Mini Cakes
MaybeReturns run at only 0.2% of orders. But products sell for $5.37 on average, outside the sweet spot, so Mini Cakes is a Maybe.
- Flapen Score
- 52 / 100Top 23% of 2,976 Grocery niches · +6 vs the category median of 4652
- Market size
- £105K/yr244K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 41%top-5 click share · 15 brands · 69 sellers
Flapen Score
Mini Cakes against its category
The dotted line is the Grocery average. Past it, Mini Cakes is stronger. Inside it, weaker.
Market
The Mini Cakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Cakes 244K times last year and spent an estimated £105K. The top 5 brands take 89% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 244K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.
- Searches, last 12 months
- 244K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £105Ka year
- Top search term
- cupcakes83K searches a year
02 · Price
A sale here is worth £5.37.
Listings sell for £5.37 on average, from £0.92 to £24.67. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £5.37 that is £3K to £4K a year per listing.
- Average price
- £5.37under the $15 to $100 sweet spot
- Price range
- £0.92–£24.67
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
15% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #538 within Bakery. It carries 470 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 15%
- Prime listings
- 90%
- Out of stock, average day
- 2.8%
- Average rank
- #538in Bakery
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 470per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 0 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Mini Cakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury 10 Milk Chocolate Mini Rolls
- Price
- £2.91
- Rating
- 4.7/5
- Reviews
- 1,360
- Age
- 9y ago

Morrisons 9 Chocolate & Caramel Mini Cupcakes
- Price
- £2.70
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 2y ago

Morrisons Afternoon Tea Mini Cupcake Selection
- Price
- £2.70
- Rating
- 4.2/5
- Reviews
- 344
- Age
- 6y ago

Cadbury Mini Rolls Raspberry Tarts Chocolate Coated Sponge Cakes With Raspberry Flavoured Filling 10 Individually Wrapped Snack Bars (Pack of 1)
- Price
- £2.99
- Rating
- 4.7/5
- Reviews
- 852
- Age
- 8y ago

Cadbury Mini Rolls Milk Chocolate Sponge Cakes With Vanilla Cream Centre 5 Individually Wrapped Treats Perfect For Snacking On-the-Go (Pack of 1)
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 406
- Age
- 11y ago
Trending
90-day click momentum
PACK N TRADE 5 Pcs cupcake boxes 12 hole - Multifunction Inserts Deep cake boxes for cupcakes White cup cake boxes (33 x 24.2 x 7.5 cm) with Clear Window - Ideal for Muffins Cupcakes
- Price
- £7.58
- Rating
- 4.6/5
- Reviews
- 70
- Age
- 9y ago

Morrisons Vegan Red Velvet Cupcakes 2pk
- Price
- £2.08
- Rating
- 4.1/5
- Reviews
- 65
- Age
- 1y ago

Morrisons 9 Chocolate & Caramel Mini Cupcakes
- Price
- £2.70
- Rating
- 4.2/5
- Reviews
- 102
- Age
- 2y ago

Cadbury Raspberry Mini Rolls Chocolate Coated Sponge Cakes With Raspberry Flavoured Filling 5 Individually Wrapped Rolls (Pack of 1)
- Price
- £1.99
- Rating
- 4.5/5
- Reviews
- 329
- Age
- 11y ago

Cadbury Mini Rolls Milk Chocolate Sponge Cakes With Vanilla Cream Centre 5 Individually Wrapped Treats Perfect For Snacking On-the-Go (Pack of 1)
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 406
- Age
- 11y ago
Newest
by launch date
Morrisons Rainbow Cupcakes 2pk
- Price
- £2.10
- Rating
- 3.9/5
- Reviews
- 26
- Age
- 1y ago

Patisserie Valerie Cupcake Gift Box of 6 - Choose your flavours - 6 Cupcakes
- Price
- £24.67
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Cadbury Caramel Mini Rolls Pack of 10
- Price
- £2.94
- Rating
- 4.8/5
- Reviews
- 7
- Age
- 1y ago

Patisserie Valerie Cupcake Gift Box of 6 - Choose your flavours - 6 Cupcakes
- Price
- £22.82
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 1y ago

Morrisons White Chocolate Caramel Cupcakes 2pk
- Price
- £2.09
- Rating
- 4.2/5
- Reviews
- 38
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
69
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
41%
Top 20: 81%
Open market
9%
- Morrisons41%
- Cadbury31%
- St Michel8%
- Mr Kipling5%
- Patisserie Valerie5%
- Baked with Love2%
- Open — no brand owns it (9 brands, 9%)
Demand
Mini Cakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.6× · 9 of 12 months tracked
Search terms
Top Mini Cakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cupcakes83K/yr
- cupcake38K/yr
- mini rolls32K/yr
- cup cakes17K/yr
- battenberg cake13K/yr
- st michel10K/yr
- mini cakes8K/yr
- cup cake7K/yr
- chocolate rolls6K/yr
- st michel biscuits4K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Cakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
pathetic size
Not large
Large
Bit expensive
Slightly more expensive than
way overpriced, way
it dont taste of nothing
they were not the same at all tasted kinda cheapy the sponge wasn't as fresh
not much taste
Cheap
Very bad quality
Quality has definitely declined
Good taste not as strong flavoured as I remember
Full of flavour it cannot be recommended highly enough
Taste is very plain stodgy cake
Love
Delicious as always
Good snack
Great taste
Lovely cakes
Delicious cakes
Perfect biscuits
Good value
Excellent value
Good value for money
have had great feedback from customers
Good quality
Great product
Just the correct size
Cupcake cases good size lots of them very good
Good size clear cake holders
Return
0.2% Return rate 82% Fixable by listing
pathetic size
Not large
Large
Cheap
Very bad quality
Quality has definitely declined
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Cakes questions
Answered from the same tracked data.









