Mint Crisp
FailThe top 5 brands take 98% of clicks, so Mint Crisp is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £64K/yr137K searches / yr
- 90-day growth
- -19.9%search demand this quarter
- Competition
- 44%top-5 click share · 7 brands · 53 sellers
Flapen Score
Mint Crisp against its category
The dotted line is the Grocery average. Past it, Mint Crisp is stronger. Inside it, weaker.
Market
The Mint Crisp market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mint Crisp 137K times last year and spent an estimated £64K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 137K
- Growth, 90 days vs prior 90
- -19.9%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £64Ka year
- Peak month
- December7.9× the quietest month
- Top search term
- divine chocolate40K searches a year
02 · Price
A sale here is worth £11.64.
Listings sell for £11.64 on average, from £2.17 to £34.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £11.64 that is £3K to £6K a year per listing.
- Average price
- £11.64under the $15 to $100 sweet spot
- Price range
- £2.17–£34.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
3% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #423 within Chocolate Candy. It carries 144 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 3%
- Prime listings
- 94%
- Out of stock, average day
- 7.7%
- Average rank
- #423in Chocolate Candy
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 144per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Mint Crisp products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nestle Peppermint Crisp x 6 packaged by Tingo
- Price
- £13.10
- Rating
- 4.5/5
- Reviews
- 111
- Age
- 4y ago

Divine 45% Cocoa Milk Chocolate 90g Bar Fairtrade Milk Chocolate Rich & Smooth Cocoa Ethical Premium Chocolate
- Price
- £2.41
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 20y ago

Divine 70% Cocoa Dark Chocolate with Mint Crisp 90g Bar Fairtrade Dark Chocolate Crunchy Mint Crisp Pieces Ethical Premium Chocolate
- Price
- £2.45
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 7y ago

Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 1y ago

Divine 85% Cocoa Dark Chocolate 15 x 90g Bars Fairtrade Dark Chocolate Smooth Rich Flavour Ethical Premium Chocolate
- Price
- £33.01
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 11y ago
Trending
90-day click momentum
Divine 45% Cocoa Milk Chocolate 90g Bar Fairtrade Milk Chocolate Rich & Smooth Cocoa Ethical Premium Chocolate
- Price
- £2.41
- Rating
- 4.4/5
- Reviews
- 58
- Age
- 20y ago

Divine 70% Cocoa Dark Chocolate 15 x 90g Bars Fairtrade Dark Chocolate Smooth Rich Flavour Ethical Premium Chocolate
- Price
- £33.69
- Rating
- 4.1/5
- Reviews
- 27
- Age
- 8y ago

Divine 60% Cocoa Dark Chocolate with Pink Himalayan Salt 90g Bar Fairtrade Dark Chocolate Sweet & Salty Ethical Premium Chocolate
- Price
- £2.37
- Rating
- 4.0/5
- Reviews
- 52
- Age
- 7y ago

Divine Dark Chocolate with Hazelnut Truffle 90g Bar Fairtrade Dark Chocolate Smooth Hazelnut Truffle Filling Ethical Premium Chocolate
- Price
- £2.48
- Rating
- 4.3/5
- Reviews
- 54
- Age
- 7y ago

Divine 70% Cocoa Dark Chocolate with Mint Crisp 90g Bar Fairtrade Dark Chocolate Crunchy Mint Crisp Pieces Ethical Premium Chocolate
- Price
- £2.45
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 7y ago
Newest
by launch date
Elizabeth Shaw Dark Chocolate Mint Stars 125g - Dark chocolate with peppermint flavouring and mint-flavoured crunchy sprinkles - Treat - Share - Gift - Christmas
- Price
- £2.89
- Rating
- 4.1/5
- Reviews
- 25
- Age
- 10mo ago

Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 1y ago

Divine Dessert Bar 60% Dark Chocolate Bakewell with Cherry & Almond 180g Fairtrade Dark Chocolate Inspired by Classic Cherry Bakewell Ethical Premium Chocolate
- Price
- £3.17
- Rating
- 4.2/5
- Reviews
- 93
- Age
- 2y ago

Divine Dessert Bar 38% Milk Chocolate Tiramisu with Coffee & Biscuit 180g Fairtrade Milk Chocolate Italian Inspired Dessert Ethical Premium Chocolate
- Price
- £3.34
- Rating
- 4.2/5
- Reviews
- 110
- Age
- 2y ago

Divine The Chunky Chocolate Gift Pack 6 x 35g Bars Fairtrade Chocolate Selection Assorted Milk White & Dark Chocolate Flavours Gifting & Sharing Ethical Premium Chocolate
- Price
- £7.68
- Rating
- 4.3/5
- Reviews
- 12
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
53
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
1%
- Divine61%
- Tingo14%
- Elizabeth Shaw14%
- Cadbury7%
- Intergalactic Sweets3%
- Nestlé1%
- Open — no brand owns it (1 brand, 1%)
Demand
Mint Crisp search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 7.9×
Search terms
Top Mint Crisp search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- divine chocolate40K/yr
- peppermint crisp10K/yr
- elizabeth shaw18K/yr
- peppermint crisp chocolate8K/yr
- divine dark chocolate8K/yr
- divine7K/yr
- fairtrade chocolate5K/yr
- mint crisp6K/yr
- elizabeth shaw mints12K/yr
- mint crisp chocolate7K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Crisp
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really unpleasant bitter taste
Rather odd taste
Odd taste
quite expensive
Waste of Money
The price is a bit high
Not the best flavour
certainly not a tiramisu flavour at all
Really odd flavour
poor quality
They were not your usual quality
Just awful
Plus, the size of the bar was bigger than expected so even better value for money
these are tiny
These are very small
Love
Delicious chocolate
Lovely mints great taste
Absolutely yummy
Good quality chocolate
These are quality mints that are always well received
Excellent quality
Beautiful chocolate
Nice chocolate and bit too sweet for me
just sweet enough
Nice flavour
2nd of all the feedback was that the flavours were perfectly balanced and very complimentary
Good coffee flavour
Good value
Excellent value
Good value for money
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Crisp questions
Answered from the same tracked data.









