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Mint Chocolates

prices mostly outside the sweet spot ($1.31–$8.16) — Mint Chocolates doesn't clear our bar today.

Flapen Score

33
Skip it
Market size 27Growth 20Conversion 66Competition 12Returns 100Price range 0Avg price 11Brand share 6Review moat 48Quality gap 38
This niche Category average

Is Mint Chocolates profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mint Chocolates is a £117K/yr Amazon United Kingdom market (496K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.

Mint Chocolates: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.4% over the last 90 days and 5.9% of searches end in a purchase.

£117K

revenue / yr

Units sold / yr80K
Search volume / yr-9.4%496K
Conversion rate5.9%
Avg price£4.01

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

2%

open market share

Brands · sellers6 · 61
Top-5 product click share86%
Open market2%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement10%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews1,673

Top Mint Chocolates products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

61

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • After Eight55%
  • Bendicks17%
  • by Amazon17%
  • Lindt7%
  • Elizabeth Shaw3%
  • Fry's2%
  • Open — no brand owns it (0%)

Mint Chocolates demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume496KCVR5.9%Products10Brands6Top 5 Brands98%OOS Rate3.9%Rating4.5★Reviews1,673Avg BSR#183
50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Top Mint Chocolates search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mint chocolate137K/yr
  • after eight mints107K/yr
  • after eight35K/yr
  • after eights52K/yr
  • bendicks bittermints26K/yr
  • chocolate mints19K/yr
  • bendicks21K/yr
  • chocolate mint10K/yr
  • dark mint chocolate10K/yr
  • mint chocolates15K/yr

What reviews say buyers love and hate about Mint Chocolates

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Taste-Overall42%

Absolutely delicious

Value For Money21%

Good price

Flavor5%

it really shows in the flavour

Thickness5%

Great value thicker chocolate

Sweetness5%

Nice chocolate for the sweet tooth lovers

What buyers complain about

68% of reviews
Taste-Overall27%

Weird after taste

Quality-Overall8%

Cheap

Storage Temperature7%

Melts together

Flavor7%

not much mint flavour

Value For Money6%

they are becoming really expensive

Common Mint Chocolates questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mint Chocolates 33/100 on Amazon United Kingdom — Skip it. The niche generates £117K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -9.4% over the last 90 days.
Search demand for Mint Chocolates on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 8.3× the quietest.