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Miso Paste

Fail

Demand is soft, at -29.9% this quarter, so Miso Paste is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£185K/yr199K searches / yr
90-day growth
-29.9%search demand this quarter
Competition
69%top-5 click share · 11 brands · 40 sellers

Flapen Score

Miso Paste against its category

The dotted line is the Grocery average. Past it, Miso Paste is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Miso Paste market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Miso Paste 199K times last year and spent an estimated £185K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 15.0% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-29.9%
Conversion, latest week
15.0%
Market size, estimated
£185Ka year
Peak month
January2.0× the quietest month
Top search term
miso paste103K searches a year

02 · Price

A sale here is worth £6.19.

Listings sell for £6.19 on average, from £1.60 to £16.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.19 that is £9K to £12K a year per listing.

Average price
£6.19under the $15 to $100 sweet spot
Price range
£1.60–£16.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #168 within Condiments & Sauces. It carries 465 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
83%
Out of stock, average day
0.8%
Average rank
#168in Condiments & Sauces
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
465per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Miso Paste products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£37K£56K£74K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

40

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

9%

  • Yutaka30%
  • Hikari Miso28%
  • Emma Basic11%
  • EDE Group8%
  • Hanamaruki8%
  • Miso Tasty7%
  • Open — no brand owns it (5 brands, 9%)

Demand

Miso Paste search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.0×

Search terms

Top Miso Paste search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • miso paste103K/yr
  • miso60K/yr
  • white miso paste18K/yr
  • white miso10K/yr
  • miso paste organic5K/yr
  • organic miso paste3K/yr

Reviews and returns

What reviews say buyers love and hate about Miso Paste

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
24%of negative reviews mention “Taste-Overall”
0.3%of orders come back
“Needs more taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Miso Paste questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data