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Minky Mop

Fail

The top 5 brands take 100% of clicks, so Minky Mop is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£38K/yr58K searches / yr
90-day growth
-39.8%search demand this quarter
Competition
93%top-5 click share · 4 brands · 39 sellers

Flapen Score

Minky Mop against its category

The dotted line is the Grocery average. Past it, Minky Mop is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minky Mop market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minky Mop 58K times last year and spent an estimated £38K. All 4 brands take every click. Demand peaks in Feb–Jun. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £38K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-39.8%
Conversion, latest week
3.2%
Market size, estimated
£38Ka year
Peak month
June2.6× the quietest month
Top search term
minky mop35K searches a year

02 · Price

A sale here is worth £19.93.

Listings sell for £19.93 on average, from £12.94 to £23.47. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £19.93 that is £2K to £5K a year per listing.

Average price
£19.93inside the $15 to $100 sweet spot
Price range
£12.94–£23.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #74 within Cleaning Tools. It carries 2,277 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
71%
Out of stock, average day
4.5%
Average rank
#74in Cleaning Tools
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,277per listing
Listings tracked
7

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Minky Mop products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 93% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

93%

Top 20: 100%

Open market

0%

  • Minky69%
  • Tower20%
  • Vileda8%
  • Swan3%
  • Open — no brand owns it (0%)

Demand

Minky Mop search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb, Jun · busiest ÷ quietest = 2.6×

Search terms

Top Minky Mop search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • minky mop35K/yr
  • minky opti clean spin mop11K/yr
  • minky spin mop6K/yr
  • minky mop and buckets sets6K/yr

Reviews and returns

What reviews say buyers love and hate about Minky Mop

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Ease Of Cleaning”
17%of negative reviews mention “Ease Of Cleaning”
1.0%of orders come back
“absolutely no good for cleaning windows/shower rooms”
A buyer, on “Ease Of Cleaning”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Minky Mop questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data