mint imperials
Skip itSoft demand (-2.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Review moat
Great229.4avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.09–£32.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Market size
Okay£116K£116K/yr · 76K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mint imperials is a £116K/yr Amazon United Kingdom market (76K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mint imperials market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- £118K–£142K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #78
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 33%
- Out of stock
- 0.0%
- Avg brand age
- 69 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
15%
- by Amazon29%
- Berrymans19%
- Joseph Dobson & Sons14%
- Morrisons8%
- Taverners8%
- Candycrave8%
- Open — no brand owns it (5 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top mint imperials search terms
- mint imperials60K/yr
- imperial mints11K/yr
- mint imperials 1kg5K/yr
Top mint imperials products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
by Amazon Mint Imperials 200g
by Amazon£1.094.9★37 rev
Joseph Dobson & Sons Mint Imperial Sweets 400 g
Joseph Dobson & Sons£4.564.7★496 rev
Original Mint Imperials Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
Berrymans£10.744.5★673 rev
Mint Imperials 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.484.7★176 rev
Mint Imperials 1kg
Taverners£6.044.7★373 rev
Newest
by launch dateby Amazon Mint Imperials 200g
by Amazon£1.0937 rev
Mint Imperial Sweets | 2kg Bulk Jar | Traditional Peppermint Flavoured Hard Candy | Vegetarian
Candycrave£9.4028 rev
MyCandyShop Mint Imperials 500g - Mints Sweets Made with Natural Peppermint Oil - Sweets in bulk cheap - Made in the UK
MyCandyShop£6.18119 rev
Bonds of London Mint Imperials Bags 105 g (Pack of 12)
Bonds of London£10.8320 rev
Mint Imperials 1 Kilo Bulk Bag 1KG Assorted Sweet Pick and Mix for Parties Gifts and Sharing.
Berrymans£10.48176 rev
Trending
90-day click momentumby Amazon Mint Imperials 200g
by Amazon£1.094.9★
Mint Imperial Sweets | 2kg Bulk Jar | Traditional Peppermint Flavoured Hard Candy | Vegetarian
Candycrave£9.404.8★
Morrisons Mint Imperials 200g
Morrisons£1.514.6★
Lichfields Wrapped Mint Imperials Sweets - 2 x 2kg
GREAT BRITISH TRADING LIMITED£32.914.4★
MyCandyShop Mint Imperials 500g - Mints Sweets Made with Natural Peppermint Oil - Sweets in bulk cheap - Made in the UK
MyCandyShop£6.184.3★
What buyers say about mint imperials
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Value for money”
“All in all very good quality sweets”
“Classic sweets”
“Fresh”
“Very small chewy bit in the middle, nice”
“Hubbies favourite mint”
“Christmas present - no issues perfect”
“As advertised”
“Nice crisp coating with soft powdery middle”
What buyers complain about
“the bag is huge”
“Should be more peppermint and less sugar”
“The inside of these ones are actually a little chewy so not to my preference”
“Don't waste your money they're not worth it”
“Not very minty”
“hard, ideal for car”
“unpalatable disgusting bitter taste to almost every mint and”
“FOUL”
“crumbly interior that melts in the mouth”
Common questions
- Is mint imperials profitable to sell on Amazon United Kingdom?
- The niche generates £116K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (48/100).
- How competitive is the mint imperials niche?
- 11 brands and 34 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in mint imperials?
- Top complaints mined from reviews: Size-Overall, Sweetness, Ease Of Chewing/Swallowing. The return rate is 0.0%.
- When does demand for mint imperials peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the mint imperials niche?
- Listings span £1.09–£32.91; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 229 reviews — the moat a new listing must climb.