Mocha
FailThe top 5 brands take 100% of clicks, so Mocha is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £113K/yr126K searches / yr
- 90-day growth
- -25.0%search demand this quarter
- Competition
- 84%top-5 click share · 5 brands · 59 sellers
Flapen Score
Mocha against its category
The dotted line is the Grocery average. Past it, Mocha is stronger. Inside it, weaker.
Market
The Mocha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mocha 126K times last year and spent an estimated £113K. All 5 brands take every click. Demand peaks in Jan–Mar–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -25.0%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £113Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- mocha59K searches a year
02 · Price
A sale here is worth £7.74.
Listings sell for £7.74 on average, from £1.64 to £17.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.74 that is £12K to £15K a year per listing.
- Average price
- £7.74under the $15 to $100 sweet spot
- Price range
- £1.64–£17.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Coffee. It carries 324 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #110in Coffee
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 324per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mocha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
NESCAFÉ Mocha Double Chocolate Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago

Kenco Millicano Cadbury Mocha Instant Coffee 250 g
- Price
- £3.76
- Rating
- 4.6/5
- Reviews
- 913
- Age
- 2y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 4mo ago

by Amazon Instant Choco Cappuccino Dark Roast 300g
- Price
- £3.16
- Rating
- 4.0/5
- Reviews
- 878
- Age
- 2mo ago
Trending
90-day click momentum
Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 4mo ago

by Amazon Instant Choco Cappuccino Dark Roast 300g
- Price
- £3.16
- Rating
- 4.0/5
- Reviews
- 878
- Age
- 2mo ago

Nescafé Mocha QS Green Triangle Multiserve
- Price
- £3.22
- Rating
- 4.4/5
- Reviews
- 79
- Age
- 1y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

NESCAFÉ Mocha Double Chocolate Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
- Price
- £1.64
- Rating
- 4.6/5
- Reviews
- 389
- Age
- 5y ago
Newest
by launch date
by Amazon Instant Choco Cappuccino Dark Roast 300g
- Price
- £3.16
- Rating
- 4.0/5
- Reviews
- 878
- Age
- 2mo ago

Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
- Price
- £3.51
- Rating
- 4.8/5
- Reviews
- 127
- Age
- 4mo ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
- Price
- £17.43
- Rating
- 4.7/5
- Reviews
- 51
- Age
- 1y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets)
- Price
- £13.61
- Rating
- 4.8/5
- Reviews
- 138
- Age
- 1y ago

NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets)
- Price
- £10.22
- Rating
- 4.9/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- NESCAFÉ69%
- Kenco21%
- by Amazon5%
- Nescafé Dolce Gusto2%
- Mokate2%
- Open — no brand owns it (0%)
Demand
Mocha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Mocha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mocha59K/yr
- mocha sachets22K/yr
- nescafe mocha9K/yr
- mocha coffee12K/yr
- kenco mocha6K/yr
- nescafe double choc mocha sachets5K/yr
- nescafe mocha sachets6K/yr
- double choc mocha3K/yr
- kenco mocha cadbury2K/yr
- nescafe double choc mocha1K/yr
Reviews and returns
What reviews say buyers love and hate about Mocha
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
doesn't really taste of anything
Tastes awful
Not tasty at all
Way too sweet
Personally I would have liked it sweeter
Very sweet taste - and tastes awful
it's so expensive
somewhat overpriced. in general
a bit pricey
Disappointing flavour
It lacks the coffee flavour
No chocolate flavour at all
The ad states 48 cups, but this is incorrect
Not as described
Love
Surprisingly delightful
The taste is so good and refreshingly
Good taste
Excellent product for the money
Good product value
Good value for the money
Love this flavour
Great flavour coffee
chocolate flavour is well balanced
So easy
easy to prepare
Super easy to make
good depth and strength of flavour with the standard caffeine level of instant coffee
it produces a fairly strong iced coffee with a noticeable caffeine hit
It doesnt give me any unwanted caffeine side effects
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mocha questions
Answered from the same tracked data.









