Mint Imperials
FailDemand is soft, at -2.2% this quarter, so Mint Imperials is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £116K/yr76K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 34 sellers
Flapen Score
Mint Imperials against its category
The dotted line is the Grocery average. Past it, Mint Imperials is stronger. Inside it, weaker.
Market
The Mint Imperials market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mint Imperials 76K times last year and spent an estimated £116K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.
- Searches, last 12 months
- 76K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £116Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- mint imperials60K searches a year
02 · Price
A sale here is worth £9.46.
Listings sell for £9.46 on average, from £1.09 to £32.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.46 that is £5K to £7K a year per listing.
- Average price
- £9.46under the $15 to $100 sweet spot
- Price range
- £1.09–£32.91
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Confectionery. It carries 229 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #78in Confectionery
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 229per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Mint Imperials products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Mint Imperials 200g
- Price
- £1.09
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 3mo ago

Joseph Dobson & Sons Mint Imperial Sweets 400 g
- Price
- £4.56
- Rating
- 4.7/5
- Reviews
- 496
- Age
- 12y ago

Original Mint Imperials Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £10.74
- Rating
- 4.5/5
- Reviews
- 673
- Age
- 7y ago

Mint Imperials 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 3y ago

Mint Imperials 1kg
- Price
- £6.04
- Rating
- 4.7/5
- Reviews
- 373
- Age
- 16y ago
Trending
90-day click momentum
by Amazon Mint Imperials 200g
- Price
- £1.09
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 3mo ago

Mint Imperial Sweets | 2kg Bulk Jar | Traditional Peppermint Flavoured Hard Candy | Vegetarian
- Price
- £9.40
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 9mo ago

Morrisons Mint Imperials 200g
- Price
- £1.51
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 7y ago

Lichfields Wrapped Mint Imperials Sweets - 2 x 2kg
- Price
- £32.91
- Rating
- 4.4/5
- Reviews
- 23
- Age
- 11y ago

MyCandyShop Mint Imperials 500g - Mints Sweets Made with Natural Peppermint Oil - Sweets in bulk cheap - Made in the UK
- Price
- £6.18
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago
Newest
by launch date
by Amazon Mint Imperials 200g
- Price
- £1.09
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 3mo ago

Mint Imperial Sweets | 2kg Bulk Jar | Traditional Peppermint Flavoured Hard Candy | Vegetarian
- Price
- £9.40
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 9mo ago

MyCandyShop Mint Imperials 500g - Mints Sweets Made with Natural Peppermint Oil - Sweets in bulk cheap - Made in the UK
- Price
- £6.18
- Rating
- 4.3/5
- Reviews
- 119
- Age
- 1y ago

Bonds of London Mint Imperials Bags 105 g (Pack of 12)
- Price
- £10.83
- Rating
- 4.7/5
- Reviews
- 20
- Age
- 2y ago

Mint Imperials 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
- Price
- £10.48
- Rating
- 4.7/5
- Reviews
- 176
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
34
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- by Amazon29%
- Berrymans19%
- Joseph Dobson & Sons14%
- Morrisons8%
- Taverners8%
- Candycrave8%
- Open — no brand owns it (5 brands, 15%)
Demand
Mint Imperials search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Mint Imperials search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mint imperials60K/yr
- imperial mints11K/yr
- mint imperials 1kg5K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Imperials
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the bag is huge
A very LARGE pack
Was far smaller than l thought
Should be more peppermint and less sugar
The inside of these ones are actually a little chewy so not to my preference
These are not chewable ones
Don't waste your money they're not worth it
Not good value
Not very minty
Love
Absolutely delicious
Lovely mints at a very good price
I loves these mints they have a nice minty taste
Value for money
Great value
Good price
All in all very good quality sweets
Excellent quality
other than that they're good
Classic sweets
Love the sweets
Sweets for my sweet
Fresh
Nice, refreshing mint
The mints are good quality the smart jar keeps them fresh
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Imperials questions
Answered from the same tracked data.









