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Mint Baileys

soft demand (-50.4% this quarter) — Mint Baileys doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 25Growth 0Conversion 35Competition 45Returns 98Price range 64Avg price 76Brand share 8Review moat 46Quality gap 24
This niche Category average

Is Mint Baileys profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mint Baileys is a £101K/yr Amazon United Kingdom market (232K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.

Mint Baileys: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.4% over the last 90 days and 2.8% of searches end in a purchase.

£101K

revenue / yr

Units sold / yr13K
Search volume / yr-50.4%232K
Conversion rate2.8%
Avg price£15.46

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers10 · 80
Top-5 product click share58%
Open market3%
Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement20%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews1,863

Top Mint Baileys products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

80

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

5%

  • Baileys79%
  • Lir5%
  • Hotel Chocolat5%
  • BEAMS INTERNATIONAL3%
  • Tassimo2%
  • PVL Trade2%
  • Open — no brand owns it (4 brands, 5%)

Mint Baileys demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume232KCVR2.8%Products25Brands10Top 5 Brands97%OOS Rate0.0%Rating4.6★Reviews1,863Avg BSR#437
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.4×

Top Mint Baileys search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baileys mint12K/yr
  • baileys coffee11K/yr
  • mint baileys31K/yr
  • terrys chocolate orange baileys75K/yr
  • baileys salted caramel10K/yr
  • salted caramel baileys8K/yr
  • mint baileys irish cream6K/yr
  • baileys terrys chocolate orange53K/yr
  • baileys salted caramel 1l4K/yr
  • baileys espresso cream liqueur3K/yr

What reviews say buyers love and hate about Mint Baileys

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Taste-Overall30%

Absolutely delicious

Value For Money21%

Good value for money

Alcohol Flavor9%

A pleasure to drink

Flavor9%

Great flavour

Gifting Purpose9%

Christmas present

What buyers complain about

80% of reviews
Value For Money28%

A bit more expensive than others

Taste-Overall21%

once the drink is made its really artificial tasting

Durability8%

just cracked this bottle tonight really nice drink

Sweetness6%

Too sweet

Size-Overall3%

Larger than expected

Common Mint Baileys questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mint Baileys 36/100 on Amazon United Kingdom — Skip it. The niche generates £101K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -50.4% over the last 90 days.
Search demand for Mint Baileys on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 11.4× the quietest.