Is mint humbugs profitable to sell on Amazon United Kingdom?

The niche generates £114K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (46/100).

How competitive is the mint humbugs niche?

7 brands and 43 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in mint humbugs?

Top complaints mined from reviews: Value For Money, Hard Feel, Ease Of Chewing/Swallowing. The return rate is 0.0%.

When does demand for mint humbugs peak?

Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the mint humbugs niche?

Listings span £1.13–£24.09; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.

mint humbugs

Skip it

Brand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible17.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great401.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay£1.13–£24.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£114K

£114K/yr · 73K searches

Competition

Bad70%

top-5 click share — a locked-up shelf

Avg price

Okay£8.88

avg listing price — sweet spot $15–$100

Growth

Bad-7.3%

90-day search growth — must beat 0% to launch

Brand share

Bad92%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, mint humbugs is a £114K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mint humbugs market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £89K–£111K; units × avg price
Conversion rate: 17.6%
Avg BSR: #94
Page quality: 0%
Prime: 85%
Sponsored: 46%
Out of stock: 6.7%
Avg brand age: 55 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

by Amazon39%
Taveners23%
Berrymans15%
Morrisons10%
The Boiled Sweet Company5%
Bonds of London4%
Open — no brand owns it (1 brand, 4%)

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -7.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Open Trend

Top mint humbugs search terms

mint humbugs30K/yr -2.9%12.3% conv.
humbugs24K/yr -6.4%12.7% conv.
humbugs sweets13K/yr -5.3%10.9% conv.
humbugs with chewy centre3K/yr -19.1%11.8% conv.
mint humbugs 1kg3K/yr -50.5%10.0% conv.

All search terms

Top mint humbugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

by Amazon Mint Humbugs 200g

by Amazon£1.134.8★75 rev

Morrisons Mint Humbugs 200g

Morrisons£1.364.6★434 rev

Original Mint Humbugs Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Berrymans£9.994.4★498 rev

Taveners Mint Humbugs - 1kg

Taveners£10.914.6★1,260 rev

Taveners Formerly Barker Dobson) Humbugs Mint 500g Bag

Taveners£6.054.6★1,260 rev

Newest

by launch date

by Amazon Mint Humbugs 200g

by Amazon£1.1375 rev

3mo ago

by Amazon Assorted Mint Candies 200g

by Amazon£1.1372 rev

3mo ago

MyCandyShop Mint Humbugs 500g- Boiled Sweets Humbugs Sweets Individually Wrapped Old School Retro Candy - Boiled Mints - UK Made

MyCandyShop£6.8435 rev

4mo ago

Bonds of London Mint Humbugs Bags 120 g (Pack of 12)

Bonds of London£12.1912 rev

1y ago

Taveners Mint Humbugs 165g

Taveners£2.6456 rev

2y ago

What buyers say about mint humbugs

What buyers praise and complain about, mined from review topics.

What buyers love

Sweetness22%

“A good choice for anyone who enjoys sweets with a hint of mint”

Taste-Overall19%

“Great tasting”

Flavor13%

“The flavour is very fresh”

Value For Money11%

“Good price”

Quality-Overall5%

“Good quality”

Ease Of Chewing/Swallowing5%

“Nice and chewy - great taste”

Advertised Vs Actual Product3%

“As good as any branded version”

Gifting Purpose2%

“Gift for a friend”

Crispiness2%

“Nice crunch”

Texture/Consistency-Overall2%

“texture”

What buyers complain about

Value For Money8%

“a little expensive for what they are”

Hard Feel8%

“They are a bit rough”

Ease Of Chewing/Swallowing5%

“slightly chewy once you get into them”

Taste-Overall5%

“Absolutely horrendous, these taste very chemical”

Quality-Overall5%

“so quality control not good”

Flavor5%

“Both agreed these were rather insipid - the mint flavour is quite weak”

Size-Overall5%

“Its a large bag”

Sweetness4%

“they were not overly sweet”

Spiciness2%

“not very minty”

Smell2%

“some have a perfume taste which you have to throw away”

Common questions

Is mint humbugs profitable to sell on Amazon United Kingdom?: The niche generates £114K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (46/100).
How competitive is the mint humbugs niche?: 7 brands and 43 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in mint humbugs?: Top complaints mined from reviews: Value For Money, Hard Feel, Ease Of Chewing/Swallowing. The return rate is 0.0%.
When does demand for mint humbugs peak?: Demand peaks in Nov–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the mint humbugs niche?: Listings span £1.13–£24.09; the average listing price is £8.88 (sweet spot $15–$100). The average incumbent carries 402 reviews — the moat a new listing must climb.