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Mini Christmas Crackers

Fail

The top 5 products take 100% of clicks, so Mini Christmas Crackers is a Fail.

Flapen Score
25
25 / 100
Ranks 2,957 of 2,976 Grocery niches · −21 vs the category median of 46
Market size
£5K/yr38K searches / yr
90-day growth
-16.1%search demand this quarter
Competition
100%top-5 click share · 2 brands · 9 sellers

Flapen Score

Mini Christmas Crackers against its category

The dotted line is the Grocery average. Past it, Mini Christmas Crackers is stronger. Inside it, weaker.

25Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Christmas Crackers market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Christmas Crackers 38K times last year and spent an estimated £5K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 25 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £5K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-16.1%
Conversion, latest week
4.7%
Market size, estimated
£5Ka year
Peak month
December65.3× the quietest month
Top search term
mini crackers10K searches a year

02 · Price

A sale here is worth £3.00.

Listings sell for £3.00 on average, from £1.21 to £6.41. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £3.00 that is £0 to £300 a year per listing.

Average price
£3.00under the $15 to $100 sweet spot
Price range
£1.21–£6.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£300
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 28.8% of listings are out of stock. The average listing ranks #19 within Baby Foods. It carries 997 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
100%
Out of stock, average day
28.8%
Average rank
#19in Baby Foods
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
997per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Mini Christmas Crackers products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£811£2K£2K£3K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

9

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • RITZ79%
  • Organix21%

Demand

Mini Christmas Crackers search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Holiday '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 65.3×

Reviews and returns

What reviews say buyers love and hate about Mini Christmas Crackers

We read the reviews and the return reasons for every product selling here.

49%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Stale/Rotten/Spoiled”
<0.1%of orders come back, a rate Amazon rounds to zero
“These were stale”
A buyer, on “Stale/Rotten/Spoiled”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Mini Christmas Crackers questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data