How competitive is the Mixed Fruit niche on Amazon United Kingdom?

12 brands and 28 sellers compete in Mixed Fruit on Amazon United Kingdom. The top 5 Mixed Fruit products take 51% of clicks and its top 5 brands hold 80% of demand.

What does it cost to enter the Mixed Fruit niche?

Mixed Fruit sells for £6.86 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.82–£18.06. The average incumbent carries 247 reviews — the moat a new listing must climb.

Mixed Fruit

a small market ($40K/yr) — Mixed Fruit doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Mixed Fruit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mixed Fruit is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.

Mixed Fruit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.2% over the last 90 days and 11.3% of searches end in a purchase.

£40K

revenue / yr

Units sold / yr8K

Search volume / yr-14.2%52K

Conversion rate11.3%

Avg price£6.86

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers12 · 28

Top-5 product click share51%

Open market20%

Avg brand age65 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 31 products

Top Mixed Fruit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Dried Mixed Fruit 500g

Price: £2.02
Rating: 4.6/5
Reviews: 485
Age: 8y ago

Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix

Price: £8.80
Rating: 4.5/5
Reviews: 50
Age: 10mo ago

Morrisons Savers Mixed Dried Fruit 500g

Price: £1.67
Rating: 4.4/5
Reviews: 17
Age: 5y ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel

Price: £10.03
Rating: 4.6/5
Reviews: 75
Age: 3mo ago

Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper

Price: £10.12
Rating: 4.3/5
Reviews: 65
Age: 3mo ago

Newest

by launch date

Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper

Price: £10.12
Rating: 4.3/5
Reviews: 65
Age: 3mo ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel

Price: £10.03
Rating: 4.6/5
Reviews: 75
Age: 3mo ago

Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix

Price: £8.80
Rating: 4.5/5
Reviews: 50
Age: 10mo ago

by Amazon Raisins 500g

Price: £2.90
Rating: 4.6/5
Reviews: 832
Age: 1y ago

Morrisons Exotic Fruit Mix 180g

Price: £1.40
Rating: 4.0/5
Reviews: 29
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

14%

Morrisons32%
PURIMA21%
Grape Tree12%
Hides Fine Foods8%
by Amazon7%
Waitrose6%
Open — no brand owns it (6 brands, 14%)

Mixed Fruit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR11.3%Products31Brands12Top 5 Brands80%OOS Rate11.9%Rating4.4★Reviews247Avg BSR#423

Top Mixed Fruit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mixed fruit19K/yr -7.8%9.2% conv.
mixed dried fruit14K/yr -8.4%8.3% conv.
dried mixed fruit7K/yr -12.1%7.0% conv.
mixed fruit for baking8K/yr -38.2%6.6% conv.
mixed dried fruit for baking4K/yr -37.1%5.4% conv.

What reviews say buyers love and hate about Mixed Fruit

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Taste-Overall20%

“Good taste”

Quality-Overall16%

“Fair price fair quality”

Value For Money10%

“Excellent value”

Blend/Ratio7%

“so I have a good reference for what a decent blend looks like”

Flavor6%

“flavours is so good it makes it very versatile”

What buyers complain about

53% of reviews

Moist/Dry9%

“these were super dry”

Hard Feel8%

“Some are hard some are soft”

Advertised Vs Actual Product8%

“Very misleading listing”

Value For Money7%

“pricey”

Sweetness6%

“unhealthiness since the dried fruit is naturally sweet”

Common Mixed Fruit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mixed Fruit 48/100 on Amazon United Kingdom — Skip it. The niche generates £40K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved -14.2% over the last 90 days.

Mixed Fruit buyers on Amazon United Kingdom complain most about Moist/Dry, Hard Feel, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.