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Mini Eggs 1kg

Fail

Demand is soft, at -92.9% this quarter, so Mini Eggs 1kg is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£128K/yr234K searches / yr
90-day growth
-92.9%search demand this quarter
Competition
70%top-5 click share · 11 brands · 43 sellers

Flapen Score

Mini Eggs 1kg against its category

The dotted line is the Grocery average. Past it, Mini Eggs 1kg is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Eggs 1kg market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Eggs 1kg 234K times last year and spent an estimated £128K. The top 5 brands take 81% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -92.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £128K a year.

Searches, last 12 months
234K
Growth, 90 days vs prior 90
-92.9%
Conversion, latest week
3.1%
Market size, estimated
£128Ka year
Peak month
April108.1× the quietest month
Top search term
mini eggs 1kg132K searches a year

02 · Price

A sale here is worth £17.39.

Listings sell for £17.39 on average, from £8.14 to £34.54. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £17.39 that is £9K to £13K a year per listing.

Average price
£17.39inside the $15 to $100 sweet spot
Price range
£8.14–£34.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 38.9% of listings are out of stock. The average listing ranks #752 within Chocolate Candy. It carries 358 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
38%
Out of stock, average day
38.9%
Average rank
#752in Chocolate Candy
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
358per listing
Listings tracked
13

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mini Eggs 1kg products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

43

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

14%

  • SHANZA DEPARTMENTAL'S25%
  • Cadbury25%
  • chocola17%
  • Sweet Treat Gifting Co.8%
  • MyCandyShop6%
  • The Gourmet Sweet Company5%
  • Open — no brand owns it (5 brands, 14%)

Demand

Mini Eggs 1kg search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 108.1×

Search terms

Top Mini Eggs 1kg search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mini eggs 1kg132K/yr
  • cadbury mini eggs 1kg12K/yr
  • 1kg mini eggs42K/yr
  • mini eggs 1kg cadbury7K/yr
  • cadbury mini eggs 1kg bag15K/yr
  • cadburys mini eggs 1kg8K/yr
  • mini eggs cadbury 1kg5K/yr
  • 1kg mini eggs cadbury7K/yr
  • cadburys mini eggs bulk4K/yr
  • 1 kg mini eggs cadbury2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Eggs 1kg

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Taste-Overall”
22%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Over priced”
A buyer, on “Value For Money”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Mini Eggs 1kg questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data