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Mint Humbugs

Fail

The top 5 brands take 92% of clicks, so Mint Humbugs is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£114K/yr73K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
70%top-5 click share · 7 brands · 43 sellers

Flapen Score

Mint Humbugs against its category

The dotted line is the Grocery average. Past it, Mint Humbugs is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Humbugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Humbugs 73K times last year and spent an estimated £114K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

17.6% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £114K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
17.6%
Market size, estimated
£114Ka year
Peak month
December2.3× the quietest month
Top search term
mint humbugs30K searches a year

02 · Price

A sale here is worth £8.88.

Listings sell for £8.88 on average, from £1.13 to £24.09. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £8.88 that is £2K to £4K a year per listing.

Average price
£8.88under the $15 to $100 sweet spot
Price range
£1.13–£24.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

46% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #94 within Confectionery. It carries 402 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
46%
Prime listings
85%
Out of stock, average day
6.7%
Average rank
#94in Confectionery
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
402per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Mint Humbugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£11K£23K£34K£46K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

43

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

4%

  • by Amazon39%
  • Taveners23%
  • Berrymans15%
  • Morrisons10%
  • The Boiled Sweet Company5%
  • Bonds of London4%
  • Open — no brand owns it (1 brand, 4%)

Demand

Mint Humbugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Mint Humbugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mint humbugs30K/yr
  • humbugs24K/yr
  • humbugs sweets13K/yr
  • humbugs with chewy centre3K/yr
  • mint humbugs 1kg3K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Humbugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money8%−0.02

a little expensive for what they are

Too expensive

Waste of money

Hard Feel8%−0.11

They are a bit rough

All hard centres

some are hard

Ease Of Chewing/Swallowing5%+0.39

slightly chewy once you get into them

is almost impossible to chew

No soft chewy centre

Taste-Overall5%+0.14

Absolutely horrendous, these taste very chemical

these apart from having a hint of mint taste don't taste like mint humbugs

Tastes disgusting

Quality-Overall5%−0.03

so quality control not good

low quality control

The quality is not that good

Love

Sweetness22%+2.05

A good choice for anyone who enjoys sweets with a hint of mint

Nice tasting sweets

Really lovely sweets

Taste-Overall19%+0.14

Great tasting

Refreshing taste

Lovely mint taste

Flavor13%+0.82

The flavour is very fresh

Tasty mint assortment

Great flavour

Value For Money11%−0.02

Good price

worth the money

Good value for money

Quality-Overall5%−0.03

Good quality

Good Minty luxury

The variety is a nice feature

FAQ

Common Mint Humbugs questions

Answered from the same tracked data.