Mini Biscuits
FailThe top 5 brands take 100% of clicks, so Mini Biscuits is a Fail.
- Flapen Score
- 41 / 100Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 4641
- Market size
- £270K/yr442K searches / yr
- 90-day growth
- -6.5%search demand this quarter
- Competition
- 73%top-5 click share · 3 brands · 77 sellers
Flapen Score
Mini Biscuits against its category
The dotted line is the Grocery average. Past it, Mini Biscuits is stronger. Inside it, weaker.
Market
The Mini Biscuits market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mini Biscuits 442K times last year and spent an estimated £270K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 14.9% of those searches ended in a purchase.
Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £270K a year.
- Searches, last 12 months
- 442K
- Growth, 90 days vs prior 90
- -6.5%
- Conversion, latest week
- 14.9%
- Market size, estimated
- £270Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- oreo214K searches a year
02 · Price
A sale here is worth £4.12.
Listings sell for £4.12 on average, from £0.88 to £14.71. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £4.12 that is £12K to £16K a year per listing.
- Average price
- £4.12under the $15 to $100 sweet spot
- Price range
- £0.88–£14.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £12K–£16K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #120 within Bakery. It carries 642 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 7%
- Prime listings
- 100%
- Out of stock, average day
- 2.1%
- Average rank
- #120in Bakery
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 642per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Mini Biscuits products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
OREO Original Vanilla Sandwich Biscuit Twin Pack 308 g (2 x 154 g)
- Price
- £1.85
- Rating
- 4.7/5
- Reviews
- 774
- Age
- 10y ago

OREO Mini Vanilla Sandwich Biscuits Snack Packs 114 g (Mulitpack of 6 x 19 g)
- Price
- £1.19
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 5y ago

OREO Double Creme Vanilla Sandwich Cookies 157 g (Pack of 1)
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 10y ago

OREO Original Cocoa Sandwich Cookies 154 g (Pack of 1)
- Price
- £0.88
- Rating
- 4.6/5
- Reviews
- 130
- Age
- 10y ago

Oreo Sandwich Biscuit Filled with Choco Brownie Batter Flavoured Creme 154 g (Pack of 1)
- Price
- £0.90
- Rating
- 4.5/5
- Reviews
- 808
- Age
- 8y ago
Trending
estimated 90-day click momentum
Iced Gems Colourful Crunchy Mini Biscuits with sweet icing 23g - Party Snack food kids lovers Lunch box Best Party Treats Total (20 Bags x 23g)
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2mo ago

OREO Double Creme Vanilla Sandwich Cookies 157 g (Pack of 1)
- Price
- £1.14
- Rating
- 4.6/5
- Reviews
- 684
- Age
- 10y ago

Oreo Original Vanilla Chocolate Sandwich Biscuit Pack of 6
- Price
- £1.32
- Rating
- 4.5/5
- Reviews
- 799
- Age
- 7y ago

OREO Mini Vanilla Sandwich Biscuits Snack Packs 114 g (Mulitpack of 6 x 19 g)
- Price
- £1.19
- Rating
- 4.7/5
- Reviews
- 761
- Age
- 5y ago

Oreo Birthday Party Sandwich Biscuits Filled with Caramel Flavoured Crème 154 g (Pack of 1)
- Price
- £1.19
- Rating
- 4.6/5
- Reviews
- 322
- Age
- 8y ago
Newest
by launch date
Iced Gems Colourful Crunchy Mini Biscuits with sweet icing 23g - Party Snack food kids lovers Lunch box Best Party Treats Total (20 Bags x 23g)
- Price
- £10.01
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 2mo ago

Cinnamon Bun Oreo Sandwich Cookies 261g
- Price
- £9.79
- Rating
- 4.4/5
- Reviews
- 2,214
- Age
- 1y ago

McVities Iced Gems Candyfloss Flavoured Biscuits Multipack 23 g (1 Pack of 5 Mini Bags)
- Price
- £1.04
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 2y ago

Oreo 6 Pack Mini Sandwiches
- Price
- £2.86
- Rating
- 4.6/5
- Reviews
- 189
- Age
- 2y ago

McVities Iced Gems Fruit Flavoured Biscuits Multipack 23 g (1 Pack of 5 Minibags)
- Price
- £1.20
- Rating
- 4.7/5
- Reviews
- 189
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
77
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
0%
- Oreo92%
- McVitie's7%
- Zamfoods2%
- Open — no brand owns it (0%)
Demand
Mini Biscuits search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Mini Biscuits search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- oreo214K/yr
- oreos85K/yr
- mini biscuits28K/yr
- oreo biscuits42K/yr
- iced gems20K/yr
- mini snacks13K/yr
- mini oreos11K/yr
- iced gems biscuits8K/yr
- snack biscuits6K/yr
- oreos biscuits6K/yr
Reviews and returns
What reviews say buyers love and hate about Mini Biscuits
We read the reviews and the return reasons for every product selling here.
“Just very small quantity”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mini Biscuits questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









