How competitive is the Mint Imperials niche on Amazon United Kingdom?

11 brands and 34 sellers compete in Mint Imperials on Amazon United Kingdom. The top 5 Mint Imperials products take 66% of clicks and its top 5 brands hold 78% of demand.

What do buyers complain about in Mint Imperials?

Mint Imperials buyers on Amazon United Kingdom complain most about Size-Overall, Sweetness, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mint Imperials niche?

Mint Imperials sells for £9.46 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.09–£32.91. The average incumbent carries 229 reviews — the moat a new listing must climb.

Mint Imperials

soft demand (-2.2% this quarter) — Mint Imperials doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Mint Imperials profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mint Imperials is a £116K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Mint Imperials: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -2.2% over the last 90 days and 16.1% of searches end in a purchase.

£116K

revenue / yr

Units sold / yr15K

Search volume / yr-2.2%76K

Conversion rate16.1%

Avg price£9.46

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 34

Top-5 product click share66%

Open market22%

Avg brand age69 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Top Mint Imperials products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Mint Imperials 200g

Price: £1.09
Rating: 4.9/5
Reviews: 37
Age: 3mo ago

Joseph Dobson & Sons Mint Imperial Sweets 400 g

Price: £4.56
Rating: 4.7/5
Reviews: 496
Age: 12y ago

Original Mint Imperials Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £10.74
Rating: 4.5/5
Reviews: 673
Age: 7y ago

Mint Imperials 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.48
Rating: 4.7/5
Reviews: 176
Age: 3y ago

Mint Imperials 1kg

Price: £6.04
Rating: 4.7/5
Reviews: 373
Age: 16y ago

Newest

by launch date

by Amazon Mint Imperials 200g

Price: £1.09
Rating: 4.9/5
Reviews: 37
Age: 3mo ago

Mint Imperial Sweets | 2kg Bulk Jar | Traditional Peppermint Flavoured Hard Candy | Vegetarian

Price: £9.40
Rating: 4.8/5
Reviews: 28
Age: 9mo ago

MyCandyShop Mint Imperials 500g - Mints Sweets Made with Natural Peppermint Oil - Sweets in bulk cheap - Made in the UK

Price: £6.18
Rating: 4.3/5
Reviews: 119
Age: 1y ago

Bonds of London Mint Imperials Bags 105 g (Pack of 12)

Price: £10.83
Rating: 4.7/5
Reviews: 20
Age: 2y ago

Mint Imperials 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.

Price: £10.48
Rating: 4.7/5
Reviews: 176
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

by Amazon29%
Berrymans19%
Joseph Dobson & Sons14%
Morrisons8%
Taverners8%
Candycrave8%
Open — no brand owns it (5 brands, 15%)

Mint Imperials demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume76KCVR16.1%Products15Brands11Top 5 Brands78%OOS Rate0.0%Rating4.6★Reviews229Avg BSR#78

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Mint Imperials search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mint imperials60K/yr -1.5%15.8% conv.
imperial mints11K/yr -4.9%12.7% conv.
mint imperials 1kg5K/yr -5.3%15.1% conv.

What reviews say buyers love and hate about Mint Imperials

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall35%

“Absolutely delicious”

Value For Money17%

“Value for money”

Quality-Overall13%

“All in all very good quality sweets”

Sweetness9%

“Classic sweets”

Freshness6%

“Fresh”

What buyers complain about

70% of reviews

Size-Overall19%

“the bag is huge”

Sweetness11%

“Should be more peppermint and less sugar”

Ease Of Chewing/Swallowing9%

“The inside of these ones are actually a little chewy so not to my preference”

Value For Money9%

“Don't waste your money they're not worth it”

Dilute/Watery6%

“Not very minty”

Common Mint Imperials questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mint Imperials 48/100 on Amazon United Kingdom — Skip it. The niche generates £116K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -2.2% over the last 90 days.