Molasses
FailPrices span $3.03–$14.23, mostly outside the sweet spot, so Molasses is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £140K/yr155K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 66%top-5 click share · 7 brands · 40 sellers
Flapen Score
Molasses against its category
The dotted line is the Grocery average. Past it, Molasses is stronger. Inside it, weaker.
Market
The Molasses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Molasses 155K times last year and spent an estimated £140K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.
- Searches, last 12 months
- 155K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £140Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- molasses71K searches a year
02 · Price
A sale here is worth £9.43.
Listings sell for £9.43 on average, from £3.03 to £14.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.43 that is £5K to £7K a year per listing.
- Average price
- £9.43under the $15 to $100 sweet spot
- Price range
- £3.03–£14.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #170 within Baking Supplies. It carries 268 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 38%
- Out of stock, average day
- 1.2%
- Average rank
- #170in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 268per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Molasses products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 7mo ago

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)
- Price
- £9.86
- Rating
- 4.7/5
- Reviews
- 510
- Age
- 6y ago

Grandmas Grandmas Original Molasses All Natural Unsulphured - 12Oz
- Price
- £7.53
- Rating
- 4.5/5
- Reviews
- 355
- Age
- 13y ago

Meridian Organic Blackstrap Molasses 350g (Pack of 2)
- Price
- £8.48
- Rating
- 4.5/5
- Reviews
- 255
- Age
- 9y ago

Grandmas Molasses 355ml Original American
- Price
- £8.20
- Rating
- 4.5/5
- Reviews
- 325
- Age
- 16y ago
Trending
90-day click momentum
Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 7mo ago

Grandmas Molasses 354 ml
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago

Meridian | Blackstrap Molasses - Organic | 1 x 600g
- Price
- £6.90
- Rating
- 4.4/5
- Reviews
- 1,331
- Age
- 8y ago

NAF Molasses 5L Horse Feed Enhancer & Appetite Booster
- Price
- £10.52
- Rating
- 4.6/5
- Reviews
- 276
- Age
- 16y ago

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)
- Price
- £9.86
- Rating
- 4.7/5
- Reviews
- 510
- Age
- 6y ago
Newest
by launch date
Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK
- Price
- £7.27
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 7mo ago

Meridian Organic Blackstrap Molasses 350g (Pack of 3) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK
- Price
- £9.52
- Rating
- 4.6/5
- Reviews
- 64
- Age
- 7mo ago

Meridian Organic Blackstrap Molasses 600g Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener | from SuperfoodUK (Pack of 3)
- Price
- £14.01
- Rating
- 4.6/5
- Reviews
- 71
- Age
- 1y ago

Grandmas Molasses 354 ml
- Price
- £9.92
- Rating
- 4.3/5
- Reviews
- 7
- Age
- 3y ago

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)
- Price
- £9.86
- Rating
- 4.7/5
- Reviews
- 510
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
40
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
2%
- Meridian45%
- SuperfoodUK29%
- Grandma's10%
- Grandma's Frozen Noodles5%
- NAF4%
- Gold Label3%
- Open — no brand owns it (1 brand, 2%)
Demand
Molasses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Molasses search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- molasses71K/yr
- blackstrap molasses25K/yr
- black strap molasses organic15K/yr
- molasses organic14K/yr
- blackstrap molasses organic9K/yr
- black strap molasses5K/yr
- blackstrap molasses unsulphured3K/yr
- unsulphured molasses3K/yr
- organic molasses3K/yr
- molasses sugar3K/yr
Reviews and returns
What reviews say buyers love and hate about Molasses
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
noticed the taste of this product is not quite right
say it doesn't taste pleasant
It might taste dodgy
has a slight bitter after taste
it gives it a bitter taste
The taste is bitter not like the original molasses
sugary
which I like as I don't like my tea sweet
Not as shown in photo
Bit expensive
Love
Great wellknown product
High quality molasses
Excellent product
Fabulous taste
Has a distinctive taste
Delicious especially with coffee
Good value
Great value for the money
Excellent value for money
Great for baking
Excellent product for my bread making
Perfect for gingerbread
As described
Ok. As it says on the jar
Exactly what I needed
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Molasses questions
Answered from the same tracked data.









