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Mint Imperials

Fail

Demand is soft, at -2.2% this quarter, so Mint Imperials is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£116K/yr76K searches / yr
90-day growth
-2.2%search demand this quarter
Competition
66%top-5 click share · 11 brands · 34 sellers

Flapen Score

Mint Imperials against its category

The dotted line is the Grocery average. Past it, Mint Imperials is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Imperials market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Imperials 76K times last year and spent an estimated £116K. The top 5 brands take 78% of clicks. Demand peaks in Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £116K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
-2.2%
Conversion, latest week
16.1%
Market size, estimated
£116Ka year
Peak month
December1.5× the quietest month
Top search term
mint imperials60K searches a year

02 · Price

A sale here is worth £9.46.

Listings sell for £9.46 on average, from £1.09 to £32.91. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.46 that is £5K to £7K a year per listing.

Average price
£9.46under the $15 to $100 sweet spot
Price range
£1.09–£32.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Confectionery. It carries 229 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#78in Confectionery
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
229per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Mint Imperials products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£23K£35K£46K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

34

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

15%

  • by Amazon29%
  • Berrymans19%
  • Joseph Dobson & Sons14%
  • Morrisons8%
  • Taverners8%
  • Candycrave8%
  • Open — no brand owns it (5 brands, 15%)

Demand

Mint Imperials search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Mint Imperials search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mint imperials60K/yr
  • imperial mints11K/yr
  • mint imperials 1kg5K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Imperials

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.06

the bag is huge

A very LARGE pack

Was far smaller than l thought

Sweetness11%+0.40

Should be more peppermint and less sugar

Ease Of Chewing/Swallowing9%+0.43

The inside of these ones are actually a little chewy so not to my preference

These are not chewable ones

Value For Money9%−0.12

Don't waste your money they're not worth it

Not good value

Dilute/Watery6%−0.04

Not very minty

Love

Taste-Overall35%+2.68

Absolutely delicious

Lovely mints at a very good price

I loves these mints they have a nice minty taste

Value For Money17%−0.12

Value for money

Great value

Good price

Quality-Overall13%+0.19

All in all very good quality sweets

Excellent quality

other than that they're good

Sweetness9%+0.40

Classic sweets

Love the sweets

Sweets for my sweet

Freshness6%+0.59

Fresh

Nice, refreshing mint

The mints are good quality the smart jar keeps them fresh

FAQ

Common Mint Imperials questions

Answered from the same tracked data.