Mooncake
FailThe top 5 brands take 100% of clicks, so Mooncake is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £7K/yr57K searches / yr
- 90-day growth
- -39.3%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 6 sellers
Flapen Score
Mooncake against its category
The dotted line is the Grocery average. Past it, Mooncake is stronger. Inside it, weaker.
Market
The Mooncake market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mooncake 57K times last year and spent an estimated £7K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.
- Searches, last 12 months
- 57K
- Growth, 90 days vs prior 90
- -39.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- £7Ka year
- Peak month
- September30.0× the quietest month
- Top search term
- mooncake29K searches a year
02 · Price
A sale here is worth £10.03.
Listings sell for £10.03 on average, from £6.26 to £16.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £10.03 that is £0 to £1K a year per listing.
- Average price
- £10.03under the $15 to $100 sweet spot
- Price range
- £6.26–£16.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 63.5% of listings are out of stock. The average listing ranks #856 within Snack Foods. It carries 26 reviews at 3.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 18%
- Out of stock, average day
- 63.5%
- Average rank
- #856in Snack Foods
- Average rating
- 3.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 26per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Mooncake products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Chinese specialty mooncakes instant fruit mooncakes Mid Autumn gifts pack sweet cookies chocolate candy ready-to-eat delicious soft cakes Dim sum breakfast bread (Mix 3 flavors 6 packs)
- Price
- £12.24
- Rating
- 2.5/5
- Reviews
- 6
- Age
- 1y ago

Sugar free milk mooncake Chinese cheese moon cake Mid-Autumn Festival moon cake gift package instant cranberry fruit cake milk sugar Dim sum nutritious breakfast (4 Flavor Mix 4 packs)
- Price
- £7.16
- Rating
- 3.3/5
- Reviews
- 3
- Age
- 1y ago

Milk mooncake Fruit cake Mid-Autumn Festival moon cake gummies dim sum Instant biscuits healthy snacks delicious Chinese snacks Sweets Gifts (Original taste 6 pcs)
- Price
- £6.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Fruit MoonCake 8-Flavor Mid-Autumn Festival Mooncakes Five Fruit Mooncakes Sweets Healthy Breakfast Instant Meal Delicious Chinese Snack Gift Snack Cakes Fruits filling
- Price
- £10.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Pack of 2 Rahms Mini Croustade Cups - 48 Cups in Total (24 per Pack)
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 3y ago
Trending
estimated 90-day click momentum
SntCrave Osmanthus Flower Cakes 260g | Traditional Chinese Pastry 18 Pieces | Soft Sweet & Floral Aroma | Delicate Melt-in-Mouth Texture | Perfect with Tea or as Gift
- Price
- £9.72
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago

Fruit MoonCake 8-Flavor Mid-Autumn Festival Mooncakes Five Fruit Mooncakes Sweets Healthy Breakfast Instant Meal Delicious Chinese Snack Gift Snack Cakes Fruits filling
- Price
- £10.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Milk mooncake Fruit cake Mid-Autumn Festival moon cake gummies dim sum Instant biscuits healthy snacks delicious Chinese snacks Sweets Gifts (Original taste 6 pcs)
- Price
- £6.26
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Pack of 2 Rahms Mini Croustade Cups - 48 Cups in Total (24 per Pack)
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 3y ago

Five black moon cake Black sesame cake black bean mulberry cake healthy nutrition meal replacement filling snacks breakfast cake dessert pastry delicious snack Mid-Autumn gift (5 packs)
- Price
- £10.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2y ago
Newest
by launch date
SntCrave Osmanthus Flower Cakes 260g | Traditional Chinese Pastry 18 Pieces | Soft Sweet & Floral Aroma | Delicate Melt-in-Mouth Texture | Perfect with Tea or as Gift
- Price
- £9.72
- Rating
- 3.5/5
- Reviews
- 6
- Age
- 3mo ago

Fruit MoonCake 8-Flavor Mid-Autumn Festival Mooncakes Five Fruit Mooncakes Sweets Healthy Breakfast Instant Meal Delicious Chinese Snack Gift Snack Cakes Fruits filling
- Price
- £10.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago

Cherry Blossom-flavored Mung Bean Cake (500G/BOX) Mooncake Pastry Dim Sum Dessert Healthy Breakfast Vegan Instant Meal Replacement Delicious Chinese Snack Gifts (1box)
- Price
- £16.66
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 11mo ago

Chinese specialty mooncakes instant fruit mooncakes Mid Autumn gifts pack sweet cookies chocolate candy ready-to-eat delicious soft cakes Dim sum breakfast bread (Mix 3 flavors 6 packs)
- Price
- £12.24
- Rating
- 2.5/5
- Reviews
- 6
- Age
- 1y ago

Osmanthus cake Chinese traditional specialty pastries dim sum Healthy nutritious breakfast bread instant food vegan Confectionery casual snacks dessert delicious snack gifts (6 pcs)
- Price
- £8.96
- Rating
- 3.5/5
- Reviews
- 3
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
6
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
79%
Top 20: 100%
Open market
0%
- wasailuo70%
- HoolySeek11%
- PVL Trade9%
- SntCrave8%
- FIFIWER2%
- Open — no brand owns it (0%)
Demand
Mooncake search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 30.0×
Search terms
Top Mooncake search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mooncake29K/yr
- moon cake9K/yr
- moon cakes7K/yr
- mooncakes6K/yr
- chinese mooncake6K/yr
Reviews and returns
What reviews say buyers love and hate about Mooncake
We read the reviews and the return reasons for every product selling here.
“they are almost tasteless”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
10 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mooncake questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









