Mint Humbugs
FailThe top 5 brands take 92% of clicks, so Mint Humbugs is a Fail.
- Flapen Score
- 46 / 100Ranks 1,444 of 2,976 Grocery niches · on the category median46
- Market size
- £114K/yr73K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 70%top-5 click share · 7 brands · 43 sellers
Flapen Score
Mint Humbugs against its category
The dotted line is the Grocery average. Past it, Mint Humbugs is stronger. Inside it, weaker.
Market
The Mint Humbugs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mint Humbugs 73K times last year and spent an estimated £114K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
17.6% of searches ended in a purchase last week.
Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.
- Searches, last 12 months
- 73K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 17.6%
- Market size, estimated
- £114Ka year
- Peak month
- December2.3× the quietest month
- Top search term
- mint humbugs30K searches a year
02 · Price
A sale here is worth £8.88.
Listings sell for £8.88 on average, from £1.13 to £24.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.88 that is £2K to £4K a year per listing.
- Average price
- £8.88under the $15 to $100 sweet spot
- Price range
- £1.13–£24.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #94 within Confectionery. It carries 402 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 46%
- Prime listings
- 85%
- Out of stock, average day
- 6.7%
- Average rank
- #94in Confectionery
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 402per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 55 months
Products
Top Mint Humbugs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Mint Humbugs 200g
- Price
- £1.13
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 3mo ago

Morrisons Mint Humbugs 200g
- Price
- £1.36
- Rating
- 4.6/5
- Reviews
- 434
- Age
- 7y ago

Original Mint Humbugs Retro Sweets Gift Jar by Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £9.99
- Rating
- 4.4/5
- Reviews
- 498
- Age
- 7y ago

Taveners Mint Humbugs - 1kg
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 1,260
- Age
- 14y ago

Taveners Formerly Barker Dobson) Humbugs Mint 500g Bag
- Price
- £6.05
- Rating
- 4.6/5
- Reviews
- 1,260
- Age
- 16y ago
Trending
90-day click momentum
by Amazon Assorted Mint Candies 200g
- Price
- £1.13
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

MyCandyShop Mint Humbugs 500g- Boiled Sweets Humbugs Sweets Individually Wrapped Old School Retro Candy - Boiled Mints - UK Made
- Price
- £6.84
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 4mo ago

by Amazon Mint Humbugs 200g
- Price
- £1.13
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 3mo ago

Bonds of London Sugar Free Mint Humbugs Jar 2 kg (Pack of 1)
- Price
- £24.09
- Rating
- 4.0/5
- Reviews
- 47
- Age
- 7y ago

Taveners Mint Humbugs - 1kg
- Price
- £10.91
- Rating
- 4.6/5
- Reviews
- 1,260
- Age
- 14y ago
Newest
by launch date
by Amazon Mint Humbugs 200g
- Price
- £1.13
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 3mo ago

by Amazon Assorted Mint Candies 200g
- Price
- £1.13
- Rating
- 4.7/5
- Reviews
- 72
- Age
- 3mo ago

MyCandyShop Mint Humbugs 500g- Boiled Sweets Humbugs Sweets Individually Wrapped Old School Retro Candy - Boiled Mints - UK Made
- Price
- £6.84
- Rating
- 3.9/5
- Reviews
- 35
- Age
- 4mo ago

Bonds of London Mint Humbugs Bags 120 g (Pack of 12)
- Price
- £12.19
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

Taveners Mint Humbugs 165g
- Price
- £2.64
- Rating
- 4.3/5
- Reviews
- 56
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
43
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
4%
- by Amazon39%
- Taveners23%
- Berrymans15%
- Morrisons10%
- The Boiled Sweet Company5%
- Bonds of London4%
- Open — no brand owns it (1 brand, 4%)
Demand
Mint Humbugs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.3×
Search terms
Top Mint Humbugs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mint humbugs30K/yr
- humbugs24K/yr
- humbugs sweets13K/yr
- humbugs with chewy centre3K/yr
- mint humbugs 1kg3K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Humbugs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a little expensive for what they are
Too expensive
Waste of money
They are a bit rough
All hard centres
some are hard
slightly chewy once you get into them
is almost impossible to chew
No soft chewy centre
Absolutely horrendous, these taste very chemical
these apart from having a hint of mint taste don't taste like mint humbugs
Tastes disgusting
so quality control not good
low quality control
The quality is not that good
Love
A good choice for anyone who enjoys sweets with a hint of mint
Nice tasting sweets
Really lovely sweets
Great tasting
Refreshing taste
Lovely mint taste
The flavour is very fresh
Tasty mint assortment
Great flavour
Good price
worth the money
Good value for money
Good quality
Good Minty luxury
The variety is a nice feature
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Humbugs questions
Answered from the same tracked data.









