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Mints

Maybe

An estimated 0.1% of orders come back. But prices span $0.85–$17.91, mostly outside the sweet spot, so Mints is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 2,976 Grocery niches · +12 vs the category median of 46
Market size
£728K/yr754K searches / yr
90-day growth
-5.4%search demand this quarter
Competition
40%top-5 click share · 18 brands · 210 sellers

Flapen Score

Mints against its category

The dotted line is the Grocery average. Past it, Mints is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mints market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mints 754K times last year and spent an estimated £728K. The top 5 brands take 73% of clicks. Demand peaks in Mar–May. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £728K a year.

Searches, last 12 months
754K
Growth, 90 days vs prior 90
-5.4%
Conversion, latest week
12.9%
Market size, estimated
£728Ka year
Peak month
May1.7× the quietest month
Top search term
mints294K searches a year

02 · Price

A sale here is worth £7.49.

Listings sell for £7.49 on average, from £0.85 to £17.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.49 that is £9K to £11K a year per listing.

Average price
£7.49under the $15 to $100 sweet spot
Price range
£0.85–£17.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #96 within Confectionery. It carries 737 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
95%
Out of stock, average day
2.0%
Average rank
#96in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
737per listing
Listings tracked
41

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mints products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 40% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£65K£87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

210

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

40%

Top 20: 81%

Open market

24%

  • Smint35%
  • Polo22%
  • ZOPPER6%
  • by Amazon6%
  • Peppersmith4%
  • Nestlé4%

Demand

Mints search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, May · busiest ÷ quietest = 1.7×

Search terms

Top Mints search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mints294K/yr
  • smint88K/yr
  • polo mints72K/yr
  • smints54K/yr
  • sugar free mints48K/yr
  • smints box of 12 sugar free25K/yr
  • mint sweets25K/yr
  • polos24K/yr
  • polos mints19K/yr
  • sugar free polos12K/yr

Reviews and returns

What reviews say buyers love and hate about Mints

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Taste-Overall”
13%of negative reviews mention “Value For Money”
0.1%of orders come back
“way too expensive”
A buyer, on “Value For Money”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mints questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data