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Mixed Herbs

Fail

The top 5 products take 100% of clicks, so Mixed Herbs is a Fail.

Flapen Score
34
34 / 100
Ranks 2,777 of 2,976 Grocery niches · −12 vs the category median of 46
Market size
£61K/yr136K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
100%top-5 click share · 4 brands · 10 sellers

Flapen Score

Mixed Herbs against its category

The dotted line is the Grocery average. Past it, Mixed Herbs is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixed Herbs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixed Herbs 136K times last year and spent an estimated £61K. All 4 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

37.4% of searches ended in a purchase last week.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
37.4%
Market size, estimated
£61Ka year
Peak month
January1.3× the quietest month
Top search term
basil123K searches a year

02 · Price

A sale here is worth £1.20.

Listings sell for £1.20 on average, from £0.51 to £1.85. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 6,000 to 8,000 of them. At £1.20 that is £7K to £10K a year per listing.

Average price
£1.20under the $15 to $100 sweet spot
Price range
£0.51–£1.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
6,000–8,000
Revenue per listing a year
£7K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #4 within Herbs, Spices & Seasonings. It carries 417 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
12.5%
Average rank
#4in Herbs, Spices & Seasonings
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
417per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£28K£37K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Morrisons57%
  • by Amazon34%
  • Nemesis Now6%
  • Schwartz3%

Demand

Mixed Herbs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mixed Herbs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • basil123K/yr
  • fresh basil11K/yr
  • basil leaves3K/yr

Reviews and returns

What reviews say buyers love and hate about Mixed Herbs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.24

Unfortunately died within as few days

Dies very quickly

Lasts 2 days

Stale/Rotten/Spoiled25%−0.16

It was not fresh, some leaves going bad and disintegrating

Old

Not very fresh

Color21%+0.05

they are sometimes brown

not intense green

Value For Money7%−0.03

Not worth the money at all

Quality-Overall4%+0.50

Bad quality basil

Love

Freshness49%+2.82

Great very fresh

Morrisons Living Basil is a simple pack of fresh herbs

Lovely smelling and fresh

Taste-Overall13%+0.70

Delicious

Nice and tasty

Quality-Overall13%+0.50

Great quality plant

Great product

Really good quality plant

Flavor7%+0.37

It had a decent flavour

This is exactly how basil should be very aromatic

Aromatic

Smell4%+0.22

and smells delicious

FAQ

Common Mixed Herbs questions

Answered from the same tracked data.