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Mixed Peel

Fail

Demand is soft, at -56.2% this quarter, so Mixed Peel is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£17K/yr20K searches / yr
90-day growth
-56.2%search demand this quarter
Competition
80%top-5 click share · 7 brands · 25 sellers

Flapen Score

Mixed Peel against its category

The dotted line is the Grocery average. Past it, Mixed Peel is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixed Peel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixed Peel 20K times last year and spent an estimated £17K. The top 5 brands take 86% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

15.0% of searches ended in a purchase last week.

Shoppers searched for this 20K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
20K
Growth, 90 days vs prior 90
-56.2%
Conversion, latest week
15.0%
Market size, estimated
£17Ka year
Top search term
mixed peel8K searches a year

02 · Price

A sale here is worth £5.54.

Listings sell for £5.54 on average, from £1.52 to £10.30. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £5.54 that is £554 to £1K a year per listing.

Average price
£5.54under the $15 to $100 sweet spot
Price range
£1.52–£10.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£554–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,200 within Cooking Ingredients. It carries 110 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
78%
Out of stock, average day
0.0%
Average rank
#1,200in Cooking Ingredients
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
110per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mixed Peel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

25

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

6%

  • COLOURFULTREES27%
  • Morrisons24%
  • waitrose15%
  • Buy Whole Foods Online11%
  • Hides Fine Foods9%
  • Natural Health 4 Life7%
  • Open — no brand owns it (1 brand, 6%)

Demand

Mixed Peel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 11.7× · 8 of 12 months tracked

Search terms

Top Mixed Peel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mixed peel8K/yr
  • candied peel8K/yr
  • mixed peel for baking4K/yr

Reviews and returns

What reviews say buyers love and hate about Mixed Peel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Natural Ingredients33%

is not all natural

Artificial Sweeteners33%−0.10

This product has added glucose syrup

Advertised Vs Actual Product33%−0.10

Therefore the Amazon listing is decieving

Love

Baking64%+4.21

Ideal for baking

Ideal for Christmas cakes

Great for cakes and scones, Id definitely recommend this product

Taste-Overall14%−0.12

good taste

Cooking Instructions14%+0.47

VERY GOOD FOR MAKING 'ITALIAN PASTIERA' FOR EASTER

Flavor7%+0.22

Good value mixed peel

FAQ

Common Mixed Peel questions

Answered from the same tracked data.