How competitive is the Mixed Peel niche on Amazon United Kingdom?

7 brands and 25 sellers compete in Mixed Peel on Amazon United Kingdom. The top 5 Mixed Peel products take 80% of clicks and its top 5 brands hold 86% of demand.

What does it cost to enter the Mixed Peel niche?

Mixed Peel sells for £5.54 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.52–£10.30. The average incumbent carries 110 reviews — the moat a new listing must climb.

Mixed Peel

soft demand (-56.2% this quarter) — Mixed Peel doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Mixed Peel profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mixed Peel is a £17K/yr Amazon United Kingdom market (20K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 40/100.

Mixed Peel: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -56.2% over the last 90 days and 15.0% of searches end in a purchase.

£17K

revenue / yr

Units sold / yr4K

Search volume / yr-56.2%20K

Conversion rate15.0%

Avg price£5.54

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers7 · 25

Top-5 product click share80%

Open market14%

Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 9 products

Top Mixed Peel products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Mixed Peel 200g

Price: £1.52
Rating: 4.3/5
Reviews: 143
Age: 10y ago

Italian Mixed Peel Double Cut 500g Candied Fruit for Baking Cakes & Desserts by Colourful Trees

Price: £5.00
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Italian Cut Mixed Candied Peel Waitrose 200g

Price: £6.32
Rating: 4.5/5
Reviews: 320
Age: 11y ago

Hides Fine Foods - Double Cut Mixed Peel 1kg - GMO Free - Suitable for Vegetarians - Baking - Desserts - Decorating - Cakes - Cookies - Tart - Mincemeat - Mince Pies - Panettone - Christmas Cake

Price: £10.30
Rating: 4.6/5
Reviews: 163
Age: 7y ago

Peel Mixed Single Cut 500g (BWFO)

Price: £4.55
Rating: 4.7/5
Reviews: 40
Age: 7y ago

Newest

by launch date

Italian Mixed Peel Double Cut 500g Candied Fruit for Baking Cakes & Desserts by Colourful Trees

Price: £5.00
Rating: 5.0/5
Reviews: 2
Age: 10mo ago

Italian Mixed Peel Double Cut 250g Candied Fruit for Baking Cakes & Desserts by Colourful Trees

Price: £5.40
Rating: 1.0/5
Reviews: 1
Age: 10mo ago

Peel - Whole Mixed 250g (BWFO)

Price: £5.76
Rating: 4.7/5
Reviews: 22
Age: 3y ago

Chopped Mixed Citrus Peel 500g

Price: £7.01
Rating: 4.5/5
Reviews: 154
Age: 5y ago

Hides Fine Foods - Double Cut Mixed Peel 1kg - GMO Free - Suitable for Vegetarians - Baking - Desserts - Decorating - Cakes - Cookies - Tart - Mincemeat - Mince Pies - Panettone - Christmas Cake

Price: £10.30
Rating: 4.6/5
Reviews: 163
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

COLOURFULTREES27%
Morrisons24%
waitrose15%
Buy Whole Foods Online11%
Hides Fine Foods9%
Natural Health 4 Life7%
Open — no brand owns it (1 brand, 6%)

Mixed Peel demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume20KCVR15.0%Products9Brands7Top 5 Brands86%OOS Rate0.0%Rating4.2★Reviews110Avg BSR#1,200

Top Mixed Peel search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mixed peel8K/yr -53.4%18.9% conv.
candied peel8K/yr -58.6%10.6% conv.
mixed peel for baking4K/yr -57.6%16.8% conv.

What reviews say buyers love and hate about Mixed Peel

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Baking64%

“Ideal for baking”

Taste-Overall14%

“good taste”

Cooking Instructions14%

“VERY GOOD FOR MAKING 'ITALIAN PASTIERA' FOR EASTER”

Flavor7%

“Good value mixed peel”

What buyers complain about

100% of reviews

Natural Ingredients33%

“is not all natural”

Artificial Sweeteners33%

“This product has added glucose syrup”

Advertised Vs Actual Product33%

“Therefore the Amazon listing is decieving”

Common Mixed Peel questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mixed Peel 40/100 on Amazon United Kingdom — Skip it. The niche generates £17K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -56.2% over the last 90 days.

Mixed Peel buyers on Amazon United Kingdom complain most about Natural Ingredients, Artificial Sweeteners, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.