Mini Marshmallows
FailPrices span $0.97–$10.35, mostly outside the sweet spot, so Mini Marshmallows is a Fail.
- Flapen Score
- 39 / 100Ranks 2,381 of 2,976 Grocery niches · −7 vs the category median of 4639
- Market size
- £154K/yr212K searches / yr
- 90-day growth
- -38.9%search demand this quarter
- Competition
- 78%top-5 click share · 9 brands · 56 sellers
Flapen Score
Mini Marshmallows against its category
The dotted line is the Grocery average. Past it, Mini Marshmallows is stronger. Inside it, weaker.
Market
The Mini Marshmallows market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Marshmallows 212K times last year and spent an estimated £154K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -38.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.
- Searches, last 12 months
- 212K
- Growth, 90 days vs prior 90
- -38.9%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £154Ka year
- Peak month
- December15.2× the quietest month
- Top search term
- mini marshmallows127K searches a year
02 · Price
A sale here is worth £5.93.
Listings sell for £5.93 on average, from £0.97 to £10.35. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £5.93 that is £4K to £6K a year per listing.
- Average price
- £5.93under the $15 to $100 sweet spot
- Price range
- £0.97–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
17% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.1% of listings are out of stock. The average listing ranks #48 within Baking Supplies. It carries 972 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 17%
- Prime listings
- 100%
- Out of stock, average day
- 11.1%
- Average rank
- #48in Baking Supplies
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 972per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Mini Marshmallows products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
EPIC SNAX CO American Style Pink & White Mini Bakin Marshmallows Chunks Ideal For Baking & Hot Chocolate 150 g (Pack of 1)
- Price
- £2.09
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 5y ago

Sweetzone Mini Halal Marshmallows 1kg Mini Marshmallows for Hot Chocolate Baking & Desserts White Soft Fluffy Sweet Treat Perfect for Parties
- Price
- £9.88
- Rating
- 4.5/5
- Reviews
- 214
- Age
- 10y ago

HARIBO Chamallows Mini Marshmellows White 1 kg
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 14y ago

1kg Mini Marshmallows Bulk Bag Baking Cake Decorating Sweet Bags & Hot Chocolate Topping By Healthy Home
- Price
- £10.16
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 1y ago

Original Mini Marshmallows Mini Mallows Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 5y ago
Trending
90-day click momentum
Fruity Mini Rocky Mountain Marshmallows 150g
- Price
- £1.74
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

HARIBO Chamallows Mini Marshmellows White 1 kg
- Price
- £8.08
- Rating
- 4.6/5
- Reviews
- 2,230
- Age
- 14y ago

Haribo Chamallows 140g
- Price
- £1.44
- Rating
- 4.4/5
- Reviews
- 866
- Age
- 8y ago

Morrisons White Mini Marshmallows 180G 1 x 1 g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 5y ago

EPIC SNAX CO American Style Pink & White Mini Bakin Marshmallows Chunks Ideal For Baking & Hot Chocolate 150 g (Pack of 1)
- Price
- £2.09
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 5y ago
Newest
by launch date
Fruity Mini Rocky Mountain Marshmallows 150g
- Price
- £1.74
- Rating
- 4.2/5
- Reviews
- 7
- Age
- 1y ago

1kg Mini Marshmallows Bulk Bag Baking Cake Decorating Sweet Bags & Hot Chocolate Topping By Healthy Home
- Price
- £10.16
- Rating
- 4.8/5
- Reviews
- 86
- Age
- 1y ago

Morrisons White Mini Marshmallows 180G 1 x 1 g
- Price
- £2.45
- Rating
- 4.4/5
- Reviews
- 137
- Age
- 5y ago

Original Mini Marshmallows Mini Mallows Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.
- Price
- £8.16
- Rating
- 4.5/5
- Reviews
- 236
- Age
- 5y ago

EPIC SNAX CO American Style Pink & White Mini Bakin Marshmallows Chunks Ideal For Baking & Hot Chocolate 150 g (Pack of 1)
- Price
- £2.09
- Rating
- 4.5/5
- Reviews
- 467
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
56
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
8%
- HARIBO26%
- EPIC SNAX CO26%
- Sweetzone22%
- Healthy Home8%
- Berrymans6%
- Morrisons5%
- Open — no brand owns it (3 brands, 8%)
Demand
Mini Marshmallows search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 15.2×
Search terms
Top Mini Marshmallows search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini marshmallows127K/yr
- mini marshmallows for hot chocolate28K/yr
- mini marshmallow6K/yr
- halal mini marshmallows4K/yr
- marshmallows for hot chocolate21K/yr
- small marshmallows7K/yr
- mini marshmallows 1kg3K/yr
- marshmallow mini4K/yr
- hot chocolate marshmallows8K/yr
- small marshmallows for hot chocolate4K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Marshmallows
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Terrible taste
Totally tasteless
Get dry up and taste awful
Wicked. Brilliant just hadnt realised how big 1kg was
Jar is quite small
i pay less in the shops for the same quality
the description says they are vegan
Get dry up and taste awful
Love
Very tasty
best marshmallows I have ever had
Love these in hot chocolate taste lovely
Reasonably priced
Good value for money
Good value
Nice size
A nice big jar also
Harbour chameleons size is very good
lovely texture
quality and texture
Texture
Top quality marshmallows
Great Quality
high quality to this day
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Marshmallows questions
Answered from the same tracked data.









