mincemeat
Worth a lookShows searches that convert (30.9% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Conversion
Incredible30.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.7M£1.7M/yr · 1.1M searches
Review moat
Good1,183.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.59–£7.60cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, mincemeat is a £1.7M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mincemeat market data
- Units sold / yr
- 300K–400K
- avg 20,000–25,000/product
- Revenue / yr
- £1.5M–£1.9M
- units × avg price
- Conversion rate
- 30.9%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 1.3%
- Avg brand age
- 60 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Morrisons67%
- by Amazon19%
- GreHom10%
- Iceland4%
Demand & seasonality
Weekly Amazon search volume, last 77 weeks — -16.9% search growth over the last 90 days.Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 116.9×
Top mincemeat search terms
- minced beef407K/yr
- mince340K/yr
- beef mince159K/yr
- mince beef58K/yr
- mince meat41K/yr
- ground beef18K/yr
- morrisons food shopping with prime mince11K/yr
- steak mince17K/yr
- minced meat13K/yr
- 5% mince8K/yr
Top mincemeat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Morrisons British Steak Mince 5% Fat 500g
Morrisons£5.404.6★7,559 rev
Morrisons Savers 25% Beef Mince 500g
GreHom£3.424.5★366 rev
Morrisons Market Street British Beef Lean Mince 750g
Morrisons£7.604.5★3,357 rev
Morrisons British 20% Beef Steak Mince 500g
Morrisons£3.884.5★1,598 rev
by Amazon 5% Fat British Beef Mince 500g Pack of 1
by Amazon£5.004.6★2,618 rev
Newest
by launch date
Morrisons Market Street 5% Pork Mince 500g
Morrisons£2.7218 rev
Morrisons Savers 25% Beef Mince 500g
GreHom£3.42366 rev
Iceland British Lean Beef Steak Mince 5% Fat
Iceland£4.3074 rev
Morrisons British 15% Beef Mince 500g
Morrisons£5.13123 rev
Morrisons Chicken Mince 500g
Morrisons£2.59273 rev
Trending
90-day click momentumMorrisons Market Street 5% Pork Mince 500g
Morrisons£2.724.5★
Morrisons The Butchers On Market Street British Turkey Mince 500g
Morrisons£3.694.5★
Iceland British Lean Beef Steak Mince 5% Fat
Iceland£4.304.2★
Morrisons Chicken Mince 500g
Morrisons£2.594.5★
Morrisons Savers 25% Beef Mince 500g
GreHom£3.424.5★
What buyers say about mincemeat
What buyers praise and complain about, mined from review topics.What buyers love
“Tasted lovely also”
“Good quality 4 days left on date good packaging”
“Great mince to make a quick meal with”
“Fresh and tasty”
“Good value for money”
“Great tast with 20% fat”
“the mince separates reasonably well once it starts cooking”
“yummy”
“Great yourself to a great chilli”
“It does what it says on the tin”
What buyers complain about
“Mince is mince”
“lacked a bit of taste”
“Meat was off”
“it smelled as if it had been sitting in its juices for a while”
“Literally no fat to drain off”
“Quality has definitely dropped”
“Bit over priced”
“Personal taste must have fat in for better flavour”
“it broke down so easily”
“Cooking it was a soupy mess”
Common questions
- Is mincemeat profitable to sell on Amazon United Kingdom?
- The niche generates £1.7M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mincemeat niche?
- 4 brands and 10 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mincemeat?
- Top complaints mined from reviews: Thickness, Taste-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- When does demand for mincemeat peak?
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 116.9× the quietest.
- What does it cost to enter the mincemeat niche?
- Listings span £2.59–£7.60; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 1,184 reviews — the moat a new listing must climb.