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Mixed Seeds

Fail

Prices span $1.11–$12.22, mostly outside the sweet spot, so Mixed Seeds is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£92K/yr149K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
72%top-5 click share · 9 brands · 17 sellers

Flapen Score

Mixed Seeds against its category

The dotted line is the Grocery average. Past it, Mixed Seeds is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixed Seeds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixed Seeds 149K times last year and spent an estimated £92K. The top 5 brands take 91% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
149K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
8.6%
Market size, estimated
£92Ka year
Peak month
February1.9× the quietest month
Top search term
mixed seeds45K searches a year

02 · Price

A sale here is worth £7.22.

Listings sell for £7.22 on average, from £1.11 to £12.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £7.22 that is £7K to £9K a year per listing.

Average price
£7.22under the $15 to $100 sweet spot
Price range
£1.11–£12.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #172 within Dried Fruits, Nuts & Vegetables. It carries 397 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#172in Dried Fruits, Nuts & Vegetables
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
397per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mixed Seeds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

17

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Munchy Seeds31%
  • PURIMA28%
  • Wholefood Earth19%
  • RULOP9%
  • Minton & Donello5%
  • FeelGood-Sale3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Mixed Seeds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Search terms

Top Mixed Seeds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mixed seeds45K/yr
  • mixed seeds & grains9K/yr
  • mixed seeds for eating25K/yr
  • seeds to eat26K/yr
  • seed mix16K/yr
  • seed mix for humans9K/yr
  • mix seeds for eating4K/yr
  • mixed seeds for bread making4K/yr
  • omega seed mix3K/yr
  • mix seeds3K/yr

Reviews and returns

What reviews say buyers love and hate about Mixed Seeds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product12%−0.08

Not as advertised

Not as discribed

Size-Overall10%+0.23

Seeds are small

absolutely tiny seeds

Texture/Consistency-Overall8%−0.05

isn't the texture I'd expect from an edible seed mix

resulting in unpleasant texture

Value For Money8%+0.40

a little over priced

Quality-Overall6%+1.00

Deteriorating quality - the latest bad not edible

It seems that the quality has dropped significantly

I found the quality not as good as previously

Love

Quality-Overall17%+1.00

Good quality seeds

Amazing quality

Excellent product

Blend/Ratio14%−0.02

Blend Really Easily

Good mix

Great mix

Value For Money13%+0.40

Great value

Good value for money

Good value

Taste-Overall9%+0.47

Taste good

So versatile taste great

Very delicious and healthy too

Baking8%−0.01

Great value quality seeds for baking

Good if you make your own bread

Bakes nicely in bread

FAQ

Common Mixed Seeds questions

Answered from the same tracked data.