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Mini Toblerone

Fail

The top 5 brands take 100% of clicks, so Mini Toblerone is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£64K/yr86K searches / yr
90-day growth
-1.7%search demand this quarter
Competition
71%top-5 click share · 5 brands · 23 sellers

Flapen Score

Mini Toblerone against its category

The dotted line is the Grocery average. Past it, Mini Toblerone is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Toblerone market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Toblerone 86K times last year and spent an estimated £64K. All 5 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 86K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
86K
Growth, 90 days vs prior 90
-1.7%
Conversion, latest week
3.5%
Market size, estimated
£64Ka year
Top search term
toblerone dark19K searches a year

02 · Price

A sale here is worth £21.73.

Listings sell for £21.73 on average, from £4.13 to £86.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £21.73 that is £2K to £5K a year per listing.

Average price
£21.73inside the $15 to $100 sweet spot
Price range
£4.13–£86.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 31.4% of listings are out of stock. The average listing ranks #1,147 within Chocolate Candy. It carries 294 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
36%
Out of stock, average day
31.4%
Average rank
#1,147in Chocolate Candy
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
294per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Mini Toblerone products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 71% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

23

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

71%

Top 20: 100%

Open market

0%

  • Toblerone83%
  • Mondelez International6%
  • your surprise5%
  • Swiss+4%
  • Kidzkandy2%

Demand

Mini Toblerone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Jun · busiest ÷ quietest = 1.7× · 7 of 12 months tracked

Search terms

Top Mini Toblerone search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • toblerone dark19K/yr
  • dark chocolate toblerone21K/yr
  • toblerone dark chocolate11K/yr
  • dark toblerone10K/yr
  • mini toblerone8K/yr
  • toblerone mini9K/yr
  • toblerone tiny5K/yr
  • dark chocolate toblerone large4K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Toblerone

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
40%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“it didnt even fit”
A buyer, on “Size-Overall”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Mini Toblerone questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data