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mint chocolates gift box

Skip it

Soft demand (-42.3% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 64Competition 36Returns 100Price range 65Avg price 48Brand share 43Review moat 74Quality gap 60

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Good537.76

avg incumbent reviews — the moat a new listing must climb

Price range

Good£1.48–£39.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£11.81

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£32K

£32K/yr · 48K searches

Growth

Bad-42.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, mint chocolates gift box is a £32K/yr Amazon United Kingdom market (48K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

mint chocolates gift box market data

Units sold / yr
3K–4K
avg 100–250/product
Revenue / yr
£35K–£47K
units × avg price
Conversion rate
5.7%
Avg BSR
#552
Page quality
0%
Prime
94%
Sponsored
29%
Out of stock
5.9%
Avg brand age
41 months
Avg seller age
174 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 flat

Sellers

66

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

16%

  • Lindt47%
  • Bendicks15%
  • Holdsworth Handmade English chocolates8%
  • After Eight5%
  • ARH Joyful Gifts5%
  • Baking Friends5%
  • Open — no brand owns it (6 brands, 16%)

Demand

Weekly Amazon search volume, last 31 weeks — -42.3% search growth over the last 90 days.
5K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top mint chocolates gift box search terms

  • mint chocolates gift box20K/yr
  • lindt mint7K/yr
  • lindt mint chocolate4K/yr
  • lindor mint6K/yr
  • mint chocolate hamper3K/yr
  • lindt mint chocolate balls2K/yr
  • mint lindt2K/yr
  • mint lindor3K/yr
All search terms

Top mint chocolates gift box products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£3K20%£6K30%£10K40%£13K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about mint chocolates gift box

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall41%

“Good mint taste”

Value For Money17%

“Great value”

Flavor7%

“Good quality flavour and texture”

Thickness7%

“Great value thicker chocolate”

Sweetness7%

“Nice chocolate for the sweet tooth lovers”

Quality-Overall6%

“IMO much better than the well know >8 brand and much cheaper”

Gifting Purpose3%

“Gift 🎁 sent to the person I got them for so as far as I know the person was happy with them”

Freshness2%

“Nice and minty”

Advertised Vs Actual Product2%

“Exactly as described”

Ingredients-Overall1%

“the ingredients listed were good”

What buyers complain about

Taste-Overall27%

“Weird after taste”

Value For Money10%

“Ridiculously over priced”

Flavor7%

“not much mint flavour”

Quality-Overall6%

“Cheap”

Thickness4%

“one to the point where the thin was just a chocolate shell”

Storage Temperature4%

“Arrived all melted together”

Size-Overall4%

“Bit small”

Chunk/Clump/Collection3%

“Terrible, all stuck together favour not great”

Stale/Rotten/Spoiled3%

“Absolutely rancid, do not buy”

Sweetness1%

“Too sweet too”

Common questions

Is mint chocolates gift box profitable to sell on Amazon United Kingdom?
The niche generates £32K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -42.3%. Flapen's verdict: Skip it (43/100).
How competitive is the mint chocolates gift box niche?
12 brands and 66 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in mint chocolates gift box?
Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
What does it cost to enter the mint chocolates gift box niche?
Listings span £1.48–£39.64; the average listing price is £11.81 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.