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Mini Eggs 1kg

soft demand (-92.9% this quarter) — Mini Eggs 1kg doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 29Growth 0Conversion 39Competition 25Returns 100Price range 74Avg price 81Brand share 40Review moat 82Quality gap 57
This niche Category average

Is Mini Eggs 1kg profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mini Eggs 1kg is a £128K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 44/100.

Mini Eggs 1kg: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -92.9% over the last 90 days and 3.1% of searches end in a purchase.

£128K

revenue / yr

Units sold / yr13K
Search volume / yr-92.9%234K
Conversion rate3.1%
Avg price£17.39

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 43
Top-5 product click share70%
Open market19%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement23%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews358

Top Mini Eggs 1kg products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

£0£13K£26K£38K£51K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

43

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

14%

  • SHANZA DEPARTMENTAL'S25%
  • Cadbury25%
  • chocola17%
  • Sweet Treat Gifting Co.8%
  • MyCandyShop6%
  • The Gourmet Sweet Company5%
  • Open — no brand owns it (5 brands, 14%)

Mini Eggs 1kg demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume234KCVR3.1%Products13Brands11Top 5 Brands81%OOS Rate38.9%Rating4.4★Reviews358Avg BSR#752
150K100KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 108.1×

Top Mini Eggs 1kg search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mini eggs 1kg132K/yr
  • cadbury mini eggs 1kg12K/yr
  • 1kg mini eggs42K/yr
  • mini eggs 1kg cadbury7K/yr
  • cadbury mini eggs 1kg bag15K/yr
  • cadburys mini eggs 1kg8K/yr
  • mini eggs cadbury 1kg5K/yr
  • 1kg mini eggs cadbury7K/yr
  • cadburys mini eggs bulk4K/yr
  • 1 kg mini eggs cadbury2K/yr

What reviews say buyers love and hate about Mini Eggs 1kg

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Taste-Overall37%

Love these chocolates

Value For Money21%

worth buying

Quality-Overall14%

Good quality chocolate

Nutritional Content6%

Finally a bag of mini eggs that can keep up with my appetite

Sweetness5%

Our favourite Easter chocolate

What buyers complain about

86% of reviews
Value For Money22%

Over priced

Advertised Vs Actual Product17%

Not like the picture

Size-Overall13%

its small

Hard Feel9%

Crack-your-teeth hard

Taste-Overall8%

Dont taste nice

Common Mini Eggs 1kg questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mini Eggs 1kg 44/100 on Amazon United Kingdom — Skip it. The niche generates £128K/yr across 13 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -92.9% over the last 90 days.
Search demand for Mini Eggs 1kg on Amazon United Kingdom peaks in Feb–Mar–Apr, where the busiest month runs 108.1× the quietest.