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Mixers for Drinks

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Mixers for Drinks is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£109K/yr68K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
42%top-5 click share · 4 brands · 44 sellers

Flapen Score

Mixers for Drinks against its category

The dotted line is the Grocery average. Past it, Mixers for Drinks is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixers for Drinks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixers for Drinks 68K times last year and spent an estimated £109K. All 4 brands take every click. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
11.3%
Market size, estimated
£109Ka year
Top search term
london essence19K searches a year

02 · Price

A sale here is worth £14.15.

Listings sell for £14.15 on average, from £1.66 to £156.16. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £14.15 that is £4K to £7K a year per listing.

Average price
£14.15under the $15 to $100 sweet spot
Price range
£1.66–£156.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #83 within Fizzy Drinks. It carries 264 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#83in Fizzy Drinks
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
33

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mixers for Drinks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

44

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

42%

Top 20: 86%

Open market

0%

  • THE LONDON ESSENCE CO.54%
  • Double Dutch31%
  • FEVER-TREE13%
  • Schweppes2%
  • Open — no brand owns it (0%)

Demand

Mixers for Drinks search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Mixers for Drinks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • london essence19K/yr
  • london essence tonic water13K/yr
  • double dutch7K/yr
  • elderflower tonic water7K/yr
  • double dutch tonic water9K/yr
  • mixers for drinks5K/yr
  • elderflower tonic4K/yr
  • gin mixers4K/yr

Reviews and returns

What reviews say buyers love and hate about Mixers for Drinks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.14

Poor quality

Rubbish

Disgusting Muck

Taste-Overall10%+1.36

The Taste Is Terrible

Tasteless and weak

The have such an unpleasant aftertaste

Size-Overall10%

Tiny tins

These are small cans

a small mixer

Flavor10%−0.08

No flavour

the flavour of the tonic is so strong that it drowns out the gin: you might as well buy the cheapest possible supermarket gin

a bit too equal in flavour

Artificial Sweeteners9%

Double Dutch doesn't contain any artificial sweeteners

Tastes a bit artificial

No artificial sweeteners in these

Love

Taste-Overall32%+1.36

This product tastes amazing

Tastes great

Lovely fresh taste

Alcohol Flavor15%+1.60

Really tasty drink

Very pleasant drink

Lovely refreshing drink

Value For Money13%+0.41

Good value for money

Good value

worth it

Flavor10%−0.08

Superb flavour

Interesting flavour

Love all of the different flavours in the mixed pack

Quality-Overall7%−0.14

Quality item

Great product

a decent brand

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁█▁▁▁▁

Tiny tins

These are small cans

a small mixer

FAQ

Common Mixers for Drinks questions

Answered from the same tracked data.