mint chocolates
Skip itPrices mostly outside the sweet spot ($1.31–$8.16) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,672.8avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£117K£117K/yr · 496K searches
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Avg price
Bad£4.01avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.31–£8.16cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mint chocolates is a £117K/yr Amazon United Kingdom market (496K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 33/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mint chocolates market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £241K–£321K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #183
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 10%
- Out of stock
- 3.9%
- Avg brand age
- 52 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
61
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- After Eight55%
- Bendicks17%
- by Amazon17%
- Lindt7%
- Elizabeth Shaw3%
- Fry's2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 8.3×
Top mint chocolates search terms
- mint chocolate137K/yr
- after eight mints107K/yr
- after eight35K/yr
- after eights52K/yr
- bendicks bittermints26K/yr
- chocolate mints19K/yr
- bendicks21K/yr
- chocolate mint10K/yr
- dark mint chocolate10K/yr
- mint chocolates15K/yr
Top mint chocolates products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
After Eight Dark Mint Chocolate Box - Individually Wrapped Dark Chocolate Thins - 300g
After Eight£2.274.6★11,104 rev
by Amazon Dark Chocolate Mint Thins 180g
by Amazon£1.484.3★267 rev
Bendicks Dark Chocolate Mint Collection 200 g (Pack of 1)
Bendicks£4.104.6★968 rev
Bendicks Dark Chocolate Coated Bittermints Double the Indulgence of Bittermints Kosher & Vegan Friendly 400 g (Pack of 1)
Bendicks£8.164.6★623 rev
After Eight Mint Chocolate Collection Box | 199g of Assorted Dark & Milk Chocolates with Peppermint Fondant | Elegant Gift for Sharing Christmas & After-Dinner Moments
After Eight£5.264.4★91 rev
Newest
by launch dateby Amazon Dark Chocolate Mint Thins 180g
by Amazon£1.48267 rev
Elizabeth Shaw Dark Mint Crisp 162g - Rich dark chocolate and crisp honeycomb is infused with delicious mint oil - Treat - Share - Gift - Birthday
Elizabeth Shaw£3.42277 rev
Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
Lindt£4.27315 rev
After Eight Mint Chocolate Collection Box | 199g of Assorted Dark & Milk Chocolates with Peppermint Fondant | Elegant Gift for Sharing Christmas & After-Dinner Moments
After Eight£5.2691 rev
Frys Peppermint Cream Bars Rich Dark Chocolate with Smooth Mint Fondant Centre Gifting Treat 3 × 49 g (Pack of 1)
Fry's£1.31598 rev
Trending
90-day click momentumFrys Peppermint Cream Bars Rich Dark Chocolate with Smooth Mint Fondant Centre Gifting Treat 3 × 49 g (Pack of 1)
Fry's£1.314.6★
by Amazon Dark Chocolate Mint Thins 180g
by Amazon£1.484.3★
After Eight Carton 300g
After Eight£7.434.2★
Lindt Lindor Dark Mint Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat
Lindt£4.274.5★
After Eight Dark Mint Chocolate Box - Individually Wrapped Dark Chocolate Thins - 300g
After Eight£2.274.6★
What buyers say about mint chocolates
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Good price”
“it really shows in the flavour”
“Great value thicker chocolate”
“Nice chocolate for the sweet tooth lovers”
“IMO much better than the well know >8 brand and much cheaper”
“nice and fresh too”
“Appearance as expected”
“Chocolate and Mint fondant, a perfect combination”
“Nice gift”
What buyers complain about
“Weird after taste”
“Cheap”
“Melts together”
“not much mint flavour”
“they are becoming really expensive”
“Fresh is disgusting”
“one to the point where the thin was just a chocolate shell”
“Terrible, all stuck together favour not great”
“Too sweet too”
“Why would you want your mints to taste sour”
Common questions
- Is mint chocolates profitable to sell on Amazon United Kingdom?
- The niche generates £117K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (33/100).
- How competitive is the mint chocolates niche?
- 6 brands and 61 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in mint chocolates?
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Storage Temperature. The return rate is 0.0%.
- When does demand for mint chocolates peak?
- Demand peaks in Nov–Dec; the busiest month runs 8.3× the quietest.
- What does it cost to enter the mint chocolates niche?
- Listings span £1.31–£8.16; the average listing price is £4.01 (sweet spot $15–$100). The average incumbent carries 1,673 reviews — the moat a new listing must climb.