Mixed Herbs
FailThe top 5 products take 100% of clicks, so Mixed Herbs is a Fail.
- Flapen Score
- 34 / 100Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 4634
- Market size
- £61K/yr136K searches / yr
- 90-day growth
- -5.0%search demand this quarter
- Competition
- 100%top-5 click share · 4 brands · 10 sellers
Flapen Score
Mixed Herbs against its category
The dotted line is the Grocery average. Past it, Mixed Herbs is stronger. Inside it, weaker.
Market
The Mixed Herbs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mixed Herbs 136K times last year and spent an estimated £61K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.
01 · Demand
37.4% of searches ended in a purchase last week.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -5.0%
- Conversion, latest week
- 37.4%
- Market size, estimated
- £61Ka year
- Peak month
- January1.3× the quietest month
- Top search term
- basil123K searches a year
02 · Price
A sale here is worth £1.20.
Listings sell for £1.20 on average, from £0.51 to £1.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £1.20 that is £7K to £10K a year per listing.
- Average price
- £1.20under the $15 to $100 sweet spot
- Price range
- £0.51–£1.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #4 within Herbs, Spices & Seasonings. It carries 417 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 12.5%
- Average rank
- #4in Herbs, Spices & Seasonings
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 417per listing
- Listings tracked
- 5
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Mixed Herbs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Fresh Basil 31g
- Price
- £0.79
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 9y ago

by Amazon Basil 30g
- Price
- £0.51
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 6y ago

Morrisons Living Basil
- Price
- £1.66
- Rating
- 4.0/5
- Reviews
- 355
- Age
- 9y ago

Morrisons Basil 16g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 9y ago

Schwartz Basil 10g
- Price
- £1.85
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 10y ago
Trending
90-day click momentum
Morrisons Living Basil
- Price
- £1.66
- Rating
- 4.0/5
- Reviews
- 355
- Age
- 9y ago

by Amazon Basil 30g
- Price
- £0.51
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 6y ago

Schwartz Basil 10g
- Price
- £1.85
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 10y ago

Morrisons Fresh Basil 31g
- Price
- £0.79
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 9y ago

Morrisons Basil 16g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 9y ago
Newest
by launch date
by Amazon Basil 30g
- Price
- £0.51
- Rating
- 4.4/5
- Reviews
- 274
- Age
- 6y ago

Morrisons Living Basil
- Price
- £1.66
- Rating
- 4.0/5
- Reviews
- 355
- Age
- 9y ago

Morrisons Fresh Basil 31g
- Price
- £0.79
- Rating
- 4.6/5
- Reviews
- 938
- Age
- 9y ago

Morrisons Basil 16g
- Price
- £1.19
- Rating
- 4.5/5
- Reviews
- 484
- Age
- 9y ago

Schwartz Basil 10g
- Price
- £1.85
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Morrisons57%
- by Amazon34%
- Nemesis Now6%
- Schwartz3%
Demand
Mixed Herbs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mixed Herbs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- basil123K/yr
- fresh basil11K/yr
- basil leaves3K/yr
Reviews and returns
What reviews say buyers love and hate about Mixed Herbs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Unfortunately died within as few days
Dies very quickly
Lasts 2 days
It was not fresh, some leaves going bad and disintegrating
Old
Not very fresh
they are sometimes brown
not intense green
Not worth the money at all
Bad quality basil
Love
Great very fresh
Morrisons Living Basil is a simple pack of fresh herbs
Lovely smelling and fresh
Delicious
Nice and tasty
Great quality plant
Great product
Really good quality plant
It had a decent flavour
This is exactly how basil should be very aromatic
Aromatic
and smells delicious
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mixed Herbs questions
Answered from the same tracked data.









