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Mincemeat

Maybe

Buyers convert on 30.9% of searches. But the top 5 brands take 100% of clicks, so Mincemeat is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£1.7M/yr1.1M searches / yr
90-day growth
-16.9%search demand this quarter
Competition
62%top-5 click share · 4 brands · 10 sellers

Flapen Score

Mincemeat against its category

The dotted line is the Grocery average. Past it, Mincemeat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mincemeat market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Mincemeat 1.1M times last year and spent an estimated £1.7M. All 4 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

30.9% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-16.9%
Conversion, latest week
30.9%
Market size, estimated
£1.7Ma year
Peak month
November116.9× the quietest month
Top search term
minced beef407K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £2.59 to £7.60. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £4.87 that is £97K to £122K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£2.59–£7.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
20,000–25,000
Revenue per listing a year
£97K–£122K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,184 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#2in Fresh & Chilled
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,184per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Mincemeat products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£172K£343K£515K£687K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Morrisons67%
  • by Amazon19%
  • GreHom10%
  • Iceland4%

Demand

Mincemeat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 116.9×

Search terms

Top Mincemeat search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • minced beef407K/yr
  • mince340K/yr
  • beef mince159K/yr
  • mince beef58K/yr
  • mince meat41K/yr
  • ground beef18K/yr
  • morrisons food shopping with prime mince11K/yr
  • steak mince17K/yr
  • minced meat13K/yr
  • 5% mince8K/yr

Reviews and returns

What reviews say buyers love and hate about Mincemeat

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%+2.02

Mince is mince

Mince meat

mince

Taste-Overall14%+1.07

lacked a bit of taste

So tasteless even my dog didn't want to eat it

It was full of grizzle bits of bone it tasted foul

Stale/Rotten/Spoiled12%−0.15

Meat was off

Not fresh

Meat was off upon delivery

Smell10%−0.12

it smelled as if it had been sitting in its juices for a while

The smell didn't go away even after taking out

With all the so-called good reviews I thought Id try this since I have never smelled or tasted anything so disgusting in all my life I wouldnt even give it to my two dogs

Nutritional Content9%+0.50

Literally no fat to drain off

I wouldn't normally buy beef with this much fat in it

Hardly any fat

Love

Taste-Overall29%+1.07

Tasted lovely also

Great taste

Amazing and juicy

Quality-Overall16%−0.01

Good quality 4 days left on date good packaging

Great quality

Versatile quality product

Thickness12%+2.02

Great mince to make a quick meal with

yes good Quality mince

Great tasting mince

Freshness8%+0.26

Fresh and tasty

Long date, very lean and a good price

It is value for money with low fat content and is fresh

Value For Money7%−0.05

Good value for money

at a low price

a good price

FAQ

Common Mincemeat questions

Answered from the same tracked data.