mint crisp
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great144.32avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£2.17–£34.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay£11.64avg listing price — sweet spot $15–$100
Market size
Bad£64K£64K/yr · 137K searches
Growth
Bad-19.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, mint crisp is a £64K/yr Amazon United Kingdom market (137K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mint crisp market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £146K–£175K
- units × avg price
- Conversion rate
- 4.0%
- Avg BSR
- #423
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 3%
- Out of stock
- 7.7%
- Avg brand age
- 54 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
7 falling
Sellers
53
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
1%
- Divine61%
- Tingo14%
- Elizabeth Shaw14%
- Cadbury7%
- Intergalactic Sweets3%
- Nestlé1%
- Open — no brand owns it (1 brand, 1%)
Demand & seasonality
Weekly Amazon search volume, last 81 weeks — -19.9% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Top mint crisp search terms
- divine chocolate40K/yr
- peppermint crisp10K/yr
- elizabeth shaw18K/yr
- peppermint crisp chocolate8K/yr
- divine dark chocolate8K/yr
- divine7K/yr
- fairtrade chocolate5K/yr
- mint crisp6K/yr
- elizabeth shaw mints12K/yr
- mint crisp chocolate7K/yr
Top mint crisp products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Nestle Peppermint Crisp x 6 packaged by Tingo
Tingo£13.104.5★111 rev
Divine 45% Cocoa Milk Chocolate 90g Bar Fairtrade Milk Chocolate Rich & Smooth Cocoa Ethical Premium Chocolate
Divine£2.414.4★58 rev
Divine 70% Cocoa Dark Chocolate with Mint Crisp 90g Bar Fairtrade Dark Chocolate Crunchy Mint Crisp Pieces Ethical Premium Chocolate
Divine£2.454.3★69 rev
Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday
Elizabeth Shaw£3.424.7★277 rev
Divine 85% Cocoa Dark Chocolate 15 x 90g Bars Fairtrade Dark Chocolate Smooth Rich Flavour Ethical Premium Chocolate
Divine£33.014.4★49 rev
Newest
by launch date
Elizabeth Shaw Dark Chocolate Mint Stars 125g - Dark chocolate with peppermint flavouring and mint-flavoured crunchy sprinkles - Treat - Share - Gift - Christmas
Elizabeth Shaw£2.8925 rev
Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday
Elizabeth Shaw£3.42277 rev
Divine Dessert Bar 60% Dark Chocolate Bakewell with Cherry & Almond 180g Fairtrade Dark Chocolate Inspired by Classic Cherry Bakewell Ethical Premium Chocolate
Divine£3.1793 rev
Divine Dessert Bar 38% Milk Chocolate Tiramisu with Coffee & Biscuit 180g Fairtrade Milk Chocolate Italian Inspired Dessert Ethical Premium Chocolate
Divine£3.34110 rev
Divine The Chunky Chocolate Gift Pack 6 x 35g Bars Fairtrade Chocolate Selection Assorted Milk White & Dark Chocolate Flavours Gifting & Sharing Ethical Premium Chocolate
Divine£7.6812 rev
Trending
90-day click momentumDivine 45% Cocoa Milk Chocolate 90g Bar Fairtrade Milk Chocolate Rich & Smooth Cocoa Ethical Premium Chocolate
Divine£2.414.4★
Divine 70% Cocoa Dark Chocolate 15 x 90g Bars Fairtrade Dark Chocolate Smooth Rich Flavour Ethical Premium Chocolate
Divine£33.694.1★
Divine 60% Cocoa Dark Chocolate with Pink Himalayan Salt 90g Bar Fairtrade Dark Chocolate Sweet & Salty Ethical Premium Chocolate
Divine£2.374.0★
Divine Dark Chocolate with Hazelnut Truffle 90g Bar Fairtrade Dark Chocolate Smooth Hazelnut Truffle Filling Ethical Premium Chocolate
Divine£2.484.3★
Divine 70% Cocoa Dark Chocolate with Mint Crisp 90g Bar Fairtrade Dark Chocolate Crunchy Mint Crisp Pieces Ethical Premium Chocolate
Divine£2.454.3★
What buyers say about mint crisp
What buyers praise and complain about, mined from review topics.What buyers love
“Delicious chocolate”
“Good quality chocolate”
“Beautiful chocolate”
“Nice flavour”
“Good value”
“Gift”
“GOOD VEGAN CHOCOLATE”
“Amazing tasty mint chocolates with clean ingredients”
“lots of biscuity crunch”
“Lovely mints and plenty in the box”
What buyers complain about
“Really unpleasant bitter taste”
“quite expensive”
“Not the best flavour”
“poor quality”
“Plus, the size of the bar was bigger than expected so even better value for money”
“Sugar too high”
“almost bitter aftertaste”
“Very hard to resist”
“was disappointed with the tastr as the nuts in it tasted stale”
“Difficult to keep long”
Common questions
- Is mint crisp profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 31 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the mint crisp niche?
- 7 brands and 53 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mint crisp?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- When does demand for mint crisp peak?
- Demand peaks in Nov–Dec; the busiest month runs 7.9× the quietest.
- What does it cost to enter the mint crisp niche?
- Listings span £2.17–£34.63; the average listing price is £11.64 (sweet spot $15–$100). The average incumbent carries 144 reviews — the moat a new listing must climb.