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Mini Cheese

Fail

Prices span $1.62–$5.12, mostly outside the sweet spot, so Mini Cheese is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£78K/yr97K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
57%top-5 click share · 6 brands · 38 sellers

Flapen Score

Mini Cheese against its category

The dotted line is the Grocery average. Past it, Mini Cheese is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Cheese market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Cheese 97K times last year and spent an estimated £78K. The top 5 brands take 99% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

23.0% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
23.0%
Market size, estimated
£78Ka year
Peak month
November1.7× the quietest month
Top search term
cathedral city31K searches a year

02 · Price

A sale here is worth £3.49.

Listings sell for £3.49 on average, from £1.62 to £5.12. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £3.49 that is £3K to £3K a year per listing.

Average price
£3.49under the $15 to $100 sweet spot
Price range
£1.62–£5.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£3K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #35 within Fresh & Chilled. It carries 523 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#35in Fresh & Chilled
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
523per listing
Listings tracked
29

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
66 months

Products

Top Mini Cheese products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

38

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

57%

Top 20: 92%

Open market

0%

  • Cathedral City79%
  • Iceland15%
  • Utterly Butterly3%
  • Applied Nutrition1%
  • Babybel1%
  • Mini Babybel1%
  • Open — no brand owns it (0%)

Demand

Mini Cheese search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Mini Cheese search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cathedral city31K/yr
  • cathedral city cheese34K/yr
  • mini cheese14K/yr
  • cathedral12K/yr
  • cheese cubes3K/yr
  • cathedral cheese2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Cheese

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.05

Overpriced

Waste of money

Bit expensive

Size-Overall11%−0.03

Nice cheese, deceptive tub size, buy for £1 any more don't bother

I was surprised at the SMALLNESS

Diced up tiny

Taste-Overall9%+3.63

Tasteless

now, it tastes more like cheese powder than real cheese

they have no taste Ive had stronger tasting mild chedder

Quality-Overall8%0.00

Some of cheeses not very good quality

Cheap and nasty

Not very good

Nutritional Content3%+0.12

maybe not diet friendly

Love

Taste-Overall52%+3.63

Great taste and an easy snack with no mess

Excellent taste

Great strong taste excellent

Quality-Overall9%0.00

Good variety

good quality

Fantastic product

Freshness6%+0.54

Fresh

Fresh ready to go

Also good if you dont eat a lot of cheese in one go as because each piece of cheese is individually wrapped it stays fresh for a longer period of time

Value For Money5%−0.05

Great value for money

Good value

But still worth it

Ease Of Use5%+0.05

Convenient

handy if watching weight

Handy

FAQ

Common Mini Cheese questions

Answered from the same tracked data.