mint baileys
Skip itSoft demand (-50.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great£15.46avg listing price — sweet spot $15–$100
Price range
Good£4.62–£33.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,863.44avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay£101K£101K/yr · 232K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand
Growth
Bad-50.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mint baileys is a £101K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
mint baileys market data
- Units sold / yr
- 10K–13K
- avg 1,500–2,000/product
- Revenue / yr
- £155K–£193K
- units × avg price
- Conversion rate
- 2.8%
- Avg BSR
- #437
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 20%
- Out of stock
- 0.0%
- Avg brand age
- 67 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
80
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
58%
Top 20: 97%
Open market
5%
- Baileys79%
- Lir5%
- Hotel Chocolat5%
- BEAMS INTERNATIONAL3%
- Tassimo2%
- PVL Trade2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.4% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.4×
Top mint baileys search terms
- baileys mint12K/yr
- baileys coffee11K/yr
- mint baileys31K/yr
- terrys chocolate orange baileys75K/yr
- baileys salted caramel10K/yr
- salted caramel baileys8K/yr
- mint baileys irish cream6K/yr
- baileys terrys chocolate orange53K/yr
- baileys salted caramel 1l4K/yr
- baileys espresso cream liqueur3K/yr
Top mint baileys products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Baileys Salted Caramel Liqueur | 17% vol | 50cl | Blend of Irish Cream | Salted Caramel Flavour & Irish Whiskey | Mix in Cocktails or Enjoy Over Ice
Baileys£9.914.7★1,351 rev
Baileys Espresso Creme Liqueur | 17% vol | 50cl | Coffee Liqueur | Taste of Fresh Columbian Ground Coffee | Enjoy in an Espresso Martini
Baileys£11.234.7★3,561 rev
Baileys x Terrys Chocolate Orange Irish Cream Liqueur | 17% vol | 50cl | Rich Chocolate & Hint of Orange Flavours | Enjoy Over Ice or in Cocktails
Baileys£11.854.6★432 rev
Baileys Original Irish Cream Liqueur | 17% vol | 1L | Fine Irish Whiskey & Dairy Cream | Rich Chocolate & Vanilla Flavours | Great Over Ice or in Cocktails
Baileys£11.064.8★16,623 rev
Baileys Chocolate Liqueur | 15.7% vol | 50cl | Real Belgian Chocolate | Award-Winning | Great Over Ice or in Cocktails
Baileys£10.124.8★795 rev
Newest
by launch date
Baileys - Mint Chocolate Cream Liqueur 100cl 17% ABV (1 Litre)
Baileys£33.780 rev
Baileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
Baileys£9.66103 rev
Baileys Salted Caramel Liqueur | Mix in Cocktails Or Pour Over Coffee | 17% vol | 1L | Blend Of Irish Cream | Must Have at Christmas Parties
Baileys£27.981 rev
Baileys Gift Set - Original Irish Cream Liqueur Chocolate Toffee Popcorn x3 Alcohol Miniatures 5cl Bottles - Birthday Alcohol Gift Sets for Women Men Mum Gifts for Birthday
BEAMS INTERNATIONAL£9.1481 rev
Baileys x Terrys Chocolate Orange Irish Cream Liqueur | 17% vol | 50cl | Rich Chocolate & Hint of Orange Flavours | Enjoy Over Ice or in Cocktails
Baileys£11.85432 rev
Trending
90-day click momentumBaileys White Chocolate Flavour with Raspberry Liqueur | 17% vol | 50cl | Blend of Irish Cream | White Chocolate Flavour & Sweet Tartness of Raspberries | Enjoy Over Ice or in Cocktails
Baileys£9.664.6★
Krupnik Salted Caramel Liqueur - Sweet and Salty Polish Creamy Liqueur Crafted from Cream Milk and Vodka - Creamy Texture Caramel and a Touch of Salt Perfect for Coffee and Desserts 16% ABV 50cl
ORIGINAL Krupnik£7.554.7★
White Coffee Baileys Chocolate Irish Cream Ground 10oz
White Coffee£25.464.5★
Baileys - Mint Chocolate Cream Liqueur 100cl 17% ABV (1 Litre)
Baileys£33.780.0★
Baileys Salted Caramel Liqueur | Mix in Cocktails Or Pour Over Coffee | 17% vol | 1L | Blend Of Irish Cream | Must Have at Christmas Parties
Baileys£27.985.0★
What buyers say about mint baileys
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely delicious”
“Good value for money”
“A pleasure to drink”
“Great flavour”
“Christmas present”
“No complaints”
“As listed”
“Sweet, nice”
“I mix mine in good coffee”
“great size”
What buyers complain about
“A bit more expensive than others”
“once the drink is made its really artificial tasting”
“just cracked this bottle tonight really nice drink”
“Too sweet”
“Larger than expected”
“As you can see from the photo the plant pot is not over 18 nor could it sign for the alcohol”
“not as good as the original”
“Obvs great and already used”
“it felt slightly artificial rather than indulgent”
“.also consistency was viscous”
Common questions
- Is mint baileys profitable to sell on Amazon United Kingdom?
- The niche generates £101K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -50.4%. Flapen's verdict: Skip it (36/100).
- How competitive is the mint baileys niche?
- 10 brands and 80 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mint baileys?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Durability. The return rate is 0.4%.
- When does demand for mint baileys peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 11.4× the quietest.
- What does it cost to enter the mint baileys niche?
- Listings span £4.62–£33.78; the average listing price is £15.46 (sweet spot $15–$100). The average incumbent carries 1,863 reviews — the moat a new listing must climb.