Mini Jams
FailDemand is soft, at -7.3% this quarter, so Mini Jams is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £129K/yr186K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 46 sellers
Flapen Score
Mini Jams against its category
The dotted line is the Grocery average. Past it, Mini Jams is stronger. Inside it, weaker.
Market
The Mini Jams market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Jams 186K times last year and spent an estimated £129K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
5.3% of searches ended in a purchase last week.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £129Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- mini jams40K searches a year
02 · Price
A sale here is worth £13.13.
Listings sell for £13.13 on average, from £4.66 to £37.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.13 that is £1K to £3K a year per listing.
- Average price
- £13.13under the $15 to $100 sweet spot
- Price range
- £4.66–£37.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #92 within Jams, Honey & Spreads. It carries 374 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 79%
- Out of stock, average day
- 6.3%
- Average rank
- #92in Jams, Honey & Spreads
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 374per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mini Jams products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bonne Maman Strawberry Conserve 15x30g Jars
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 477
- Age
- 14y ago

Tiptree Strawberry Raspberry Orange Preserves - 8 x 28g of Each (24 Pack)
- Price
- £13.94
- Rating
- 4.8/5
- Reviews
- 1,073
- Age
- 9y ago

Bonne Maman Conserve 30g jar (pack of 15) (Raspberry)
- Price
- £6.69
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 10y ago

Hartleys Jams Individual Portions Assorted Flavours - 20 g 20
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 11y ago

Tiptree Strawberry Preserve 24x28g
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 1,227
- Age
- 8y ago
Trending
90-day click momentum
Mini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
- Price
- £14.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
- Price
- £20.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
- Price
- £14.06
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago

All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
- Price
- £8.76
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago
Newest
by launch date
Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
- Price
- £20.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
- Price
- £8.76
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Mini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
- Price
- £14.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
- Price
- £14.06
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
46
Top-5 brand share
84%
Top 20: 98%
Top-5 click share
49%
Top 20: 90%
Open market
13%
- Tiptree32%
- Bonne Maman28%
- All Year Cheer10%
- Hartleys8%
- Shop4Choice5%
- PVL Trade3%
- Open — no brand owns it (7 brands, 13%)
Demand
Mini Jams search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Mini Jams search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini jams40K/yr
- mini jam18K/yr
- tiptree jam15K/yr
- mini jams and preserves16K/yr
- tiptree17K/yr
- bonne maman mini jars10K/yr
- bonne maman jam11K/yr
- small pots of jam9K/yr
- small jars of jam7K/yr
- bon maman6K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Jams
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the jars are often to big
as an elderly person living in my own I got fed up with having to throw away pots of jam because they were too big for one person
Small jars
this batch was a little more watery
Poor quality and overpriced
the packaging was very flimsy
Jam
Love
Ideal size and taste for me and my grandchildren
Great Taste
Good sauces, a great surrendering to the dominant brands
Excellent product
Reliable product
The variety was great
They are very reasonably priced
good value
Excellent price
Gift
Great present
Good value gift
great size
JUST THE RIGHT AMOUNT
Just the right size jars
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Jams questions
Answered from the same tracked data.









