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Mint Chocolates

Fail

Prices span $1.31–$8.16, mostly outside the sweet spot, so Mint Chocolates is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£117K/yr496K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
86%top-5 click share · 6 brands · 61 sellers

Flapen Score

Mint Chocolates against its category

The dotted line is the Grocery average. Past it, Mint Chocolates is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Chocolates market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Chocolates 496K times last year and spent an estimated £117K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 496K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.

Searches, last 12 months
496K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
5.9%
Market size, estimated
£117Ka year
Peak month
December8.3× the quietest month
Top search term
mint chocolate137K searches a year

02 · Price

A sale here is worth £4.01.

Listings sell for £4.01 on average, from £1.31 to £8.16. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.01 that is £16K to £20K a year per listing.

Average price
£4.01under the $15 to $100 sweet spot
Price range
£1.31–£8.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£16K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

10% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #183 within Chocolate Candy. It carries 1,673 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
10%
Prime listings
90%
Out of stock, average day
3.9%
Average rank
#183in Chocolate Candy
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,673per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
52 months

Products

Top Mint Chocolates products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

61

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • After Eight55%
  • Bendicks17%
  • by Amazon17%
  • Lindt7%
  • Elizabeth Shaw3%
  • Fry's2%
  • Open — no brand owns it (0%)

Demand

Mint Chocolates search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.3×

Search terms

Top Mint Chocolates search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mint chocolate137K/yr
  • after eight mints107K/yr
  • after eight35K/yr
  • after eights52K/yr
  • bendicks bittermints26K/yr
  • chocolate mints19K/yr
  • bendicks21K/yr
  • chocolate mint10K/yr
  • dark mint chocolate10K/yr
  • mint chocolates15K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Chocolates

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall27%+0.97

Weird after taste

Strange taste

Not a great taste

Quality-Overall8%−0.06

Cheap

They were not your usual quality

Get a poor quality product

Storage Temperature7%−0.06

Melts together

Maybe 1 or 2 have melted

Melts in van

Flavor7%

not much mint flavour

Mint flavour was particularly weak

Missing mint flavour

Value For Money6%+2.10

they are becoming really expensive

Expensive

I had low expectations for the price

Love

Taste-Overall42%+0.97

Absolutely delicious

Delicious chocolate

Good mint taste

Value For Money21%+2.10

Good price

Good value for money

Excellent value

Flavor5%

it really shows in the flavour

A nice refreshing flavour profile

strong mint flavour

Thickness5%+0.09

Great value thicker chocolate

These chocolates were tasty thicker than after eight highly recommend them

Nice and thick, really tasty and I enjoyed them a lot

Sweetness5%−0.02

Nice chocolate for the sweet tooth lovers

Sweet

Lovley chocolate treat

FAQ

Common Mint Chocolates questions

Answered from the same tracked data.