Mints
MaybeReturns run at only 0.1% of orders. But prices span $0.85–$17.91, mostly outside the sweet spot, so Mints is a Maybe.
- Flapen Score
- 58 / 100Top 8% of 2,976 Grocery niches · +12 vs the category median of 4658
- Market size
- £728K/yr754K searches / yr
- 90-day growth
- -5.4%search demand this quarter
- Competition
- 40%top-5 click share · 18 brands · 210 sellers
Flapen Score
Mints against its category
The dotted line is the Grocery average. Past it, Mints is stronger. Inside it, weaker.
Market
The Mints market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mints 754K times last year and spent an estimated £728K. The top 5 brands take 73% of clicks. Demand peaks in Mar–May. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
12.9% of searches ended in a purchase last week.
Shoppers searched for this 754K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -5.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £728K a year.
- Searches, last 12 months
- 754K
- Growth, 90 days vs prior 90
- -5.4%
- Conversion, latest week
- 12.9%
- Market size, estimated
- £728Ka year
- Peak month
- May1.7× the quietest month
- Top search term
- mints294K searches a year
02 · Price
A sale here is worth £7.49.
Listings sell for £7.49 on average, from £0.85 to £17.91. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,250 to 1,500 of them. At £7.49 that is £9K to £11K a year per listing.
- Average price
- £7.49under the $15 to $100 sweet spot
- Price range
- £0.85–£17.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £9K–£11K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #96 within Confectionery. It carries 737 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 95%
- Out of stock, average day
- 2.0%
- Average rank
- #96in Confectionery
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 737per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mints products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Polo Sugar Free Mint Tube Multipack 4 x 33.4 g
- Price
- £1.37
- Rating
- 4.7/5
- Reviews
- 593
- Age
- 10y ago

Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 50 XXL Tin
- Price
- £13.92
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 13y ago

Smint Sugar Free Mints Peppermint Flavour Suitable for Vegetarians - 8 x 150 XL Bottles
- Price
- £17.91
- Rating
- 4.8/5
- Reviews
- 492
- Age
- 5y ago

Smint Sugar Free Mints 2 Hour Clean Breath 50 XXL Peppermint Flavour - 12 Tins
- Price
- £15.65
- Rating
- 4.8/5
- Reviews
- 1,022
- Age
- 9y ago

Smint Peppermint Powermints Suitable for Vegetarians -12 x 8 g Dispenser
- Price
- £6.98
- Rating
- 4.7/5
- Reviews
- 2,347
- Age
- 14y ago
Trending
90-day click momentum
by Amazon Mint Imperials 200g
- Price
- £1.09
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 3mo ago

by Amazon Assorted Mint Candies 200g
- Price
- £1.13
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 4mo ago

Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
- Price
- £5.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

SMINT Sugar Free Mints Peppermint Flavor - 36 Mints Tin Pack of 4
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago
Newest
by launch date
by Amazon Assorted Mint Candies 200g
- Price
- £1.13
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

by Amazon Mint Imperials 200g
- Price
- £1.09
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 3mo ago

Smint XXL Sugar Free Mints 4 Pack Bundle (36 Mints per Pack) | Variety Pack | Breath Fresheners | Travel Pocket Size | KYNZA Gift Box (Peppermint)
- Price
- £5.47
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 4mo ago

Maynards Bassetts Murray Mints Creamy Mint Flavour 162 g (Pack of 1)
- Price
- £0.85
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 4mo ago

Tic Tac Two Spearmint Flavours Sweet Tasting Mints 38.5g
- Price
- £1.42
- Rating
- 4.6/5
- Reviews
- 186
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
210
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
40%
Top 20: 81%
Open market
24%
- Smint35%
- Polo22%
- ZOPPER6%
- by Amazon6%
- Peppersmith4%
- Nestlé4%
Demand
Mints search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, May · busiest ÷ quietest = 1.7×
Search terms
Top Mints search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mints294K/yr
- smint88K/yr
- polo mints72K/yr
- smints54K/yr
- sugar free mints48K/yr
- smints box of 12 sugar free25K/yr
- mint sweets25K/yr
- polos24K/yr
- polos mints19K/yr
- sugar free polos12K/yr
Reviews and returns
What reviews say buyers love and hate about Mints
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
way too expensive
Over priced
Expensive
Too small
are a bit large
the bag is huge
Unpleasant taste, not minty
They taste different
Tastes awful
These are not sugar free
Should be more peppermint and less sugar
they were not overly sweet
All hard centres
some are hard
Most of the shops have switched to the newer Smint which I really dont like because they are too hard
Love
Great tasting mints
Amazing taste
Tasty and fresh
Amazing value
good value for money
Decent price
Good variety
Excellent quality
All in all very good quality sweets
Great sweets
A good choice for anyone who enjoys sweets with a hint of mint
Sugar free
Minty fresh
Fresh tasting
a pleasant and refreshing option
Return
0.1% Return rate 100% Fixable by listing
Too small
are a bit large
the bag is huge
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mints questions
Answered from the same tracked data.









