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Mint Crisp

Fail

The top 5 brands take 98% of clicks, so Mint Crisp is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£64K/yr137K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
44%top-5 click share · 7 brands · 53 sellers

Flapen Score

Mint Crisp against its category

The dotted line is the Grocery average. Past it, Mint Crisp is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Crisp market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Crisp 137K times last year and spent an estimated £64K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
4.0%
Market size, estimated
£64Ka year
Peak month
December7.9× the quietest month
Top search term
divine chocolate40K searches a year

02 · Price

A sale here is worth £11.64.

Listings sell for £11.64 on average, from £2.17 to £34.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.64 that is £3K to £6K a year per listing.

Average price
£11.64under the $15 to $100 sweet spot
Price range
£2.17–£34.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

3% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #423 within Chocolate Candy. It carries 144 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
3%
Prime listings
94%
Out of stock, average day
7.7%
Average rank
#423in Chocolate Candy
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
144per listing
Listings tracked
31

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Mint Crisp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

53

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

1%

  • Divine61%
  • Tingo14%
  • Elizabeth Shaw14%
  • Cadbury7%
  • Intergalactic Sweets3%
  • Nestlé1%
  • Open — no brand owns it (1 brand, 1%)

Demand

Mint Crisp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 7.9×

Search terms

Top Mint Crisp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • divine chocolate40K/yr
  • peppermint crisp10K/yr
  • elizabeth shaw18K/yr
  • peppermint crisp chocolate8K/yr
  • divine dark chocolate8K/yr
  • divine7K/yr
  • fairtrade chocolate5K/yr
  • mint crisp6K/yr
  • elizabeth shaw mints12K/yr
  • mint crisp chocolate7K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Crisp

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall28%−0.20

Really unpleasant bitter taste

Rather odd taste

Odd taste

Value For Money14%−0.11

quite expensive

Waste of Money

The price is a bit high

Flavor9%−0.07

Not the best flavour

certainly not a tiramisu flavour at all

Really odd flavour

Quality-Overall5%+1.06

poor quality

They were not your usual quality

Just awful

Size-Overall4%−0.01

Plus, the size of the bar was bigger than expected so even better value for money

these are tiny

These are very small

Love

Taste-Overall46%−0.20

Delicious chocolate

Lovely mints great taste

Absolutely yummy

Quality-Overall12%+1.06

Good quality chocolate

These are quality mints that are always well received

Excellent quality

Sweetness10%+1.45

Beautiful chocolate

Nice chocolate and bit too sweet for me

just sweet enough

Flavor6%−0.07

Nice flavour

2nd of all the feedback was that the flavours were perfectly balanced and very complimentary

Good coffee flavour

Value For Money4%−0.11

Good value

Excellent value

Good value for money

FAQ

Common Mint Crisp questions

Answered from the same tracked data.