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Mini Biscuits

Fail

The top 5 brands take 100% of clicks, so Mini Biscuits is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£270K/yr442K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
73%top-5 click share · 3 brands · 77 sellers

Flapen Score

Mini Biscuits against its category

The dotted line is the Grocery average. Past it, Mini Biscuits is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mini Biscuits market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mini Biscuits 442K times last year and spent an estimated £270K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

14.9% of searches ended in a purchase last week.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
14.9%
Market size, estimated
£270Ka year
Peak month
December1.9× the quietest month
Top search term
oreo214K searches a year

02 · Price

A sale here is worth £4.12.

Listings sell for £4.12 on average, from £0.88 to £14.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.12 that is £12K to £16K a year per listing.

Average price
£4.12under the $15 to $100 sweet spot
Price range
£0.88–£14.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
3,000–4,000
Revenue per listing a year
£12K–£16K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #120 within Bakery. It carries 642 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#120in Bakery
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
642per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Mini Biscuits products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£27K£54K£81K£108K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

77

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

0%

  • Oreo92%
  • McVitie's7%
  • Zamfoods2%
  • Open — no brand owns it (0%)

Demand

Mini Biscuits search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Mini Biscuits search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oreo214K/yr
  • oreos85K/yr
  • mini biscuits28K/yr
  • oreo biscuits42K/yr
  • iced gems20K/yr
  • mini snacks13K/yr
  • mini oreos11K/yr
  • iced gems biscuits8K/yr
  • snack biscuits6K/yr
  • oreos biscuits6K/yr

Reviews and returns

What reviews say buyers love and hate about Mini Biscuits

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall23%−0.10

Just very small quantity

Very small biscuits OK for children

Tiny cookies

Texture/Consistency-Overall13%+0.29

Biscuit is a bit dull

Quality-Overall13%−0.03

not perfect quality

Powdered/Crumbled13%−0.15

Crushed biscuits

Taste-Overall6%+3.21

Doesnt taste like the Oreos I know

they didnt taste like the ones Im familiar with

I dont plan to because it just isnt the taste Im used to

Love

Taste-Overall43%+3.21

Great snack

Great taste

taste great amazing in a cup of tea

Value For Money25%0.00

Good price

Excellent value for money

Great Deal

Quality-Overall8%−0.03

Good value and quality arrived quickly

I've got no complaints

Excellent quality

Baking5%

they are perfect for baking

Great variation to an already great biscuit

Always loved these cookies

Sweetness4%−0.03

Very very sweet

satisfy a sweet craving without overdoing it

not overly sugary

FAQ

Common Mini Biscuits questions

Answered from the same tracked data.