mocktails
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good581.84avg incumbent reviews — the moat a new listing must climb
Growth
Good+47.3%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.09avg listing price — sweet spot $15–$100
Price range
Good£2.05–£33.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Bad£77K£77K/yr · 119K searches
According to Flapen's Amazon United Kingdom niche tracking, mocktails is a £77K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mocktails market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £131K–£164K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 80%
- Out of stock
- 13.6%
- Avg brand age
- 43 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
14 falling
Sellers
74
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 93%
Open market
15%
- J2O44%
- BELVOIR FRUIT FARMS13%
- SWISH13%
- Maison Perrier6%
- Sip5%
- The alcohol free co5%
- Open — no brand owns it (8 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 83 weeks — +47.3% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 4.1×
Top mocktails search terms
- mocktails38K/yr
- mocktails ready to drink18K/yr
- j20 apple and raspberry24K/yr
- mocktail14K/yr
- non alcoholic cocktails12K/yr
- alcohol free cocktails7K/yr
- j2o apple and raspberry6K/yr
Top mocktails products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)
J2O£5.274.7★2,621 rev
J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)
J2O£6.114.7★603 rev
Belvoir Farm Non-Alcoholic Lime & Yuzu Mojito 250ml-12 Pack
BELVOIR FRUIT FARMS£10.504.3★52 rev
SWISH Zero Mocktail Gift Box Non-Alcoholic Cocktail Variety Pack Ready-to-Drink Mocktails Piña Colada Mojito Margarita & Passion Martini Vegan Alcohol-Free Drink Gift Set- 12 x 250ml
SWISH£20.963.6★52 rev
J2O Apple & Raspberry Cans 250ml Can (Pack of 4)
J2O£2.054.7★1,062 rev
Newest
by launch date
Pentire Cans Mixed 6x200ml Alcohol Free Cocktails Ready to Drink with Margarita Paloma & Spritz Non Alcoholic Drinks Canned Drinks Multipack Perfect Cocktail Gift Set
Pentire£15.865 rev
Belvoir Farm - Non-alcoholic Raspberry Margarita Mocktail 12 x 250ml Cans
BELVOIR FRUIT FARMS£13.0452 rev
Sip Alcohol Free Cocktail Cans 12 Pack | Mixed Case Including Negroni Margarita Mojito & French Martini | No Added Sugar & Made Using Natural Ingredients | Female Founded UK Brand
Sip£33.6512 rev
Smiling Wolf Feel Good Alcohol Alternative Ready to Cocktails Mixed Pack 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins
SMILING WOLF£20.453 rev
SWISH Zero Piña Colada Spritz Alcohol-Free Sparkling Cocktail Pineapple & Coconut Mocktail Zero Proof Drink Vegan Premium Non-Alcoholic Piña Colada Beverage Tropical Flavor - 6 x 250ml
SWISH£12.341 rev
Trending
90-day click momentumPentire Cans Mixed 6x200ml Alcohol Free Cocktails Ready to Drink with Margarita Paloma & Spritz Non Alcoholic Drinks Canned Drinks Multipack Perfect Cocktail Gift Set
Pentire£15.865.0★
SWISH Zero Variety Pack Alcohol-Free Sparkling Cocktail Sampler Piña Colada Passion Fruit & Breakfast Fizz Mocktails Zero Proof Drinks Vegan Premium Non-Alcoholic Cocktail Mix - 6 x 250ml
SWISH£12.163.4★
Belvoir Farm - Non-alcoholic Raspberry Margarita Mocktail 12 x 250ml Cans
BELVOIR FRUIT FARMS£13.044.3★
Maison Perrier Chic Lemonjito 4x250ml
Maison Perrier£3.933.7★
Maison Perrier Chic Daiquired 4x250ml
Maison Perrier£3.923.7★
What buyers say about mocktails
What buyers praise and complain about, mined from review topics.What buyers love
“it has a lovely minty taste”
“Good value for money”
“Great flavour”
“A lovely alternative to alcohol”
“Very refreshing”
“A good variety”
“Such an authentic sweet taste”
“Done the job”
“Perfect as a gift”
“the size is convenient”
What buyers complain about
“It was just not to our taste”
“it ended up being quite flat in flavour”
“noticeably sweeter than other flavours”
“Not alcohol”
“Not the best tastes to me like a cheap dilute”
“was disappointed to learn they arent alcoholic”
“They were very bitter”
“Box to flimsy for heavy cans”
“its way over priced for what it is”
“The cans are small”
Common questions
- Is mocktails profitable to sell on Amazon United Kingdom?
- The niche generates £77K/yr across 25 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +47.3%. Flapen's verdict: Worth a look (59/100).
- How competitive is the mocktails niche?
- 14 brands and 74 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in mocktails?
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.0%.
- When does demand for mocktails peak?
- Demand peaks in Jul–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the mocktails niche?
- Listings span £2.05–£33.65; the average listing price is £13.09 (sweet spot $15–$100). The average incumbent carries 582 reviews — the moat a new listing must climb.