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Molasses

Fail

Prices span $3.03–$14.23, mostly outside the sweet spot, so Molasses is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£140K/yr155K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
66%top-5 click share · 7 brands · 40 sellers

Flapen Score

Molasses against its category

The dotted line is the Grocery average. Past it, Molasses is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Molasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Molasses 155K times last year and spent an estimated £140K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
9.6%
Market size, estimated
£140Ka year
Peak month
December1.9× the quietest month
Top search term
molasses71K searches a year

02 · Price

A sale here is worth £9.43.

Listings sell for £9.43 on average, from £3.03 to £14.23. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.43 that is £5K to £7K a year per listing.

Average price
£9.43under the $15 to $100 sweet spot
Price range
£3.03–£14.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #170 within Baking Supplies. It carries 268 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
1.2%
Average rank
#170in Baking Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
268per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Molasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

40

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

2%

  • Meridian45%
  • SuperfoodUK29%
  • Grandma's10%
  • Grandma's Frozen Noodles5%
  • NAF4%
  • Gold Label3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Molasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Molasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • molasses71K/yr
  • blackstrap molasses25K/yr
  • black strap molasses organic15K/yr
  • molasses organic14K/yr
  • blackstrap molasses organic9K/yr
  • black strap molasses5K/yr
  • blackstrap molasses unsulphured3K/yr
  • unsulphured molasses3K/yr
  • organic molasses3K/yr
  • molasses sugar3K/yr

Reviews and returns

What reviews say buyers love and hate about Molasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.08

noticed the taste of this product is not quite right

say it doesn't taste pleasant

It might taste dodgy

Bitter18%−0.17

has a slight bitter after taste

it gives it a bitter taste

The taste is bitter not like the original molasses

Sweetness13%+0.65

sugary

which I like as I don't like my tea sweet

Advertised Vs Actual Product5%−0.04

Not as shown in photo

Value For Money3%+1.18

Bit expensive

Love

Quality-Overall28%+1.69

Great wellknown product

High quality molasses

Excellent product

Taste-Overall27%−0.08

Fabulous taste

Has a distinctive taste

Delicious especially with coffee

Value For Money10%+1.18

Good value

Great value for the money

Excellent value for money

Baking7%−0.03

Great for baking

Excellent product for my bread making

Perfect for gingerbread

Advertised Vs Actual Product5%−0.04

As described

Ok. As it says on the jar

Exactly what I needed

FAQ

Common Molasses questions

Answered from the same tracked data.