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Mocktails

Maybe

Returns run at only 0.0% of orders. But shoppers spend only $77K a year here, so Mocktails is a Maybe.

Flapen Score
59
59 / 100
Top 7% of 2,976 Grocery niches · +13 vs the category median of 46
Market size
£77K/yr119K searches / yr
90-day growth
+47.3%search demand this quarter
Competition
50%top-5 click share · 14 brands · 74 sellers

Flapen Score

Mocktails against its category

The dotted line is the Grocery average. Past it, Mocktails is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mocktails market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mocktails 119K times last year and spent an estimated £77K. The top 5 brands take 80% of clicks. Demand peaks in Jul–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 119K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +47.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
119K
Growth, 90 days vs prior 90
+47.3%
Conversion, latest week
4.9%
Market size, estimated
£77Ka year
Peak month
December4.1× the quietest month
Top search term
mocktails38K searches a year

02 · Price

A sale here is worth £13.09.

Listings sell for £13.09 on average, from £2.05 to £33.65. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.09 that is £3K to £7K a year per listing.

Average price
£13.09under the $15 to $100 sweet spot
Price range
£2.05–£33.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #96 within Juice & Smoothies. It carries 582 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
88%
Out of stock, average day
13.6%
Average rank
#96in Juice & Smoothies
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
582per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Mocktails products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

74

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

15%

  • J2O44%
  • BELVOIR FRUIT FARMS13%
  • SWISH13%
  • Maison Perrier6%
  • Sip5%
  • The alcohol free co5%
  • Open — no brand owns it (8 brands, 15%)

Demand

Mocktails search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Mocktails search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mocktails38K/yr
  • mocktails ready to drink18K/yr
  • j20 apple and raspberry24K/yr
  • mocktail14K/yr
  • non alcoholic cocktails12K/yr
  • alcohol free cocktails7K/yr
  • j2o apple and raspberry6K/yr

Reviews and returns

What reviews say buyers love and hate about Mocktails

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall20%−0.01

It was just not to our taste

a little bland taste wise

Didn't like the taste

Flavor12%−0.05

it ended up being quite flat in flavour

Not the best flavour

the flavour was weak

Sweetness10%−0.05

noticeably sweeter than other flavours

doesn't taste overly sweet

Way too sweet

Alcohol Flavor5%+0.08

Not alcohol

None alcoholic

Unfortunately I didn't like the taste of any of these Alcohol free flavours so I won't be buying again

Dilute/Watery5%−0.04

Not the best tastes to me like a cheap dilute

Ok. These are a bit watery, weak and sickly for my taste,

tasted a little watery

Love

Taste-Overall23%−0.01

it has a lovely minty taste

the most refreshing taste

Amazing taste

Value For Money18%+2.18

Good value for money

Great deal

Excellent value

Flavor11%−0.05

Great flavour

I do like a flavoured water

Good taster pack with a variety of flavour options

Alcohol Flavor9%+0.08

A lovely alternative to alcohol

Lovely drink

alcohol-free convenience

Freshness9%+0.78

Very refreshing

A lovely refreshing drink

Taste great very refreshing

FAQ

Common Mocktails questions

Answered from the same tracked data.