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Mixed Fruit

Fail

Shoppers spend only $40K a year here, so Mixed Fruit is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£40K/yr52K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
51%top-5 click share · 12 brands · 28 sellers

Flapen Score

Mixed Fruit against its category

The dotted line is the Grocery average. Past it, Mixed Fruit is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mixed Fruit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mixed Fruit 52K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
11.3%
Market size, estimated
£40Ka year
Top search term
mixed fruit19K searches a year

02 · Price

A sale here is worth £6.86.

Listings sell for £6.86 on average, from £0.82 to £18.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.86 that is £686 to £2K a year per listing.

Average price
£6.86under the $15 to $100 sweet spot
Price range
£0.82–£18.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£686–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #423 within Dried Fruits, Nuts & Vegetables. It carries 247 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
90%
Out of stock, average day
11.9%
Average rank
#423in Dried Fruits, Nuts & Vegetables
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
247per listing
Listings tracked
31

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Mixed Fruit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

28

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

51%

Top 20: 90%

Open market

14%

  • Morrisons32%
  • PURIMA21%
  • Grape Tree12%
  • Hides Fine Foods8%
  • by Amazon7%
  • Waitrose6%
  • Open — no brand owns it (6 brands, 14%)

Demand

Mixed Fruit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked

Search terms

Top Mixed Fruit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mixed fruit19K/yr
  • mixed dried fruit14K/yr
  • dried mixed fruit7K/yr
  • mixed fruit for baking8K/yr
  • mixed dried fruit for baking4K/yr

Reviews and returns

What reviews say buyers love and hate about Mixed Fruit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Moist/Dry9%

these were super dry

Dried fruit

Dried

Hard Feel8%−0.12

Some are hard some are soft

Little hard

hard making the whole eating experience quite under whelming

Advertised Vs Actual Product8%−0.11

Very misleading listing

After seeing it looks NOTHING like the picture they show

The image is hugely misleading

Value For Money7%

pricey

The cost has increased a little

Waste of good money

Sweetness6%−0.03

unhealthiness since the dried fruit is naturally sweet

i dont think sugar is needed in this bag

Far too sugary

Love

Taste-Overall20%+1.59

Good taste

Good as a snack

fresh tasting

Quality-Overall16%+1.33

Fair price fair quality

Excellent product

The quality is solid

Value For Money10%

Excellent value

Good value for money

Excellent price

Blend/Ratio7%

so I have a good reference for what a decent blend looks like

overall it feels like a balanced blend thats good for everyday use

Good mix

Flavor6%+0.55

flavours is so good it makes it very versatile

full of flavour

A great variety of flavours

FAQ

Common Mixed Fruit questions

Answered from the same tracked data.