Skip to content

Mooncake

Fail

The top 5 brands take 100% of clicks, so Mooncake is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£7K/yr57K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
79%top-5 click share · 5 brands · 6 sellers

Flapen Score

Mooncake against its category

The dotted line is the Grocery average. Past it, Mooncake is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mooncake market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mooncake 57K times last year and spent an estimated £7K. All 5 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
1.3%
Market size, estimated
£7Ka year
Peak month
September30.0× the quietest month
Top search term
mooncake29K searches a year

02 · Price

A sale here is worth £10.03.

Listings sell for £10.03 on average, from £6.26 to £16.66. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £10.03 that is £0 to £1K a year per listing.

Average price
£10.03under the $15 to $100 sweet spot
Price range
£6.26–£16.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 63.5% of listings are out of stock. The average listing ranks #856 within Snack Foods. It carries 26 reviews at 3.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
18%
Out of stock, average day
63.5%
Average rank
#856in Snack Foods
Average rating
3.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
26per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Mooncake products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£373£747£1K£1K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

5 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • wasailuo70%
  • HoolySeek11%
  • PVL Trade9%
  • SntCrave8%
  • FIFIWER2%
  • Open — no brand owns it (0%)

Demand

Mooncake search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 30.0×

Search terms

Top Mooncake search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mooncake29K/yr
  • moon cake9K/yr
  • moon cakes7K/yr
  • mooncakes6K/yr
  • chinese mooncake6K/yr

Reviews and returns

What reviews say buyers love and hate about Mooncake

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.48

they are almost tasteless

No real taste

They just have very little taste to me

Texture/Consistency-Overall25%−0.13

bad texture

Sweetness13%+1.70

I wouldnt say they are sweet or floral

Love

Taste-Overall33%−0.48

Tasty

Very nice and yummy

Sweetness19%+1.70

The sweetness is perfectly balanced

Had a elegant tasteful look when filled with the delightful sweet and savourys

Ease Of Use19%+2.32

Great for easy hors d’oeuvres

makes them easy to share or pack for work

Color6%−0.05

Very pretty

The golden colour is appealing

Value For Money4%−0.08

The box is good value for £9.99. at the time of review

FAQ

Common Mooncake questions

Answered from the same tracked data.