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Mint

Fail

The top 5 brands take 100% of clicks, so Mint is a Fail.

Flapen Score
39
39 / 100
Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 46
Market size
£42K/yr139K searches / yr
90-day growth
+20.4%search demand this quarter
Competition
98%top-5 click share · 3 brands · 29 sellers

Flapen Score

Mint against its category

The dotted line is the Grocery average. Past it, Mint is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mint market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mint 139K times last year and spent an estimated £42K. All 3 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

23.9% of searches ended in a purchase last week.

Shoppers searched for this 139K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.9% of those searches ended in a purchase. Searches in the last 90 days moved +20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
139K
Growth, 90 days vs prior 90
+20.4%
Conversion, latest week
23.9%
Market size, estimated
£42Ka year
Peak month
May1.3× the quietest month
Top search term
mint118K searches a year

02 · Price

A sale here is worth £1.27.

Listings sell for £1.27 on average, from £0.52 to £2.02. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 5,000 to 6,000 of them. At £1.27 that is £6K to £8K a year per listing.

Average price
£1.27under the $15 to $100 sweet spot
Price range
£0.52–£2.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
5,000–6,000
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #127 within Fresh & Chilled. It carries 230 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#127in Fresh & Chilled
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 98% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£25K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

98%

Top 20: 100%

Open market

0%

  • Morrisons53%
  • by Amazon45%
  • Schwartz2%

Demand

Mint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Mint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mint118K/yr
  • fresh mint11K/yr
  • mint leaves10K/yr

Reviews and returns

What reviews say buyers love and hate about Mint

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall25%−0.16

A little long legged

Quality-Overall17%−0.10

sometimes though the quality is not that great

Smell17%−0.05

has a strong foul odour

funny smell

Love

Freshness48%+3.39

Nice and fresh

Fresh mint

Good fresh mint

Vegan/Organic6%−0.16

Green and healthy though so 4 stars

Health Benefits-Overall6%+0.38

Very fresh and flavourful and healthy option

Durability6%+0.38

lasts a long time

Smell6%−0.05

Smells nice and good taste

FAQ

Common Mint questions

Answered from the same tracked data.