Mini Eggs
FailDemand is soft, at -85.5% this quarter, so Mini Eggs is a Fail.
- Flapen Score
- 47 / 100Top 44% of 2,976 Grocery niches · +1 vs the category median of 4647
- Market size
- £310K/yr862K searches / yr
- 90-day growth
- -85.5%search demand this quarter
- Competition
- 53%top-5 click share · 14 brands · 89 sellers
Flapen Score
Mini Eggs against its category
The dotted line is the Grocery average. Past it, Mini Eggs is stronger. Inside it, weaker.
Market
The Mini Eggs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Eggs 862K times last year and spent an estimated £310K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £310K a year.
- Searches, last 12 months
- 862K
- Growth, 90 days vs prior 90
- -85.5%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £310Ka year
- Peak month
- April19.9× the quietest month
- Top search term
- mini eggs645K searches a year
02 · Price
A sale here is worth £12.54.
Listings sell for £12.54 on average, from £1.31 to £33.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £12.54 that is £16K to £19K a year per listing.
- Average price
- £12.54under the $15 to $100 sweet spot
- Price range
- £1.31–£33.73
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £16K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
21% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #356 within Chocolate Candy. It carries 678 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 21%
- Prime listings
- 42%
- Out of stock, average day
- 14.9%
- Average rank
- #356in Chocolate Candy
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 678per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 5 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Mini Eggs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Her Flavour 5x Easter Chocolate Mini Eggs Happy Easter Celebration 2023 | Mini Chocolate Easter Eggs Gifts for Women Men Kids | Bundle Pack Deals | 80g
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 3y ago

Cadbury Easter Eggs Mini Eggs Chocolate Bag (74g) - Box of 24
- Price
- £33.73
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago

Cadbury Dairy Milk Chocolate Mini Eggs Pouch 308g
- Price
- £8.33
- Rating
- 4.7/5
- Reviews
- 2,763
- Age
- 2y ago

Cadbury Mini Eggs 80g Bag (Pack of 12)
- Price
- £23.14
- Rating
- 4.5/5
- Reviews
- 781
- Age
- 13y ago

Cadbury Mini Eggs Large Easter Chocolate Bag 385g
- Price
- £10.99
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 7y ago
Trending
90-day click momentum
MyCandyShop Chocolate Mini Eggs 500g - Bulk Mini Chocolate Eggs Hard Shell Easter Hunt Treats - For Easter Parties & Celebrations
- Price
- £7.23
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 2y ago

Her Flavour 5x Easter Chocolate Mini Eggs Happy Easter Celebration 2023 | Mini Chocolate Easter Eggs Gifts for Women Men Kids | Bundle Pack Deals | 80g
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 52
- Age
- 3y ago

Cadbury Dairy Milk Chocolate Mini Eggs Pouch 308g
- Price
- £8.33
- Rating
- 4.7/5
- Reviews
- 2,763
- Age
- 2y ago

Cadbury Mini Eggs Bag 80g
- Price
- £2.71
- Rating
- 4.7/5
- Reviews
- 2,763
- Age
- 7y ago

Mini Eggs Butter Spread (180ml) - Limited Edition Sweet Flavoured Butter with Crushed Mini Eggs | Breakfast Spread for Toast Pancakes Hot Cross Buns Waffles & Baking - The Yorkshire Kitchen
- Price
- £7.98
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 5mo ago
Newest
by launch date
Cadbury Easter Eggs Mini Eggs Chocolate Bag (74g) - Box of 24
- Price
- £33.73
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5mo ago

Milk Chocolate Mini Eggs Perfect For Easter Egg Hunts Baking & Sharing | 1 kg Bag
- Price
- £25.97
- Rating
- 4.5/5
- Reviews
- 10
- Age
- 5mo ago

Mini Eggs Butter Spread (180ml) - Limited Edition Sweet Flavoured Butter with Crushed Mini Eggs | Breakfast Spread for Toast Pancakes Hot Cross Buns Waffles & Baking - The Yorkshire Kitchen
- Price
- £7.98
- Rating
- 3.6/5
- Reviews
- 28
- Age
- 5mo ago

3 x Cadbury Mini Eggs Bag 74g Crunchy Shells with Smooth Milk Chocolate Centres Gift for Easter & Easter Egg Hunts 74 g Easter Hunt Bunny School Bulk
- Price
- £9.09
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago

Original Milk Chocolate Mini Eggs In a Crispy Shell - Pick and Mix Sweets - 375g Resealable Pouch - By Sweetish
- Price
- £8.41
- Rating
- 4.6/5
- Reviews
- 11
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 rising
Sellers
89
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
14%
- Cadbury47%
- GREAT BRITISH TRADING LIMITED24%
- MyCandyShop5%
- SHANZA DEPARTMENTAL'S4%
- chocola3%
- Sweet Treat Gifting Co.3%
- Open — no brand owns it (8 brands, 14%)
Demand
Mini Eggs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 19.9×
Search terms
Top Mini Eggs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mini eggs645K/yr
- cadbury mini eggs99K/yr
- mini eggs cadbury53K/yr
- cadburys mini eggs31K/yr
- mini egg33K/yr
- mini wggs2K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Eggs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bit pricey
Over priced
A little expensive
taste almost stale
Strange taste
Did not taste good
Not like the picture
Misleading
Misleading information
its small
Very small bag
Bag size is small
Too hard
Hard outer shell
Outside shell is really hard
Love
Perfect chocolate
Absolutely delicious
Nice chocolate
Good price
Excellent value
worth buying
Delicious and vegan
Very nice vegan eggs at a great price
Best vegan friendly choc
Good quality chocolate
No complaints here as everything went as expected
Excellent product
Very sweet
These are so delicious and satisfy the craving for something sweet and crunchy
Nice tasting sweet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Eggs questions
Answered from the same tracked data.









