickness8K/yr
  • nausea relief pregnancy8K/yr
  • pregnancy sickness relief7K/yr
  • anti sickness pregnancy7K/yr
  • preggie pop drops3K/yr
  • pregnancy sickness5K/yr
  • preggie pops4K/yr
  • pregnancy nausea4K/yr

Reviews and returns

What reviews say buyers love and hate about Morning Sickness Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall24%−0.32

Did not do anything for us

Did not work

No results

Value For Money14%−0.03

a bit expensive

Pretty expensive

Waste of money

Size-Overall8%−0.03

Far too small

Small patches

A little tight on your wrists

Comfort-Overall6%−0.05

Not comfortable

these are uncomfortably tight

And can get quite uncomfortable after abit

Ease Of Use4%−0.04

can be tricky to peel pff to put on

Difficult to get on

It's not useful for me

Love

Efficiency16%+1.35

Effective

these worked really well for our cruise

Works well

Taste-Overall12%+0.21

The taste is pleasant. as-long as you like ginger

Taste nice

These taste absolutely beautiful

Value For Money10%−0.03

Affordable

Good price

Good value for money

Quality-Overall8%+0.54

Good quality bands

The quality of the bands themselves is good

Excellent product

Advertised Vs Actual Product7%+0.74

Works just as promised

Really work

Exactly as described

Return

0.1% Return rate 9% Fixable by listing

Functionality-Overall61%█▆▇▆▅▁

Did not do anything for us

Did not work

No results

Charging7%▁▁▁█▁▁
Pain Relief-Overall7%▅▁▁█▅▁

Not helped

I now cannot even wear the plastic beads as the wrist is too painful

felt violently ill

Defective Material/Parts7%▁▁▁▁▁█
Size-Overall7%▁█▁▁▅▁

Far too small

Small patches

A little tight on your wrists

FAQ

Common Morning Sickness Relief questions

Answered from the same tracked data.