Mini Cakes
MaybeAn estimated 0.2% of orders come back. But products sell for $5.37 on average, outside the sweet spot, so Mini Cakes is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £105K/yr244K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 41%top-5 click share · 15 brands · 69 sellers
Flapen Score
Mini Cakes against its category
The dotted line is the Grocery average. Past it, Mini Cakes is stronger. Inside it, weaker.
Market
The Mini Cakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Cakes 244K times last year and spent an estimated £105K. The top 5 brands take 89% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £105Ka year
- Top search term
- cupcakes83K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £0.92 to £24.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.37 that is £3K to £4K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £0.92–£24.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #538 within Bakery. It carries 470 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 90%
- Out of stock, average day
- 2.8%
- Average rank
- #538in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 470per listing
- Listings tracked
- 41
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mini Cakes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cadbury 10 Milk Chocolate Mini Rolls
- Price
- £2.91
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 9y ago

Morrisons 9 Chocolate & Caramel Mini Cupcakes
- Price
- £2.70
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 2y ago

Morrisons Afternoon Tea Mini Cupcake Selection
- Price
- £2.70
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 6y ago

Cadbury Mini Rolls Raspberry Tarts Chocolate Coated Sponge Cakes With Raspberry Flavoured Filling 10 Individually Wrapped Snack Bars (Pack of 1)
- Price
- £2.99
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 8y ago

Cadbury Mini Rolls Milk Chocolate Sponge Cakes With Vanilla Cream Centre 5 Individually Wrapped Treats Perfect For Snacking On-the-Go (Pack of 1)
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 406
- Age
- 11y ago
Trending
estimated 90-day click momentum
PACK N TRADE 5 Pcs cupcake boxes 12 hole - Multifunction Inserts Deep cake boxes for cupcakes White cup cake boxes (33 x 24.2 x 7.5 cm) with Clear Window - Ideal for Muffins Cupcakes
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 9y ago

Morrisons Vegan Red Velvet Cupcakes 2pk
- Price
- £2.08
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 1y ago

Morrisons 9 Chocolate & Caramel Mini Cupcakes
- Price
- £2.70
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 2y ago

Cadbury Raspberry Mini Rolls Chocolate Coated Sponge Cakes With Raspberry Flavoured Filling 5 Individually Wrapped Rolls (Pack of 1)
- Price
- £1.99
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 11y ago

Cadbury Mini Rolls Milk Chocolate Sponge Cakes With Vanilla Cream Centre 5 Individually Wrapped Treats Perfect For Snacking On-the-Go (Pack of 1)
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 406
- Age
- 11y ago
Newest
by launch date
Morrisons Rainbow Cupcakes 2pk
- Price
- £2.10
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 1y ago

Patisserie Valerie Cupcake Gift Box of 6 - Choose your flavours - 6 Cupcakes
- Price
- £24.67
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Cadbury Caramel Mini Rolls Pack of 10
- Price
- £2.94
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Patisserie Valerie Cupcake Gift Box of 6 - Choose your flavours - 6 Cupcakes
- Price
- £22.82
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Morrisons White Chocolate Caramel Cupcakes 2pk
- Price
- £2.09
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
69
Est. top-5 brand share
89%
Top 20: 100%
Est. top-5 click share
41%
Top 20: 81%
Open market
9%
- Morrisons41%
- Cadbury31%
- St Michel8%
- Mr Kipling5%
- Patisserie Valerie5%
- Baked with Love2%
- Open — no brand owns it (9 brands, 9%)
Demand
Mini Cakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.6× · 9 of 12 months tracked
Search terms
Top Mini Cakes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cupcakes83K/yr
- cupcake38K/yr
- mini rolls32K/yr
- cup cakes17K/yr
- battenberg cake13K/yr
- st michel10K/yr
- mini cakes8K/yr
- cup cake7K/yr
- chocolate rolls6K/yr
- st michel biscuits4K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Cakes
We read the reviews and the return reasons for every product selling here.
“pathetic size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Cakes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









