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Mixed Herbs

Fail

The top 5 products take 100% of clicks, so Mixed Herbs is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£61K/yr136K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Mixed Herbs against its category

The dotted line is the Grocery average. Past it, Mixed Herbs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixed Herbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixed Herbs 136K times last year and spent an estimated £61K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 37.4% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 37.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
37.4%
Market size, estimated
£61Ka year
Peak month
January1.3× the quietest month
Top search term
basil123K searches a year

02 · Price

A sale here is worth £1.20.

Listings sell for £1.20 on average, from £0.51 to £1.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £1.20 that is £7K to £10K a year per listing.

Average price
£1.20under the $15 to $100 sweet spot
Price range
£0.51–£1.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #4 within Herbs, Spices & Seasonings. It carries 417 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#4in Herbs, Spices & Seasonings
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Morrisons57%
  • by Amazon34%
  • Nemesis Now6%
  • Schwartz3%

Demand

Mixed Herbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mixed Herbs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • basil123K/yr
  • fresh basil11K/yr
  • basil leaves3K/yr

Reviews and returns

What reviews say buyers love and hate about Mixed Herbs

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Freshness”
36%of negative reviews mention “Durability”
<0.1%of orders come back, a rate Amazon rounds to zero
“Unfortunately died within as few days”
A buyer, on “Durability”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Mixed Herbs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data