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Mint Baileys

Fail

Demand is soft, at -50.4% this quarter, so Mint Baileys is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£101K/yr232K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
58%top-5 click share · 10 brands · 80 sellers

Flapen Score

Mint Baileys against its category

The dotted line is the Grocery average. Past it, Mint Baileys is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Baileys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Baileys 232K times last year and spent an estimated £101K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.8% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
2.8%
Market size, estimated
£101Ka year
Peak month
December11.4× the quietest month
Top search term
baileys mint12K searches a year

02 · Price

A sale here is worth £15.46.

Listings sell for £15.46 on average, from £4.62 to £33.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £15.46 that is £23K to £31K a year per listing.

Average price
£15.46inside the $15 to $100 sweet spot
Price range
£4.62–£33.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #437 within Beer, Wine & Spirits. It carries 1,863 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#437in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,863per listing
Listings tracked
25

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mint Baileys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

80

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

58%

Top 20: 97%

Open market

5%

  • Baileys79%
  • Lir5%
  • Hotel Chocolat5%
  • BEAMS INTERNATIONAL3%
  • Tassimo2%
  • PVL Trade2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Mint Baileys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Mint Baileys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baileys mint12K/yr
  • baileys coffee11K/yr
  • mint baileys31K/yr
  • terrys chocolate orange baileys75K/yr
  • baileys salted caramel10K/yr
  • salted caramel baileys8K/yr
  • mint baileys irish cream6K/yr
  • baileys terrys chocolate orange53K/yr
  • baileys salted caramel 1l4K/yr
  • baileys espresso cream liqueur3K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Baileys

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Taste-Overall”
28%of negative reviews mention “Value For Money”
0.4%of orders come back
“A bit more expensive than others”
A buyer, on “Value For Money”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mint Baileys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data