mini eggs 1kg
Skip itSoft demand (-92.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great357.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great£17.39avg listing price — sweet spot $15–$100
Price range
Good£8.14–£34.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£128K£128K/yr · 234K searches
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-92.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mini eggs 1kg is a £128K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mini eggs 1kg market data
- Units sold / yr
- 10K–13K
- avg 500–750/product
- Revenue / yr
- £174K–£217K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #752
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 23%
- Out of stock
- 38.9%
- Avg brand age
- 34 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
43
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
14%
- SHANZA DEPARTMENTAL'S25%
- Cadbury25%
- chocola17%
- Sweet Treat Gifting Co.8%
- MyCandyShop6%
- The Gourmet Sweet Company5%
- Open — no brand owns it (5 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -92.9% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 108.1×
Top mini eggs 1kg search terms
- mini eggs 1kg132K/yr
- cadbury mini eggs 1kg12K/yr
- 1kg mini eggs42K/yr
- mini eggs 1kg cadbury7K/yr
- cadbury mini eggs 1kg bag15K/yr
- cadburys mini eggs 1kg8K/yr
- mini eggs cadbury 1kg5K/yr
- 1kg mini eggs cadbury7K/yr
- cadburys mini eggs bulk4K/yr
- 1 kg mini eggs cadbury2K/yr
Top mini eggs 1kg products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milk Chocolate Mini Eggs Perfect For Easter Egg Hunts Baking & Sharing | 1 kg Bag
SHANZA DEPARTMENTAL'S£25.974.5★10 rev
1KG Bag - Chocolate Flavour Mini Eggs for Easter - Decoration Chocolate and Speckled Eggs
chocola£14.714.3★428 rev
Cadbury Milk Chocolate Mini Eggs Perfect For Easter Egg Hunts 1 kg (Pack of 1)
Cadbury£13.014.7★1,766 rev
Cadbury Mini Eggs 80g Bag (Pack of 12)
Cadbury£23.144.5★781 rev
1kg Chocolate Mini Eggs Chocolate Easter Eggs Milk Chocolate Mini Eggs by Sweet Treat Gifting Co.
Sweet Treat Gifting Co.£15.294.5★218 rev
Newest
by launch dateMilk Chocolate Mini Eggs Perfect For Easter Egg Hunts Baking & Sharing | 1 kg Bag
SHANZA DEPARTMENTAL'S£25.9710 rev
Easter Chocolate Mini Eggs 1kg - Milk Chocolate Eggs in a Sugar Shell
Generic£21.191 rev
Krazy Kandi Chocolate Speckled Mini Eggs - 1kg Bulk Bag | Delicious Milk Chocolate Candy with Crispy Shell | Perfect for Baking Parties and Decor
Krazy Kandi£8.1410 rev
Milk chocolate mini speckled eggs 1kg
Hawthorne & Evans£18.6425 rev
Chocolate Mini Eggs - (660g) Original Mini Eggs in a Gift Jar by Bentley & Ackermans Sweet Shop.
Bentley & Ackerman£15.3937 rev
Trending
90-day click momentumKrazy Kandi Chocolate Speckled Mini Eggs - 1kg Bulk Bag | Delicious Milk Chocolate Candy with Crispy Shell | Perfect for Baking Parties and Decor
Krazy Kandi£8.144.3★
Chocolate Mini Eggs - (660g) Original Mini Eggs in a Gift Jar by Bentley & Ackermans Sweet Shop.
Bentley & Ackerman£15.394.3★
1KG Bag - Chocolate Flavour Mini Eggs for Easter - Decoration Chocolate and Speckled Eggs
chocola£14.714.3★
Easter Chocolate Mini Eggs 1kg - Milk Chocolate Eggs in a Sugar Shell
Generic£21.195.0★
Milk Chocolate Mini Eggs Perfect For Easter Egg Hunts Baking & Sharing | 1 kg Bag
SHANZA DEPARTMENTAL'S£25.974.5★
What buyers say about mini eggs 1kg
What buyers praise and complain about, mined from review topics.What buyers love
“Love these chocolates”
“worth buying”
“Good quality chocolate”
“Finally a bag of mini eggs that can keep up with my appetite”
“Our favourite Easter chocolate”
“The the item i ordered was exactly what I expected absolutely fine”
“Good present”
“The bag itself feels an impressive size”
“Cadbury have really cracked it with these delightful individual mini bags of delicious coated chocolate mini eggs given as gifts or opened”
“will last ages”
What buyers complain about
“Over priced”
“Not like the picture”
“its small”
“Crack-your-teeth hard”
“Dont taste nice”
“Only a few eggs were still in one piece with the crispy shell”
“loads of bits”
“a lot smashed”
“No they said they were gluten free”
“The shell is a bit thick”
Common questions
- Is mini eggs 1kg profitable to sell on Amazon United Kingdom?
- The niche generates £128K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -92.9%. Flapen's verdict: Skip it (44/100).
- How competitive is the mini eggs 1kg niche?
- 11 brands and 43 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 81% of demand.
- What do buyers complain about in mini eggs 1kg?
- Top complaints mined from reviews: Value For Money, Advertised Vs Actual Product, Size-Overall. The return rate is 0.0%.
- When does demand for mini eggs 1kg peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 108.1× the quietest.
- What does it cost to enter the mini eggs 1kg niche?
- Listings span £8.14–£34.54; the average listing price is £17.39 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.