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Mojito

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $30K a year here, so Mojito is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£30K/yr55K searches / yr
90-day growth
+82.1%search demand this quarter
Competition
47%top-5 click share · 19 brands · 56 sellers

Flapen Score

Mojito against its category

The dotted line is the Grocery average. Past it, Mojito is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mojito market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mojito 55K times last year and spent an estimated £30K. The top 5 brands take 74% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +82.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+82.1%
Conversion, latest week
4.7%
Market size, estimated
£30Ka year
Top search term
mojito36K searches a year

02 · Price

A sale here is worth £11.45.

Listings sell for £11.45 on average, from £0.97 to £30.40. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £11.45 that is £1K to £3K a year per listing.

Average price
£11.45under the $15 to $100 sweet spot
Price range
£0.97–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #180 within Beer, Wine & Spirits. It carries 147 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
93%
Out of stock, average day
5.8%
Average rank
#180in Beer, Wine & Spirits
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
147per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mojito products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 falling

Sellers

56

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 90%

Open market

22%

  • FEVER-TREE28%
  • Bacardi26%
  • Coppa Cocktails9%
  • SERVED7%
  • All Shook Up4%
  • Cuerpo3%

Demand

Mojito search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26OctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 4.0× · 10 of 12 months tracked

Search terms

Top Mojito search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mojito36K/yr
  • bacardi mojito6K/yr
  • fever tree mojito mixer5K/yr
  • mojito cans4K/yr
  • mojito mixer3K/yr

Reviews and returns

What reviews say buyers love and hate about Mojito

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall63%−0.37

Tastes nasty

Tastes very sherberty

Very disappointed, can only taste lime and nothing else

Flavor13%+0.31

Not the flavour I was expecting

Sweetness13%+0.34

A little sweet

Love

Taste-Overall32%−0.37

Great item that tastes good in cocktails

Tastes great

Lovely and refreshing tastes good

Alcohol Flavor26%+2.96

Nice Cocktail in a Box nice Glass

Tasty, non alcoholic drink

Just a refreshing non alcoholic drink

Flavor15%+0.31

Amazing flavour

Nice fresh flavour and super convenient

Fantastic quality, authentic mint flavor

Value For Money9%+0.84

good value for money

Reasonably priced

making the 1L bottle great value for the price

Freshness8%−0.03

Refreshing

Just a refreshing non alcoholic drink

Lovely and refreshing tastes good

FAQ

Common Mojito questions

Answered from the same tracked data.