mocha
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Review moat
Great324.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£113K£113K/yr · 126K searches
Avg price
Bad£7.74avg listing price — sweet spot $15–$100
Price range
Bad£1.64–£17.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-25.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mocha is a £113K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Mar–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mocha market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £155K–£194K
- units × avg price
- Conversion rate
- 11.6%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
59
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- NESCAFÉ69%
- Kenco21%
- by Amazon5%
- Nescafé Dolce Gusto2%
- Mokate2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.0% search growth over the last 90 days.Peak months: Jan, Mar, Dec · busiest ÷ quietest = 6.2×
Top mocha search terms
- mocha59K/yr
- mocha sachets22K/yr
- nescafe mocha9K/yr
- mocha coffee12K/yr
- kenco mocha6K/yr
- nescafe double choc mocha sachets5K/yr
- nescafe mocha sachets6K/yr
- double choc mocha3K/yr
- kenco mocha cadbury2K/yr
- nescafe double choc mocha1K/yr
Top mocha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NESCAFÉ Mocha Double Chocolate Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
NESCAFÉ£1.644.6★389 rev
Kenco Millicano Cadbury Mocha Instant Coffee 250 g
Kenco£3.764.6★913 rev
NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
NESCAFÉ£17.434.7★51 rev
Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
NESCAFÉ£3.514.8★127 rev
by Amazon Instant Choco Cappuccino Dark Roast 300g
by Amazon£3.164.0★878 rev
Newest
by launch dateby Amazon Instant Choco Cappuccino Dark Roast 300g
by Amazon£3.16878 rev
Nescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
NESCAFÉ£3.51127 rev
NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
NESCAFÉ£17.4351 rev
NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 6 Total 42 Sachets)
NESCAFÉ£13.61138 rev
NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 4 Total 28 Sachets)
NESCAFÉ£10.2214 rev
Trending
90-day click momentumNescafé Iced Coffee Espresso Concentrated Mocha Flavour 500ml
NESCAFÉ£3.514.8★
by Amazon Instant Choco Cappuccino Dark Roast 300g
by Amazon£3.164.0★
Nescafé Mocha QS Green Triangle Multiserve
NESCAFÉ£3.224.4★
NESCAFÉ MOCHA Double Choco Instant Coffee Sachets x7 (Pack of 8 Total 56 Sachets)
NESCAFÉ£17.434.7★
NESCAFÉ Mocha Double Chocolate Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1
NESCAFÉ£1.644.6★
What buyers say about mocha
What buyers praise and complain about, mined from review topics.What buyers love
“Surprisingly delightful”
“Excellent product for the money”
“Love this flavour”
“So easy”
“good depth and strength of flavour with the standard caffeine level of instant coffee”
“Overall, a good quality instant coffee that I would happily buy again”
“As described”
“Nice and chocolatey”
“Smooth”
“Good tasting drink in my opinion”
What buyers complain about
“doesn't really taste of anything”
“Way too sweet”
“it's so expensive”
“Disappointing flavour”
“The ad states 48 cups, but this is incorrect”
“You get proper coffee bitterness up front”
“obviously adding sugar to cold is not easy”
“Unsure exactly what the caffeine content is”
“Need to stir a fair amount to break up any clumps”
“found that they say it tastes watery when made”
Common questions
- Is mocha profitable to sell on Amazon United Kingdom?
- The niche generates £113K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the mocha niche?
- 5 brands and 59 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mocha?
- Top complaints mined from reviews: Taste-Overall, Sweetness, Value For Money. The return rate is 0.0%.
- When does demand for mocha peak?
- Demand peaks in Jan–Mar–Dec; the busiest month runs 6.2× the quietest.
- What does it cost to enter the mocha niche?
- Listings span £1.64–£17.43; the average listing price is £7.74 (sweet spot $15–$100). The average incumbent carries 324 reviews — the moat a new listing must climb.