Is monin vanilla syrup profitable to sell on Amazon United Kingdom?

The niche generates £797K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (55/100).

How competitive is the monin vanilla syrup niche?

9 brands and 66 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in monin vanilla syrup?

Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.

When does demand for monin vanilla syrup peak?

Demand peaks in Apr–Oct–Nov; the busiest month runs 2.1× the quietest.

What does it cost to enter the monin vanilla syrup niche?

Listings span £3.29–£21.79; the average listing price is £8.95 (sweet spot $15–$100). The average incumbent carries 2,924 reviews — the moat a new listing must climb.

monin vanilla syrup

Worth a look

Shows low returns (0.0%), but pricing outside the sweet spot ($8.95 avg) keeps it on the watch list.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.3%

search→purchase rate — share of searches ending in a sale

Market size

Good£797K

£797K/yr · 548K searches

Growth

Good+24.7%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.29–£21.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,924.38

avg incumbent reviews — the moat a new listing must climb

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Avg price

Okay£8.95

avg listing price — sweet spot $15–$100

According to Flapen's Amazon United Kingdom niche tracking, monin vanilla syrup is a £797K/yr Amazon United Kingdom market (548K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Apr–Oct–Nov. Verdict: Worth a look — 55/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

monin vanilla syrup market data

Units sold / yr: 80K–100K; avg 5,000–6,000/product
Revenue / yr: £716K–£895K; units × avg price
Conversion rate: 16.3%
Avg BSR: #32
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 52 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

Monin54%
Simply14%
The Skinny Food Co9%
Bulk7%
1883 MAISON ROUTIN6%
Sweet Freedom3%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.7% search growth over the last 90 days.

Peak months: Apr, Oct, Nov · busiest ÷ quietest = 2.1×

Open Trend

Top monin vanilla syrup search terms

vanilla syrup345K/yr +29.8%14.8% conv.
monin vanilla syrup55K/yr +36.3%19.3% conv.
vanilla coffee syrup51K/yr +11.1%14.8% conv.
vanilla syrup for coffee40K/yr -0.0%11.9% conv.
monin vanilla8K/yr +33.9%19.4% conv.
coffee syrup vanilla8K/yr +11.8%12.7% conv.
vanilla syrup for matcha7K/yr +6.5%7.9% conv.
monin syrup vanilla8K/yr +4.9%14.0% conv.
vanilla syrup monin7K/yr +61.8%15.6% conv.
vanilla coffee syrups3K/yr -6.3%15.5% conv.

All search terms

Top monin vanilla syrup products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MONIN Premium Vanilla Syrup 700ml for Coffee and Cocktails. Vegan-Friendly Allergen-Free 100% Natural Flavours and Colourings

Monin£8.314.7★9,734 rev

Monin Premium Vanilla Syrup 1L For Coffee And Cocktails. Vegan-Friendly Allergen-Free 100 Percent Natural Flavours And Colourings

Monin£11.094.7★9,734 rev

Skinny Food Co French Vanilla Coffee Syrup - Sugar Free 1L - Zero Calorie Coffee Syrup For Coffee Tea Hot Chocolate Fruit Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free

The Skinny Food Co£8.754.5★3,078 rev

Monin Premium Vanilla Sugar Free Syrup 1L For Coffee And Cocktails. Vegan-Friendly Allergen-Free 100 Percent Natural Flavours And Colourings. Sugar-Free Vanilla Coffee Syrup

Monin£11.564.6★4,146 rev

Bulk Zero Calorie Barista Syrup Vanilla 1 Litre

Bulk£5.814.4★2,042 rev

Newest

by launch date

Sweet Freedom Barista Vanilla Syrup 250 ml Bottle Refined Sugar Free Vegan Syrup for Coffee and Hot Drinks (Pack of 1)

Sweet Freedom£3.6847 rev

5mo ago

Premium Vanilla Syrup 1L for Coffee and Cocktails | Vanilla Coffee Syrup with Monin compatible pump

ABL Supplies£21.79124 rev

2y ago

Bulk Zero Calorie Barista Syrup Vanilla 1 Litre

Bulk£5.812,042 rev

4y ago

Simply Sugar Free French Vanilla Syrup Low Calorie Vegan & Nut Free Flavoured Syrup for Coffee Cocktails & Baking (1 Litre)

Simply£7.01867 rev

5y ago

Skinny Food Co French Vanilla Coffee Syrup - Sugar Free 1L - Zero Calorie Coffee Syrup For Coffee Tea Hot Chocolate Fruit Protein Drinks - Vegan-Friendly Gluten-Free & Fat-Free

The Skinny Food Co£8.753,078 rev

6y ago

What buyers say about monin vanilla syrup

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Amazing taste”

Flavor16%

“Nice flavor”

Sweetness9%

“It isn't too sweet”

Value For Money8%

“cheaper”

Quality-Overall8%

“good quality, great with coffee, will be buying more”

Nutritional Content3%

“Delicious without ruining my diet”

Artificial Sweeteners2%

“Its also sugar free so no need for any extra sweetener as its natural flavour is enough”

Caffeine Content2%

“Really nice in coffee”

Baking1%

“Good for cake too”

Alcohol Flavor1%

“Great item and tastes good in cocktails”

What buyers complain about

Taste-Overall28%

“Artificial taste”

Flavor11%

“No flavour”

Sweetness8%

“Bland sweet taste”

Artificial Sweeteners5%

“Beware of artificial sweeteners”

Value For Money5%

“pricey”

Quality-Overall5%

“I think quality went down”

Dilute/Watery3%

“the consistency of this is more like water”

Ingredients-Overall2%

“what ingredients are missed on other foodstuffs”

Size-Overall2%

“Big”

Ease Of Use1%

“Quite sickly and offputting if you use a little too much, but, if youre gentle on the pours, its a nice addition to your drink and worth the purchase”

Common questions

Is monin vanilla syrup profitable to sell on Amazon United Kingdom?: The niche generates £797K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.7%. Flapen's verdict: Worth a look (55/100).
How competitive is the monin vanilla syrup niche?: 9 brands and 66 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in monin vanilla syrup?: Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
When does demand for monin vanilla syrup peak?: Demand peaks in Apr–Oct–Nov; the busiest month runs 2.1× the quietest.
What does it cost to enter the monin vanilla syrup niche?: Listings span £3.29–£21.79; the average listing price is £8.95 (sweet spot $15–$100). The average incumbent carries 2,924 reviews — the moat a new listing must climb.