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Miso Soup

Fail

The top 5 brands take 96% of clicks, so Miso Soup is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£91K/yr97K searches / yr
90-day growth
-26.8%search demand this quarter
Competition
64%top-5 click share · 7 brands · 29 sellers

Flapen Score

Miso Soup against its category

The dotted line is the Grocery average. Past it, Miso Soup is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miso Soup market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miso Soup 97K times last year and spent an estimated £91K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-26.8%
Conversion, latest week
8.9%
Market size, estimated
£91Ka year
Peak month
January2.6× the quietest month
Top search term
miso soup71K searches a year

02 · Price

A sale here is worth £10.52.

Listings sell for £10.52 on average, from £1.80 to £21.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.52 that is £3K to £5K a year per listing.

Average price
£10.52under the $15 to $100 sweet spot
Price range
£1.80–£21.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #49 within Instant Meals & Sides. It carries 464 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#49in Instant Meals & Sides
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
464per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Miso Soup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

2%

  • Yutaka44%
  • Itsu25%
  • Marukome17%
  • OTSUMAMI TOKYO8%
  • Shirakiku2%
  • WaNaHong2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Miso Soup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Miso Soup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • miso soup71K/yr
  • miso soup sachets22K/yr
  • instant miso soup4K/yr

Reviews and returns

What reviews say buyers love and hate about Miso Soup

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor20%−0.15

Not very flavourful

Horrible flavours very disappointed

don't know which flavour is which no English translation

Salt Content15%−0.03

Salty

a little bit too salty

Nice, a tad salty for me,

Taste-Overall15%+2.53

But the reason Im giving it only 2/5 stars is not only because of the insipid taste

it doesnt even taste good

Instructions/User Manual/Troubleshooting5%−0.02

No instructions included

Texture/Consistency-Overall5%0.00

if you don't like that sort of texture then don't buy

slimy texture if you don't like seaweed

Love

Taste-Overall45%+2.53

Tasty healthy

Great taste and quality is always consistent

Good taste

Ease Of Use9%+0.37

Easy to prepare

easy to use

Easy to make it

Quality-Overall7%−0.10

Excellent product

the quality is decent

High quality and easy to use

Flavor7%−0.15

Great rich authentic flavour, lovely big pieces of wakame seaweed and big fluffy tofu and onions, that little cube came to life

Lovely flavour - easy to make

amazing flavor

Ingredients-Overall5%+0.33

Miso perfect for adding prawns and pakchoi

The best Ive ever eaten, it comes with little packages with seaweeds and herbs, its really the best

There are four vegetables in the soup; wakame seaweed, spinach, green onion, and Chinese cabbage which add good taste and a variety of textures

FAQ

Common Miso Soup questions

Answered from the same tracked data.