Moonshine
FailThe top 5 brands take 100% of clicks, so Moonshine is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £109K/yr205K searches / yr
- 90-day growth
- +3.7%search demand this quarter
- Competition
- 45%top-5 click share · 4 brands · 16 sellers
Flapen Score
Moonshine against its category
The dotted line is the Grocery average. Past it, Moonshine is stronger. Inside it, weaker.
Market
The Moonshine market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Moonshine 205K times last year and spent an estimated £109K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 205K
- Growth, 90 days vs prior 90
- +3.7%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £109Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- moonshine126K searches a year
02 · Price
A sale here is worth £21.01.
Listings sell for £21.01 on average, from £7.21 to £53.05. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £21.01 that is £2K to £5K a year per listing.
- Average price
- £21.01inside the $15 to $100 sweet spot
- Price range
- £7.21–£53.05
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #354 within Beer, Wine & Spirits. It carries 999 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 96%
- Out of stock, average day
- 5.9%
- Average rank
- #354in Beer, Wine & Spirits
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 999per listing
- Listings tracked
- 27
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 76 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 76 months
Products
Top Moonshine products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ODonnell Moonshine Bestsellers Collection | Micro Set 8 x 20ml | Tough Nut Sticky Toffee Very Cherry Wild Berry | Taster Liqueur Gift Set
- Price
- £20.75
- Rating
- 4.8/5
- Reviews
- 3,155
- Age
- 2y ago

ODonnell - Tough Nut - Moonshine 70cl 25% ABV
- Price
- £24.38
- Rating
- 4.8/5
- Reviews
- 3,155
- Age
- 9y ago

Waboba Moonshine Ball Light Up Moon Hyper Bouncy Glow In The Dark Extra Bounce Land Ball Orange - 60x60x60 mm
- Price
- £8.19
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 2y ago

Ole Smoky Blue Flame Moonshine 50cl - 64% ABV Tennessee Mountain-Style Spirit - High Proof Moonshine Alcohol
- Price
- £25.15
- Rating
- 4.7/5
- Reviews
- 186
- Age
- 5y ago

Firefly Apple Pie Moonshine 75 cl
- Price
- £17.98
- Rating
- 4.6/5
- Reviews
- 3,758
- Age
- 11y ago
Trending
90-day click momentum
Waboba Moonshine Ball Light Up Moon Hyper Bouncy Glow In The Dark Extra Bounce Land Ball Green - 60x60x60 mm
- Price
- £7.40
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 2y ago

Waboba Moonshine Ball Light Up Moon Hyper Bouncy Glow In The Dark Extra Bounce Land Ball Orange - 60x60x60 mm
- Price
- £8.19
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 2y ago

ODonnell Moonshine Sticky Toffee Gift Set | 700ml + Pouring Lid | 25% ABV | Toffee Liqueur Gift in Mason Jar
- Price
- £28.12
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 5y ago

Waboba Moonshine Ball Light Up Moon Hyper Bouncy Glow In The Dark Extra Bounce Land Ball Blue - 60x60x60 mm
- Price
- £7.21
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 2y ago

ODonnell Moonshine Very Cherry Gift Set | 700ml + Pouring Lid | 20% ABV | Cherry Liqueur Gift in Mason Jar
- Price
- £28.07
- Rating
- 4.8/5
- Reviews
- 215
- Age
- 4y ago
Newest
by launch date
Ole Smoky Mountain Java Moonshine 50 cl 17.5 percent abv
- Price
- £9.12
- Rating
- 4.6/5
- Reviews
- 12
- Age
- 1y ago

Ole Smoky Sour Watermelon Moonshine 50cl - 20% ABV Tennessee Mountain-Style Spirit - Flavoured Moonshine Alcohol for Cocktails
- Price
- £13.50
- Rating
- 3.9/5
- Reviews
- 8
- Age
- 1y ago

ODonnell Moonshine Coffee | 700ml Mason Jar | 20% ABV
- Price
- £26.62
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 2y ago

ODonnell Moonshine Bestsellers Collection | Micro Set 8 x 20ml | Tough Nut Sticky Toffee Very Cherry Wild Berry | Taster Liqueur Gift Set
- Price
- £20.75
- Rating
- 4.8/5
- Reviews
- 3,155
- Age
- 2y ago

Waboba Moonshine Ball Light Up Moon Hyper Bouncy Glow In The Dark Extra Bounce Land Ball Orange - 60x60x60 mm
- Price
- £8.19
- Rating
- 4.3/5
- Reviews
- 455
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
45%
Top 20: 92%
Open market
0%
- O'Donnell Moonshine47%
- Ole Smoky26%
- Waboba15%
- Firefly12%
Demand
Moonshine search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Moonshine search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- moonshine126K/yr
- moonshine o donnell22K/yr
- odonnell moonshine23K/yr
- o donnell moonshine14K/yr
- ole smoky moonshine8K/yr
- moonshine alcohol9K/yr
- odonnells moonshine3K/yr
Reviews and returns
What reviews say buyers love and hate about Moonshine
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Dont taste nice
i waited ages for this to be on offer and disapointed, vile taste and not much kick, i will be sticking with apple pie flavour of another brand
Bought as a gift so unable to say how it tastes
sickly sweet and not to my liking i have offered this to several other people and they didnt like it either not sure
Just dont mix it with anything
Love
Nice drink
Quite tasty too
taste is amazing
Fabulous stuff lovely flavour
And BOOM you get apple pie and ice cream flavour and wobbly legs
This is my favorite flavour of moonshine by a long way
Bought as a gift no complaints
Great product
Quality
Bought as a gift that was gratefully received
Nice gift
This is a nice set to get people as a gift
Lovely drop Great taste like drinks sweets
Very sweet
Deliciously sweet
Return
0.5% Return rate 50% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Moonshine questions
Answered from the same tracked data.









