Miso Paste
soft demand (-29.9% this quarter) — Miso Paste doesn't clear our bar today.
Flapen Score
Is Miso Paste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Miso Paste is a £185K/yr Amazon United Kingdom market (199K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan. Verdict: Skip it — 43/100.
Miso Paste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -29.9% over the last 90 days and 15.0% of searches end in a purchase.
£185K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 18 products
Top Miso Paste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hikari Miso - Enjuku Koji Miso Mutenka Cup 750g | Authentic Japanese Aged Miso Paste | Rich Umami Flavor | Perfect for Soups Marinades & Traditional Japanese Cooking
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 1,573
- Age
- 10y ago
Yutaka - White Miso Shinshu Miso Paste 100g - Gluten-Free Vegan-Friendly - Miso Paste with Umami Flavour - For Soups Sauces Dressings and Marinades - Protein Rich - Product of Japan
- Price
- £1.60
- Rating
- 4.6/5
- Reviews
- 1,007
- Age
- 7y ago
Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free
- Price
- £6.47
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentumYutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
Yutaka Sweet Rice Miso Paste 100g | Mild & Naturally Fermented | Rich Umami with Subtle Sweetness | Perfect for Soups Marinades Dressings & Sauces | Vegan-Friendly
- Price
- £1.99
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 2y ago
Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free
- Price
- £6.47
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Hanamaruki Red Miso Paste 1kg | Traditional Japanese Aka Miso Rich Umami Flavor All-Natural Fermented Soybean Paste
- Price
- £4.94
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 11y ago
Newest
by launch dateYutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free
- Price
- £6.47
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago
Yutaka Barley Miso Paste 100g | Traditional Japanese Miso | Rich Savory & Naturally Fermented | Perfect for Soups Marinades & Dressings | Vegan-Friendly
- Price
- £2.55
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago
Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago
YAMASAN KYOTO UJI Japanese Dry Miso Seasoning Freeze-Dried Miso Powder No Additives Vegan Delicious Flavor for Various Foods Made in Japan (100g)
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
40
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
9%
- Yutaka30%
- Hikari Miso28%
- Emma Basic11%
- EDE Group8%
- Hanamaruki8%
- Miso Tasty7%
- Open — no brand owns it (5 brands, 9%)
Miso Paste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.0×
Top Miso Paste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- miso paste103K/yr
- miso60K/yr
- white miso paste18K/yr
- white miso10K/yr
- miso paste organic5K/yr
- organic miso paste3K/yr
What reviews say buyers love and hate about Miso Paste
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Very tasty miso”
“A really nice subtle flavour produced”
“Excellent product”
“Excellent value”
“Miso perfect for adding prawns and pakchoi”
What buyers complain about
86% of reviews“Needs more taste”
“.quite bland in flavour”
“Perhaps not the best”
“Not cheap”
“something just felt off”
Common Miso Paste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
