How competitive is the Mirin niche on Amazon United Kingdom?

8 brands and 28 sellers compete in Mirin on Amazon United Kingdom. The top 5 Mirin products take 83% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Mirin?

Mirin buyers on Amazon United Kingdom complain most about Sweetness, Value For Money, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mirin niche?

Mirin sells for £8.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.88–£15.87. The average incumbent carries 157 reviews — the moat a new listing must climb.

Mirin

prices mostly outside the sweet spot ($1.88–$15.87) — Mirin doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Mirin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mirin is a £140K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.

Mirin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -19.1% over the last 90 days and 17.2% of searches end in a purchase.

£140K

revenue / yr

Units sold / yr20K

Search volume / yr-19.1%97K

Conversion rate17.2%

Avg price£8.39

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers8 · 28

Top-5 product click share83%

Open market7%

Avg brand age81 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Mirin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian

Price: £1.88
Rating: 4.5/5
Reviews: 92
Age: 14y ago

Mizkan Honteri Mirin Sweet Cooking Seasoning 400ml

Price: £6.17
Rating: 4.5/5
Reviews: 579
Age: 11y ago

Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml

Price: £12.26
Rating: 4.6/5
Reviews: 351
Age: 11y ago

Yutaka Mirin 150ml

Price: £2.52
Rating: 4.5/5
Reviews: 185
Age: 15y ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes

Price: £6.35
Rating: 4.4/5
Reviews: 42
Age: 7mo ago

Newest

by launch date

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes

Price: £6.35
Rating: 4.4/5
Reviews: 42
Age: 7mo ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml (Pack of 2) | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes

Price: £9.01
Rating: 4.6/5
Reviews: 43
Age: 1y ago

Morita Kuradashi Hon Mirin Sweet Cooking Sake 1L 13.5% Alc./Vol (Pack of 1)

Price: £15.59
Rating: 4.3/5
Reviews: 10
Age: 2y ago

Mizkan Honteri 1.8L - Suitable for salad dressings pickles marinades stews and stir-fries

Price: £11.76
Rating: 4.6/5
Reviews: 51
Age: 3y ago

Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours

Price: £15.87
Rating: 4.5/5
Reviews: 31
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Yutaka35%
Mizkan30%
日の出16%
Zen Group8%
Hinode4%
Blue Dragon4%
Open — no brand owns it (2 brands, 4%)

Mirin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume97KCVR17.2%Products11Brands8Top 5 Brands93%OOS Rate3.5%Rating4.5★Reviews157Avg BSR#71

Peak months: Jan · busiest ÷ quietest = 1.8×

What reviews say buyers love and hate about Mirin

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Quality-Overall18%

“This mirin-style cooking seasoning does seem good quality”

Value For Money13%

“a lot cheaper”

Flavor11%

“Lovely flavour”

Taste-Overall11%

“taste that real mirin has”

Sweetness10%

“This mirin-style seasoning is a great shortcut for adding a gentle sweetness”

What buyers complain about

43% of reviews

Sweetness14%

“a bit sweet”

Value For Money9%

“Very expensive”

Taste-Overall5%

“we couldn't really taste the difference when it was used”

Alcohol Content3%

“subtle alcohol notes of the real thing”

Ease Of Use3%

“A hard one to pass on”

Common Mirin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mirin 41/100 on Amazon United Kingdom — Skip it. The niche generates £140K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -19.1% over the last 90 days.