Mini Toblerone
FailThe top 5 brands take 100% of clicks, so Mini Toblerone is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £64K/yr86K searches / yr
- 90-day growth
- -1.7%search demand this quarter
- Competition
- 71%top-5 click share · 5 brands · 23 sellers
Flapen Score
Mini Toblerone against its category
The dotted line is the Grocery average. Past it, Mini Toblerone is stronger. Inside it, weaker.
Market
The Mini Toblerone market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Toblerone 86K times last year and spent an estimated £64K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 86K
- Growth, 90 days vs prior 90
- -1.7%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £64Ka year
- Top search term
- toblerone dark19K searches a year
02 · Price
A sale here is worth £21.73.
Listings sell for £21.73 on average, from £4.13 to £86.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.73 that is £2K to £5K a year per listing.
- Average price
- £21.73inside the $15 to $100 sweet spot
- Price range
- £4.13–£86.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #1,147 within Chocolate Candy. It carries 294 reviews at 4.35 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 36%
- Out of stock, average day
- 31.4%
- Average rank
- #1,147in Chocolate Candy
- Average rating
- 4.35 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 294per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Mini Toblerone products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
New TOBLERONE Christmas 360g BAR Chocolate Collection (TOBLERONE Dark 360g)
- Price
- £13.88
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6y ago

Toblerone Dark 100g (Box of 20)
- Price
- £39.79
- Rating
- 4.4/5
- Reviews
- 24
- Age
- 13y ago

Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Toblerone Dark 100g
- Price
- £15.23
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 10y ago

Toblerone of Switzerland Combo Pack Chocolate Bars (Swiss Milk Swiss Dark Swiss White Swiss Milk Fruit & Nut) 4 x 100 g
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 1,440
- Age
- 1y ago
Trending
90-day click momentum
New TOBLERONE Christmas 360g BAR Chocolate Collection (TOBLERONE Dark 360g)
- Price
- £13.88
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 6y ago

Toblerone Dark 100g
- Price
- £15.23
- Rating
- 3.6/5
- Reviews
- 3
- Age
- 10y ago

Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Toblerone of Switzerland Combo Pack Chocolate Bars (Swiss Milk Swiss Dark Swiss White Swiss Milk Fruit & Nut) 4 x 100 g
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 1,440
- Age
- 1y ago

Toblerone Dark 360g
- Price
- £23.65
- Rating
- 4.5/5
- Reviews
- 512
- Age
- 12y ago
Newest
by launch date
Toblerone Extra Large Tub Assorted Milk White & Dark Chocolate 904 g
- Price
- £13.66
- Rating
- 4.8/5
- Reviews
- 20
- Age
- 4mo ago

Personalised Toblerone bar - Personalise the Toblerone bar with the name of your choice Milk chocolate with honey-almond nougat (XXL - 3.6KG)
- Price
- £86.06
- Rating
- 4.7/5
- Reviews
- 215
- Age
- 8mo ago

Toblerone Assorted Diamond Chocolate Truffles Milk Dark & Gold 180 g
- Price
- £4.13
- Rating
- 4.8/5
- Reviews
- 17
- Age
- 1y ago

Toblerone of Switzerland Combo Pack Chocolate Bars (Swiss Milk Swiss Dark Swiss White Swiss Milk Fruit & Nut) 4 x 100 g
- Price
- £16.66
- Rating
- 4.3/5
- Reviews
- 1,440
- Age
- 1y ago

Toblerone Dark Chocolate with Honey and Almond Nougat Pack of 4 x 100 g
- Price
- £12.87
- Rating
- 4.3/5
- Reviews
- 449
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
0%
- Toblerone83%
- Mondelez International6%
- your surprise5%
- Swiss+4%
- Kidzkandy2%
Demand
Mini Toblerone search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun · busiest ÷ quietest = 1.7× · 7 of 12 months tracked
Search terms
Top Mini Toblerone search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toblerone dark19K/yr
- dark chocolate toblerone21K/yr
- toblerone dark chocolate11K/yr
- dark toblerone10K/yr
- mini toblerone8K/yr
- toblerone mini9K/yr
- toblerone tiny5K/yr
- dark chocolate toblerone large4K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Toblerone
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it didnt even fit
Bigger than I thought
Small bars
Could have bought that cheaper somewhere else
The only personalised thing is the low quality extra cover/sleeve
High expectations low quality
Not as stated
Poorly described by the vendor
Shame about the price of chocolate
-Value for money = bad
certainly not value for money at over £5.50 each
- Durability didn't last long I got a best before under 5 months
Love
Huge full tub excellent for the price
Great value for money
Good value
A cool gift
Great gift
Great little gift to let someone know they are loved
great for a little portion controlled sweet treat
Sweet
As always toberone is the best sweet to buy
Delicious as expected
Perfect treat
- Taste is sweet
exactly as described
Is as shown in the photo and description
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Toblerone questions
Answered from the same tracked data.









