Mint
FailThe top 5 brands take 100% of clicks, so Mint is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £42K/yr139K searches / yr
- 90-day growth
- +20.4%search demand this quarter
- Competition
- 98%top-5 click share · 3 brands · 29 sellers
Flapen Score
Mint against its category
The dotted line is the Grocery average. Past it, Mint is stronger. Inside it, weaker.
Market
The Mint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mint 139K times last year and spent an estimated £42K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.
01 · Demand
23.9% of searches ended in a purchase last week.
Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 139K
- Growth, 90 days vs prior 90
- +20.4%
- Conversion, latest week
- 23.9%
- Market size, estimated
- £42Ka year
- Peak month
- May1.3× the quietest month
- Top search term
- mint118K searches a year
02 · Price
A sale here is worth £1.27.
Listings sell for £1.27 on average, from £0.52 to £2.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £1.27 that is £6K to £8K a year per listing.
- Average price
- £1.27under the $15 to $100 sweet spot
- Price range
- £0.52–£2.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £6K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Fresh & Chilled. It carries 230 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #127in Fresh & Chilled
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 230per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 72 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 72 months
Products
Top Mint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Fresh Mint 30g
- Price
- £0.79
- Rating
- 4.5/5
- Reviews
- 581
- Age
- 7y ago

by Amazon Mint 30g
- Price
- £0.52
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 6y ago

by Amazon Mint 100g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 3y ago

Morrisons Living Mint Leaf Pot 260g
- Price
- £1.68
- Rating
- 4.2/5
- Reviews
- 313
- Age
- 9y ago

Morrisons Mint 16g
- Price
- £1.20
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
Trending
90-day click momentum
by Amazon Mint 100g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 3y ago

Morrisons Fresh Mint 30g
- Price
- £0.79
- Rating
- 4.5/5
- Reviews
- 581
- Age
- 7y ago

Morrisons Living Mint Leaf Pot 260g
- Price
- £1.68
- Rating
- 4.2/5
- Reviews
- 313
- Age
- 9y ago

by Amazon Mint 30g
- Price
- £0.52
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 6y ago

Morrisons Mint 16g
- Price
- £1.20
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago
Newest
by launch date
Morrisons Mint 16g
- Price
- £1.20
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 1y ago

by Amazon Mint 100g
- Price
- £1.40
- Rating
- 4.3/5
- Reviews
- 100
- Age
- 3y ago

by Amazon Mint 30g
- Price
- £0.52
- Rating
- 4.5/5
- Reviews
- 176
- Age
- 6y ago

Morrisons Fresh Mint 30g
- Price
- £0.79
- Rating
- 4.5/5
- Reviews
- 581
- Age
- 7y ago

Morrisons Living Mint Leaf Pot 260g
- Price
- £1.68
- Rating
- 4.2/5
- Reviews
- 313
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
29
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
98%
Top 20: 100%
Open market
0%
- Morrisons53%
- by Amazon45%
- Schwartz2%
Demand
Mint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Mint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mint118K/yr
- fresh mint11K/yr
- mint leaves10K/yr
Reviews and returns
What reviews say buyers love and hate about Mint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A little long legged
sometimes though the quality is not that great
has a strong foul odour
funny smell
Love
Nice and fresh
Fresh mint
Good fresh mint
Green and healthy though so 4 stars
Very fresh and flavourful and healthy option
lasts a long time
Smells nice and good taste
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mint questions
Answered from the same tracked data.









