Mirin
FailPrices span $1.88–$15.87, mostly outside the sweet spot, so Mirin is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £140K/yr97K searches / yr
- 90-day growth
- -19.1%search demand this quarter
- Competition
- 83%top-5 click share · 8 brands · 28 sellers
Flapen Score
Mirin against its category
The dotted line is the Grocery average. Past it, Mirin is stronger. Inside it, weaker.
Market
The Mirin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mirin 97K times last year and spent an estimated £140K. The top 5 brands take 93% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 17.2% of those searches ended in a purchase.
Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.2% of those searches ended in a purchase. Searches in the last 90 days moved -19.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £140K a year.
- Searches, last 12 months
- 97K
- Growth, 90 days vs prior 90
- -19.1%
- Conversion, latest week
- 17.2%
- Market size, estimated
- £140Ka year
- Peak month
- January1.8× the quietest month
- Top search term
- mirin85K searches a year
02 · Price
A sale here is worth £8.39.
Listings sell for £8.39 on average, from £1.88 to £15.87. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £8.39 that is £10K to £13K a year per listing.
- Average price
- £8.39under the $15 to $100 sweet spot
- Price range
- £1.88–£15.87
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #71 within Baking Supplies. It carries 157 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 3.5%
- Average rank
- #71in Baking Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 157per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 81 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 81 months
Products
Top Mirin products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 14y ago

Mizkan Honteri Mirin Sweet Cooking Seasoning 400ml
- Price
- £6.17
- Rating
- 4.5/5
- Reviews
- 579
- Age
- 11y ago

Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 11y ago

Yutaka Mirin 150ml
- Price
- £2.52
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 15y ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours
- Price
- £15.87
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4y ago

Hinode Kokusanmai Hon Mirin 14% Alc 400ml
- Price
- £7.45
- Rating
- 4.5/5
- Reviews
- 120
- Age
- 6y ago

Yutaka - Mirin Sweet Rice Seasoning 150ml - Authentic Japanese Cooking Essential for Teriyaki Marinades & Glazes - Adds Sweetness Depth & Gloss to Sauces - Gluten Free Vegetarian
- Price
- £1.88
- Rating
- 4.5/5
- Reviews
- 92
- Age
- 14y ago

Hinode Hon Mirin Sweet Cooking Rice Wine 1000 ml
- Price
- £12.26
- Rating
- 4.6/5
- Reviews
- 351
- Age
- 11y ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago
Newest
by launch date
Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £6.35
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 7mo ago

Honteri Mirin-Style Sweet Cooking Rice Seasoning 360ml (Pack of 2) | Japanese Cooking Wine Alternative | Perfect for Teriyaki Sauce Sushi Rice Stir-Fry Marinades and Glazes
- Price
- £9.01
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 1y ago

Morita Kuradashi Hon Mirin Sweet Cooking Sake 1L 13.5% Alc./Vol (Pack of 1)
- Price
- £15.59
- Rating
- 4.3/5
- Reviews
- 10
- Age
- 2y ago

Mizkan Honteri 1.8L - Suitable for salad dressings pickles marinades stews and stir-fries
- Price
- £11.76
- Rating
- 4.6/5
- Reviews
- 51
- Age
- 3y ago

Japanese Mirin Cooking Wine 1 Litre Sweet Rice Seasoning for Teriyaki Sushi Rice Marinades Stir Fry & Noodles Large Value Bottle Vegan No Artificial Colours
- Price
- £15.87
- Rating
- 4.5/5
- Reviews
- 31
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
28
Est. top-5 brand share
93%
Top 20: 100%
Est. top-5 click share
83%
Top 20: 100%
Open market
4%
- Yutaka35%
- Mizkan30%
- 日の出16%
- Zen Group8%
- Hinode4%
- Blue Dragon4%
- Open — no brand owns it (2 brands, 4%)
Demand
Mirin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.8×
Reviews and returns
What reviews say buyers love and hate about Mirin
We read the reviews and the return reasons for every product selling here.
“a bit sweet”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mirin questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









