Mixed Fruit
FailShoppers spend only $40K a year here, so Mixed Fruit is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £40K/yr52K searches / yr
- 90-day growth
- -14.2%search demand this quarter
- Competition
- 51%top-5 click share · 12 brands · 28 sellers
Flapen Score
Mixed Fruit against its category
The dotted line is the Grocery average. Past it, Mixed Fruit is stronger. Inside it, weaker.
Market
The Mixed Fruit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mixed Fruit 52K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
11.3% of searches ended in a purchase last week.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -14.2%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £40Ka year
- Top search term
- mixed fruit19K searches a year
02 · Price
A sale here is worth £6.86.
Listings sell for £6.86 on average, from £0.82 to £18.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £6.86 that is £686 to £2K a year per listing.
- Average price
- £6.86under the $15 to $100 sweet spot
- Price range
- £0.82–£18.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £686–£2K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #423 within Dried Fruits, Nuts & Vegetables. It carries 247 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 90%
- Out of stock, average day
- 11.9%
- Average rank
- #423in Dried Fruits, Nuts & Vegetables
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 247per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 65 months
Products
Top Mixed Fruit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Dried Mixed Fruit 500g
- Price
- £2.02
- Rating
- 4.6/5
- Reviews
- 485
- Age
- 8y ago

Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago

Morrisons Savers Mixed Dried Fruit 500g
- Price
- £1.67
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 5y ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3mo ago

Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 3mo ago
Trending
90-day click momentum
Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3mo ago

Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 3mo ago

by Amazon Fruit Salad (Strawberry Pineapple and Melon) 180g
- Price
- £2.01
- Rating
- 4.0/5
- Reviews
- 12
- Age
- 2y ago

Morrisons Savers Mixed Dried Fruit 500g
- Price
- £1.67
- Rating
- 4.4/5
- Reviews
- 17
- Age
- 5y ago

by Amazon Fruit Salad (Melon Strawberries and Orange) 240g
- Price
- £2.31
- Rating
- 4.5/5
- Reviews
- 76
- Age
- 2y ago
Newest
by launch date
Tropical Mix 1kg Mixed Dried Fruit & Peanuts Exotic Dry Fruits Raisins Apricots Dates Cranberry Mango Banana Coconut Ready to Eat for Baking Snacking Eating Muesli Bulk Trail Snacks Breakfast Topper
- Price
- £10.12
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 3mo ago

Dried Fruit Mix 1kg Mixed Dry Fruits Raisins Dates Cranberry Mango Pineapple Papaya Apple Ready to Eat for Baking Snacking Eating Cakes Muesli Bulk Trail Snacks Breakfast Topper Salad Without Peel
- Price
- £10.03
- Rating
- 4.6/5
- Reviews
- 75
- Age
- 3mo ago

Grape Tree Premium Mixed Fruit 1kg. A Mix of Raisins and Sultanas Perfect for Baking Adding to Trail Mix Yogurt Cereal Granola and Muesli. Raisins & Sultanas for Baking. Dried Fruit Mix
- Price
- £8.80
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 10mo ago

by Amazon Raisins 500g
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 832
- Age
- 1y ago

Morrisons Exotic Fruit Mix 180g
- Price
- £1.40
- Rating
- 4.0/5
- Reviews
- 29
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
28
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
51%
Top 20: 90%
Open market
14%
- Morrisons32%
- PURIMA21%
- Grape Tree12%
- Hides Fine Foods8%
- by Amazon7%
- Waitrose6%
- Open — no brand owns it (6 brands, 14%)
Demand
Mixed Fruit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 7 of 12 months tracked
Search terms
Top Mixed Fruit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mixed fruit19K/yr
- mixed dried fruit14K/yr
- dried mixed fruit7K/yr
- mixed fruit for baking8K/yr
- mixed dried fruit for baking4K/yr
Reviews and returns
What reviews say buyers love and hate about Mixed Fruit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
these were super dry
Dried fruit
Dried
Some are hard some are soft
Little hard
hard making the whole eating experience quite under whelming
Very misleading listing
After seeing it looks NOTHING like the picture they show
The image is hugely misleading
pricey
The cost has increased a little
Waste of good money
unhealthiness since the dried fruit is naturally sweet
i dont think sugar is needed in this bag
Far too sugary
Love
Good taste
Good as a snack
fresh tasting
Fair price fair quality
Excellent product
The quality is solid
Excellent value
Good value for money
Excellent price
so I have a good reference for what a decent blend looks like
overall it feels like a balanced blend thats good for everyday use
Good mix
flavours is so good it makes it very versatile
full of flavour
A great variety of flavours
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mixed Fruit questions
Answered from the same tracked data.









