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Moringa Powder

Maybe

Returns run at only 0.2% of orders. But demand is soft, at -5.7% this quarter, so Moringa Powder is a Maybe.

Flapen Score
52
52 / 100
Top 23% of 2,976 Grocery niches · +6 vs the category median of 46
Market size
£110K/yr178K searches / yr
90-day growth
-5.7%search demand this quarter
Competition
53%top-5 click share · 18 brands · 25 sellers

Flapen Score

Moringa Powder against its category

The dotted line is the Grocery average. Past it, Moringa Powder is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moringa Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moringa Powder 178K times last year and spent an estimated £110K. The top 5 brands take 62% of clicks. Demand peaks in Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
178K
Growth, 90 days vs prior 90
-5.7%
Conversion, latest week
6.9%
Market size, estimated
£110Ka year
Peak month
August3.1× the quietest month
Top search term
moringa powder126K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £4.63 to £20.88. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £8.98 that is £7K to £9K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£4.63–£20.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£9K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,004 within Tea. It carries 632 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
95%
Out of stock, average day
5.0%
Average rank
#1,004in Tea
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
632per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Moringa Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 rising

Sellers

25

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

53%

Top 20: 98%

Open market

31%

  • Spring Blossom18%
  • AUSHA13%
  • Moringa Mantra11%
  • Ecoveda11%
  • Inner Vitality9%
  • Sevenhills Wholefoods7%

Demand

Moringa Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 3.1×

Search terms

Top Moringa Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moringa powder126K/yr
  • moringa powder organic35K/yr
  • organic moringa powder14K/yr
  • moringa leaf powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Moringa Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%−0.12

Tastes like crap

It tastes horrific

Taste horrible

Flavor8%−0.10

I was generally expecting a little stronger of a flavour

Its not like murunka powder

It tasted like scotch bonnet pepper

Solubility6%−0.06

powder is a bit too rough making it less suitable for mixing it into drinks/foods

Doesn't mix well

Color6%−0.05

Initially, I was a bit uhm about the colour as it simply was not proper green like my matcha, and 20+ years of that in the morning and then going brown/green was odd

Colour less green, tastes like mud and clay

Quality-Overall6%+1.54

Poor quality

while this wasnt the best

Not good at all

Love

Quality-Overall28%+1.54

good quality and delivery on time

Excellent Product

The powder itself is excellent quality

Nutritional Content10%+0.69

A natural and healthy supplement

It is a great supplement that I highly recommend for anyone looking to boost their daily nutrient intake

has very nutritional benefits

Taste-Overall7%−0.12

earthy taste is surprisingly pleasant

Smooth taste

Tastes great

Value For Money6%+0.19

Worth the money spent

Worth every penny

Good value for money

Vegan/Organic5%+0.41

Organic Moringa Powder

It suits vegetarian and vegan diets and feels reassuringly natural

totally organic

FAQ

Common Moringa Powder questions

Answered from the same tracked data.