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Mini Eggs

Fail

Demand is soft, at -85.5% this quarter, so Mini Eggs is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£310K/yr862K searches / yr
90-day growth
-85.5%search demand this quarter
Competition
53%top-5 click share · 14 brands · 89 sellers

Flapen Score

Mini Eggs against its category

The dotted line is the Grocery average. Past it, Mini Eggs is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Eggs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Eggs 862K times last year and spent an estimated £310K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 862K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -85.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £310K a year.

Searches, last 12 months
862K
Growth, 90 days vs prior 90
-85.5%
Conversion, latest week
2.9%
Market size, estimated
£310Ka year
Peak month
April19.9× the quietest month
Top search term
mini eggs645K searches a year

02 · Price

A sale here is worth £12.54.

Listings sell for £12.54 on average, from £1.31 to £33.73. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,250 to 1,500 of them. At £12.54 that is £16K to £19K a year per listing.

Average price
£12.54under the $15 to $100 sweet spot
Price range
£1.31–£33.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,250–1,500
Revenue per listing a year
£16K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

21% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 14.9% of listings are out of stock. The average listing ranks #356 within Chocolate Candy. It carries 678 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
21%
Prime listings
42%
Out of stock, average day
14.9%
Average rank
#356in Chocolate Candy
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
678per listing
Listings tracked
24

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
39 months

Products

Top Mini Eggs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£31K£62K£93K£124K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

89

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 95%

Open market

14%

  • Cadbury47%
  • GREAT BRITISH TRADING LIMITED24%
  • MyCandyShop5%
  • SHANZA DEPARTMENTAL'S4%
  • chocola3%
  • Sweet Treat Gifting Co.3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Mini Eggs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KBlack Friday '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 19.9×

Search terms

Top Mini Eggs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mini eggs645K/yr
  • cadbury mini eggs99K/yr
  • mini eggs cadbury53K/yr
  • cadburys mini eggs31K/yr
  • mini egg33K/yr
  • mini wggs2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Eggs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money25%−0.06

bit pricey

Over priced

A little expensive

Taste-Overall15%+2.76

taste almost stale

Strange taste

Did not taste good

Advertised Vs Actual Product12%−0.06

Not like the picture

Misleading

Misleading information

Size-Overall10%−0.05

its small

Very small bag

Bag size is small

Hard Feel3%−0.01

Too hard

Hard outer shell

Outside shell is really hard

Love

Taste-Overall45%+2.76

Perfect chocolate

Absolutely delicious

Nice chocolate

Value For Money13%−0.06

Good price

Excellent value

worth buying

Vegan/Organic11%+0.92

Delicious and vegan

Very nice vegan eggs at a great price

Best vegan friendly choc

Quality-Overall8%+0.48

Good quality chocolate

No complaints here as everything went as expected

Excellent product

Sweetness3%+0.05

Very sweet

These are so delicious and satisfy the craving for something sweet and crunchy

Nice tasting sweet

FAQ

Common Mini Eggs questions

Answered from the same tracked data.