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Mini Cheese

Fail

Prices span $1.62–$5.12, mostly outside the sweet spot, so Mini Cheese is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£78K/yr97K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
57%top-5 click share · 6 brands · 38 sellers

Flapen Score

Mini Cheese against its category

The dotted line is the Grocery average. Past it, Mini Cheese is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Cheese 97K times last year and spent an estimated £78K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 23.0% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
23.0%
Market size, estimated
£78Ka year
Peak month
November1.7× the quietest month
Top search term
cathedral city31K searches a year

02 · Price

A sale here is worth £3.49.

Listings sell for £3.49 on average, from £1.62 to £5.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £3.49 that is £3K to £3K a year per listing.

Average price
£3.49under the $15 to $100 sweet spot
Price range
£1.62–£5.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Fresh & Chilled. It carries 523 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Fresh & Chilled
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
29

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mini Cheese products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

57%

Top 20: 92%

Open market

0%

  • Cathedral City79%
  • Iceland15%
  • Utterly Butterly3%
  • Applied Nutrition1%
  • Babybel1%
  • Mini Babybel1%
  • Open — no brand owns it (0%)

Demand

Mini Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Mini Cheese search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cathedral city31K/yr
  • cathedral city cheese34K/yr
  • mini cheese14K/yr
  • cathedral12K/yr
  • cheese cubes3K/yr
  • cathedral cheese2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Cheese

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Taste-Overall”
23%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Overpriced”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mini Cheese questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data