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Mints

Maybe

Returns run at only 0.1% of orders. But prices span $0.85–$17.91, mostly outside the sweet spot, so Mints is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£728K/yr754K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
40%top-5 click share · 18 brands · 210 sellers

Flapen Score

Mints against its category

The dotted line is the Grocery average. Past it, Mints is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mints 754K times last year and spent an estimated £728K. The top 5 brands take 73% of clicks. Demand peaks in Mar–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £728K a year.

Searches, last 12 months
754K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
12.9%
Market size, estimated
£728Ka year
Peak month
May1.7× the quietest month
Top search term
mints294K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £0.85 to £17.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.49 that is £9K to £11K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£0.85–£17.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #96 within Confectionery. It carries 737 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#96in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
737per listing
Listings tracked
41

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mints products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

210

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

40%

Top 20: 81%

Open market

24%

  • Smint35%
  • Polo22%
  • ZOPPER6%
  • by Amazon6%
  • Peppersmith4%
  • Nestlé4%

Demand

Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 1.7×

Search terms

Top Mints search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mints294K/yr
  • smint88K/yr
  • polo mints72K/yr
  • smints54K/yr
  • sugar free mints48K/yr
  • smints box of 12 sugar free25K/yr
  • mint sweets25K/yr
  • polos24K/yr
  • polos mints19K/yr
  • sugar free polos12K/yr

Reviews and returns

What reviews say buyers love and hate about Mints

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money13%+2.24

way too expensive

Over priced

Expensive

Size-Overall13%−0.02

Too small

are a bit large

the bag is huge

Taste-Overall12%−0.07

Unpleasant taste, not minty

They taste different

Tastes awful

Sweetness5%+1.13

These are not sugar free

Should be more peppermint and less sugar

they were not overly sweet

Hard Feel3%−0.02

All hard centres

some are hard

Most of the shops have switched to the newer Smint which I really dont like because they are too hard

Love

Taste-Overall26%−0.07

Great tasting mints

Amazing taste

Tasty and fresh

Value For Money21%+2.24

Amazing value

good value for money

Decent price

Quality-Overall13%

Good variety

Excellent quality

All in all very good quality sweets

Sweetness10%+1.13

Great sweets

A good choice for anyone who enjoys sweets with a hint of mint

Sugar free

Freshness6%+0.59

Minty fresh

Fresh tasting

a pleasant and refreshing option

Return

0.1% Return rate 100% Fixable by listing

Advertised Vs Actual Product78%▁█▁▆▁▆
Size-Overall22%▁▁▁█▁▆

Too small

are a bit large

the bag is huge

FAQ

Common Mints questions

Answered from the same tracked data.