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Minimal Laundry Liquid

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Minimal Laundry Liquid is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£1.4M/yr964K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
60%top-5 click share · 2 brands · 98 sellers

Flapen Score

Minimal Laundry Liquid against its category

The dotted line is the Grocery average. Past it, Minimal Laundry Liquid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Minimal Laundry Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Minimal Laundry Liquid 964K times last year and spent an estimated £1.4M. All 2 brands take every click. Demand peaks in Mar–Apr–May–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.

Searches, last 12 months
964K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
13.9%
Market size, estimated
£1.4Ma year
Peak month
March8.4× the quietest month
Top search term
ecover laundry liquid386K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £2.57 to £21.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £10.58 that is £42K to £53K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£2.57–£21.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
4,000–5,000
Revenue per listing a year
£42K–£53K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Laundry. It carries 1,820 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Laundry
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,820per listing
Listings tracked
25

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
53 months

Products

Top Minimal Laundry Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£71K£142K£213K£284K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

98

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 94%

Open market

0%

  • Ecover84%
  • Miniml16%

Demand

Minimal Laundry Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KPrime Day '25Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Mar, Apr, May, Sep, Oct · busiest ÷ quietest = 8.4×

Search terms

Top Minimal Laundry Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecover laundry liquid386K/yr
  • ecover238K/yr
  • miniml laundry liquid68K/yr
  • minimal laundry liquid37K/yr
  • ecover laundry33K/yr
  • non toxic laundry detergent27K/yr
  • eco laundry detergent25K/yr
  • ecover bio laundry liquid15K/yr
  • ecover laundry detergent19K/yr
  • natural laundry detergent17K/yr

Reviews and returns

What reviews say buyers love and hate about Minimal Laundry Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Smell17%+0.26

Bad Odour

Not so strong on fragrance

Doesnt smell nice

Ease Of Cleaning7%−0.02

Rubbish with no cleaning power

Doesn't clean the clothes at all

Doesn't clean that well

Allergies7%−0.04

Caused irritation

Skin irritation response

Caused severe allergies

Value For Money5%+0.96

Waste of money

Pricey

Expensive

Dilute/Watery4%−0.04

Far too watery

Was more watery that'll 1st time I bought in shop

does seem a bit watered down

Love

Smell22%+0.26

Beautiful fragrance

Great fragrance

Smells fresh

Quality-Overall11%+0.19

Its always reliable in quality as well

Great range for Great price and quality products

Amazing quality

Value For Money10%+0.96

Great Value

Amazing value

Excellent price

Washability8%+0.86

Ideal for gentle wash

Washed well

Effective washes

Eco Friendliness7%+0.43

Excellent for the environment

Eco friendly

Environment friendly

Return

0.1% Return rate 6% Fixable by listing

Leak-Proof29%██▄▇▅▇

This product was delivered with radio 4 bottles packed around radio one of which was leaking it must be worst bit of packing I have seen

parcelled up with two METHOD KITCHEN CLEANER both of whom had leaked

Always arrives having leaked everywhere

Smell26%▅▇▆█▅▇

Bad Odour

Not so strong on fragrance

Doesnt smell nice

Value For Money9%▂▄█▅▄▆

Waste of money

Pricey

Expensive

Vegan/Organic3%▃▃▂▆█▁
Ease Of Use3%▁▃▄▄█▂

FAQ

Common Minimal Laundry Liquid questions

Answered from the same tracked data.