How competitive is the Mint Humbugs niche on Amazon United Kingdom?

7 brands and 43 sellers compete in Mint Humbugs on Amazon United Kingdom. The top 5 Mint Humbugs products take 70% of clicks and its top 5 brands hold 92% of demand.

What do buyers complain about in Mint Humbugs?

Mint Humbugs buyers on Amazon United Kingdom complain most about Value For Money, Hard Feel, Ease Of Chewing/Swallowing, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mint Humbugs niche?

Mint Humbugs sells for £8.88 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.13–£24.09. The average incumbent carries 402 reviews — the moat a new listing must climb.

Mint Humbugs

brand-locked demand (top 5 brands take 92% of clicks) — Mint Humbugs doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Mint Humbugs profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mint Humbugs is a £114K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Mint Humbugs: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.3% over the last 90 days and 17.6% of searches end in a purchase.

£114K

revenue / yr

Units sold / yr13K

Search volume / yr-7.3%73K

Conversion rate17.6%

Avg price£8.88

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

open market share

Brands · sellers7 · 43

Top-5 product click share70%

Open market8%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Top Mint Humbugs products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Mint Humbugs 200g

Price: £1.13
Rating: 4.8/5
Reviews: 75
Age: 3mo ago

Morrisons Mint Humbugs 200g

Price: £1.36
Rating: 4.6/5
Reviews: 434
Age: 7y ago

Original Mint Humbugs Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Price: £9.99
Rating: 4.4/5
Reviews: 498
Age: 7y ago

Taveners Mint Humbugs - 1kg

Price: £10.91
Rating: 4.6/5
Reviews: 1,260
Age: 14y ago

Taveners Formerly Barker Dobson) Humbugs Mint 500g Bag

Price: £6.05
Rating: 4.6/5
Reviews: 1,260
Age: 16y ago

Newest

by launch date

by Amazon Mint Humbugs 200g

Price: £1.13
Rating: 4.8/5
Reviews: 75
Age: 3mo ago

by Amazon Assorted Mint Candies 200g

Price: £1.13
Rating: 4.7/5
Reviews: 72
Age: 3mo ago

MyCandyShop Mint Humbugs 500g- Boiled Sweets Humbugs Sweets Individually Wrapped Old School Retro Candy - Boiled Mints - UK Made

Price: £6.84
Rating: 3.9/5
Reviews: 35
Age: 4mo ago

Bonds of London Mint Humbugs Bags 120 g (Pack of 12)

Price: £12.19
Rating: 4.2/5
Reviews: 12
Age: 1y ago

Taveners Mint Humbugs 165g

Price: £2.64
Rating: 4.3/5
Reviews: 56
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

by Amazon39%
Taveners23%
Berrymans15%
Morrisons10%
The Boiled Sweet Company5%
Bonds of London4%
Open — no brand owns it (1 brand, 4%)

Mint Humbugs demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume73KCVR17.6%Products13Brands7Top 5 Brands92%OOS Rate6.7%Rating4.4★Reviews402Avg BSR#94

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Top Mint Humbugs search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

mint humbugs30K/yr -2.9%12.3% conv.
humbugs24K/yr -6.4%12.7% conv.
humbugs sweets13K/yr -5.3%10.9% conv.
humbugs with chewy centre3K/yr -19.1%11.8% conv.
mint humbugs 1kg3K/yr -50.5%10.0% conv.

What reviews say buyers love and hate about Mint Humbugs

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Sweetness22%

“A good choice for anyone who enjoys sweets with a hint of mint”

Taste-Overall19%

“Great tasting”

Flavor13%

“The flavour is very fresh”

Value For Money11%

“Good price”

Quality-Overall5%

“Good quality”

What buyers complain about

49% of reviews

Value For Money8%

“a little expensive for what they are”

Hard Feel8%

“They are a bit rough”

Ease Of Chewing/Swallowing5%

“slightly chewy once you get into them”

Taste-Overall5%

“Absolutely horrendous, these taste very chemical”

Quality-Overall5%

“so quality control not good”

Common Mint Humbugs questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mint Humbugs 46/100 on Amazon United Kingdom — Skip it. The niche generates £114K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -7.3% over the last 90 days.