Mincemeat
MaybeBuyers convert on 30.9% of searches. But the top 5 brands take 100% of clicks, so Mincemeat is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £1.7M/yr1.1M searches / yr
- 90-day growth
- -16.9%search demand this quarter
- Competition
- 62%top-5 click share · 4 brands · 10 sellers
Flapen Score
Mincemeat against its category
The dotted line is the Grocery average. Past it, Mincemeat is stronger. Inside it, weaker.
Market
The Mincemeat market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Mincemeat 1.1M times last year and spent an estimated £1.7M. All 4 brands take every click. Demand peaks in Jan–Sep–Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 30.9% of those searches ended in a purchase.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 30.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.7M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -16.9%
- Conversion, latest week
- 30.9%
- Market size, estimated
- £1.7Ma year
- Peak month
- November116.9× the quietest month
- Top search term
- minced beef407K searches a year
02 · Price
A sale here is worth £4.87.
Listings sell for £4.87 on average, from £2.59 to £7.60. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 20,000 to 25,000 of them. At £4.87 that is £97K to £122K a year per listing.
- Average price
- £4.87under the $15 to $100 sweet spot
- Price range
- £2.59–£7.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 20,000–25,000
- Revenue per listing a year
- £97K–£122K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 1,184 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 1.3%
- Average rank
- #2in Fresh & Chilled
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,184per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Mincemeat products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Morrisons British Steak Mince 5% Fat 500g
- Price
- £5.40
- Rating
- 4.6/5
- Reviews
- 7,559
- Age
- 9y ago

Morrisons Savers 25% Beef Mince 500g
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Morrisons Market Street British Beef Lean Mince 750g
- Price
- £7.60
- Rating
- 4.5/5
- Reviews
- 3,357
- Age
- 9y ago

Morrisons British 20% Beef Steak Mince 500g
- Price
- £3.88
- Rating
- 4.5/5
- Reviews
- 1,598
- Age
- 7y ago

by Amazon 5% Fat British Beef Mince 500g Pack of 1
- Price
- £5.00
- Rating
- 4.6/5
- Reviews
- 2,618
- Age
- 5y ago
Trending
estimated 90-day click momentum
Morrisons Market Street 5% Pork Mince 500g
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Morrisons The Butchers On Market Street British Turkey Mince 500g
- Price
- £3.69
- Rating
- 4.5/5
- Reviews
- 384
- Age
- 9y ago

Iceland British Lean Beef Steak Mince 5% Fat
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

Morrisons Chicken Mince 500g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 2y ago

Morrisons Savers 25% Beef Mince 500g
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago
Newest
by launch date
Morrisons Market Street 5% Pork Mince 500g
- Price
- £2.72
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 3mo ago

Morrisons Savers 25% Beef Mince 500g
- Price
- £3.42
- Rating
- 4.5/5
- Reviews
- 366
- Age
- 1y ago

Iceland British Lean Beef Steak Mince 5% Fat
- Price
- £4.30
- Rating
- 4.2/5
- Reviews
- 74
- Age
- 1y ago

Morrisons British 15% Beef Mince 500g
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 123
- Age
- 2y ago

Morrisons Chicken Mince 500g
- Price
- £2.59
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
10
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 100%
Open market
0%
- Morrisons67%
- by Amazon19%
- GreHom10%
- Iceland4%
Demand
Mincemeat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 116.9×
Search terms
Top Mincemeat search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- minced beef407K/yr
- mince340K/yr
- beef mince159K/yr
- mince beef58K/yr
- mince meat41K/yr
- ground beef18K/yr
- morrisons food shopping with prime mince11K/yr
- steak mince17K/yr
- minced meat13K/yr
- 5% mince8K/yr
Reviews and returns
What reviews say buyers love and hate about Mincemeat
We read the reviews and the return reasons for every product selling here.
“Mince is mince”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mincemeat questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









