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Mint

brand-locked demand (top 5 brands take 100% of clicks) — Mint doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 11Growth 50Conversion 100Competition 2Returns 100Price range 0Avg price 4Brand share 0Review moat 89Quality gap 53
This niche Category average

Is Mint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mint is a £42K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

Mint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +20.4% over the last 90 days and 23.9% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr40K
Search volume / yr+20.4%139K
Conversion rate23.9%
Avg price£1.27

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers3 · 29
Top-5 product click share98%
Open market0%
Avg brand age72 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 6 products

Sponsored placement0%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews230

Top Mint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 98% of clicks — a locked-up shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Morrisons53%
  • by Amazon45%
  • Schwartz2%

Mint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume139KCVR23.9%Products6Brands3Top 5 Brands100%OOS Rate0.0%Rating4.4★Reviews230Avg BSR#127
4K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Mint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mint118K/yr
  • fresh mint11K/yr
  • mint leaves10K/yr

What reviews say buyers love and hate about Mint

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Freshness48%

Nice and fresh

Vegan/Organic6%

Green and healthy though so 4 stars

Health Benefits-Overall6%

Very fresh and flavourful and healthy option

Durability6%

lasts a long time

Smell6%

Smells nice and good taste

What buyers complain about

58% of reviews
Size-Overall25%

A little long legged

Quality-Overall17%

sometimes though the quality is not that great

Smell17%

has a strong foul odour

Common Mint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mint 39/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 6 tracked products. Search demand moved +20.4% over the last 90 days.
Search demand for Mint on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.