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Mocha

Fail

The top 5 brands take 100% of clicks, so Mocha is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£113K/yr126K searches / yr
90-day growth
-25.0%search demand this quarter
Competition
84%top-5 click share · 5 brands · 59 sellers

Flapen Score

Mocha against its category

The dotted line is the Grocery average. Past it, Mocha is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mocha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mocha 126K times last year and spent an estimated £113K. All 5 brands take every click. Demand peaks in Jan–Mar–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-25.0%
Conversion, latest week
11.6%
Market size, estimated
£113Ka year
Peak month
December6.2× the quietest month
Top search term
mocha59K searches a year

02 · Price

A sale here is worth £7.74.

Listings sell for £7.74 on average, from £1.64 to £17.43. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.74 that is £12K to £15K a year per listing.

Average price
£7.74under the $15 to $100 sweet spot
Price range
£1.64–£17.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Coffee. It carries 324 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#110in Coffee
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
324per listing
Listings tracked
10

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Mocha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

59

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • NESCAFÉ69%
  • Kenco21%
  • by Amazon5%
  • Nescafé Dolce Gusto2%
  • Mokate2%
  • Open — no brand owns it (0%)

Demand

Mocha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Mocha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mocha59K/yr
  • mocha sachets22K/yr
  • nescafe mocha9K/yr
  • mocha coffee12K/yr
  • kenco mocha6K/yr
  • nescafe double choc mocha sachets5K/yr
  • nescafe mocha sachets6K/yr
  • double choc mocha3K/yr
  • kenco mocha cadbury2K/yr
  • nescafe double choc mocha1K/yr

Reviews and returns

What reviews say buyers love and hate about Mocha

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
27%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“doesn't really taste of anything”
A buyer, on “Taste-Overall”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mocha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data