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Mirin

Fail

Prices span $1.88–$15.87, mostly outside the sweet spot, so Mirin is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£140K/yr97K searches / yr
90-day growth
-19.1%search demand this quarter
Competition
83%top-5 click share · 8 brands · 28 sellers

Flapen Score

Mirin against its category

The dotted line is the Grocery average. Past it, Mirin is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mirin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mirin 97K times last year and spent an estimated £140K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 17.2% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-19.1%
Conversion, latest week
17.2%
Market size, estimated
£140Ka year
Peak month
January1.8× the quietest month
Top search term
mirin85K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £1.88 to £15.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.39 that is £10K to £13K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£1.88–£15.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #71 within Baking Supplies. It carries 157 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
3.5%
Average rank
#71in Baking Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
157per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
81 months

Products

Top Mirin products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

28

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

4%

  • Yutaka35%
  • Mizkan30%
  • 日の出16%
  • Zen Group8%
  • Hinode4%
  • Blue Dragon4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Mirin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Mirin

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Sweetness”
0.1%of orders come back
“a bit sweet”
A buyer, on “Sweetness”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mirin questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data