Miso Paste
FailDemand is soft, at -29.9% this quarter, so Miso Paste is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £185K/yr199K searches / yr
- 90-day growth
- -29.9%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 40 sellers
Flapen Score
Miso Paste against its category
The dotted line is the Grocery average. Past it, Miso Paste is stronger. Inside it, weaker.
Market
The Miso Paste market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Miso Paste 199K times last year and spent an estimated £185K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 15.0% of those searches ended in a purchase.
Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £185K a year.
- Searches, last 12 months
- 199K
- Growth, 90 days vs prior 90
- -29.9%
- Conversion, latest week
- 15.0%
- Market size, estimated
- £185Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- miso paste103K searches a year
02 · Price
A sale here is worth £6.19.
Listings sell for £6.19 on average, from £1.60 to £16.99. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.19 that is £9K to £12K a year per listing.
- Average price
- £6.19under the $15 to $100 sweet spot
- Price range
- £1.60–£16.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £9K–£12K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
56% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #168 within Condiments & Sauces. It carries 465 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 56%
- Prime listings
- 83%
- Out of stock, average day
- 0.8%
- Average rank
- #168in Condiments & Sauces
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 465per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Miso Paste products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hikari Miso - Enjuku Koji Miso Mutenka Cup 750g | Authentic Japanese Aged Miso Paste | Rich Umami Flavor | Perfect for Soups Marinades & Traditional Japanese Cooking
- Price
- £6.89
- Rating
- 4.6/5
- Reviews
- 1,573
- Age
- 10y ago

Yutaka - White Miso Shinshu Miso Paste 100g - Gluten-Free Vegan-Friendly - Miso Paste with Umami Flavour - For Soups Sauces Dressings and Marinades - Protein Rich - Product of Japan
- Price
- £1.60
- Rating
- 4.6/5
- Reviews
- 1,007
- Age
- 7y ago

Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free
- Price
- £6.47
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago

Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Yutaka Sweet Rice Miso Paste 100g | Mild & Naturally Fermented | Rich Umami with Subtle Sweetness | Perfect for Soups Marinades Dressings & Sauces | Vegan-Friendly
- Price
- £1.99
- Rating
- 4.2/5
- Reviews
- 14
- Age
- 2y ago

Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free
- Price
- £6.47
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago

Hanamaruki Red Miso Paste 1kg | Traditional Japanese Aka Miso Rich Umami Flavor All-Natural Fermented Soybean Paste
- Price
- £4.94
- Rating
- 4.4/5
- Reviews
- 181
- Age
- 11y ago
Newest
by launch date
Yutaka Organic Miso Paste 300g Authentic Japanese Soybean & Rice Miso | Unpasteurised Organic | Gluten Free Vegan Cooking Paste
- Price
- £6.15
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 4mo ago

Yutaka White Miso Paste 100g (Pack of 6) | Authentic Shinshu Miso | Rich Umami Flavor for Soups Marinades & Dressings | Vegan & Gluten-Free
- Price
- £6.47
- Rating
- 4.9/5
- Reviews
- 40
- Age
- 1y ago

Yutaka Barley Miso Paste 100g | Traditional Japanese Miso | Rich Savory & Naturally Fermented | Perfect for Soups Marinades & Dressings | Vegan-Friendly
- Price
- £2.55
- Rating
- 4.3/5
- Reviews
- 21
- Age
- 1y ago

Emma Basic Miso Paste 1kg | Unpasteurised | Traditionaly Fermented I Gluten Free | Umami | Miso Soup | Non-GMO
- Price
- £5.66
- Rating
- 4.6/5
- Reviews
- 112
- Age
- 1y ago

YAMASAN KYOTO UJI Japanese Dry Miso Seasoning Freeze-Dried Miso Powder No Additives Vegan Delicious Flavor for Various Foods Made in Japan (100g)
- Price
- £9.07
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
40
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
9%
- Yutaka30%
- Hikari Miso28%
- Emma Basic11%
- EDE Group8%
- Hanamaruki8%
- Miso Tasty7%
- Open — no brand owns it (5 brands, 9%)
Demand
Miso Paste search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.0×
Search terms
Top Miso Paste search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- miso paste103K/yr
- miso60K/yr
- white miso paste18K/yr
- white miso10K/yr
- miso paste organic5K/yr
- organic miso paste3K/yr
Reviews and returns
What reviews say buyers love and hate about Miso Paste
We read the reviews and the return reasons for every product selling here.
“Needs more taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Miso Paste questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









