Skip to content

Mini Cheddars

Fail

The top 5 brands take 100% of clicks, so Mini Cheddars is a Fail.

Flapen Score
33
33 / 100
Ranks 2,822 of 2,976 Grocery niches · −13 vs the category median of 46
Market size
£110K/yr279K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
97%top-5 click share · 2 brands · 43 sellers

Flapen Score

Mini Cheddars against its category

The dotted line is the Grocery average. Past it, Mini Cheddars is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Cheddars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Cheddars 279K times last year and spent an estimated £110K. All 2 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 20.1% of those searches ended in a purchase.

Shoppers searched for this 279K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
279K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
20.1%
Market size, estimated
£110Ka year
Peak month
November3.6× the quietest month
Top search term
quavers162K searches a year

02 · Price

A sale here is worth £1.97.

Listings sell for £1.97 on average, from £1.04 to £3.47. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £1.97 that is £12K to £16K a year per listing.

Average price
£1.97under the $15 to $100 sweet spot
Price range
£1.04–£3.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
6,000–8,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #223 within Snack Foods. It carries 984 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#223in Snack Foods
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
984per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mini Cheddars products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£17K£33K£50K£66K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

43

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Walkers92%
  • McVitie's8%

Demand

Mini Cheddars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Mini Cheddars search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • quavers162K/yr
  • multipack47K/yr
  • quavers multipack28K/yr
  • iced gems20K/yr
  • iced gems biscuits8K/yr
  • quavers crisps7K/yr
  • wuavers2K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Cheddars

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Crispiness”
<0.1%of orders come back, a rate Amazon rounds to zero
“Mmmm... cheesy review for cheesy crisps”
A buyer, on “Crispiness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Mini Cheddars questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data