moringa powder
Worth a lookShows low returns (0.2%), but soft demand (-5.7% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Review moat
Good632avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Price range
Okay£4.63–£20.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£110K£110K/yr · 178K searches
Avg price
Okay£8.98avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, moringa powder is a £110K/yr Amazon United Kingdom market (178K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Aug–Sep. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
moringa powder market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- £112K–£135K
- units × avg price
- Conversion rate
- 6.9%
- Avg BSR
- #1,004
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 86%
- Out of stock
- 5.0%
- Avg brand age
- 45 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
25
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
53%
Top 20: 98%
Open market
31%
- Spring Blossom18%
- AUSHA13%
- Moringa Mantra11%
- Ecoveda11%
- Inner Vitality9%
- Sevenhills Wholefoods7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.7% search growth over the last 90 days.Peak months: Aug, Sep · busiest ÷ quietest = 3.1×
Top moringa powder search terms
- moringa powder126K/yr
- moringa powder organic35K/yr
- organic moringa powder14K/yr
- moringa leaf powder3K/yr
Top moringa powder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
1KG Moringa Superleaf Powder Oleifera 100% Organic Raw Premium Quality Non-GMO Healthy Vegan Superfood Food Supplement Rich in Protein Amino Acids Antioxidants Dietary Fibre Vitamins & Minerals
Spring Blossom£20.884.3★812 rev
Ausha Organic Moringa Leaf Powder 200g - UK Certified Organic by Soil Association- Source of Protein Amino Acids Antioxidants Dietary Fibre Vitamins & Minerals - Oleifera Leaf
AUSHA£7.534.4★615 rev
Organic Moringa Powder Award Winning Premium Pure Leaf Powder Rich in Essential Vitamins & Minerals by Inner Vitality
Inner Vitality£11.954.4★842 rev
Ecoveda Organic Certified Moringa Leaf Powder 100 g Premium Quality
Ecoveda£4.634.4★16 rev
Moringa Mantra Moringa Leaf Powder 500g Naturally Grown Powdered Moringa Leaves Tested for Heavy Metals
Moringa Mantra£8.424.6★331 rev
Newest
by launch date
Urja+ Premium Moringa Leaf Powder 275g | 100% Pure Moringa Superfood | Supports Energy Immunity & Wellness | Antioxidant-Rich | Vegan | Sustainably Sourced | Nutrient Powerhouse
Urja+£8.2814 rev
Sevenhills Wholefoods Moringa Powder 400g - High in Iron Vitamin B12 and Fibre for Energy Immunity & Gut Health - Non-GMO - add to Juices Baked Goods Smoothies
Sevenhills Wholefoods£8.91743 rev
Sevenhills Wholefoods Moringa Powder 200g - High in Iron Vitamin B12 and Fibre for Energy Immunity & Gut Health - Non-GMO - add to Juices Baked Goods Smoothies
Sevenhills Wholefoods£6.38743 rev
Ecoveda Organic Certified Moringa Leaf Powder 100 g Premium Quality
Ecoveda£4.6316 rev
ELEVEA Moringa Powder 100g | UK Doctor-Founded Brand | Pure Moringa Oleifera Leaf | Naturally Rich in Iron Vitamin A & Antioxidants | Energy Immunity & Vitality | Smoothie & Tea Ready | Vegan
ELEVEA£7.4632 rev
Trending
90-day click momentumSevenhills Wholefoods Moringa Powder 400g - High in Iron Vitamin B12 and Fibre for Energy Immunity & Gut Health - Non-GMO - add to Juices Baked Goods Smoothies
Sevenhills Wholefoods£8.914.5★
Sevenhills Wholefoods Moringa Powder 200g - High in Iron Vitamin B12 and Fibre for Energy Immunity & Gut Health - Non-GMO - add to Juices Baked Goods Smoothies
Sevenhills Wholefoods£6.384.5★
Urja+ Premium Moringa Leaf Powder 275g | 100% Pure Moringa Superfood | Supports Energy Immunity & Wellness | Antioxidant-Rich | Vegan | Sustainably Sourced | Nutrient Powerhouse
Urja+£8.284.9★
Ausha Organic Moringa Leaf Powder 200g - UK Certified Organic by Soil Association- Source of Protein Amino Acids Antioxidants Dietary Fibre Vitamins & Minerals - Oleifera Leaf
AUSHA£7.534.4★
Ecoveda Organic Certified Moringa Leaf Powder 100 g Premium Quality
Ecoveda£4.634.4★
What buyers say about moringa powder
What buyers praise and complain about, mined from review topics.What buyers love
“good quality and delivery on time”
“A natural and healthy supplement”
“earthy taste is surprisingly pleasant”
“Worth the money spent”
“Organic Moringa Powder”
“It still has that natural, organic flavor, and I really feel hopeful that it will support my health in a positive way”
“I really appreciate that it is free from additives, fillers and artificial ingredients, which gives confidence in its purity”
“It has a pleasant smell”
“This powder is milled for easy mixing and maximum absorption”
“The powder itself blends really well”
What buyers complain about
“Tastes like crap”
“I was generally expecting a little stronger of a flavour”
“powder is a bit too rough making it less suitable for mixing it into drinks/foods”
“Initially, I was a bit uhm about the colour as it simply was not proper green like my matcha, and 20+ years of that in the morning and then going brown/green was odd”
“Poor quality”
“Its all a waste of money”
“this is totally unhygienic”
“What a waste as i will need to trash it by April”
“Difficult to take - need to take in very small amounts due to pungent taste”
“I have have too many B vitamins before which ended up getting some of the symptoms related to it”
Common questions
- Is moringa powder profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 22 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Worth a look (52/100).
- How competitive is the moringa powder niche?
- 18 brands and 25 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in moringa powder?
- Top complaints mined from reviews: Taste-Overall, Flavor, Solubility. The return rate is 0.2%.
- When does demand for moringa powder peak?
- Demand peaks in Aug–Sep; the busiest month runs 3.1× the quietest.
- What does it cost to enter the moringa powder niche?
- Listings span £4.63–£20.88; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.