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Moonshine

Fail

The top 5 brands take 100% of clicks, so Moonshine is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£109K/yr205K searches / yr
90-day growth
+3.7%search demand this quarter
Competition
45%top-5 click share · 4 brands · 16 sellers

Flapen Score

Moonshine against its category

The dotted line is the Grocery average. Past it, Moonshine is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moonshine market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moonshine 205K times last year and spent an estimated £109K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
+3.7%
Conversion, latest week
2.5%
Market size, estimated
£109Ka year
Peak month
December4.6× the quietest month
Top search term
moonshine126K searches a year

02 · Price

A sale here is worth £21.01.

Listings sell for £21.01 on average, from £7.21 to £53.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £21.01 that is £2K to £5K a year per listing.

Average price
£21.01inside the $15 to $100 sweet spot
Price range
£7.21–£53.05
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #354 within Beer, Wine & Spirits. It carries 999 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
5.9%
Average rank
#354in Beer, Wine & Spirits
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
999per listing
Listings tracked
27

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
76 months

Products

Top Moonshine products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 92%

Open market

0%

  • O'Donnell Moonshine47%
  • Ole Smoky26%
  • Waboba15%
  • Firefly12%

Demand

Moonshine search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Moonshine search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moonshine126K/yr
  • moonshine o donnell22K/yr
  • odonnell moonshine23K/yr
  • o donnell moonshine14K/yr
  • ole smoky moonshine8K/yr
  • moonshine alcohol9K/yr
  • odonnells moonshine3K/yr

Reviews and returns

What reviews say buyers love and hate about Moonshine

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.14

Dont taste nice

i waited ages for this to be on offer and disapointed, vile taste and not much kick, i will be sticking with apple pie flavour of another brand

Bought as a gift so unable to say how it tastes

Sweetness20%−0.04

sickly sweet and not to my liking i have offered this to several other people and they didnt like it either not sure

Blend/Ratio10%+0.17

Just dont mix it with anything

Love

Taste-Overall33%−0.14

Nice drink

Quite tasty too

taste is amazing

Flavor20%+2.31

Fabulous stuff lovely flavour

And BOOM you get apple pie and ice cream flavour and wobbly legs

This is my favorite flavour of moonshine by a long way

Quality-Overall11%

Bought as a gift no complaints

Great product

Quality

Gifting Purpose11%+1.14

Bought as a gift that was gratefully received

Nice gift

This is a nice set to get people as a gift

Sweetness7%−0.04

Lovely drop Great taste like drinks sweets

Very sweet

Deliciously sweet

Return

0.5% Return rate 50% Fixable by listing

Size-Overall50%▁▁█▁█▁
Material Quality25%▁▁▁▁█▁
Brightness/Shine/Glow25%▁▁█▁▁▁

FAQ

Common Moonshine questions

Answered from the same tracked data.