Is molasses profitable to sell on Amazon United Kingdom?

The niche generates £140K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (42/100).

How competitive is the molasses niche?

7 brands and 40 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in molasses?

Top complaints mined from reviews: Taste-Overall, Bitter, Sweetness. The return rate is 0.0%.

When does demand for molasses peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the molasses niche?

Listings span £3.03–£14.23; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.

molasses

Skip it

Prices mostly outside the sweet spot ($3.03–$14.23) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great267.94

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£140K

£140K/yr · 155K searches

Avg price

Okay£9.43

avg listing price — sweet spot $15–$100

Growth

Bad-1.7%

90-day search growth — must beat 0% to launch

Brand share

Bad95%

top-5 brand share — brand-locked demand

Price range

Bad£3.03–£14.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, molasses is a £140K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

molasses market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £118K–£141K; units × avg price
Conversion rate: 9.6%
Avg BSR: #170
Page quality: 0%
Prime: 38%
Sponsored: 38%
Out of stock: 1.2%
Avg brand age: 80 months
Avg seller age: 174 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

Meridian45%
SuperfoodUK29%
Grandma's10%
Grandma's Frozen Noodles5%
NAF4%
Gold Label3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top molasses search terms

molasses71K/yr -12.3%7.6% conv.
blackstrap molasses25K/yr +18.8%8.6% conv.
black strap molasses organic15K/yr +17.8%9.8% conv.
molasses organic14K/yr -28.0%10.3% conv.
blackstrap molasses organic9K/yr +30.9%9.5% conv.
black strap molasses5K/yr +41.6%9.4% conv.
blackstrap molasses unsulphured3K/yr +86.7%7.6% conv.
unsulphured molasses3K/yr +10.0%7.8% conv.
organic molasses3K/yr -31.4%10.1% conv.
molasses sugar3K/yr +7.4%2.0% conv.

All search terms

Top molasses products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK

SuperfoodUK£7.274.6★64 rev

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)

Meridian£9.864.7★510 rev

Grandmas Grandmas Original Molasses All Natural Unsulphured - 12Oz

Grandma's£7.534.5★355 rev

Meridian Organic Blackstrap Molasses 350g (Pack of 2)

Meridian£8.484.5★255 rev

Grandmas Molasses 355ml Original American

Grandma's Frozen Noodles£8.204.5★325 rev

Newest

by launch date

Meridian Organic Blackstrap Molasses 350g (Pack of 2) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK

SuperfoodUK£7.2764 rev

7mo ago

Meridian Organic Blackstrap Molasses 350g (Pack of 3) Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener from SuperfoodUK

SuperfoodUK£9.5264 rev

7mo ago

Meridian Organic Blackstrap Molasses 600g Unsulphured Mineral-Rich Cane Syrup High in Iron Calcium & Magnesium Vegan & Natural Sweetener | from SuperfoodUK (Pack of 3)

SuperfoodUK£14.0171 rev

1y ago

Grandmas Molasses 354 ml

ACT£9.927 rev

3y ago

Meridian Organic and Fairtrade Pure Blackstrap Molasses 600g (Pack of 2)

Meridian£9.86510 rev

6y ago

What buyers say about molasses

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Great wellknown product”

Taste-Overall27%

“Fabulous taste”

Value For Money10%

“Good value”

Baking7%

“Great for baking”

Advertised Vs Actual Product5%

“As described”

Sweetness4%

“Excellent quality sugar”

Vegan/Organic4%

“organic and fairtrade”

Nutritional Content3%

“it's full of nutrients”

Health Benefits-Overall2%

“I love this product mainly because of the health benefits”

Natural Ingredients2%

“Wonderful nature and its wonder”

What buyers complain about

Taste-Overall38%

“noticed the taste of this product is not quite right”

Bitter18%

“has a slight bitter after taste”

Sweetness13%

“sugary”

Advertised Vs Actual Product5%

“Not as shown in photo”

Value For Money3%

“Bit expensive”

Common questions

Is molasses profitable to sell on Amazon United Kingdom?: The niche generates £140K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -1.7%. Flapen's verdict: Skip it (42/100).
How competitive is the molasses niche?: 7 brands and 40 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 95% of demand.
What do buyers complain about in molasses?: Top complaints mined from reviews: Taste-Overall, Bitter, Sweetness. The return rate is 0.0%.
When does demand for molasses peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the molasses niche?: Listings span £3.03–£14.23; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.