mini eggs
Skip itSoft demand (-85.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good677.71avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.31–£33.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.54avg listing price — sweet spot $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Good£310K£310K/yr · 862K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-85.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mini eggs is a £310K/yr Amazon United Kingdom market (862K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mini eggs market data
- Units sold / yr
- 60K–80K
- avg 1,250–1,500/product
- Revenue / yr
- £752K–£1.0M
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #356
- Page quality
- 0%
- Prime
- 42%
- Sponsored
- 21%
- Out of stock
- 14.9%
- Avg brand age
- 39 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
14 rising
Sellers
89
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
53%
Top 20: 95%
Open market
14%
- Cadbury47%
- GREAT BRITISH TRADING LIMITED24%
- MyCandyShop5%
- SHANZA DEPARTMENTAL'S4%
- chocola3%
- Sweet Treat Gifting Co.3%
- Open — no brand owns it (8 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -85.5% search growth over the last 90 days.Peak months: Feb, Mar, Apr · busiest ÷ quietest = 19.9×
Top mini eggs search terms
- mini eggs645K/yr
- cadbury mini eggs99K/yr
- mini eggs cadbury53K/yr
- cadburys mini eggs31K/yr
- mini egg33K/yr
- mini wggs2K/yr
Top mini eggs products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Her Flavour 5x Easter Chocolate Mini Eggs Happy Easter Celebration 2023 | Mini Chocolate Easter Eggs Gifts for Women Men Kids | Bundle Pack Deals | 80g
GREAT BRITISH TRADING LIMITED£10.004.6★52 rev
Cadbury Easter Eggs Mini Eggs Chocolate Bag (74g) - Box of 24
Cadbury£33.734.5★12 rev
Cadbury Dairy Milk Chocolate Mini Eggs Pouch 308g
Cadbury£8.334.7★2,763 rev
Cadbury Mini Eggs 80g Bag (Pack of 12)
Cadbury£23.144.5★781 rev
Cadbury Mini Eggs Large Easter Chocolate Bag 385g
Cadbury£10.994.3★236 rev
Newest
by launch dateCadbury Easter Eggs Mini Eggs Chocolate Bag (74g) - Box of 24
Cadbury£33.7312 rev
Milk Chocolate Mini Eggs Perfect For Easter Egg Hunts Baking & Sharing | 1 kg Bag
SHANZA DEPARTMENTAL'S£25.9710 rev
Mini Eggs Butter Spread (180ml) - Limited Edition Sweet Flavoured Butter with Crushed Mini Eggs | Breakfast Spread for Toast Pancakes Hot Cross Buns Waffles & Baking - The Yorkshire Kitchen
The Yorkshire Kitchen£7.9828 rev
3 x Cadbury Mini Eggs Bag 74g Crunchy Shells with Smooth Milk Chocolate Centres Gift for Easter & Easter Egg Hunts 74 g Easter Hunt Bunny School Bulk
SKYTE£9.099 rev
Original Milk Chocolate Mini Eggs In a Crispy Shell - Pick and Mix Sweets - 375g Resealable Pouch - By Sweetish
Sweetish£8.4111 rev
Trending
90-day click momentum
MyCandyShop Chocolate Mini Eggs 500g - Bulk Mini Chocolate Eggs Hard Shell Easter Hunt Treats - For Easter Parties & Celebrations
MyCandyShop£7.234.2★
Her Flavour 5x Easter Chocolate Mini Eggs Happy Easter Celebration 2023 | Mini Chocolate Easter Eggs Gifts for Women Men Kids | Bundle Pack Deals | 80g
GREAT BRITISH TRADING LIMITED£10.004.6★
Cadbury Dairy Milk Chocolate Mini Eggs Pouch 308g
Cadbury£8.334.7★
Cadbury Mini Eggs Bag 80g
Cadbury£2.714.7★
Mini Eggs Butter Spread (180ml) - Limited Edition Sweet Flavoured Butter with Crushed Mini Eggs | Breakfast Spread for Toast Pancakes Hot Cross Buns Waffles & Baking - The Yorkshire Kitchen
The Yorkshire Kitchen£7.983.6★
What buyers say about mini eggs
What buyers praise and complain about, mined from review topics.What buyers love
“Perfect chocolate”
“Good price”
“Delicious and vegan”
“Good quality chocolate”
“Very sweet”
“perfect for baking”
“Good present”
“great crunch on the outside”
“Finally a bag of mini eggs that can keep up with my appetite”
“As described and as advertised”
What buyers complain about
“bit pricey”
“taste almost stale”
“Not like the picture”
“its small”
“Too hard”
“Chocolate quality is not the best”
“Only a few eggs were still in one piece with the crispy shell”
“Dull and full of brown ones”
“Why is palm oil bad for the environment”
“Ingredients wrong on listing they are made with palm oil”
Common questions
- Is mini eggs profitable to sell on Amazon United Kingdom?
- The niche generates £310K/yr across 24 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -85.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the mini eggs niche?
- 14 brands and 89 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in mini eggs?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Advertised Vs Actual Product. The return rate is 0.0%.
- When does demand for mini eggs peak?
- Demand peaks in Feb–Mar–Apr; the busiest month runs 19.9× the quietest.
- What does it cost to enter the mini eggs niche?
- Listings span £1.31–£33.73; the average listing price is £12.54 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.