Mocha
FailThe top 5 brands take 100% of clicks, so Mocha is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £113K/yr126K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 59 sellers
Flapen Score
Mocha against its category
The dotted line is the Grocery average. Past it, Mocha is stronger. Inside it, weaker.
Market
The Mocha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mocha 126K times last year and spent an estimated £113K. All 5 brands take every click. Demand peaks in Jan–Mar–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £113Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- mocha59K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £1.64 to £17.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.74 that is £12K to £15K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £1.64–£17.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Coffee. It carries 324 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Coffee
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mocha products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
NESCAFÉ Mocha Double Chocolate Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago

Kenco Millicano Cadbury Mocha Instant Coffee 250 g
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 913
- Age
- 2y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 4mo ago

by Amazon Instant Choco Cappuccino Dark Roast 300g
- Price
- £3.16
- Rating
- 4.0/5
- Reviews
- 878
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 4mo ago

by Amazon Instant Choco Cappuccino Dark Roast 300g
- Price
- £3.16
- Rating
- 4.0/5
- Reviews
- 878
- Age
- 2mo ago

Nescafé Mocha QS Green Triangle Multiserve
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

NESCAFÉ Mocha Double Chocolate Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago
Newest
by launch date
by Amazon Instant Choco Cappuccino Dark Roast 300g
- Price
- £3.16
- Rating
- 4.0/5
- Reviews
- 878
- Age
- 2mo ago

Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 4mo ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets)
- Price
- £13.61
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 1y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets)
- Price
- £10.22
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
59
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
84%
Top 20: 100%
Open market
0%
- NESCAFÉ69%
- Kenco21%
- by Amazon5%
- Nescafé Dolce Gusto2%
- Mokate2%
- Open — no brand owns it (0%)
Demand
Mocha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Mocha search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mocha59K/yr
- mocha sachets22K/yr
- nescafe mocha9K/yr
- mocha coffee12K/yr
- kenco mocha6K/yr
- nescafe double choc mocha sachets5K/yr
- nescafe mocha sachets6K/yr
- double choc mocha3K/yr
- kenco mocha cadbury2K/yr
- nescafe double choc mocha1K/yr
Reviews and returns
What reviews say buyers love and hate about Mocha
We read the reviews and the return reasons for every product selling here.
“doesn't really taste of anything”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mocha questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









