Mint Chocolates
FailPrices span $1.31–$8.16, mostly outside the sweet spot, so Mint Chocolates is a Fail.
- Flapen Score
- 33 / 100Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 4633
- Market size
- £117K/yr496K searches / yr
- 90-day growth
- -9.4%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 61 sellers
Flapen Score
Mint Chocolates against its category
The dotted line is the Grocery average. Past it, Mint Chocolates is stronger. Inside it, weaker.
Market
The Mint Chocolates market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mint Chocolates 496K times last year and spent an estimated £117K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
5.9% of searches ended in a purchase last week.
Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 496K
- Growth, 90 days vs prior 90
- -9.4%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £117Ka year
- Peak month
- December8.3× the quietest month
- Top search term
- mint chocolate137K searches a year
02 · Price
A sale here is worth £4.01.
Listings sell for £4.01 on average, from £1.31 to £8.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.01 that is £16K to £20K a year per listing.
- Average price
- £4.01under the $15 to $100 sweet spot
- Price range
- £1.31–£8.16
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #183 within Chocolate Candy. It carries 1,673 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 10%
- Prime listings
- 90%
- Out of stock, average day
- 3.9%
- Average rank
- #183in Chocolate Candy
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,673per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Mint Chocolates products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
After Eight Dark Mint Chocolate Box - Individually Wrapped Dark Chocolate Thins - 300g
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 11,104
- Age
- 16y ago

by Amazon Dark Chocolate Mint Thins 180g
- Price
- £1.48
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 6mo ago

Bendicks Dark Chocolate Mint Collection 200 g (Pack of 1)
- Price
- £4.10
- Rating
- 4.6/5
- Reviews
- 968
- Age
- 16y ago

Bendicks Dark Chocolate Coated Bittermints Double the Indulgence of Bittermints Kosher & Vegan Friendly 400 g (Pack of 1)
- Price
- £8.16
- Rating
- 4.6/5
- Reviews
- 623
- Age
- 13y ago

After Eight Mint Chocolate Collection Box | 199g of Assorted Dark & Milk Chocolates with Peppermint Fondant | Elegant Gift for Sharing Christmas & After-Dinner Moments
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago
Trending
90-day click momentum
Frys Peppermint Cream Bars Rich Dark Chocolate with Smooth Mint Fondant Centre Gifting Treat 3 × 49 g (Pack of 1)
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 9y ago

by Amazon Dark Chocolate Mint Thins 180g
- Price
- £1.48
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 6mo ago

After Eight Carton 300g
- Price
- £7.43
- Rating
- 4.2/5
- Reviews
- 23
- Age
- 13y ago

Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.27
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago

After Eight Dark Mint Chocolate Box - Individually Wrapped Dark Chocolate Thins - 300g
- Price
- £2.27
- Rating
- 4.6/5
- Reviews
- 11,104
- Age
- 16y ago
Newest
by launch date
by Amazon Dark Chocolate Mint Thins 180g
- Price
- £1.48
- Rating
- 4.3/5
- Reviews
- 267
- Age
- 6mo ago

Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday
- Price
- £3.42
- Rating
- 4.7/5
- Reviews
- 277
- Age
- 1y ago

Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
- Price
- £4.27
- Rating
- 4.5/5
- Reviews
- 315
- Age
- 2y ago

After Eight Mint Chocolate Collection Box | 199g of Assorted Dark & Milk Chocolates with Peppermint Fondant | Elegant Gift for Sharing Christmas & After-Dinner Moments
- Price
- £5.26
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 3y ago

Frys Peppermint Cream Bars Rich Dark Chocolate with Smooth Mint Fondant Centre Gifting Treat 3 × 49 g (Pack of 1)
- Price
- £1.31
- Rating
- 4.6/5
- Reviews
- 598
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
61
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- After Eight55%
- Bendicks17%
- by Amazon17%
- Lindt7%
- Elizabeth Shaw3%
- Fry's2%
- Open — no brand owns it (0%)
Demand
Mint Chocolates search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Search terms
Top Mint Chocolates search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mint chocolate137K/yr
- after eight mints107K/yr
- after eight35K/yr
- after eights52K/yr
- bendicks bittermints26K/yr
- chocolate mints19K/yr
- bendicks21K/yr
- chocolate mint10K/yr
- dark mint chocolate10K/yr
- mint chocolates15K/yr
Reviews and returns
What reviews say buyers love and hate about Mint Chocolates
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Weird after taste
Strange taste
Not a great taste
Cheap
They were not your usual quality
Get a poor quality product
Melts together
Maybe 1 or 2 have melted
Melts in van
not much mint flavour
Mint flavour was particularly weak
Missing mint flavour
they are becoming really expensive
Expensive
I had low expectations for the price
Love
Absolutely delicious
Delicious chocolate
Good mint taste
Good price
Good value for money
Excellent value
it really shows in the flavour
A nice refreshing flavour profile
strong mint flavour
Great value thicker chocolate
These chocolates were tasty thicker than after eight highly recommend them
Nice and thick, really tasty and I enjoyed them a lot
Nice chocolate for the sweet tooth lovers
Sweet
Lovley chocolate treat
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint Chocolates questions
Answered from the same tracked data.









