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Mirin

Fail

Prices span $1.88–$15.87, mostly outside the sweet spot, so Mirin is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£140K/yr97K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
83%top-5 click share · 8 brands · 28 sellers

Flapen Score

Mirin against its category

The dotted line is the Grocery average. Past it, Mirin is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mirin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mirin 97K times last year and spent an estimated £140K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.2% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
17.2%
Market size, estimated
£140Ka year
Peak month
January1.8× the quietest month
Top search term
mirin85K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £1.88 to £15.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.39 that is £10K to £13K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£1.88–£15.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #71 within Baking Supplies. It carries 157 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#71in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Mirin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

28

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

4%

  • Yutaka35%
  • Mizkan30%
  • 日の出16%
  • Zen Group8%
  • Hinode4%
  • Blue Dragon4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mirin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Mirin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness14%−0.23

a bit sweet

Too sweet for me

although be mindful that it is a bit sweeter

Value For Money9%+1.63

Very expensive

It's difficult to comment on value as prices fluctuate

its expensive

Taste-Overall5%+0.37

we couldn't really taste the difference when it was used

I don't think it tastes like mirin at all

Alcohol Content3%−0.01

subtle alcohol notes of the real thing

Ease Of Use3%−0.04

A hard one to pass on

Love

Quality-Overall18%+1.81

This mirin-style cooking seasoning does seem good quality

Top sauce quality

Quality product

Value For Money13%+1.63

a lot cheaper

Good value for money

Well worth the money

Flavor11%−0.02

Lovely flavour

The sweetness helps bring the flavour together

The flavour is mostly sweet

Taste-Overall11%+0.37

taste that real mirin has

Delicious mirin

The taste is lovely

Sweetness10%−0.23

This mirin-style seasoning is a great shortcut for adding a gentle sweetness

It is a bit sweeter than I expected

It is sweet

FAQ

Common Mirin questions

Answered from the same tracked data.