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Moams Sweets

Fail

Shoppers spend only $26K a year here, so Moams Sweets is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£26K/yr78K searches / yr
90-day growth
+24.0%search demand this quarter
Competition
63%top-5 click share · 7 brands · 59 sellers

Flapen Score

Moams Sweets against its category

The dotted line is the Grocery average. Past it, Moams Sweets is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Moams Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Moams Sweets 78K times last year and spent an estimated £26K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 78K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +24.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
78K
Growth, 90 days vs prior 90
+24.0%
Conversion, latest week
4.0%
Market size, estimated
£26Ka year
Peak month
November3.7× the quietest month
Top search term
moams sweets29K searches a year

02 · Price

A sale here is worth £8.53.

Listings sell for £8.53 on average, from £0.75 to £19.68. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.53 that is £853 to £2K a year per listing.

Average price
£8.53under the $15 to $100 sweet spot
Price range
£0.75–£19.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£853–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

28% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #11 within Confectionery. It carries 409 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
72%
Out of stock, average day
1.0%
Average rank
#11in Confectionery
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
409per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Moams Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

59

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

3%

  • Strawberry Ledge35%
  • Swizzels19%
  • The Gourmet Sweet Company18%
  • Efferixo13%
  • Candy Hive8%
  • HARIBO4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Moams Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Moams Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • moams sweets29K/yr
  • moam16K/yr
  • moams18K/yr
  • maom6K/yr
  • moams sweets bulk6K/yr
  • maoam sweets bulk4K/yr

Reviews and returns

What reviews say buyers love and hate about Moams Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall11%+1.39

Taste like soap

these taste of soap

couldn't really taste

Flavor10%−0.05

Maybe the cream part doesn't hold up very well under Amazon's storage and transit conditions, or perhaps it's just a dud flavour

I did not like the flavour of these at all

Not as good as the originals or other flavours

Hard Feel9%−0.05

Hard and dry

Completely tough, not at all squashy like these usually are

The mild bits were really hard and stale

Value For Money8%+0.22

was actually quite annoyed as they were more expensive than this 140g bag

Not worth the money at all

again over priced

Sour6%−0.03

Note sour at all

not in the slightest bit sour

Not sour at all

Love

Sweetness37%+2.59

Nice bag of sweets

Nice variety mix of sweets

Great sweets

Taste-Overall23%+1.39

A lovely taste of my childhood

Very nice taste fruity

Good taste

Value For Money12%+0.22

Good value

Worth it

Excellent value for money

Gifting Purpose4%+0.35

Bought as a gift for my husband as he loves a few sweets as a guilty pleasure every now and then and we have both been diving in

Good for Christmas

Great gifts

Flavor4%−0.05

Really lovely flavour

lovely bubblegum flavour too

Strong Bubblegum Flavour

FAQ

Common Moams Sweets questions

Answered from the same tracked data.