How competitive is the Mocktails niche on Amazon United Kingdom?

14 brands and 74 sellers compete in Mocktails on Amazon United Kingdom. The top 5 Mocktails products take 50% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Mocktails?

Mocktails buyers on Amazon United Kingdom complain most about Taste-Overall, Flavor, Sweetness, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mocktails niche?

Mocktails sells for £13.09 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.05–£33.65. The average incumbent carries 582 reviews — the moat a new listing must climb.

Mocktails

Mocktails shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mocktails profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mocktails is a £77K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 59/100.

Mocktails: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +47.3% over the last 90 days and 4.9% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr13K

Search volume / yr+47.3%119K

Conversion rate4.9%

Avg price£13.09

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers14 · 74

Top-5 product click share50%

Open market20%

Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 25 products

Top Mocktails products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

J2O Fruit Juice Apple and Raspberry 250ml Cans (Pack of 12)

Price: £5.27
Rating: 4.7/5
Reviews: 2,621
Age: 8y ago

J2O Fruit Juice Apple and Raspberry 275ml Bottle (Pack of 10)

Price: £6.11
Rating: 4.7/5
Reviews: 603
Age: 5y ago

Belvoir Farm Non-Alcoholic Lime & Yuzu Mojito 250ml-12 Pack

Price: £10.50
Rating: 4.3/5
Reviews: 52
Age: 2y ago

SWISH Zero Mocktail Gift Box Non-Alcoholic Cocktail Variety Pack Ready-to-Drink Mocktails Piña Colada Mojito Margarita & Passion Martini Vegan Alcohol-Free Drink Gift Set- 12 x 250ml

Price: £20.96
Rating: 3.6/5
Reviews: 52
Age: 1y ago

J2O Apple & Raspberry Cans 250ml Can (Pack of 4)

Price: £2.05
Rating: 4.7/5
Reviews: 1,062
Age: 8y ago

Newest

by launch date

Pentire Cans Mixed 6x200ml Alcohol Free Cocktails Ready to Drink with Margarita Paloma & Spritz Non Alcoholic Drinks Canned Drinks Multipack Perfect Cocktail Gift Set

Price: £15.86
Rating: 5.0/5
Reviews: 5
Age: 4mo ago

Belvoir Farm - Non-alcoholic Raspberry Margarita Mocktail 12 x 250ml Cans

Price: £13.04
Rating: 4.3/5
Reviews: 52
Age: 4mo ago

Sip Alcohol Free Cocktail Cans 12 Pack | Mixed Case Including Negroni Margarita Mojito & French Martini | No Added Sugar & Made Using Natural Ingredients | Female Founded UK Brand

Price: £33.65
Rating: 3.6/5
Reviews: 12
Age: 8mo ago

Smiling Wolf Feel Good Alcohol Alternative Ready to Cocktails Mixed Pack 8x250ml | Alcohol Free Cocktail | Mood Enhancing Natural Nootropics & Vitamins

Price: £20.45
Rating: 3.6/5
Reviews: 3
Age: 9mo ago

SWISH Zero Piña Colada Spritz Alcohol-Free Sparkling Cocktail Pineapple & Coconut Mocktail Zero Proof Drink Vegan Premium Non-Alcoholic Piña Colada Beverage Tropical Flavor - 6 x 250ml

Price: £12.34
Rating: 5.0/5
Reviews: 1
Age: 9mo ago

Competition: brands, sellers & click share

The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 93%

Open market

15%

J2O44%
BELVOIR FRUIT FARMS13%
SWISH13%
Maison Perrier6%
Sip5%
The alcohol free co5%
Open — no brand owns it (8 brands, 15%)

Mocktails demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume119KCVR4.9%Products25Brands14Top 5 Brands80%OOS Rate13.6%Rating4.3★Reviews582Avg BSR#96

Peak months: Jul, Dec · busiest ÷ quietest = 4.1×

Top Mocktails search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mocktails38K/yr +24.8%1.8% conv.
mocktails ready to drink18K/yr +150.0%2.1% conv.
j20 apple and raspberry24K/yr +13.1%14.2% conv.
mocktail14K/yr +40.8%1.3% conv.
non alcoholic cocktails12K/yr +95.5%2.2% conv.
alcohol free cocktails7K/yr +45.0%2.6% conv.
j2o apple and raspberry6K/yr +24.7%14.1% conv.

What reviews say buyers love and hate about Mocktails

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Taste-Overall23%

“it has a lovely minty taste”

Value For Money18%

“Good value for money”

Flavor11%

“Great flavour”

Alcohol Flavor9%

“A lovely alternative to alcohol”

Freshness9%

“Very refreshing”

What buyers complain about

67% of reviews

Taste-Overall20%

“It was just not to our taste”

Flavor12%

“it ended up being quite flat in flavour”

Sweetness10%

“noticeably sweeter than other flavours”

Alcohol Flavor5%

“Not alcohol”

Dilute/Watery5%

“Not the best tastes to me like a cheap dilute”

Common Mocktails questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mocktails 59/100 on Amazon United Kingdom — Worth a look. The niche generates £77K/yr across 25 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved +47.3% over the last 90 days.