Miso Soup
brand-locked demand (top 5 brands take 96% of clicks) — Miso Soup doesn't clear our bar today.
Flapen Score
Is Miso Soup profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Miso Soup is a £91K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Miso Soup: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.8% over the last 90 days and 8.9% of searches end in a purchase.
£91K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 16 products
Top Miso Soup products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yutaka - Instant Vegan Miso Soup with Toppings 7.5g Pack of 10 - with Spring Onion Tofu & Wakame Seaweed - Gluten-Free High in Protein - Vegan-Friendly Quick & Easy to Prepare
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 1,457
- Age
- 12y ago
itsu Miso Easy Soup 1260g (60 x 21g) | Instant Miso Paste | Traditional Japanese Miso | Gluten Free | Vegan | Ideal for soup dressings & more | Pack of 60
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 1,434
- Age
- 8y ago
Yutaka - Instant Bonito Fish Miso Soup with Toppings 7.5g Pack of 10 - Japanese-Style Freeze-Dried Soup with Tofu Seaweed & Spring Onion - Gluten Free High Protein Quick & Authentic Hot Snack
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 860
- Age
- 12y ago
Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)
- Price
- £21.02
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago
Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 10y ago
Trending
90-day click momentum
Tastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets
- Price
- £5.97
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 3mo ago
Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 8mo ago
itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6
- Price
- £9.84
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago
Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 10y ago
Yutaka Awase Miso Soup 50g (Pack of 12 36 Sachets) | Instant Japanese Soup with Red & White Miso and Bonito Dashi | Authentic Umami Flavour | Ready in Minutes
- Price
- £11.65
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8y ago
Newest
by launch dateTastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets
- Price
- £5.97
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 3mo ago
Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 8mo ago
Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)
- Price
- £21.02
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago
itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6
- Price
- £9.84
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago
Marukome Miso Ryotei no Aji Soup 4 Flavours Pack of 36 Japanese Instant Miso Soups (Wakame Seaweed Green Onions Tofu Aburaage)
- Price
- £21.22
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
7 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Yutaka44%
- Itsu25%
- Marukome17%
- OTSUMAMI TOKYO8%
- Shirakiku2%
- WaNaHong2%
- Open — no brand owns it (1 brand, 2%)
Miso Soup demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
Top Miso Soup search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- miso soup71K/yr
- miso soup sachets22K/yr
- instant miso soup4K/yr
What reviews say buyers love and hate about Miso Soup
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Tasty healthy”
“Easy to prepare”
“Excellent product”
“Great rich authentic flavour, lovely big pieces of wakame seaweed and big fluffy tofu and onions, that little cube came to life”
“Miso perfect for adding prawns and pakchoi”
What buyers complain about
66% of reviews“Not very flavourful”
“Salty”
“But the reason Im giving it only 2/5 stars is not only because of the insipid taste”
“No instructions included”
“if you don't like that sort of texture then don't buy”
Common Miso Soup questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
