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Mini Vodka

Fail

Shoppers spend only $31K a year here, so Mini Vodka is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£31K/yr65K searches / yr
90-day growth
+11.2%search demand this quarter
Competition
65%top-5 click share · 14 brands · 53 sellers

Flapen Score

Mini Vodka against its category

The dotted line is the Grocery average. Past it, Mini Vodka is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Vodka market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Vodka 65K times last year and spent an estimated £31K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+11.2%
Conversion, latest week
3.8%
Market size, estimated
£31Ka year
Peak month
December6.0× the quietest month
Top search term
mini vodka22K searches a year

02 · Price

A sale here is worth £12.58.

Listings sell for £12.58 on average, from £2.61 to £33.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.58 that is £0 to £1K a year per listing.

Average price
£12.58under the $15 to $100 sweet spot
Price range
£2.61–£33.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #104 within Beer, Wine & Spirits. It carries 231 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
86%
Out of stock, average day
8.3%
Average rank
#104in Beer, Wine & Spirits
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
231per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Mini Vodka products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

53

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

65%

Top 20: 100%

Open market

13%

  • Smirnoff19%
  • BEAMS INTERNATIONAL19%
  • Stoli17%
  • Absolut16%
  • Plush12%
  • COOL SHOT3%
  • Open — no brand owns it (8 brands, 13%)

Demand

Mini Vodka search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Mini Vodka search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini vodka22K/yr
  • vodka miniatures23K/yr
  • mini vodka bottles9K/yr
  • miniature vodka6K/yr
  • miniature vodka bottles5K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Vodka

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor44%−0.23

Did not get toffee vodka or strawberry cheesecake flavour

Flavours received mixed reviews

Value For Money17%−0.08

Bit expensive for size

Love

Gifting Purpose27%+0.82

Nice gift for somebody

Great for gifts

Great gift

Quality-Overall15%+1.65

Good product

Quality

Excellent Quality and Value For Money

Value For Money14%−0.08

Good value for money

Fantastic price

Absolutely worth the money

Flavor11%−0.23

these flavours were brilliant

Lovely selection of flavoured vodkas

Variety of flavours

Alcohol Flavor9%+0.97

enjoy drinking them

Good Vodka in glass bottles

Nice vodka

Return

0.6% Return rate 100% Fixable by listing

Size-Overall100%██▁███

FAQ

Common Mini Vodka questions

Answered from the same tracked data.