mints
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Market size
Good£728K£728K/yr · 754K searches
Review moat
Good736.71avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Avg price
Bad£7.49avg listing price — sweet spot $15–$100
Price range
Bad£0.85–£17.91cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mints is a £728K/yr Amazon United Kingdom market (754K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Mar–May. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mints market data
- Units sold / yr
- 80K–100K
- avg 1,250–1,500/product
- Revenue / yr
- £599K–£749K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #96
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 46%
- Out of stock
- 2.0%
- Avg brand age
- 60 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
210
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
24%
- Smint35%
- Polo22%
- ZOPPER6%
- by Amazon6%
- Peppersmith4%
- Nestlé4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.4% search growth over the last 90 days.Peak months: Mar, May · busiest ÷ quietest = 1.7×
Top mints search terms
- mints294K/yr
- smint88K/yr
- polo mints72K/yr
- smints54K/yr
- sugar free mints48K/yr
- smints box of 12 sugar free25K/yr
- mint sweets25K/yr
- polos24K/yr
- polos mints19K/yr
- sugar free polos12K/yr
Top mints products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Polo Sugar Free Mint Tube Multipack 4 x 33.4 g
Polo£1.374.7★593 rev
Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 50 XXL Tin
Smint£13.924.7★2,347 rev
Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles
Smint£17.914.8★492 rev
Smint Sugar Free Mints 2 Hour Clean Breath 50 XXL Peppermint Flavour - 12 Tins
Smint£15.654.8★1,022 rev
Smint Peppermint Powermints Suitable for Vegetarians -12 x 8 g Dispenser
Smint£6.984.7★2,347 rev
Newest
by launch date
by Amazon Assorted Mint Candies 200g
by Amazon£1.1372 rev
by Amazon Mint Imperials 200g
by Amazon£1.0937 rev
Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
KYNZA£5.478 rev
Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)
Maynards Bassetts£0.8526 rev
Tic Tac Two Spearmint Flavours Sweet Tasting Mints 38.5g
Tic Tac£1.42186 rev
Trending
90-day click momentumby Amazon Mint Imperials 200g
by Amazon£1.094.9★
by Amazon Assorted Mint Candies 200g
by Amazon£1.134.7★
Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)
Maynards Bassetts£0.854.8★
Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
KYNZA£5.475.0★
SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4
ZOPPER£5.884.6★
What buyers say about mints
What buyers praise and complain about, mined from review topics.What buyers love
“Great tasting mints”
“Amazing value”
“Good variety”
“Great sweets”
“Minty fresh”
“Great flavours”
“As good as any branded version”
“right size”
“the softer chews equally”
“I tend to use these as breath fresheners”
What buyers complain about
“way too expensive”
“Too small”
“Unpleasant taste, not minty”
“These are not sugar free”
“All hard centres”
“They don't taste like pepperment”
“These premium mints are overly expensive, flavourless and swiftly forgotten”
“The inside of these ones are actually a little chewy so not to my preference”
“they smell a bit funky”
“Good selection, not a great mix”
Top return reasons
Common questions
- Is mints profitable to sell on Amazon United Kingdom?
- The niche generates £728K/yr across 41 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -5.4%. Flapen's verdict: Worth a look (58/100).
- How competitive is the mints niche?
- 18 brands and 210 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in mints?
- Top complaints mined from reviews: Value For Money, Size-Overall, Taste-Overall. The return rate is 0.1%.
- When does demand for mints peak?
- Demand peaks in Mar–May; the busiest month runs 1.7× the quietest.
- What does it cost to enter the mints niche?
- Listings span £0.85–£17.91; the average listing price is £7.49 (sweet spot $15–$100). The average incumbent carries 737 reviews — the moat a new listing must climb.