mixed herbs
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible37.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great417.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-5.0%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 136K searches
Avg price
Bad£1.20avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£0.51–£1.85cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mixed herbs is a £61K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mixed herbs market data
- Units sold / yr
- 50K–60K
- avg 6,000–8,000/product
- Revenue / yr
- £60K–£72K
- units × avg price
- Conversion rate
- 37.4%
- Avg BSR
- #4
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 12.5%
- Avg brand age
- 69 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Morrisons57%
- by Amazon34%
- Nemesis Now6%
- Schwartz3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top mixed herbs search terms
- basil123K/yr
- fresh basil11K/yr
- basil leaves3K/yr
Top mixed herbs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch dateWhat buyers say about mixed herbs
What buyers praise and complain about, mined from review topics.What buyers love
“Great very fresh”
“Delicious”
“Great quality plant”
“It had a decent flavour”
“and smells delicious”
“This is exactly how basil should be very aromatic”
“For £1.00 it felt fair value”
“Arrived with a decent expiration date of roughly 4 days after the delivery arrived”
What buyers complain about
“Unfortunately died within as few days”
“It was not fresh, some leaves going bad and disintegrating”
“they are sometimes brown”
“Not worth the money at all”
“Bad quality basil”
“the basil was also quite wet”
Common questions
- Is mixed herbs profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 5 tracked products. 90-day search growth is -5.0%. Flapen's verdict: Skip it (34/100).
- How competitive is the mixed herbs niche?
- 4 brands and 10 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mixed herbs?
- Top complaints mined from reviews: Durability, Stale/Rotten/Spoiled, Color. The return rate is 0.0%.
- When does demand for mixed herbs peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the mixed herbs niche?
- Listings span £0.51–£1.85; the average listing price is £1.20 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.