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Morning Sickness Relief

Fail

Demand is soft, at -57.1% this quarter, so Morning Sickness Relief is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£82K/yr107K searches / yr
90-day growth
-57.1%search demand this quarter
Competition
59%top-5 click share · 11 brands · 48 sellers

Flapen Score

Morning Sickness Relief against its category

The dotted line is the Grocery average. Past it, Morning Sickness Relief is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Morning Sickness Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Morning Sickness Relief 107K times last year and spent an estimated £82K. The top 5 brands take 78% of clicks. Demand peaks in Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 6.0% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-57.1%
Conversion, latest week
6.0%
Market size, estimated
£82Ka year
Peak month
February1.6× the quietest month
Top search term
morning sickness relief27K searches a year

02 · Price

A sale here is worth £12.77.

Listings sell for £12.77 on average, from £3.32 to £73.16. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £12.77 that is £3K to £6K a year per listing.

Average price
£12.77under the $15 to $100 sweet spot
Price range
£3.32–£73.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #54 within Confectionery. It carries 2,951 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
85%
Out of stock, average day
0.4%
Average rank
#54in Confectionery
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,951per listing
Listings tracked
20

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Morning Sickness Relief products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

48

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

14%

  • Three Lollies30%
  • Sea-Band20%
  • Allclair10%
  • Frida Mom10%
  • My Expert Midwife8%
  • MEIYYJ8%
  • Open — no brand owns it (5 brands, 14%)

Demand

Morning Sickness Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Search terms

Top Morning Sickness Relief search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • morning sickness relief27K/yr
  • pregnancy nausea relief11K/yr
  • morning sickness8K/yr
  • nausea relief pregnancy8K/yr
  • pregnancy sickness relief7K/yr
  • anti sickness pregnancy7K/yr
  • preggie pop drops3K/yr
  • pregnancy sickness5K/yr
  • preggie pops4K/yr
  • pregnancy nausea4K/yr

Reviews and returns

What reviews say buyers love and hate about Morning Sickness Relief

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Efficiency”
24%of negative reviews mention “Functionality-Overall”
0.1%of orders come back
“Did not do anything for us”
A buyer, on “Functionality-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Morning Sickness Relief questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data