How competitive is the Mints niche on Amazon United Kingdom?

18 brands and 210 sellers compete in Mints on Amazon United Kingdom. The top 5 Mints products take 40% of clicks and its top 5 brands hold 73% of demand.

What do buyers complain about in Mints?

Mints buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Mints niche?

Mints sells for £7.49 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.85–£17.91. The average incumbent carries 737 reviews — the moat a new listing must climb.

Mints

Mints shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mints profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mints is a £728K/yr Amazon United Kingdom market (754K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 58/100.

Mints: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.4% over the last 90 days and 12.9% of searches end in a purchase.

£728K

revenue / yr

Units sold / yr100K

Search volume / yr-5.4%754K

Conversion rate12.9%

Avg price£7.49

Who owns the niche?

The top 5 brands hold 73% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers18 · 210

Top-5 product click share40%

Open market28%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 41 products

Top Mints products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Polo Sugar Free Mint Tube Multipack 4 x 33.4 g

Price: £1.37
Rating: 4.7/5
Reviews: 593
Age: 10y ago

Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 50 XXL Tin

Price: £13.92
Rating: 4.7/5
Reviews: 2,347
Age: 13y ago

Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles

Price: £17.91
Rating: 4.8/5
Reviews: 492
Age: 5y ago

Smint Sugar Free Mints 2 Hour Clean Breath 50 XXL Peppermint Flavour - 12 Tins

Price: £15.65
Rating: 4.8/5
Reviews: 1,022
Age: 9y ago

Smint Peppermint Powermints Suitable for Vegetarians -12 x 8 g Dispenser

Price: £6.98
Rating: 4.7/5
Reviews: 2,347
Age: 14y ago

Newest

by launch date

by Amazon Assorted Mint Candies 200g

Price: £1.13
Rating: 4.7/5
Reviews: 72
Age: 3mo ago

by Amazon Mint Imperials 200g

Price: £1.09
Rating: 4.9/5
Reviews: 37
Age: 3mo ago

Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)

Price: £5.47
Rating: 5.0/5
Reviews: 8
Age: 4mo ago

Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)

Price: £0.85
Rating: 4.8/5
Reviews: 26
Age: 4mo ago

Tic Tac Two Spearmint Flavours Sweet Tasting Mints 38.5g

Price: £1.42
Rating: 4.6/5
Reviews: 186
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

210

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

24%

Smint35%
Polo22%
ZOPPER6%
by Amazon6%
Peppersmith4%
Nestlé4%

Mints demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume754KCVR12.9%Products41Brands18Top 5 Brands73%OOS Rate2.0%Rating4.6★Reviews737Avg BSR#96

Peak months: Mar, May · busiest ÷ quietest = 1.7×

Top Mints search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mints294K/yr -7.6%7.2% conv.
smint88K/yr +1.7%11.4% conv.
polo mints72K/yr +3.5%13.8% conv.
smints54K/yr -2.5%13.4% conv.
sugar free mints48K/yr -18.4%6.8% conv.
smints box of 12 sugar free25K/yr +21.8%16.1% conv.
mint sweets25K/yr -5.3%4.6% conv.
polos24K/yr -6.9%9.3% conv.
polos mints19K/yr +6.8%12.5% conv.
sugar free polos12K/yr -10.0%23.5% conv.

What reviews say buyers love and hate about Mints

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall26%

“Great tasting mints”

Value For Money21%

“Amazing value”

Quality-Overall13%

“Good variety”

Sweetness10%

“Great sweets”

Freshness6%

“Minty fresh”

What buyers complain about

58% of reviews

Value For Money13%

“way too expensive”

Size-Overall13%

“Too small”

Taste-Overall12%

“Unpleasant taste, not minty”

Sweetness5%

“These are not sugar free”

Hard Feel3%

“All hard centres”

Mints return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

78%

2Size-Overall

22%

Common Mints questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mints 58/100 on Amazon United Kingdom — Worth a look. The niche generates £728K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -5.4% over the last 90 days.