mini jams
Skip itSoft demand (-7.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great373.52avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.66–£37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good£13.13avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£129K£129K/yr · 186K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mini jams is a £129K/yr Amazon United Kingdom market (186K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mini jams market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £105K–£131K
- units × avg price
- Conversion rate
- 5.3%
- Avg BSR
- #92
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 76%
- Out of stock
- 6.3%
- Avg brand age
- 53 months
- Avg seller age
- 179 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
46
Top-5 brand share
84%
Top 20: 98%
Top-5 click share
49%
Top 20: 90%
Open market
13%
- Tiptree32%
- Bonne Maman28%
- All Year Cheer10%
- Hartleys8%
- Shop4Choice5%
- PVL Trade3%
- Open — no brand owns it (7 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top mini jams search terms
- mini jams40K/yr
- mini jam18K/yr
- tiptree jam15K/yr
- mini jams and preserves16K/yr
- tiptree17K/yr
- bonne maman mini jars10K/yr
- bonne maman jam11K/yr
- small pots of jam9K/yr
- small jars of jam7K/yr
- bon maman6K/yr
Top mini jams products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Bonne Maman Strawberry Conserve 15x30g Jars
Bonne Maman£7.014.7★477 rev
Tiptree Strawberry Raspberry Orange Preserves - 8 x 28g of Each (24 Pack)
Tiptree£13.944.8★1,073 rev
Bonne Maman Conserve 30g jar (pack of 15) (Raspberry)
Bonne Maman£6.694.7★167 rev
Hartleys Jams Individual Portions Assorted Flavours - 20 g 20
Hartleys£6.654.7★1,319 rev
Tiptree Strawberry Preserve 24x28g
Tiptree£12.844.8★1,227 rev
Newest
by launch date
Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
JOLAFUNBS£20.810 rev
All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
All Year Cheer£8.7610 rev
Mini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
AKEDE£14.130 rev
All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
All Year Cheer£13.584 rev
All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
All Year Cheer£14.0610 rev
Trending
90-day click momentumMini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
AKEDE£14.130.0★
Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
JOLAFUNBS£20.810.0★
All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
All Year Cheer£13.585.0★
All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
All Year Cheer£14.065.0★
All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
All Year Cheer£8.764.9★
What buyers say about mini jams
What buyers praise and complain about, mined from review topics.What buyers love
“Ideal size and taste for me and my grandchildren”
“Excellent product”
“They are very reasonably priced”
“Gift”
“great size”
“Lovely Flavour”
“Everything as advertised”
“convenient to use”
“Great jam”
“The assortment was great”
What buyers complain about
“the jars are often to big”
“this batch was a little more watery”
“Poor quality and overpriced”
“the packaging was very flimsy”
“Jam”
“Big jars don't work”
“The peach jam is too sweet for my liking”
“delivery man or woman did not follow instructions left it behind wall again not happy”
“though there was a scent”
“price is a little expensive”
Common questions
- Is mini jams profitable to sell on Amazon United Kingdom?
- The niche generates £129K/yr across 29 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the mini jams niche?
- 13 brands and 46 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in mini jams?
- Top complaints mined from reviews: Size-Overall, Dilute/Watery, Quality-Overall. The return rate is 0.0%.
- When does demand for mini jams peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
- What does it cost to enter the mini jams niche?
- Listings span £4.66–£37.90; the average listing price is £13.13 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.