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Minky Mop

Fail

The top 5 brands take 100% of clicks, so Minky Mop is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£38K/yr58K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 39 sellers

Flapen Score

Minky Mop against its category

The dotted line is the Grocery average. Past it, Minky Mop is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minky Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minky Mop 58K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Feb–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
3.2%
Market size, estimated
£38Ka year
Peak month
June2.6× the quietest month
Top search term
minky mop35K searches a year

02 · Price

A sale here is worth £19.93.

Listings sell for £19.93 on average, from £12.94 to £23.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £19.93 that is £2K to £5K a year per listing.

Average price
£19.93inside the $15 to $100 sweet spot
Price range
£12.94–£23.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #74 within Cleaning Tools. It carries 2,277 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
4.5%
Average rank
#74in Cleaning Tools
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,277per listing
Listings tracked
7

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Minky Mop products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Minky69%
  • Tower20%
  • Vileda8%
  • Swan3%
  • Open — no brand owns it (0%)

Demand

Minky Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Minky Mop search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minky mop35K/yr
  • minky opti clean spin mop11K/yr
  • minky spin mop6K/yr
  • minky mop and buckets sets6K/yr

Reviews and returns

What reviews say buyers love and hate about Minky Mop

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning17%+2.38

absolutely no good for cleaning windows/shower rooms

Does not clean carpets as stated

Doesnt clean the floor at all

Quality-Overall12%−0.03

Not as good as people made out

Bad quality

Not very good at all

Ease Of Use11%+0.73

This mop is not easy to use

unable to use as it will not stay on

You have to put effort in when using

Value For Money8%+0.12

Expensive tool for what is does

Waste of money

Excellent waste of money

Functionality-Overall6%−0.08

It doesn't do corners

it does not seem to work as well on carpets

Love

Ease Of Cleaning29%+2.38

Excellent mop easy to clean

Good mop

Amazing for cleaning your windows

Ease Of Use14%+0.73

Ease of use

This thing is so easy to get around with as it's so light

So easy, convenient and quick

Quality-Overall10%−0.03

Great purchase 👌 Excellent product and very easy to use and manage

Good quality

Great product

Value For Money9%+0.12

Excellent value for money

Good value

Definitely worth the money

Advertised Vs Actual Product8%+0.12

Boss good as advertised

Does just what it states on the advert

It's exactly what I wanted

Return

1.0% Return rate 20% Fixable by listing

Functionality-Overall23%▇█▄█▇▇

It doesn't do corners

it does not seem to work as well on carpets

Size-Overall11%▅▁▁▆▃█
Defective Material/Parts9%▃▆▅▂▆█
Wet Cleaning7%█▁█▆▅▁
Ease Of Use7%▃█▆▆▄▂

This mop is not easy to use

unable to use as it will not stay on

You have to put effort in when using

FAQ

Common Minky Mop questions

Answered from the same tracked data.