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Mini Jams

Fail

Demand is soft, at -7.3% this quarter, so Mini Jams is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£129K/yr186K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
49%top-5 click share · 13 brands · 46 sellers

Flapen Score

Mini Jams against its category

The dotted line is the Grocery average. Past it, Mini Jams is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Jams market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Jams 186K times last year and spent an estimated £129K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
5.3%
Market size, estimated
£129Ka year
Peak month
December2.1× the quietest month
Top search term
mini jams40K searches a year

02 · Price

A sale here is worth £13.13.

Listings sell for £13.13 on average, from £4.66 to £37.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £13.13 that is £1K to £3K a year per listing.

Average price
£13.13under the $15 to $100 sweet spot
Price range
£4.66–£37.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #92 within Jams, Honey & Spreads. It carries 374 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
79%
Out of stock, average day
6.3%
Average rank
#92in Jams, Honey & Spreads
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Mini Jams products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

46

Top-5 brand share

84%

Top 20: 98%

Top-5 click share

49%

Top 20: 90%

Open market

13%

  • Tiptree32%
  • Bonne Maman28%
  • All Year Cheer10%
  • Hartleys8%
  • Shop4Choice5%
  • PVL Trade3%
  • Open — no brand owns it (7 brands, 13%)

Demand

Mini Jams search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Mini Jams search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini jams40K/yr
  • mini jam18K/yr
  • tiptree jam15K/yr
  • mini jams and preserves16K/yr
  • tiptree17K/yr
  • bonne maman mini jars10K/yr
  • bonne maman jam11K/yr
  • small pots of jam9K/yr
  • small jars of jam7K/yr
  • bon maman6K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Jams

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%+0.86

the jars are often to big

as an elderly person living in my own I got fed up with having to throw away pots of jam because they were too big for one person

Small jars

Dilute/Watery8%−0.06

this batch was a little more watery

Quality-Overall8%

Poor quality and overpriced

Strength8%−0.03

the packaging was very flimsy

Chunk/Clump/Collection8%−0.06

Jam

Love

Taste-Overall22%−0.04

Ideal size and taste for me and my grandchildren

Great Taste

Good sauces, a great surrendering to the dominant brands

Quality-Overall16%

Excellent product

Reliable product

The variety was great

Value For Money13%+1.32

They are very reasonably priced

good value

Excellent price

Gifting Purpose13%+0.62

Gift

Great present

Good value gift

Size-Overall8%+0.86

great size

JUST THE RIGHT AMOUNT

Just the right size jars

FAQ

Common Mini Jams questions

Answered from the same tracked data.