Minimal Laundry Liquid
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Minimal Laundry Liquid is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £1.4M/yr964K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 98 sellers
Flapen Score
Minimal Laundry Liquid against its category
The dotted line is the Grocery average. Past it, Minimal Laundry Liquid is stronger. Inside it, weaker.
Market
The Minimal Laundry Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minimal Laundry Liquid 964K times last year and spent an estimated £1.4M. All 2 brands take every click. Demand peaks in Mar–Apr–May–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
13.9% of searches ended in a purchase last week.
Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 964K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £1.4Ma year
- Peak month
- March8.4× the quietest month
- Top search term
- ecover laundry liquid386K searches a year
02 · Price
A sale here is worth £10.58.
Listings sell for £10.58 on average, from £2.57 to £21.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £10.58 that is £42K to £53K a year per listing.
- Average price
- £10.58under the $15 to $100 sweet spot
- Price range
- £2.57–£21.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £42K–£53K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Laundry. It carries 1,820 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Laundry
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,820per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Minimal Laundry Liquid products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago

Ecover Concentrated Non-Bio Laundry Detergent Laundry Washing Liquid Lavender and Sandalwood Pack of 1 40 Washes 1.43L
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 683
- Age
- 2y ago

Ecover Concentrated Non-Bio Laundry Detergent Refill Laundry Washing Liquid Lavender and Sandalwood 142 Washes 5L
- Price
- £20.23
- Rating
- 4.8/5
- Reviews
- 1,253
- Age
- 13y ago

Miniml Eco Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Fresh Linen Scented Clothes and Fabric Softener for Machine or Delicate Hand Cleaning - 100% Vegan & Cruelty Free (165 Washes)
- Price
- £15.23
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 4y ago

Ecover Non Bio based Laundry Washing Liquid Lavender & Eucalyptus 56 Washes 5L
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 3,754
- Age
- 8y ago
Trending
90-day click momentum
Ecover Concentrated Fabric Softener Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 57 Washes 1 x 1.43L
- Price
- £3.30
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 6mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Wild Jasmine & Vanilla Scented Clothes Washing- Machine or Delicate Hand Cleaning - 100% Vegan & Cruelty Free (165 Washes)
- Price
- £16.05
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 11mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Pink Dragonfruit & Orchid Scented Clothes Fabric Cleaner for Machine or Delicate Hand Wash- 100% Vegan & Cruelty Free (165 Washes)
- Price
- £14.34
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 1y ago

Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago

Ecover Concentrated Colour Laundry Detergent Laundry Washing Liquid Fresh Apple Blossom & Freesia Scent 1 x 40 Washes 1 x 1.43L
- Price
- £5.76
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 2y ago
Newest
by launch date
Ecover Concentrated Fabric Softener Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 57 Washes 1 x 1.43L
- Price
- £3.30
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 6mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Wild Jasmine & Vanilla Scented Clothes Washing- Machine or Delicate Hand Cleaning - 100% Vegan & Cruelty Free (165 Washes)
- Price
- £16.05
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 11mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Pink Dragonfruit & Orchid Scented Clothes Fabric Cleaner for Machine or Delicate Hand Wash- 100% Vegan & Cruelty Free (165 Washes)
- Price
- £14.34
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 1y ago

Ecover Non-Bio Washing Capsules - Laundry Capsules / Tablets - Laundry Detergent With Clean And Fresh Almond & Rescued Apricot Scent 1x Pack of 34 Capsules / Tablets White
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 2y ago

Ecover Concentrated Non-Bio Laundry Detergent Laundry Washing Liquid Lavender and Sandalwood 2x Pack of 40 Washes 2x 1.43L
- Price
- £12.09
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
98
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
60%
Top 20: 94%
Open market
0%
- Ecover84%
- Miniml16%
Demand
Minimal Laundry Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Sep, Oct · busiest ÷ quietest = 8.4×
Search terms
Top Minimal Laundry Liquid search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ecover laundry liquid386K/yr
- ecover238K/yr
- miniml laundry liquid68K/yr
- minimal laundry liquid37K/yr
- ecover laundry33K/yr
- non toxic laundry detergent27K/yr
- eco laundry detergent25K/yr
- ecover bio laundry liquid15K/yr
- ecover laundry detergent19K/yr
- natural laundry detergent17K/yr
Reviews and returns
What reviews say buyers love and hate about Minimal Laundry Liquid
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad Odour
Not so strong on fragrance
Doesnt smell nice
Rubbish with no cleaning power
Doesn't clean the clothes at all
Doesn't clean that well
Caused irritation
Skin irritation response
Caused severe allergies
Waste of money
Pricey
Expensive
Far too watery
Was more watery that'll 1st time I bought in shop
does seem a bit watered down
Love
Beautiful fragrance
Great fragrance
Smells fresh
Its always reliable in quality as well
Great range for Great price and quality products
Amazing quality
Great Value
Amazing value
Excellent price
Ideal for gentle wash
Washed well
Effective washes
Excellent for the environment
Eco friendly
Environment friendly
Return
0.1% Return rate 6% Fixable by listing
This product was delivered with radio 4 bottles packed around radio one of which was leaking it must be worst bit of packing I have seen
parcelled up with two METHOD KITCHEN CLEANER both of whom had leaked
Always arrives having leaked everywhere
Bad Odour
Not so strong on fragrance
Doesnt smell nice
Waste of money
Pricey
Expensive
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minimal Laundry Liquid questions
Answered from the same tracked data.









