Is moams sweets profitable to sell on Amazon United Kingdom?

The niche generates £26K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Skip it (43/100).

How competitive is the moams sweets niche?

7 brands and 59 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in moams sweets?

Top complaints mined from reviews: Taste-Overall, Flavor, Hard Feel. The return rate is 0.1%.

When does demand for moams sweets peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the moams sweets niche?

Listings span £0.75–£19.68; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.

moams sweets

Skip it

A small market ($26K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great409

avg incumbent reviews — the moat a new listing must climb

Growth

Good+24.0%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£0.75–£19.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.53

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad£26K

£26K/yr · 78K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, moams sweets is a £26K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

moams sweets market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £26K–£34K; units × avg price
Conversion rate: 4.0%
Avg BSR: #11
Page quality: 0%
Prime: 72%
Sponsored: 28%
Out of stock: 1.0%
Avg brand age: 46 months
Avg seller age: 164 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

Strawberry Ledge35%
Swizzels19%
The Gourmet Sweet Company18%
Efferixo13%
Candy Hive8%
HARIBO4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 59 weeks — +24.0% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top moams sweets search terms

moams sweets29K/yr +44.3%4.7% conv.
moam16K/yr +26.3%2.9% conv.
moams18K/yr +0.8%2.5% conv.
maom6K/yr +13.7%1.3% conv.
moams sweets bulk6K/yr +20.5%5.3% conv.
maoam sweets bulk4K/yr +11.5%5.4% conv.

All search terms

Top moams sweets products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maoam Sweets | 40 Piece Letterbox Sweets Gift Box | Maoam Stixx Bloxx & Stripes Chewy Fruity Sweet Selection | Ideal for Birthdays Thank You Gifts & Treat Boxes

Strawberry Ledge£8.264.3★114 rev

Maoam Sweets Gift Box | 42Pcs Mega Bundle Incuding Maoam Bloxx Joystixxs and Stripes | Chewy and Fruity Sweets | Ideal for Gifting

Efferixo£8.394.0★33 rev

100 Maoam Stripes Share Bag by The Gourmet Sweet Company

The Gourmet Sweet Company£13.244.5★19 rev

Swizzels CURIOUS CHEWS PMP 135g - Mixed Swizzels Sweets with Drumstick Refreshers Sour Apple Chews & Fudg-Eee - Vegan Sweets for Sharing Parties and Treating

Swizzels£1.034.5★411 rev

Maoam Starmix Tangfastics Giant Strawberries Supermix 70 Pieces Sweets Gift Box | Sour Fizzy Chewy Jelly & Gummy Sweets Multipack Sweets Hamper | Thank You Birthday Gifts Box

Strawberry Ledge£16.964.6★21 rev

Newest

by launch date

1 Kilo Bag Of Maoam Stripes I 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Candy Hive

Candy Hive£13.610 rev

2mo ago

1 Kilo Bag Of Maoam Joystixx I 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing by Candy Hive

Candy Hive£13.219 rev

10mo ago

Maoam Sweets Gift Box | 42Pcs Mega Bundle Incuding Maoam Bloxx Joystixxs and Stripes | Chewy and Fruity Sweets | Ideal for Gifting

Efferixo£8.3933 rev

11mo ago

Maoam Starmix Tangfastics Giant Strawberries Supermix 70 Pieces Sweets Gift Box | Sour Fizzy Chewy Jelly & Gummy Sweets Multipack Sweets Hamper | Thank You Birthday Gifts Box

Strawberry Ledge£16.9621 rev

1y ago

Swizzels Squashies Sour Stars 100g Sour Fruit Flavour Chewy Sweets with a Soft Foam Texture Tangy Treats for Sharing Sweet Bowls Parties & Snacking

Swizzels£0.89189 rev

1y ago

What buyers say about moams sweets

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness37%

“Nice bag of sweets”

Taste-Overall23%

“A lovely taste of my childhood”

Value For Money12%

“Good value”

Gifting Purpose4%

“Bought as a gift for my husband as he loves a few sweets as a guilty pleasure every now and then and we have both been diving in”

Flavor4%

“Really lovely flavour”

Quality-Overall3%

“Great product”

Ease Of Chewing/Swallowing2%

“Sweet chews”

Advertised Vs Actual Product2%

“As described”

Texture/Consistency-Overall2%

“chewy texture that makes them really enjoyable to eat”

Freshness1%

“great fresh product”

What buyers complain about

Taste-Overall11%

“Taste like soap”

Flavor10%

“Maybe the cream part doesn't hold up very well under Amazon's storage and transit conditions, or perhaps it's just a dud flavour”

Hard Feel9%

“Hard and dry”

Value For Money8%

“was actually quite annoyed as they were more expensive than this 140g bag”

Sour6%

“Note sour at all”

Advertised Vs Actual Product4%

“Incorrect description”

Blend/Ratio4%

“Different mixture maybe”

Texture/Consistency-Overall4%

“The texture felt off as they were quite stiff unlike the regular squashies”

Stale/Rotten/Spoiled3%

“Stale”

Bitter3%

“Bitter”

Common questions

Is moams sweets profitable to sell on Amazon United Kingdom?: The niche generates £26K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Skip it (43/100).
How competitive is the moams sweets niche?: 7 brands and 59 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in moams sweets?: Top complaints mined from reviews: Taste-Overall, Flavor, Hard Feel. The return rate is 0.1%.
When does demand for moams sweets peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the moams sweets niche?: Listings span £0.75–£19.68; the average listing price is £8.53 (sweet spot $15–$100). The average incumbent carries 409 reviews — the moat a new listing must climb.