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Mint Baileys

Fail

Demand is soft, at -50.4% this quarter, so Mint Baileys is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£101K/yr232K searches / yr
90-day growth
-50.4%search demand this quarter
Competition
58%top-5 click share · 10 brands · 80 sellers

Flapen Score

Mint Baileys against its category

The dotted line is the Grocery average. Past it, Mint Baileys is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint Baileys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint Baileys 232K times last year and spent an estimated £101K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -50.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-50.4%
Conversion, latest week
2.8%
Market size, estimated
£101Ka year
Peak month
December11.4× the quietest month
Top search term
baileys mint12K searches a year

02 · Price

A sale here is worth £15.46.

Listings sell for £15.46 on average, from £4.62 to £33.78. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,500 to 2,000 of them. At £15.46 that is £23K to £31K a year per listing.

Average price
£15.46inside the $15 to $100 sweet spot
Price range
£4.62–£33.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,500–2,000
Revenue per listing a year
£23K–£31K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

20% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #437 within Beer, Wine & Spirits. It carries 1,863 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
84%
Out of stock, average day
0.0%
Average rank
#437in Beer, Wine & Spirits
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,863per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
67 months

Products

Top Mint Baileys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 rising

Sellers

80

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

58%

Top 20: 97%

Open market

5%

  • Baileys79%
  • Lir5%
  • Hotel Chocolat5%
  • BEAMS INTERNATIONAL3%
  • Tassimo2%
  • PVL Trade2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Mint Baileys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 11.4×

Search terms

Top Mint Baileys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baileys mint12K/yr
  • baileys coffee11K/yr
  • mint baileys31K/yr
  • terrys chocolate orange baileys75K/yr
  • baileys salted caramel10K/yr
  • salted caramel baileys8K/yr
  • mint baileys irish cream6K/yr
  • baileys terrys chocolate orange53K/yr
  • baileys salted caramel 1l4K/yr
  • baileys espresso cream liqueur3K/yr

Reviews and returns

What reviews say buyers love and hate about Mint Baileys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money28%−0.02

A bit more expensive than others

Way overpriced

expensive

Taste-Overall21%−0.05

once the drink is made its really artificial tasting

Undrinkable

Didn't like the taste

Durability8%−0.01

just cracked this bottle tonight really nice drink

doesn't last long

Doesn't keep long

Sweetness6%−0.04

Too sweet

Yuck - far too sweet

Bit too sweet for me

Size-Overall3%+0.36

Larger than expected

shame the bottle is small

Love

Taste-Overall30%−0.05

Absolutely delicious

Gorgeous creamy taste

Great tasting coffee

Value For Money21%−0.02

Good value for money

Good value

Good value for money

Alcohol Flavor9%+1.50

A pleasure to drink

Brilliant deal - and very drinkable

Very nice drink

Flavor9%+0.61

Great flavour

not overwhelming and thee chocolately flavour is excellent too

The flavour is rich, creamy, smooth and gloriously chocolatey

Gifting Purpose9%+1.06

Christmas present

Great gift

Lovely christmas gift

FAQ

Common Mint Baileys questions

Answered from the same tracked data.