Mirin
FailPrices span $1.88–$15.87, mostly outside the sweet spot, so Mirin is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £140K/yr97K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 28 sellers
Flapen Score
Mirin against its category
The dotted line is the Grocery average. Past it, Mirin is stronger. Inside it, weaker.
Market
The Mirin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mirin 97K times last year and spent an estimated £140K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
17.2% of searches ended in a purchase last week.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £140Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- mirin85K searches a year
02 · Price
A sale here is worth £8.39.
Listings sell for £8.39 on average, from £1.88 to £15.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.39 that is £10K to £13K a year per listing.
- Average price
- £8.39under the $15 to $100 sweet spot
- Price range
- £1.88–£15.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #71 within Baking Supplies. It carries 157 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #71in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Mirin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 14y ago

Mizkan Honteri Mirin Sweet Cooking Seasoning 400ml
- Price
- £6.17
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 11y ago

Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 11y ago

Yutaka Mirin 150ml
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 15y ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago
Trending
90-day click momentum
Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours
- Price
- £15.87
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4y ago

Hinode Kokusanmai Hon Mirin 14% Alc 400ml
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 6y ago

Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 14y ago

Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 11y ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago
Newest
by launch date
Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml (Pack of 2) | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £9.01
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 1y ago

Morita Kuradashi Hon Mirin Sweet Cooking Sake 1L 13.5% Alc./Vol (Pack of 1)
- Price
- £15.59
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago

Mizkan Honteri 1.8L - Suitable for salad dressings pickles marinades stews and stir-fries
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago

Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours
- Price
- £15.87
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
28
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- Yutaka35%
- Mizkan30%
- 日の出16%
- Zen Group8%
- Hinode4%
- Blue Dragon4%
- Open — no brand owns it (2 brands, 4%)
Demand
Mirin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Mirin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a bit sweet
Too sweet for me
although be mindful that it is a bit sweeter
Very expensive
It's difficult to comment on value as prices fluctuate
its expensive
we couldn't really taste the difference when it was used
I don't think it tastes like mirin at all
subtle alcohol notes of the real thing
A hard one to pass on
Love
This mirin-style cooking seasoning does seem good quality
Top sauce quality
Quality product
a lot cheaper
Good value for money
Well worth the money
Lovely flavour
The sweetness helps bring the flavour together
The flavour is mostly sweet
taste that real mirin has
Delicious mirin
The taste is lovely
This mirin-style seasoning is a great shortcut for adding a gentle sweetness
It is a bit sweeter than I expected
It is sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mirin questions
Answered from the same tracked data.









