Mincemeat
MaybeBuyers convert on 30.9% of searches. But the top 5 brands take 100% of clicks, so Mincemeat is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £1.7M/yr1.1M searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 10 sellers
Flapen Score
Mincemeat against its category
The dotted line is the Grocery average. Past it, Mincemeat is stronger. Inside it, weaker.
Market
The Mincemeat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mincemeat 1.1M times last year and spent an estimated £1.7M. All 4 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
30.9% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 30.9%
- Market size, estimated
- £1.7Ma year
- Peak month
- November116.9× the quietest month
- Top search term
- minced beef407K searches a year
02 · Price
A sale here is worth £4.87.
Listings sell for £4.87 on average, from £2.59 to £7.60. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £4.87 that is £97K to £122K a year per listing.
- Average price
- £4.87under the $15 to $100 sweet spot
- Price range
- £2.59–£7.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £97K–£122K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,184 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,184per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mincemeat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons British Steak Mince 5% Fat 500g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 7,559
- Age
- 9y ago

Morrisons Savers 25% Beef Mince 500g
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Morrisons Market Street British Beef Lean Mince 750g
- Price
- £7.60
- Rating
- 4.5/5
- Reviews
- 3,357
- Age
- 9y ago

Morrisons British 20% Beef Steak Mince 500g
- Price
- £3.88
- Rating
- 4.5/5
- Reviews
- 1,598
- Age
- 7y ago

by Amazon 5% Fat British Beef Mince 500g Pack of 1
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,618
- Age
- 5y ago
Trending
90-day click momentum
Morrisons Market Street 5% Pork Mince 500g
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Morrisons The Butchers On Market Street British Turkey Mince 500g
- Price
- £3.69
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 9y ago

Iceland British Lean Beef Steak Mince 5% Fat
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

Morrisons Chicken Mince 500g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 2y ago

Morrisons Savers 25% Beef Mince 500g
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago
Newest
by launch date
Morrisons Market Street 5% Pork Mince 500g
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Morrisons Savers 25% Beef Mince 500g
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Iceland British Lean Beef Steak Mince 5% Fat
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

Morrisons British 15% Beef Mince 500g
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 2y ago

Morrisons Chicken Mince 500g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Morrisons67%
- by Amazon19%
- GreHom10%
- Iceland4%
Demand
Mincemeat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 116.9×
Search terms
Top Mincemeat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- minced beef407K/yr
- mince340K/yr
- beef mince159K/yr
- mince beef58K/yr
- mince meat41K/yr
- ground beef18K/yr
- morrisons food shopping with prime mince11K/yr
- steak mince17K/yr
- minced meat13K/yr
- 5% mince8K/yr
Reviews and returns
What reviews say buyers love and hate about Mincemeat
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Mince is mince
Mince meat
mince
lacked a bit of taste
So tasteless even my dog didn't want to eat it
It was full of grizzle bits of bone it tasted foul
Meat was off
Not fresh
Meat was off upon delivery
it smelled as if it had been sitting in its juices for a while
The smell didn't go away even after taking out
With all the so-called good reviews I thought Id try this since I have never smelled or tasted anything so disgusting in all my life I wouldnt even give it to my two dogs
Literally no fat to drain off
I wouldn't normally buy beef with this much fat in it
Hardly any fat
Love
Tasted lovely also
Great taste
Amazing and juicy
Good quality 4 days left on date good packaging
Great quality
Versatile quality product
Great mince to make a quick meal with
yes good Quality mince
Great tasting mince
Fresh and tasty
Long date, very lean and a good price
It is value for money with low fat content and is fresh
Good value for money
at a low price
a good price
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mincemeat questions
Answered from the same tracked data.









