How competitive is the Mincemeat niche on Amazon United Kingdom?

4 brands and 10 sellers compete in Mincemeat on Amazon United Kingdom. The top 5 Mincemeat products take 62% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Mincemeat?

Mincemeat buyers on Amazon United Kingdom complain most about Thickness, Taste-Overall, Stale/Rotten/Spoiled, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Mincemeat niche?

Mincemeat sells for £4.87 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.59–£7.60. The average incumbent carries 1,184 reviews — the moat a new listing must climb.

Mincemeat

Mincemeat shows searches that convert (30.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Mincemeat profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Mincemeat is a £1.7M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Mincemeat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -16.9% over the last 90 days and 30.9% of searches end in a purchase.

£1.7M

revenue / yr

Units sold / yr400K

Search volume / yr-16.9%1.1M

Conversion rate30.9%

Avg price£4.87

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 10

Top-5 product click share62%

Open market0%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Top Mincemeat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons British Steak Mince 5% Fat 500g

Price: £5.40
Rating: 4.6/5
Reviews: 7,559
Age: 9y ago

Morrisons Savers 25% Beef Mince 500g

Price: £3.42
Rating: 4.5/5
Reviews: 366
Age: 1y ago

Morrisons Market Street British Beef Lean Mince 750g

Price: £7.60
Rating: 4.5/5
Reviews: 3,357
Age: 9y ago

Morrisons British 20% Beef Steak Mince 500g

Price: £3.88
Rating: 4.5/5
Reviews: 1,598
Age: 7y ago

by Amazon 5% Fat British Beef Mince 500g Pack of 1

Price: £5.00
Rating: 4.6/5
Reviews: 2,618
Age: 5y ago

Newest

by launch date

Morrisons Market Street 5% Pork Mince 500g

Price: £2.72
Rating: 4.5/5
Reviews: 18
Age: 3mo ago

Morrisons Savers 25% Beef Mince 500g

Price: £3.42
Rating: 4.5/5
Reviews: 366
Age: 1y ago

Iceland British Lean Beef Steak Mince 5% Fat

Price: £4.30
Rating: 4.2/5
Reviews: 74
Age: 1y ago

Morrisons British 15% Beef Mince 500g

Price: £5.13
Rating: 4.4/5
Reviews: 123
Age: 2y ago

Morrisons Chicken Mince 500g

Price: £2.59
Rating: 4.5/5
Reviews: 273
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

Morrisons67%
by Amazon19%
GreHom10%
Iceland4%

Mincemeat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR30.9%Products19Brands4Top 5 Brands100%OOS Rate1.3%Rating4.5★Reviews1,184Avg BSR#2

Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 116.9×

Top Mincemeat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

minced beef407K/yr -15.6%27.8% conv.
mince340K/yr -17.0%26.0% conv.
beef mince159K/yr -12.2%29.6% conv.
mince beef58K/yr -26.4%25.6% conv.
mince meat41K/yr -21.9%24.3% conv.
ground beef18K/yr -10.6%10.7% conv.
morrisons food shopping with prime mince11K/yr +33.6%2.6% conv.
steak mince17K/yr -19.9%21.8% conv.
minced meat13K/yr -26.3%16.6% conv.
5% mince8K/yr -22.0%25.8% conv.

What reviews say buyers love and hate about Mincemeat

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall29%

“Tasted lovely also”

Quality-Overall16%

“Good quality 4 days left on date good packaging”

Thickness12%

“Great mince to make a quick meal with”

Freshness8%

“Fresh and tasty”

Value For Money7%

“Good value for money”

What buyers complain about

85% of reviews

Thickness18%

“Mince is mince”

Taste-Overall14%

“lacked a bit of taste”

Stale/Rotten/Spoiled12%

“Meat was off”

Smell10%

“it smelled as if it had been sitting in its juices for a while”

Nutritional Content9%

“Literally no fat to drain off”

Common Mincemeat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mincemeat 50/100 on Amazon United Kingdom — Worth a look. The niche generates £1.7M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -16.9% over the last 90 days.