miso soup
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Great464.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.52avg listing price — sweet spot $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.80–£21.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£91K£91K/yr · 97K searches
Growth
Bad-26.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, miso soup is a £91K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
miso soup market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £105K–£132K
- units × avg price
- Conversion rate
- 8.9%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 3.9%
- Avg brand age
- 59 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
2%
- Yutaka44%
- Itsu25%
- Marukome17%
- OTSUMAMI TOKYO8%
- Shirakiku2%
- WaNaHong2%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -26.8% search growth over the last 90 days.Peak months: Jan, Nov · busiest ÷ quietest = 2.6×
Top miso soup search terms
- miso soup71K/yr
- miso soup sachets22K/yr
- instant miso soup4K/yr
Top miso soup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yutaka - Instant Vegan Miso Soup with Toppings 7.5g Pack of 10 - with Spring Onion Tofu & Wakame Seaweed - Gluten-Free High in Protein - Vegan-Friendly Quick & Easy to Prepare
Yutaka£8.424.2★1,457 rev
itsu Miso Easy Soup 1260g (60 x 21g) | Instant Miso Paste | Traditional Japanese Miso | Gluten Free | Vegan | Ideal for soup dressings & more | Pack of 60
Itsu£16.994.6★1,434 rev
Yutaka - Instant Bonito Fish Miso Soup with Toppings 7.5g Pack of 10 - Japanese-Style Freeze-Dried Soup with Tofu Seaweed & Spring Onion - Gluten Free High Protein Quick & Authentic Hot Snack
Yutaka£7.174.6★860 rev
Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)
OTSUMAMI TOKYO£21.024.7★24 rev
Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g
Marukome£3.774.5★168 rev
Newest
by launch date
Tastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets
Tastrip£5.973 rev
Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour
Yutaka£16.78546 rev
Japanese Instant Miso Soup Marukome Ryotei no Aji - 24 Servings Variety Pack with 4 Flavours (Tofu Spring Onion Wakame Fried Tofu) (Reduced Salt)
OTSUMAMI TOKYO£21.0224 rev
itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6
Itsu£9.849 rev
Marukome Miso Ryotei no Aji Soup 4 Flavours Pack of 36 Japanese Instant Miso Soups (Wakame Seaweed Green Onions Tofu Aburaage)
Marukome£21.22340 rev
Trending
90-day click momentumTastrip Vegan Instant Miso Soup with Vegetable Garnish 3 Servings (1-Pack) - Authentic White Miso Soup with Dashi & White Miso Paste Convenient Miso Soup Sachets and Packets
Tastrip£5.972.6★
Yutaka Miso Soup 90g (Pack of 12 60 Sachets) | Instant Japanese Soup with Wakame Seaweed | No MSG | Vegan-Friendly | Easy to Prepare Authentic Flavour
Yutaka£16.784.5★
itsu chilli miso noodles & broth pouch 85g | Instant Noodles Snack Multipack | Quick-to-Make Snack | Vegan | Pack of 6
Itsu£9.845.0★
Marukome Instant Ryoutei-No-Aji Miso Soup with Chunks of Tofu 152 g
Marukome£3.774.5★
Yutaka Awase Miso Soup 50g (Pack of 12 36 Sachets) | Instant Japanese Soup with Red & White Miso and Bonito Dashi | Authentic Umami Flavour | Ready in Minutes
Yutaka£11.654.4★
What buyers say about miso soup
What buyers praise and complain about, mined from review topics.What buyers love
“Tasty healthy”
“Easy to prepare”
“Excellent product”
“Great rich authentic flavour, lovely big pieces of wakame seaweed and big fluffy tofu and onions, that little cube came to life”
“Miso perfect for adding prawns and pakchoi”
“and finally reasonable value for the money”
“Good for health”
“Great for a quick lunch. small portions”
“Simply squeeze contents of one miso paste sachet and one topping sachet into a mug or small bowl, add 160ml of hot water, and stir well”
“Good and quick for soups”
What buyers complain about
“Not very flavourful”
“Salty”
“But the reason Im giving it only 2/5 stars is not only because of the insipid taste”
“No instructions included”
“if you don't like that sort of texture then don't buy”
“It's not cheap”
“Tofu much smaller than in picture”
Common questions
- Is miso soup profitable to sell on Amazon United Kingdom?
- The niche generates £91K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -26.8%. Flapen's verdict: Skip it (42/100).
- How competitive is the miso soup niche?
- 7 brands and 29 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in miso soup?
- Top complaints mined from reviews: Flavor, Salt Content, Taste-Overall. The return rate is 0.5%.
- When does demand for miso soup peak?
- Demand peaks in Jan–Nov; the busiest month runs 2.6× the quietest.
- What does it cost to enter the miso soup niche?
- Listings span £1.80–£21.22; the average listing price is £10.52 (sweet spot $15–$100). The average incumbent carries 464 reviews — the moat a new listing must climb.