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Mint Crisp

Fail

The top 5 brands take 98% of clicks, so Mint Crisp is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£64K/yr137K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
44%top-5 click share · 7 brands · 53 sellers

Flapen Score

Mint Crisp against its category

The dotted line is the Grocery average. Past it, Mint Crisp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Crisp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Crisp 137K times last year and spent an estimated £64K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
4.0%
Market size, estimated
£64Ka year
Peak month
December7.9× the quietest month
Top search term
divine chocolate40K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £2.17 to £34.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.64 that is £3K to £6K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£2.17–£34.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #423 within Chocolate Candy. It carries 144 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#423in Chocolate Candy
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
31

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mint Crisp products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

53

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 90%

Open market

1%

  • Divine61%
  • Tingo14%
  • Elizabeth Shaw14%
  • Cadbury7%
  • Intergalactic Sweets3%
  • Nestlé1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mint Crisp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Mint Crisp search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • divine chocolate40K/yr
  • peppermint crisp10K/yr
  • elizabeth shaw18K/yr
  • peppermint crisp chocolate8K/yr
  • divine dark chocolate8K/yr
  • divine7K/yr
  • fairtrade chocolate5K/yr
  • mint crisp6K/yr
  • elizabeth shaw mints12K/yr
  • mint crisp chocolate7K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Crisp

We read the reviews and the return reasons for every product selling here.

46%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Really unpleasant bitter taste”
A buyer, on “Taste-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mint Crisp questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data