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Mini Eggs 1kg

Fail

Demand is soft, at -92.9% this quarter, so Mini Eggs 1kg is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£128K/yr234K searches / yr
90-day growth
-92.9%search demand this quarter
Competition
70%top-5 click share · 11 brands · 43 sellers

Flapen Score

Mini Eggs 1kg against its category

The dotted line is the Grocery average. Past it, Mini Eggs 1kg is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Eggs 1kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Eggs 1kg 234K times last year and spent an estimated £128K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-92.9%
Conversion, latest week
3.1%
Market size, estimated
£128Ka year
Peak month
April108.1× the quietest month
Top search term
mini eggs 1kg132K searches a year

02 · Price

A sale here is worth £17.39.

Listings sell for £17.39 on average, from £8.14 to £34.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.39 that is £9K to £13K a year per listing.

Average price
£17.39inside the $15 to $100 sweet spot
Price range
£8.14–£34.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 38.9% of listings are out of stock. The average listing ranks #752 within Chocolate Candy. It carries 358 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
38%
Out of stock, average day
38.9%
Average rank
#752in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mini Eggs 1kg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • SHANZA DEPARTMENTAL'S25%
  • Cadbury25%
  • chocola17%
  • Sweet Treat Gifting Co.8%
  • MyCandyShop6%
  • The Gourmet Sweet Company5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Mini Eggs 1kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 108.1×

Search terms

Top Mini Eggs 1kg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini eggs 1kg132K/yr
  • cadbury mini eggs 1kg12K/yr
  • 1kg mini eggs42K/yr
  • mini eggs 1kg cadbury7K/yr
  • cadbury mini eggs 1kg bag15K/yr
  • cadburys mini eggs 1kg8K/yr
  • mini eggs cadbury 1kg5K/yr
  • 1kg mini eggs cadbury7K/yr
  • cadburys mini eggs bulk4K/yr
  • 1 kg mini eggs cadbury2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Eggs 1kg

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%0.00

Over priced

all chocolate is too expensive these days

Ludicrous price

Advertised Vs Actual Product17%−0.12

Not like the picture

Misleading

Item received different to what I ordered

Size-Overall13%−0.09

its small

Very small bag

Bag size is small

Hard Feel9%−0.07

Crack-your-teeth hard

Too hard

Shells too hard

Taste-Overall8%+2.85

Dont taste nice

Strange taste

taste almost stale

Love

Taste-Overall37%+2.85

Love these chocolates

Yummy for chocolate fans

Always yummy

Value For Money21%0.00

worth buying

Good value

Great value

Quality-Overall14%+1.02

Good quality chocolate

Great quality

Nice item

Nutritional Content6%+0.25

Finally a bag of mini eggs that can keep up with my appetite

very nice for those of who aint on a diet lol Id deffo buy em again

Great Little Snack

Sweetness5%+0.39

Our favourite Easter chocolate

Well better than spending 2 quid a go on 14 sweets

FAQ

Common Mini Eggs 1kg questions

Answered from the same tracked data.