mixed fruit
Skip itA small market ($40K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Review moat
Great246.74avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.86avg listing price — sweet spot $15–$100
Growth
Bad-14.2%90-day search growth — must beat 0% to launch
Price range
Bad£0.82–£18.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£40K£40K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, mixed fruit is a £40K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 80% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mixed fruit market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #423
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 52%
- Out of stock
- 11.9%
- Avg brand age
- 65 months
- Avg seller age
- 189 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
14%
- Morrisons32%
- PURIMA21%
- Grape Tree12%
- Hides Fine Foods8%
- by Amazon7%
- Waitrose6%
- Open — no brand owns it (6 brands, 14%)
Demand
Weekly Amazon search volume, last 29 weeks — -14.2% search growth over the last 90 days.Top mixed fruit search terms
- mixed fruit19K/yr
- mixed dried fruit14K/yr
- dried mixed fruit7K/yr
- mixed fruit for baking8K/yr
- mixed dried fruit for baking4K/yr
Top mixed fruit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons Dried Mixed Fruit 500g
Morrisons£2.024.6★485 rev
Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix
Grape Tree£8.804.5★50 rev
Morrisons Savers Mixed Dried Fruit 500g
Morrisons£1.674.4★17 rev
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
PURIMA£10.034.6★75 rev
Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
PURIMA£10.124.3★65 rev
Newest
by launch dateTropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
PURIMA£10.1265 rev
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
PURIMA£10.0375 rev
Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix
Grape Tree£8.8050 rev
by Amazon Raisins 500g
by Amazon£2.90832 rev
Morrisons Exotic Fruit Mix 180g
Morrisons£1.4029 rev
Trending
90-day click momentumDried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
PURIMA£10.034.6★
Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
PURIMA£10.124.3★
by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g
by Amazon£2.014.0★
Morrisons Savers Mixed Dried Fruit 500g
Morrisons£1.674.4★
by Amazon Fruit Salad (Melon Strawberries and Orange) 240g
by Amazon£2.314.5★
What buyers say about mixed fruit
What buyers praise and complain about, mined from review topics.What buyers love
“Good taste”
“Fair price fair quality”
“Excellent value”
“so I have a good reference for what a decent blend looks like”
“flavours is so good it makes it very versatile”
“Good as a snack”
“naturally sweet”
“Everything smells fresh”
“Very nice not too dry or gritty”
“Very healthy”
What buyers complain about
“these were super dry”
“Some are hard some are soft”
“Very misleading listing”
“pricey”
“unhealthiness since the dried fruit is naturally sweet”
“No nuts”
“Poor quality mix”
“Found this product to be very dry/ old”
“The main problem I have with this is I was just after mixed dried fruit which unless you check the ingredients this appears to be it contains peanuts which means I cannot take it to work now as it was intended due to peanut allergies in the classroom”
“I have had to put a bit of a stop to my family snacking on it as the dried fruit does have a high natural sugar content that I would rather they did not eat too much of at a time”
Common questions
- Is mixed fruit profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 31 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the mixed fruit niche?
- 12 brands and 28 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in mixed fruit?
- Top complaints mined from reviews: Moist/Dry, Hard Feel, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the mixed fruit niche?
- Listings span £0.82–£18.06; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 247 reviews — the moat a new listing must climb.