Mochi

Shoppers searched for this 193K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £90K a year.

Searches, last 12 months

193K

Growth, 90 days vs prior 90

-2.6%

Conversion, latest week

6.3%

Market size, estimated

£90Ka year

Peak month

December1.6× the quietest month

Top search term

mochi128K searches a year

Listings sell for £7.48 on average, from £2.03 to £37.49. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.48 that is £748 to £2K a year per listing.

Average price

£7.48under the $15 to $100 sweet spot

Price range

£2.03–£37.49

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

£748–£2K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

39% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #138 within Rice, Pasta & Pulses. It carries 248 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings

39%

Prime listings

91%

Out of stock, average day

6.1%

Average rank

#138in Rice, Pasta & Pulses

Average rating

4.22 starsAmazon United Kingdom average 4.36 stars

Average reviews

248per listing

Listings tracked

33

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months