Mini Jams
FailDemand is soft, at -7.3% this quarter, so Mini Jams is a Fail.
- Flapen Score
- 49 / 100Top 36% of 2,976 Grocery niches · +3 vs the category median of 4649
- Market size
- £129K/yr186K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 49%top-5 click share · 13 brands · 46 sellers
Flapen Score
Mini Jams against its category
The dotted line is the Grocery average. Past it, Mini Jams is stronger. Inside it, weaker.
Market
The Mini Jams market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Jams 186K times last year and spent an estimated £129K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 5.3% of those searches ended in a purchase.
Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 186K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 5.3%
- Market size, estimated
- £129Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- mini jams40K searches a year
02 · Price
A sale here is worth £13.13.
Listings sell for £13.13 on average, from £4.66 to £37.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.13 that is £1K to £3K a year per listing.
- Average price
- £13.13under the $15 to $100 sweet spot
- Price range
- £4.66–£37.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #92 within Jams, Honey & Spreads. It carries 374 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 79%
- Out of stock, average day
- 6.3%
- Average rank
- #92in Jams, Honey & Spreads
- Average rating
- 4.64 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 374per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 8 launches cleared the first-year sales bar.
8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mini Jams products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bonne Maman Strawberry Conserve 15x30g Jars
- Price
- £7.01
- Rating
- 4.7/5
- Reviews
- 477
- Age
- 14y ago

Tiptree Strawberry Raspberry Orange Preserves - 8 x 28g of Each (24 Pack)
- Price
- £13.94
- Rating
- 4.8/5
- Reviews
- 1,073
- Age
- 9y ago

Bonne Maman Conserve 30g jar (pack of 15) (Raspberry)
- Price
- £6.69
- Rating
- 4.7/5
- Reviews
- 167
- Age
- 10y ago

Hartleys Jams Individual Portions Assorted Flavours - 20 g 20
- Price
- £6.65
- Rating
- 4.7/5
- Reviews
- 1,319
- Age
- 11y ago

Tiptree Strawberry Preserve 24x28g
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 1,227
- Age
- 8y ago
Trending
estimated 90-day click momentum
Mini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
- Price
- £14.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
- Price
- £20.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
- Price
- £14.06
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago

All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
- Price
- £8.76
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago
Newest
by launch date
Bulk Jam Portions Assorted 28g Mini Glass Jars Include Blackcurrant Orange Marmalade Raspberry & Strawberry Hotel Office Cafe & Guest Gift Favour (32 Jam)
- Price
- £20.81
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

All Year Cheer Mini Jam Gift Set Assorted Luxury Fruit Preserves with Strawberry Blackcurrant Orange Marmalade and Mixed Fruit Flavours Letterbox Friendly Food Hamper for All Occasions UK
- Price
- £8.76
- Rating
- 4.9/5
- Reviews
- 10
- Age
- 3mo ago

Mini Jams and Marmalade Gift Set - Includes Mini Jam Jars and Honey - 11 X 28g Of Jams & Preserves and Honey - Luxury Breakfast Taster Box Comes With a Jam Spoon
- Price
- £14.13
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

All Year Cheer Mini Jam and Spread Gift Set 14 Assorted Luxury Fruit Jams Marmalade Chocolate and Salted Caramel Pots Raspberry Strawberry Apricot Blackcurrant Letterbox Friendly UK Hamper
- Price
- £13.58
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 3mo ago

All Year Cheer Mini Jam Gift Set 15 Assorted Jam Pots (Raspberry Strawberry Blackcurrant Apricot & Marmalade) + Mystery Gift
- Price
- £14.06
- Rating
- 5.0/5
- Reviews
- 10
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
46
Est. top-5 brand share
84%
Top 20: 98%
Est. top-5 click share
49%
Top 20: 90%
Open market
13%
- Tiptree32%
- Bonne Maman28%
- All Year Cheer10%
- Hartleys8%
- Shop4Choice5%
- PVL Trade3%
- Open — no brand owns it (7 brands, 13%)
Demand
Mini Jams search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Mini Jams search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mini jams40K/yr
- mini jam18K/yr
- tiptree jam15K/yr
- mini jams and preserves16K/yr
- tiptree17K/yr
- bonne maman mini jars10K/yr
- bonne maman jam11K/yr
- small pots of jam9K/yr
- small jars of jam7K/yr
- bon maman6K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Jams
We read the reviews and the return reasons for every product selling here.
“the jars are often to big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Jams questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









