mirin
Skip itPrices mostly outside the sweet spot ($1.88–$15.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.2%search→purchase rate — share of searches ending in a sale
Review moat
Great157.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£140K£140K/yr · 97K searches
Avg price
Bad£8.39avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-19.1%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Price range
Bad£1.88–£15.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mirin is a £140K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mirin market data
- Units sold / yr
- 15K–20K
- avg 1,250–1,500/product
- Revenue / yr
- £126K–£168K
- units × avg price
- Conversion rate
- 17.2%
- Avg BSR
- #71
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 3.5%
- Avg brand age
- 81 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
28
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
4%
- Yutaka35%
- Mizkan30%
- 日の出16%
- Zen Group8%
- Hinode4%
- Blue Dragon4%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.1% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.8×
Top mirin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian
Yutaka£1.884.5★92 rev
Mizkan Honteri Mirin Sweet Cooking Seasoning 400ml
Mizkan£6.174.5★579 rev
Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml
日の出£12.264.6★351 rev
Yutaka Mirin 150ml
Yutaka£2.524.5★185 rev
Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
Zen Group£6.354.4★42 rev
Newest
by launch dateHonteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
Zen Group£6.3542 rev
Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml (Pack of 2) | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
Zen Group£9.0143 rev
Morita Kuradashi Hon Mirin Sweet Cooking Sake 1L 13.5% Alc./Vol (Pack of 1)
Starry Mart£15.5910 rev
Mizkan Honteri 1.8L - Suitable for salad dressings pickles marinades stews and stir-fries
Mizkan£11.7651 rev
Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours
The Spice Specialist£15.8731 rev
Trending
90-day click momentumJapanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours
The Spice Specialist£15.874.5★
Hinode Kokusanmai Hon Mirin 14% Alc 400ml
Hinode£7.454.5★
Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian
Yutaka£1.884.5★
Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml
日の出£12.264.6★
Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
Zen Group£6.354.4★
What buyers say about mirin
What buyers praise and complain about, mined from review topics.What buyers love
“This mirin-style cooking seasoning does seem good quality”
“a lot cheaper”
“Lovely flavour”
“taste that real mirin has”
“This mirin-style seasoning is a great shortcut for adding a gentle sweetness”
“Exactly as described”
“It is easy to use”
“The bottle is a good size”
“Perfect for both seasoned chefs”
“Absolutely essential ingredient for Japanese cooking”
What buyers complain about
“a bit sweet”
“Very expensive”
“we couldn't really taste the difference when it was used”
“subtle alcohol notes of the real thing”
“A hard one to pass on”
“Texture of the liquid was almost like an thin oil”
“it didn't add any depth of flavours or any hint of what I would identify as a Japanese flavour”
“It is a thin liquid”
“A 360ml bottle is not the biggest”
Common questions
- Is mirin profitable to sell on Amazon United Kingdom?
- The niche generates £140K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the mirin niche?
- 8 brands and 28 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in mirin?
- Top complaints mined from reviews: Sweetness, Value For Money, Taste-Overall. The return rate is 0.1%.
- When does demand for mirin peak?
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mirin niche?
- Listings span £1.88–£15.87; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.