How competitive is the Molasses niche on Amazon United Kingdom?

7 brands and 40 sellers compete in Molasses on Amazon United Kingdom. The top 5 Molasses products take 66% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Molasses?

Molasses buyers on Amazon United Kingdom complain most about Taste-Overall, Bitter, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Molasses niche?

Molasses sells for £9.43 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.03–£14.23. The average incumbent carries 268 reviews — the moat a new listing must climb.

Molasses

prices mostly outside the sweet spot ($3.03–$14.23) — Molasses doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Molasses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Molasses is a £140K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Molasses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -1.7% over the last 90 days and 9.6% of searches end in a purchase.

£140K

revenue / yr

Units sold / yr15K

Search volume / yr-1.7%155K

Conversion rate9.6%

Avg price£9.43

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 40

Top-5 product click share66%

Open market5%

Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 16 products

Top Molasses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK

Price: £7.27
Rating: 4.6/5
Reviews: 64
Age: 7mo ago

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)

Price: £9.86
Rating: 4.7/5
Reviews: 510
Age: 6y ago

Grandmas Grandmas Original Molasses All Natural Unsulphured - 12Oz

Price: £7.53
Rating: 4.5/5
Reviews: 355
Age: 13y ago

Meridian Organic Blackstrap Molasses 350g (Pack of 2)

Price: £8.48
Rating: 4.5/5
Reviews: 255
Age: 9y ago

Grandmas Molasses 355ml Original American

Price: £8.20
Rating: 4.5/5
Reviews: 325
Age: 16y ago

Newest

by launch date

Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK

Price: £7.27
Rating: 4.6/5
Reviews: 64
Age: 7mo ago

Meridian Organic Blackstrap Molasses 350g (Pack of 3) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK

Price: £9.52
Rating: 4.6/5
Reviews: 64
Age: 7mo ago

Meridian Organic Blackstrap Molasses 600g Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener | from SuperfoodUK (Pack of 3)

Price: £14.01
Rating: 4.6/5
Reviews: 71
Age: 1y ago

Grandmas Molasses 354 ml

Price: £9.92
Rating: 4.3/5
Reviews: 7
Age: 3y ago

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)

Price: £9.86
Rating: 4.7/5
Reviews: 510
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Meridian45%
SuperfoodUK29%
Grandma's10%
Grandma's Frozen Noodles5%
NAF4%
Gold Label3%
Open — no brand owns it (1 brand, 2%)

Molasses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume155KCVR9.6%Products16Brands7Top 5 Brands95%OOS Rate1.2%Rating4.5★Reviews268Avg BSR#170

Peak months: Dec · busiest ÷ quietest = 1.9×

Top Molasses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

molasses71K/yr -12.3%7.6% conv.
blackstrap molasses25K/yr +18.8%8.6% conv.
black strap molasses organic15K/yr +17.8%9.8% conv.
molasses organic14K/yr -28.0%10.3% conv.
blackstrap molasses organic9K/yr +30.9%9.5% conv.
black strap molasses5K/yr +41.6%9.4% conv.
blackstrap molasses unsulphured3K/yr +86.7%7.6% conv.
unsulphured molasses3K/yr +10.0%7.8% conv.
organic molasses3K/yr -31.4%10.1% conv.
molasses sugar3K/yr +7.4%2.0% conv.

What reviews say buyers love and hate about Molasses

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews

Quality-Overall28%

“Great wellknown product”

Taste-Overall27%

“Fabulous taste”

Value For Money10%

“Good value”

Baking7%

“Great for baking”

Advertised Vs Actual Product5%

“As described”

What buyers complain about

77% of reviews

Taste-Overall38%

“noticed the taste of this product is not quite right”

Bitter18%

“has a slight bitter after taste”

Sweetness13%

“sugary”

Advertised Vs Actual Product5%

“Not as shown in photo”

Value For Money3%

“Bit expensive”

Common Molasses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Molasses 42/100 on Amazon United Kingdom — Skip it. The niche generates £140K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -1.7% over the last 90 days.