Miso Soup
FailThe top 5 brands take 96% of clicks, so Miso Soup is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £91K/yr97K searches / yr
- 90-day growth
- -26.8%search demand this quarter
- Competition
- 64%top-5 click share · 7 brands · 29 sellers
Flapen Score
Miso Soup against its category
The dotted line is the Grocery average. Past it, Miso Soup is stronger. Inside it, weaker.
Market
The Miso Soup market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Miso Soup 97K times last year and spent an estimated £91K. The top 5 brands take 96% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.9% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -26.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -26.8%
- Conversion, latest week
- 8.9%
- Market size, estimated
- £91Ka year
- Peak month
- January2.6× the quietest month
- Top search term
- miso soup71K searches a year
02 · Price
A sale here is worth £10.52.
Listings sell for £10.52 on average, from £1.80 to £21.22. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £10.52 that is £3K to £5K a year per listing.
- Average price
- £10.52under the $15 to $100 sweet spot
- Price range
- £1.80–£21.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #49 within Instant Meals & Sides. It carries 464 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #49in Instant Meals & Sides
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 464per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Miso Soup products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yutaka - Instant Vegan Miso Soup with Toppings 7.5g Pack of 10 - with Spring Onion Tofu & Wakame Seaweed - Gluten-Free High in Protein - Vegan-Friendly Quick & Easy to Prepare
- Price
- £8.42
- Rating
- 4.2/5
- Reviews
- 1,457
- Age
- 12y ago

itsu Miso Easy Soup 1260g (60 x 21g) | Instant Miso Paste | Traditional Japanese Miso | Gluten Free | Vegan | Ideal for soup dressings & more | Pack of 60
- Price
- £16.99
- Rating
- 4.6/5
- Reviews
- 1,434
- Age
- 8y ago

Yutaka - Instant Bonito Fish Miso Soup with Toppings 7.5g Pack of 10 - Japanese-Style Freeze-Dried Soup with Tofu Seaweed & Spring Onion - Gluten Free High Protein Quick & Authentic Hot Snack
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 860
- Age
- 12y ago

Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)
- Price
- £21.02
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago

Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 10y ago
Trending
90-day click momentum
Tastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets
- Price
- £5.97
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 3mo ago

Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 8mo ago

itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6
- Price
- £9.84
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago

Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g
- Price
- £3.77
- Rating
- 4.5/5
- Reviews
- 168
- Age
- 10y ago

Yutaka Awase Miso Soup 50g (Pack of 12 36 Sachets) | Instant Japanese Soup with Red & White Miso and Bonito Dashi | Authentic Umami Flavour | Ready in Minutes
- Price
- £11.65
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 8y ago
Newest
by launch date
Tastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets
- Price
- £5.97
- Rating
- 2.6/5
- Reviews
- 3
- Age
- 3mo ago

Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour
- Price
- £16.78
- Rating
- 4.5/5
- Reviews
- 546
- Age
- 8mo ago

Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)
- Price
- £21.02
- Rating
- 4.7/5
- Reviews
- 24
- Age
- 10mo ago

itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6
- Price
- £9.84
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 11mo ago

Marukome Miso Ryotei no Aji Soup 4 Flavours Pack of 36 Japanese Instant Miso Soups (Wakame Seaweed Green Onions Tofu Aburaage)
- Price
- £21.22
- Rating
- 4.6/5
- Reviews
- 340
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Yutaka44%
- Itsu25%
- Marukome17%
- OTSUMAMI TOKYO8%
- Shirakiku2%
- WaNaHong2%
- Open — no brand owns it (1 brand, 2%)
Demand
Miso Soup search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
Search terms
Top Miso Soup search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- miso soup71K/yr
- miso soup sachets22K/yr
- instant miso soup4K/yr
Reviews and returns
What reviews say buyers love and hate about Miso Soup
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not very flavourful
Horrible flavours very disappointed
don't know which flavour is which no English translation
Salty
a little bit too salty
Nice, a tad salty for me,
But the reason Im giving it only 2/5 stars is not only because of the insipid taste
it doesnt even taste good
No instructions included
if you don't like that sort of texture then don't buy
slimy texture if you don't like seaweed
Love
Tasty healthy
Great taste and quality is always consistent
Good taste
Easy to prepare
easy to use
Easy to make it
Excellent product
the quality is decent
High quality and easy to use
Great rich authentic flavour, lovely big pieces of wakame seaweed and big fluffy tofu and onions, that little cube came to life
Lovely flavour - easy to make
amazing flavor
Miso perfect for adding prawns and pakchoi
The best Ive ever eaten, it comes with little packages with seaweeds and herbs, its really the best
There are four vegetables in the soup; wakame seaweed, spinach, green onion, and Chinese cabbage which add good taste and a variety of textures
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miso Soup questions
Answered from the same tracked data.









