Minimal Laundry Liquid
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Minimal Laundry Liquid is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £1.4M/yr964K searches / yr
- 90-day growth
- -2.9%search demand this quarter
- Competition
- 60%top-5 click share · 2 brands · 98 sellers
Flapen Score
Minimal Laundry Liquid against its category
The dotted line is the Grocery average. Past it, Minimal Laundry Liquid is stronger. Inside it, weaker.
Market
The Minimal Laundry Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Minimal Laundry Liquid 964K times last year and spent an estimated £1.4M. All 2 brands take every click. Demand peaks in Mar–Apr–May–Sep–Oct. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 13.9% of those searches ended in a purchase.
Shoppers searched for this 964K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.4M a year.
- Searches, last 12 months
- 964K
- Growth, 90 days vs prior 90
- -2.9%
- Conversion, latest week
- 13.9%
- Market size, estimated
- £1.4Ma year
- Peak month
- March8.4× the quietest month
- Top search term
- ecover laundry liquid386K searches a year
02 · Price
A sale here is worth £10.58.
Listings sell for £10.58 on average, from £2.57 to £21.60. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 4,000 to 5,000 of them. At £10.58 that is £42K to £53K a year per listing.
- Average price
- £10.58under the $15 to $100 sweet spot
- Price range
- £2.57–£21.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £42K–£53K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Laundry. It carries 1,820 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #32in Laundry
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,820per listing
- Listings tracked
- 25
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Minimal Laundry Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago

Ecover Concentrated Non-Bio Laundry Detergent Laundry Washing Liquid Lavender and Sandalwood Pack of 1 40 Washes 1.43L
- Price
- £5.42
- Rating
- 4.7/5
- Reviews
- 683
- Age
- 2y ago

Ecover Concentrated Non-Bio Laundry Detergent Refill Laundry Washing Liquid Lavender and Sandalwood 142 Washes 5L
- Price
- £20.23
- Rating
- 4.8/5
- Reviews
- 1,253
- Age
- 13y ago

Miniml Eco Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Fresh Linen Scented Clothes and Fabric Softener for Machine or Delicate Hand Cleaning - 100% Vegan & Cruelty Free (165 Washes)
- Price
- £15.23
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 4y ago

Ecover Non Bio based Laundry Washing Liquid Lavender & Eucalyptus 56 Washes 5L
- Price
- £13.72
- Rating
- 4.6/5
- Reviews
- 3,754
- Age
- 8y ago
Trending
estimated 90-day click momentum
Ecover Concentrated Fabric Softener Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 57 Washes 1 x 1.43L
- Price
- £3.30
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 6mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Wild Jasmine & Vanilla Scented Clothes Washing- Machine or Delicate Hand Cleaning - 100% Vegan & Cruelty Free (165 Washes)
- Price
- £16.05
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 11mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Pink Dragonfruit & Orchid Scented Clothes Fabric Cleaner for Machine or Delicate Hand Wash- 100% Vegan & Cruelty Free (165 Washes)
- Price
- £14.34
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 1y ago

Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L
- Price
- £5.50
- Rating
- 4.7/5
- Reviews
- 1,269
- Age
- 2y ago

Ecover Concentrated Colour Laundry Detergent Laundry Washing Liquid Fresh Apple Blossom & Freesia Scent 1 x 40 Washes 1 x 1.43L
- Price
- £5.76
- Rating
- 4.8/5
- Reviews
- 322
- Age
- 2y ago
Newest
by launch date
Ecover Concentrated Fabric Softener Fabric Conditioner to Soften Your Clothes Fresh Apple Blossom & Almond Scent 1 x 57 Washes 1 x 1.43L
- Price
- £3.30
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 6mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Wild Jasmine & Vanilla Scented Clothes Washing- Machine or Delicate Hand Cleaning - 100% Vegan & Cruelty Free (165 Washes)
- Price
- £16.05
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 11mo ago

Miniml Laundry Liquid Washing Detergent 5L Refill - Natural Non Bio Pink Dragonfruit & Orchid Scented Clothes Fabric Cleaner for Machine or Delicate Hand Wash- 100% Vegan & Cruelty Free (165 Washes)
- Price
- £14.34
- Rating
- 4.4/5
- Reviews
- 2,142
- Age
- 1y ago

Ecover Non-Bio Washing Capsules - Laundry Capsules / Tablets - Laundry Detergent With Clean And Fresh Almond & Rescued Apricot Scent 1x Pack of 34 Capsules / Tablets White
- Price
- £6.97
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 2y ago

Ecover Concentrated Non-Bio Laundry Detergent Laundry Washing Liquid Lavender and Sandalwood 2x Pack of 40 Washes 2x 1.43L
- Price
- £12.09
- Rating
- 4.7/5
- Reviews
- 310
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
98
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 94%
Open market
0%
- Ecover84%
- Miniml16%
Demand
Minimal Laundry Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Sep, Oct · busiest ÷ quietest = 8.4×
Search terms
Top Minimal Laundry Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ecover laundry liquid386K/yr
- ecover238K/yr
- miniml laundry liquid68K/yr
- minimal laundry liquid37K/yr
- ecover laundry33K/yr
- non toxic laundry detergent27K/yr
- eco laundry detergent25K/yr
- ecover bio laundry liquid15K/yr
- ecover laundry detergent19K/yr
- natural laundry detergent17K/yr
Reviews and returns
What reviews say buyers love and hate about Minimal Laundry Liquid
We read the reviews and the return reasons for every product selling here.
“Bad Odour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Minimal Laundry Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









