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Minimal Laundry Liquid

Maybe

An estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Minimal Laundry Liquid is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£1.4M/yr964K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
60%top-5 click share · 2 brands · 98 sellers

Flapen Score

Minimal Laundry Liquid against its category

The dotted line is the Grocery average. Past it, Minimal Laundry Liquid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minimal Laundry Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minimal Laundry Liquid 964K times last year and spent an estimated £1.4M. All 2 brands take every click. Demand peaks in Mar–Apr–May–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 13.9% of those searches ended in a purchase.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
13.9%
Market size, estimated
£1.4Ma year
Peak month
March8.4× the quietest month
Top search term
ecover laundry liquid386K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £2.57 to £21.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £10.58 that is £42K to £53K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£2.57–£21.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£42K–£53K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Laundry. It carries 1,820 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Laundry
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,820per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Minimal Laundry Liquid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£142K£213K£284K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

98

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 94%

Open market

0%

  • Ecover84%
  • Miniml16%

Demand

Minimal Laundry Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Sep, Oct · busiest ÷ quietest = 8.4×

Search terms

Top Minimal Laundry Liquid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ecover laundry liquid386K/yr
  • ecover238K/yr
  • miniml laundry liquid68K/yr
  • minimal laundry liquid37K/yr
  • ecover laundry33K/yr
  • non toxic laundry detergent27K/yr
  • eco laundry detergent25K/yr
  • ecover bio laundry liquid15K/yr
  • ecover laundry detergent19K/yr
  • natural laundry detergent17K/yr

Reviews and returns

What reviews say buyers love and hate about Minimal Laundry Liquid

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Smell”
17%of negative reviews mention “Smell”
0.1%of orders come back
“Bad Odour”
A buyer, on “Smell”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Minimal Laundry Liquid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data