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Mint Imperials

Fail

Demand is soft, at -2.2% this quarter, so Mint Imperials is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£116K/yr76K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
66%top-5 click share · 11 brands · 34 sellers

Flapen Score

Mint Imperials against its category

The dotted line is the Grocery average. Past it, Mint Imperials is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Imperials market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Imperials 76K times last year and spent an estimated £116K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
16.1%
Market size, estimated
£116Ka year
Peak month
December1.5× the quietest month
Top search term
mint imperials60K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £1.09 to £32.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.46 that is £5K to £7K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£1.09–£32.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Confectionery. It carries 229 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#78in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Mint Imperials products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Est. top-5 brand share

78%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

15%

  • by Amazon29%
  • Berrymans19%
  • Joseph Dobson & Sons14%
  • Morrisons8%
  • Taverners8%
  • Candycrave8%
  • Open — no brand owns it (5 brands, 15%)

Demand

Mint Imperials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Mint Imperials search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mint imperials60K/yr
  • imperial mints11K/yr
  • mint imperials 1kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Imperials

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
19%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“the bag is huge”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mint Imperials questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data